Day: July 15, 2020

SketchDeck (YC W14) Is Hiring a Senior Business Development Rep (Remote, US)

Article URL: https://apply.workable.com/sketchdeck/j/2EFD35F4FB/

Comments URL: https://news.ycombinator.com/item?id=23839743

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Why Putin Loves America's Greens

California's Second Shutdown

The Fastest (and Cheapest) Way to Beat Your Competition

If you want to outrank your competition, what do you do?

First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key.

And after you figure out their strategy, you need to write more content, build more links, and optimize your site. Or you can hire an SEO agency, but most of us can’t afford that.

There must be a better way, right?

Well, over the next 60 days, I am going to make life easier for you with a major upgrade to Ubersuggest.

Here’s what I am thinking of doing and it will make it easier for you to outrank your competition.

Competitor analysis

First off, I’ve learned that many people don’t know who their competition really is when it comes to SEO.

Because of that, I’m going to create a competitor analysis report that shows you your competition.

Here’s a rough sketch of what that will look like:

You’ll be able to see who your competitors are based on common keywords you both rank for.

You’ll also be able to see how your rankings compare to theirs over time as well as their SEO traffic, backlinks, domain scores, and, best of all, keyword opportunities (or keyword gap).

What the keyword opportunities will break down is all of the keywords your competition ranks for that you don’t.

This way, you’ll be able to dive in and see everyone one of the keywords they are targeting and the ones you aren’t (but should be).

Again, the key to the report above (although the design needs to be tweaked) is that it will show you all of the keywords your competition ranks for that you aren’t targeting or ranking for… yet. The ones at the top will be the most lucrative keywords and the ones at the bottom will be the least lucrative.

Competitor rank tracking

On top of showing you new keyword opportunities without you having to do any work or searching, we are also going to start tracking your competitors’ rankings for you. 😉

So, in your rank tracking dashboard, you’ll see your rankings as well as your competitors’ rankings.

Currently, we show you if your rankings are going up or down each day (if you aren’t tracking this, go and set up a project).

We’ll be modifying that report to also show your competitors’ rankings… we are still working on the design.

That way if things are going bad for you, you can see if you were the only one who got affected or if your competition did as well.

But there is more

I know 60 days is a long time to wait, but I am also releasing something in the next week to also make your life easier when it comes to competitor analysis.

I will be releasing version 2.0 of the Ubersuggest Chrome Extension. If you haven’t already installed it, go here and do that now. It’s free!

Currently, you get data whenever you do a search. But it doesn’t provide enough data, especially on your competition, so I’m about to go and fix that.

First off, you’ll get data on traffic. Not only on your site but your competition as well.

So, whenever you perform a search, you will quickly be able to see how much SEO traffic any given domain gets.

And if you want more details, on the right-hand side of the Google search results you will see a graph containing an overview of how your competition stacks up against you.

You’ll also have a similar overview with backlink data.

And of course, I’m not stopping there.

The most popular e-commerce site on the web is Amazon. So, wouldn’t it be great to get data on keywords on Amazon?

Anytime you perform a search on Amazon, you’ll see data on all of the suggested keywords that they are providing you.

And then when you head to the second most popular search engine, YouTube, I’ll give you keyword data and competition data.

For example, whenever you search for a keyword, you’ll see data on all of the suggestions.

And if you click the “view all” button, you’ll see historical data on that keyword as well.

On a YouTube search listings page, you’ll start to get recommendations on other keywords that you could be targeting with your YouTube SEO.

And if you click on a video (even a competitor’s video!) you’ll start to see more data on their performance as well as keywords that they are targeting.

So, if you haven’t already, make sure you go and install the Chrome extension before the release next week.

Conclusion

I hope you are looking forward to the new release to Ubersuggest in the upcoming months.

I am really excited about the competitive analysis features within the application because it should make it a lot easier to see which keywords your competition ranks for that you don’t.

On top of that, the extension is making a lot of progress. My goal is to release a new version of the extension each month with new features that will make SEO easier and more convenient for you. 🙂

So, what do you think of the changes?

The post The Fastest (and Cheapest) Way to Beat Your Competition appeared first on Neil Patel.

