Day: September 11, 2020

Woodward's Non-Revelation

There’s no need for the tell-all books. Trump tells us every day.

How to Choose The Right Content Marketing Agency

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t.  

It’s no secret that content marketing works. 

What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable. 

Know your content marketing goals and desired outcomes

Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. 

Do you? 

If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. Successful content marketing starts with setting goals and objectives. The metrics and KPIs you use depends on a few different factors — the size and location of your business, your industry, and your circumstances. Here’s a list of the top six metrics marketers have used to measure their content marketing performance in the last 12 months. 

  1. Email engagement (e.g., opens, clicks, downloads)
  2. Website traffic (e.g., page views, unique visitors, backlinks, conversions) 
  3. Social media metrics (e.g., shares, follows, views, likes)
  4. Conversions (e.g., traffic to leads, traffic to subscribers, leads to sales)
  5. Subscriber counts (e.g., # of follows, growth, unsubscribes)
  6. Search rankings 

What should your goals and desired outcomes be? 

When it comes to content marketing, there really isn’t a shortage of metrics. If you wanted to, you could track 50+ metrics around your business. That’s not helpful if you’re focused on vanity metrics that don’t help you grow. You’ll probably want to focus your attention on the metrics that are directly tied to your revenue. 

This is why goals and outcomes are so important. 

If you’re aware of the goals and outcomes you want, you have a better sense of the metrics you need to track. These metrics show you whether you’re getting close to your goal or not. 

Here’s an example. 

If you’re running a SaaS business, you’d be focused on improving the five must-have metrics

  • Increasing monthly recurring revenue (MRR)
  • Decreasing user churn rates
  • Decreasing cost per acquisition
  • Increasing average revenue per customer
  • Increasing Customer lifetime value

If you’re focused on these goals, your content marketing metrics would be directly tied to these as well. If you’re a SaaS business, you’d prioritize content marketing metrics like traffic, subscriber counts, and conversions. These would have the biggest impact on your SaaS business. 

  1. What specifically do I need to stay in business? (e.g., $75K per mo., 300 basic customers, churn rate of 4.7% or less)
  2. Which areas of my business cost me money? (e.g., low return on ad spend, high acquisition costs, high churn rates)
  3. Where are my most/least profitable customers coming from? 
  4. Which content produces the most revenue? 

Start with the core metrics in your business. Ask yourself these four questions to get a better idea of your core metrics. You can always add more metrics if you need more data. 

9 Characteristics That Make a Great Content Marketing Agency

Clutch.co lists more than 13,873 content marketing agencies on its website. New agencies are added every day. How do you know that the agency you choose is a good fit? What kind of characteristics make a great content marketing agency?  

You need to know what you’re looking for in an agency. 

Here’s a list of the qualities and characteristics you need to find the right agency for your business. 

  1. A good reputation: Good reviews and testimonials are a good start. If you’re looking for an agency, they should have a portfolio of well-written content as well as online reviews, case studies, or references they can provide. You’ll want to go deeper; the agency you choose should have a portfolio of relevant content you can review. They should also have a good reputation with journalists, publishers, and influencers. If you run into any red flags here, they’ll need to explain why. 
  2. No ethical grey areas: Your agency should have a hard-line stance against obvious issues like plagiarism, inaccurate or misleading content, or material that’s socially inappropriate. But they should also have a clear stance against ethically murky issues like pay-for-play, paid links, or undisclosed conflicts of interest. When exposed, these unethical moves do permanent damage to your business, even if your agency did this with another client. 
  3. Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. Ask them to show you their project management process.
  4. Clear goal setting: Your agency should be comfortable working with your goals and objectives. They should understand your business well enough to be able to track and manage the key metrics and KPIs you need to grow. The right agency should be able to show you how each metric fits with your goals and outcomes.
  5. Consistent ROI: Experienced agencies create content that meets your goals consistently. Their content development keeps you, the client, ahead of your competitors. It’s pretty easy to verify ROI; ask for case studies in the references that go along with them.
  6. Subject matter expertise: Your agency should have experience creating content in the same industry or space. They should have in-depth knowledge and experience with your industry, business, product, or service. If they don’t have the expertise you need, they should be able to demonstrate that they have experience with a similar topic or niche.
  7. A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling. These writers should be specialists who have the subject matter expertise or experience you need.
  8. Match your voice, tone, and style: Experienced agencies shouldn’t have a problem matching their client’s brand voice. It should be easy for them to create content that sounds like something their clients would say, using the tone and style their client already uses.
  9. Write for people and search engines: Agency content pieces should be created to attract the right visitor at the right time, whether you’re speaking to a cold audience, subscribers, customers, followers, fans, or a combination. 

This is a lot for clients to handle on their own. That’s why 84 percent of marketers outsource their content creation activities. 

How to work with a content marketing agency

You’ll want to make sure that you give your content marketing agency the tools they need to work hard for you. 

  • Usernames and passwords. You can use tools like LastPass to handle credentials management for your agency. 
  • Work-related content. The content your agency needs to work. This includes items like marketing materials, brand and style guides, photos, and media.
  • Legal content. The list of do’s and don’ts your content needs to follow — terms of use, privacy policy, return/exchange policies, warranty and guarantee information, and intellectual property details.
  • Case studies and accolades. Your case studies, awards, recognition, PR (positive or negative), testimonials, praise, review profiles — any recognition you’ve received in your business. 
  • Good feedback. In the beginning, your agency will need lots of input from you. A good agency will ask lots of questions about your business. They’ll need consistent feedback from you to create the kind of content you need. 

Here are some tips you can use to keep your relationship with your agency healthy and successful.

Give your agency a point-of-contact

Make sure they assign a dedicated account manager or point-of-contact to your account. Verify that your agency has access to a point-of-contact in your business and decision-makers when necessary. Make sure you both know when and how to reach each other.

Set your expectations upfront

Your agency needs to know how to work with you. Do you want your agency to be hands-on, or would you prefer that they focus on the work? Make sure your agency knows what your expectations are—ask them to verify that your expectations are realistic and achievable.

Outline your approval process

Are you an influencer or decision-maker? If you don’t have the power to make important decisions on behalf of your company, you want to let your agency know that ahead of time. They’ll probably need access to a decision-maker at some point. If you’re not a decision-maker, give your agency the chance to earn buy-in from them. This will keep the agency/client relationship stable.

Ask your agency for feedback

Sometimes agencies are nervous about offending their clients. Ask your agency for feedback on your feedback. Find out ahead of time whether your thoughts were helpful or clear. Ask your agency about how you can provide better feedback during your next meeting.

How to Find the Right Content Marketing Agency For You 

If you’d prefer to do your research from scratch, you can use ratings and review websites like Clutch.co, G2, or TopSEOs to create a list of content marketing agencies. Use the criteria I mentioned above to create a list of agencies you can interview. 

To make things easier for you, we’ve created a list of the best content marketing agencies of 2020. 

8 Top Content Marketing Agencies

1. NP Digital – Best for Immediate and Consistent Revenue Growth

NP Digital is my content marketing agency. I focus our agency on revenue and the metrics that increase revenue. Our focus with content marketing is helping clients build a business that produces traffic, leads, and revenue. Most agencies separate services like technical SEO, link building, or conversion optimization. We keep SEO and content marketing as a package deal. 

2. Seer Interactive – Best for Big Data Search and Content

Seer Interactive doesn’t trust their gut; they use their data warehouse and tools to look across millions of keywords instantly. Using big data, they look for new, hidden, and unexpected customer trends in competitive industries. They’re one of the few agencies with a big query environment of 202 million SERP records. 

3. Distilled – Best for Technical SEO

As an agency, Distilled builds its content marketing campaigns around technical SEO. All of the services they offer are oriented around search. Distilled created an Optimization Delivery Network (ODN) that allows clients to make changes to their site and run SEO split tests. 

4. Fractl – Best for In-Depth, Research-Heavy Content

Fractl is a research-heavy, data-driven content marketing agency. They focus on rapid organic growth via a combination of content marketing, data journalism, digital PR, and SEO. They have deep knowledge in specific industries, and they publish original research in journals and well-known publications. 

5. Column Five – Best for Data and Content Visualization

As a content marketing agency, Column Five is focused on the creative side of content development — storytelling, design, data visualization, interactive motion graphics, and exhibition design. Creativity is the priority; their agency uses a mix of organic and paid distribution to promote client content.  

8. Single Grain – Best for Conversion-Driven Content Marketing

Single Grain uses its content marketing and conversion optimization services to boost client conversions. They’re focused on rapid and consistent growth for each of their clients. 

9. The Content Bureau – Best for B2B Content Marketing

These B2B content marketing specialists are woman-owned, 90 percent female, and fully remote. They’re focused almost exclusively on clients in the tech, VC, and financial sectors, focusing their attention on global corporations that need consistent, year-over-year growth.  

10. Web Profits – Best for SaaS Content Marketing

Webprofits focuses exclusively on SaaS content marketing and advertising. These SaaS specialists use their experience as SaaS business owners to build other SaaS clients. They work with large and small clients, including Rackspace and Shopify.  

Conclusion

It can be tough to show up day after day with fresh content for your customers. The right content marketing agency makes content development simple and straightforward. Choosing the right content marketing agency isn’t rocket science; you just have to ask the right questions. 

It starts with your goals and outcomes. 