Top 15 Emotional Eating Podcasts You Must Follow in 2020

Top 15 Emotional Eating Podcasts Contents [show] ⋅About this list & ranking Emotional Eating Podcasts Freedom from Emotional Eating Going Beyond the Food Irresistible You Podcast The No Sugarcoating Podcast The Dr. Carolyn Coker Ross Show Weight Loss for Foodies podcast Manifesting Doll The Fill Your Cup Podcast The JoLynn Braley Show Leanne Ward Nutrition Insatiable Feed […]

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Top 40 Tech Instagram Influencers most followed in 2020

Top 40 Tech Instagram Influencers most followed in 2020 Submit Instagram Submit your Instagram profile link below if you want to promote and get it featured in Feedspot list. Submit Your Instagram Tech Instagrammers

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Reward Based Crowdfunding vs. Equity Crowdfunding

Crowdfunding can be a great option for funding a business, if you run a successful campaign.  The problem is, though some campaigns are very successful, many are not.  It helps to understand the different options available.

Which Option is Best for Your Business: Reward Based Crowdfunding or Equity Crowdfunding?

There are many benefits to crowdfunding, the most popular being the debt free financing of your business. However, there are a couple of different types of crowdfunding, and there are even more platform options.  Some options work better for certain types of businesses than others.

Credit Line Hybrid Financing:  Get up to $150,000 in financing so your business can thrive.

What is Reward Based Crowdfunding

rewards based crowdfunding Credit SuiteReward based crowdfunding is crowdfunding in which backers receive a reward for their investment.  This could be something as simple as a thank you note or as elaborate as the actual product.  For example, a jewelry maker may offer a free pair of earrings.  

One smart jacket company offered free coats with investment, and a cooler company offered free coolers.  One word of warning, be sure you can keep your promises.  More than one company has gone south or at least ended up in major trouble because they could not keep their promise to investors. 

What are Some Benefits of Reward Based Crowdfunding?

The biggest benefit of reward based crowdfunding is that it’s one of the cheapest ways to raise capital.  There is no collateral requirement and no credit check or prior business experience required.  There is no need to have professional financial or legal help, as the process is simple.  You do not give up any equity or control in your company, and you get tons of exposure to your audience on the front end. 

That said, it’s not all sunshine.  Many, if not most, campaigns do not raise enough funds to fully finance the business.  That means other means of financing have to be utilized. Also, some platforms will not allow you to access any of the money if you do not reach your goal.  

Reward  Based Crowdfunding vs. Equity Crowdfunding

The major difference in these two types of crowdfunding is what investors get for their investment.  With reward based crowdfunding, investors receive some incentive for their donation that is not equity in the company.  With equity-based crowdfunding, the investor receives equity, or a share in the company. 

Another difference is that, as a general rule, equity-based crowdfunding brings in larger amounts of money.  This is because it draws a different type of investor.  The question then becomes, why doesn’t everyone choose that?  The key is, some businesses are better suited for equity-based crowdfunding and some are better suited for reward based crowdfunding. 

Is Reward Based Crowdfunding Best for Your Business? 

So, which types of businesses do best with crowdfunding based on rewards rather than equity? Typically, this works best for startups in creative fields.  Those that do not qualify for traditional business loans, but have a strong project.  Sometimes these businesses just want to test the market, and a crowdfunding platform is a great place to do that. 

It doesn’t really work well for those businesses with a complicated product or service.  It can be hard to explain the value of these types of companies to the masses.  This type of funding tends to work best for businesses that offer:

  • New Local Services 

If you think about it, this  makes sense.  If you want to open a local business, especially in an area where there is a direct need, it could do well with small business crowdfunding.  Local Lift is designed specifically for local businesses to request funding, gauge interest, and even build a customer base before opening.

  • New High-Tech Gadgets

This doesn’t mean just a new take on what is already out there.  Rather, this is something that is completely unique.  That is what is going to get the most support.  Also, it needs to have a working prototype and there needs to be research behind it. 

  • Unique Inventions for the Home

This category gets a ton of support, especially for items that solve everyday problems. For example, the fly killing salt shotgun and the wet diaper sensor have seen great success!

  • New Tools for Cooking at Home

These are gadgets that will let you do something at home that you normally can’t.  An example is carbonating your own soda.  Another one is  something that lets you cook things faster, or easier.  Items that serve multiple purposes are another option.  Maybe an easy way to make sushi at home?  New kitchen tools for the home are often successful.

Platforms for Reward Based Crowdfunding and Equity Crowdfunding

How do you get started with crowdfunding of any type?  There are a number of platforms out there.  Some are only for offering rewards.  Others allow you to offer equity as well. The most popular are Kickstarter and Indiegogo, but they are not the only players in the game. 