If you’re aware of the goals and outcomes you want, you’ll know which metrics you need to track to reach those goals. With the right goals and metrics, you’ll be able to find, vet, and choose the right content marketing agency — you’ll have the team you need to generate more revenue for your business. 

The post How to Choose The Right Content Marketing Agency appeared first on Neil Patel.

Top 40 Michigan Mom Blogs & Websites To Follow in 2020

Top 40 Michigan Mom Blogs Contents [show] ⋅About this list & ranking Michigan Mom Blogs Mid-Michigan Moms Lansing Mom Eat Travel Life Princess Pinky Girl | Want. Need. Love. This Worthey Life | Food, Entertaining, Travel, Parenting Lifestyle Blog Mommy Gone Healthy | A Lifestyle Blog by Amber Battishill The Nutritionist Reviews Jillgg’s Good Life | A […]

The post Top 40 Michigan Mom Blogs & Websites To Follow in 2020 appeared first on Feedspot Blog.

Brutal! 5 Ways You Can Get Denied for a Business Loan in a Recession –Your Banker Won’t Tell You About These!

Need a business loan in a recession? Beyond the SBA’s PPP program, you should also be looking at lenders outside the SBA’s purview. And you need to make it easier for them to approve your application.

We Smuggled out these Secrets: The 5 Ways You Can Get Denied for a Business Loan in a Recession – Your Banker Will Never Tell You About These

Did you know there are 5 ways you can get denied for a business loan in a recession? And let’s face it, your banker won’t tell you about ANY of them. It is, unfortunately, pretty easy to get a bank loan denial. This is particularly true in recessions. Bank loan money is always tighter.

And not everyone knows how it happens. So read on, and learn the secrets!

A Look at Bank Credit vs. Business Credit

Before going any further, do you know the difference between bank credit and business credit? Business credit is the full and complete amount of money that your small business can get from creditors. This includes leasing companies. It is also suppliers, under what’s called vendor credit.

Bank credit is the full amount of borrowing capacity which a small business can get from the banking system only.

What are Bank Credit Scores?

Even during a recession, a small business can get more business credit quickly, so long as it has two things.

One, it must have at least one bank reference. And two, it has to have an average daily account balance of at least $10,000. And that has to be for the most recent three month time period.

This set up will yield a bank rating of a Low-5. And that means it is an Adjusted Debt Balance of from $5,000 to $30,000.

Lower Ratings

A lower rating, like a High-4, or balance of $7,000 to $9,999 will not necessarily reject the small business’s loan application. However, it will slow down the approval process (in a recession, it could grind to a screeching halt). And a Low-5, we know, is far more likely to be necessary for an approval.

A bank credit rating is the average minimum balance a company maintains in a business bank account over a three month long period.

Hence a $10,000 balance will rate as a Low-5. And a $5,000 balance will rate as a Mid-4. By the same token, a $999 balance will rate as a High-3, etc.

A small business’s chief goal should always be to maintain a minimum Low-5 bank rating. So that means an average $10,000 balance. And they will need to do so for at least three months.

This is because, without at least a Low-5 rating, the majority of banks will operate under the assumption that the business has little to no ability to repay a loan or a business line of credit.

But here is one thing to keep in mind. You will never actually see this number. The bank will just keep this number in its back pocket.

Check out our professional research on bank ratings, the little-known reason why you will – or won’t – get a bank loan for your business during a recession.

The Rating Ranges

The numbers work out to the following ranges:

  • High-5 – account balance of $70,000 to $99,999
  • Mid-5 –$40,000 to $69,999
  • Low-5 –$10,000 to $39,000 (your small business needs this level bank score or better to get loans)
  • High-4 – $7,000 to 9,999
  • Mid-4 – $4,000 to $6,999
  • Low-4 – $1,000 to $-3,999

Bank Credit Problems that can Get Your Business a Denial

There are several ways to get a denial when you want a business loan. Here are the top five.

#1 Way You Can Get Denied for a Business Loan in a Recession

You’ll get a denial if you don’t maintain a minimum balance for at least three months. Since every bank credit cycle is based on the previous three months, a continually seesawing balance should damage your bank credit.

How You Can Fix It

So, what is the remedy? Keep cash in your account, by any means you can. This can be tough in a recession, but it is not impossible.

#2 Way You Can Get Denied for a Business Loan in a Recession

Looking to get a denial? Then don’t bother to assure that your business bank accounts are reported exactly the same way all of your business records are. And they would also have to be with the exact same physical address and phone number.

Sow confusion in this area by changing one and not another, or not correcting an error if there is one. And use a post office box!

Wrong.

How You Can Fix It

So, what is the remedy? Keep your records consistent. Copy and paste whatever you can. Do not chance it by retyping. And as for your location, if you do not want or need a physical office, go with a virtual one. We particularly like Regus and Alliance.