Kickckstarter

With over 14 million backers, Kickstarter is one of the largest crowdfunding platforms in the world.  They boast over 130,000 funded projects. These include products and services related to:

  • Publishing
  • The arts and film
  • Comics and illustration
  • Design and tech

Kickstarter requires you to have a prototype. In addition, projects cannot be for charity.  However, nonprofits can use Kickstarter.  This is one platform that does not allow equity crowdfunding.

Credit Line Hybrid Financing:  Get up to $150,000 in financing so your business can thrive.

Other banned projects and perks include anything to do with:

  • Contests and raffles
  • Cures and medicines
  • Credit services
  • Live animals
  • Alcohol
  • Weapons

Kickstarter will collect a 5% fee on all funds.  They also use a payment processor, Stripe, that applies payment processing fees (roughly 3-5%). Unsuccessful campaigns do not pay a fee. There are also fees of 3% + $0.20 per pledge. Pledges under $10 have to pay a discounted micro pledge fee of 5% + $0.05 per pledge.

Indiegogo

Indiegogo has over 9 million investors. They do not allow campaign goals below $500. Also, they charge 5% platform fees and 3% + 30¢ third-party credit card fees. Note that fees are deducted from the amount raised, not the goal. As a result, if you raise more than your goal, you will pay more in fees. They do not accept PayPal.

Indiegogo is noteworthy because they offer flexible financing in addition to fixed financing options. So, if you do not make your goal and you chose flexible funding, you can at least hold onto what you collected. This is the opposite of how crowdfunding normally works.

RocketHub

RocketHub is better suited for those who need venture capital. They give you an ELEQUITY Funding Room. There, you can pitch your idea and see if it stimulates any interest from donors.

This platform is specifically for business owners working on projects related to:

  • Art
  • Business
  • Science
  • Social

If you achieve your fundraising goal, you will pay a fee of 4%. In addition, you’ll pay a 4% credit card handling fee. But if you do not reach your goal, then that fee jumps up to 8% plus the credit card handling fee. That means RocketHub is best for companies that are more confident they will make their goals.

CircleUp

CircleUp aims to help up and coming brands and companies raise capital for growth projects. However, companies must apply and show revenue of at least $1 million to get a listing on the site. That said, the platform will sometimes make exceptions.

CircleUp can be good for those who already have a somewhat established business. That includes business owners who want both funding and guidance in order to take their businesses to the next level.

If your business gets approval for listing on CircleUp, the fee percentage comes from the total amount you raise.

GoGetFunding

GoGetFunding has been around since 2011. They let fundraisers keep the money they raise, regardless of whether they meet their target. If your business idea is unproven and you are unsure of whether you can meet your funding needs with a crowdfunding for business campaign, flexible funding can be a great option.

They charge a 6.9% fee. This is pretty high, but it includes both the platform fee and the payment processing fee. Therefore, it is actually more cost-effective than many other crowdfunding for business options.

Crowdfunder

With Crowdfunder, investors purchase equity in promising companies. They consider campaigns to be deals, and its donors are investors. Self-start listings are $499/month. Self-start plus is $999/month.  In their community, there are over 15,000 investors and 200,000 startups.

Fundable

This is a crowdfunding for business platform that allows companies to raise funds from investors, customers, and friends. They have over $80 million in funding commitments.

Fundable does allow equity crowdfunding campaigns. Also, they charge $179 per month to raise funds. Fees on rewards are: 3.5% + 30¢ per transaction. They do not charge success fees.

Fundly

Fundly allows for crowdfunding for creative ventures. If your business has a creative lean, this might work for you.

There is no minimum amount to fundraise or to keep money you raise. You can usually withdraw payments within 24 – 48 hours of the donation. In addition, they offer automatic transfers. It is free to create and share an online fundraising campaign.

Yet, Fundly will deduct a 4.9% fee from each donation you get. A credit card processing fee of 3% is also taken out from each donation. Also, there are nonspecific automatic discounts for larger campaigns.

Tips for a Winning Campaign

There is no such thing as guaranteed success.  These steps can help make sure you give yourself the best chance possible when it comes to fundraising through crowdfunding. 

Research

You have to know your market and what demand looks like.  The only way to find that out is to research. Figure out how much money you actually need before you set your goal. Lots of business owners have started crowdfunding campaigns only to find the demand isn’t there or their goal fell short of the actual need.

Make a Prototype

Truly, you have to have a sample to show investors. It’s important. People are almost always more likely to let go of money if they can see something tangible. This is so vital that Kickstarter actually requires you to have a prototype to show potential investors

Think About Which Platform You Should Choose

Once you know who your target audience is, you can determine if you would be best served by Kickstarter, Indiegogo, or another, lesser known platform. If your audience doesn’t use the platform you are on, it won’t matter how great your idea or product is. They’ll never see it.

Credit Line Hybrid Financing:  Get up to $150,000 in financing so your business can thrive.

Give Good Stuff!

This is huge.  Don’t make promises you can’t keep, and don’t give away the company. Still, if someone one is going to help you get started, they deserve something amazing.  Offer more than a thank you note. Be bold with what you offer as a reward for their support, without harming your success.

Goal Setting is a Must

Setting goals you can reach is necessary to success. Make certain you look at the numbers in relation to actual facts before you set a fundraising goal. Be certain you have production facilities on the line that can meet the timeline goals. Do not randomly set goals with no clue what it will take to reach them. 

Marketing Matters

You can’t just throw any old campaign together. If you create a video, it needs to be professionally edited. Any social media should be specifically targeted toward your audience. If they are a techy audience, pull out all the tech stops.  If they are an older crew, they may need less fanfare and a more straightforward approach.  The fact that videos work well reigns pretty much across audience lines however, so definitely consider a video. 

Is Reward Based Crowdfunding for Your Business? 

The answer is, it depends.  It is worth a shot for many businesses, but for sure it should not be counted on as a total funding solution.  There are some campaigns that raise all the money they need, but that is usually the exception rather than the rule.  Most have to explore other funding options as well.  However, you will have a much higher chance of success if you choose the right type of crowdfunding, the right platform, and the perfect marketing plan for your specific business.

The post Reward Based Crowdfunding vs. Equity Crowdfunding appeared first on Credit Suite.

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Organisation Funding, Where To Go?

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Pros and Cons of American Express Business Credit Cards

Have you ever wondered about the pros and cons of American Express business credit cards? Well, wonder no longer. And in particular, if your personal credit is particularly good to excellent, then the pros and cons of American Express business credit cards turns into just the pros. 

Great personal credit scores will always help you. And it is no more apparent than when looking at business credit card offers from American Express. 

Let’s Look at the Pros and Cons of American Express Business Credit Cards

We researched the pros and cons of American Express business credit cards for you. So, here are our selections.

Per the SBA, corporate credit card limits are a massive 10 – 100 times that of personal credit cards!

This reveals you can get a great deal more funding with company credit cards. And it likewise shows you can have personal credit cards at shops. So, you would now have an additional card at the same shops for your company.

And you will not need collateral, cash flow, or financials to get small business credit.

Pros and Cons of American Express Business Credit Cards and Benefits

Benefits can differ. So, make sure to pick the benefit you would like from this selection of alternatives. Note: a lot of the pros and cons of American Express business credit cards come in the form of the personal credit scores you will need in order to qualify. 

If you have fantastic personal credit, then a lot of the cons go away completely.

Pros and Cons of American Express Business Credit Cards with a 0% Introductory APR – Pay Zero!

These first selections are a pair of great choices for regular, everyday expenses. In particular, if you do not travel too often, these could be perfect cards for you. Your only choice would be cash versus points.

Blue Business® Plus Credit Card from American Express

Have a look at the Blue Business® Plus Credit Card from American Express. It has no annual fee. There is a 0% introductory APR for the initial year. Afterwards, the APR is a variable 14.74 to 20.74%.

The Pros

Get double Membership Rewards® points on day to day business purchases like office supplies or client suppers for the first $50,000 spent annually. Get 1 point per dollar afterwards.

The Cons

You will need great to superb credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/bluebusinessplus-credit-card/ 

Establish business credit fast with our research-backed guide to 12 business credit cards and lines. Get credit cards even in a recession!

American Express® Blue Business Cash Card

Also take a look at the American Express® Blue Business Cash Card. Note: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. However its rewards are in cash rather than points.

The Pros

Get 2% cash back on all qualified purchases on up to $50,000 per calendar year. Then get 1%.

It has no yearly fee. There is a 0% introductory APR for the first twelve months. After that, the APR is a variable 14.74 to 20.74%.

The Cons

You will need great to excellent credit scores to qualify.

Find it here: https://creditcard.americanexpress.com/d/business-bluecash-credit-card/ 

Pros and Cons of American Express Business Credit Cards with Flexible Financing Credit Cards – Check Out This Great Choice!

If you can pay the minimum early every month, then this next card could be the ideal choice for you. But the annual fee is rather high, after the first year’s introductory $0 fee. 

The Plum Card® from American Express

Check out the Plum Card® from American Express. It has an introductory annual fee of $0 for the first year. After that, pay $250 each year.

The Pros

Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.

The Cons

You will need excellent to exceptional credit scores to qualify. And that annual fee is rather high.

Find it here: https://creditcard.americanexpress.com/d/the-plum-card-business-charge-card/ 

Pros and Cons of American Express Business Credit Cards for Lavish Travel Points

Hotel Credit Card

If you spend a lot of time on the road, this could be a good card for you. The annual fee could be better – and it could be a lot worse, too. 

The points and rewards are particularly good. But the price of a second free night in a calendar year? It is far higher than the value of any room at Marriott Bonvoy, anywhere around the world.

If you make a lot of purchases on this card, then it can be worthwhile, and the annual fee can be justifiable. And since you can get multiplied points for everyday activities like eating out and filling your tank, you may be able to make the minimum spend for the really good rewards. 

But that means using this particular credit card practically to the exclusion of all others. 

Marriott Bonvoy Business™ American Express® Card

Have a look at the Marriott Bonvoy Business™ Card from American Express. It has a yearly fee of $125. There is no introductory APR offer. The regular APR is a variable 17.24 to 26.24%. 

The Pros: Points

You can get 75,000 Marriott Bonvoy points after using your card to make purchases of $3,000 in the initial three months. Get 6 times the points for qualified purchases at participating Marriott Bonvoy hotels. You can get 4 times the points at United States restaurants and filling stations. And you can get 4 times the points on wireless telephone services bought directly from US providers and on US purchases for shipping.

Get double points on all other eligible purchases.

The Pros: Rewards

Plus, you get a free night each year after your card anniversary. And you can get one more free night after you spend $60,000 on your card in a calendar year.

You get free Marriott Bonvoy Silver Elite status with your Card. Also, spend $35,000 on qualified purchases in a calendar year and get an upgrade to Marriott Bonvoy Gold Elite status through the end of the following calendar year.

Plus, each calendar year you can get credit for 15 nights towards the next level of Marriott Bonvoy Elite status.

The Cons

You will need good to exceptional credit scores to get this card.

Find it here: https://creditcard.americanexpress.com/d/bonvoy-business/

Establish business credit fast with our research-backed guide to 12 business credit cards and lines. Get credit cards even in a recession!

Airline Credit Card

The main positives for this credit card are the great perks for travel. If you travel a lot, and you buy your airline tickets with this card, then you can probably make the minimum spend for the first three months. 

But the negatives far, far outweigh the positive aspects of this credit card. The annual fee is about what you could pay for three or four other American Express business credit cards. And the points boost will not kick in until you have spent enough to buy a house in Little Rock, Arkansas.

And even if you can make it to the exorbitant spend levels this card demands; the perks are not as generous as they could be.

Delta SkyMiles® Reserve Business American Express Card

Have a look at the Delta SkyMiles® Reserve Business American Express Card. Nowhere are the pros and cons of American Express business credit cards more apparent than here.

The Pros

The best way to use this card is if you travel for business a great deal. Then, and only then, it may be the card for you. Get up to 100,000 Bonus Miles and 20,000 Medallion® Qualification Miles. You can get 80,000 bonus miles and 20,000 Medallion® Qualification Miles after you spend $5,000 in your first three months. Also, earn an additional 20,000 bonus miles after your initial anniversary of card membership.

Get triple miles on Delta purchases. And get 1.5 times the miles on eligible purchases the rest of the year after you spend $150,000 in a calendar year. Get a companion certificate annually upon renewal. And you get one Global Entry ($100) statement credit every 4 years. Or you can get one TSA Pre ® ($85) statement credit every 4.5 years for an application, free.

The Cons

It has a $550 annual fee! There is no introductory APR offer. Rather, the regular APR is a variable 17.24 to 26.24%.

You will need good to outstanding credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/delta/

Establish business credit fast with our research-backed guide to 12 business credit cards and lines. Get credit cards even in a recession!

Your Pros and Cons of American Express Business Credit Cards

Your own pros and cons of American Express business credit cards will depend upon your credit report and scores.

Just you can pick which features you want and need. So, ensure to do your homework. What is outstanding for you could be devastating for another person.

In particular, be sure to value these cards’ annual fees versus the required spends to get the best perks. If you cannot make the minimums, then why are you paying for these credit cards?

And, as always, make certain to establish credit in the advised order for the best, fastest benefits.

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