Can’t find any virtual office space nearby or within your budget? Then talk to other area business owners. And find out who they work with.

Check out our professional research on bank ratings, the little-known reason why you will – or won’t – get a bank loan for your business during a recession.

#3 Way You Can Get Denied for a Business Loan in a Recession

To go along with #2, you’ll get a denial if you don’t keep consistent, congruent records. That is, to make sure that every credit agency and trade credit vendor, every record keeper, lists the business name and address the exact same way.

These include record keepers for financial records, income tax, web addresses and e-mail addresses, directory assistance, etc.

No lender is going to stop to consider all of the ways that a business might be listed. That will not happen when they look into the business’ creditworthiness.

Therefore, if they are unable to find what they need easily, they will just deny the application. Or your carefully cultivated credit won’t report to the business credit reporting agencies. So if you want a denial, make sure your records are a mess!

No. Don’t do this.

How You Can Fix It

So, what is the remedy? Again, keep your records as consistent as possible. And if you need to hire someone to help you with this, then be sure to do so. It will be well worth it to get some peace of mind this area.

#4 Way You Can Get Denied for a Business Loan in a Recession

This one happens if you never manage your bank account responsibly. It means that your small business should not avoid writing non-sufficient funds (NSF) checks at all costs.

NSFs will decimate bank ratings.

Non-sufficient-funds checks are something which no business can afford to let happen.

But balancing checkbooks and accounts is so dull anyway. And you’ve got enough money without even making sure, right?

Wrong!

How You Can Fix It

So, what is the remedy? Carefully balance your books and make sure you have enough funds for your transactions.

So this might mean you hire someone with a bookkeeping or accounting background to help you. And that’s a great idea!

Beyond taking care of your business bank accounts, such an employee should be able to help you with the tax implications of pretty much everything that you do. All businesses will have to pay taxes. There are no exceptions to this rule! So why not legally and ethically pay less?

Check out our professional research on bank ratings, the little-known reason why you will – or won’t – get a bank loan for your business during a recession.

#5 Way You Can Get Denied for a Business Loan in a Recession

To add to #4, you’ll get a denial if you don’t add overdraft protection to your bank account as soon as possible, in order to avoid NSFs. But why bother thinking ahead or planning for the future? Everything is going to be great forever, right?

Wrong.

How You Can Fix It

So, what is the remedy? Overdraft protection is a valuable feature. So make sure you can get it. That might mean going to a bank that isn’t right around the corner from you. Or it might mean maintaining a specific minimum balance.

And if it does, then that’s even better. You’ll kill two birds with one stone and also address #1, above.

Bonus: #6 Way You Can Get Denied for a Business Loan in a Recession

Want to get a denial? Then don’t let your business show a positive cash flow. A positive free cash flow is the amount of revenue left over after your company has paid all of its expenses.

So if you really want to get a loan denial from your bank credit, go ahead and treat yourself. And buy whatever’s expensive for your business. And make sure your expenses outstrip your profits.

Because doesn’t every factory deserve plush carpeting in the loading dock?

Wrong.COVID-19 and biz lending in a Recession Credit Suite

How You Can Fix It

So, what is the remedy? The cash coming in and leaving your company’s bank account should reflect a positive free cash flow.

When an account shows a positive cash flow it indicates your business is generating more revenue than is used to run the company. That means the bank will feel your business can pay its bills.

Can’t afford to add a lot at a time? That’s okay – long as you are adding something.

In a recession, it’s obviously harder to keep adding to a business bank account. Just … try.

Bonus: #7 Way You Can Get Denied for a Business Loan in a Recession

Banks are highly motivated to lend to a business with consistent deposits. And a business owner must also make regular deposits. So this is in order to maintain a positive bank rating.

The business owner must make a lot of consistent deposits, more than the withdrawals they are making. This is the best way to have and maintain a good bank rating.

If they can do that, then they will have a good bank credit score.

But consistency is the hobgoblin of little minds, right?

Hence depositing whatever, whenever has got to be the best way to handle your company’s bank deposits, right?

Wrong.

How You Can Fix It

So, what is the remedy? Consistency! Showing your bank is dependably and regularly adding funds will go a long way to assuring your bank that your business is credible.

And it’ll assure them that if they loan you money, that you’ll be able to pay them back.

And you’ll maintain your ethics and do so.

There are Many Ways You Can Get Denied for a Business Loan in a Recession

Yes, you can wreck your bank credit these five seven ways. So don’t! If you wreck your bank credit, then you may as well throw in the towel. And in a recession, you just plain can’t afford that.

This is because you’ll also tank your business. And no one wants to see that happen.

Particularly now, in the age of COVID-19, you need to help your business in any way you can.

The post Brutal! 5 Ways You Can Get Denied for a Business Loan in a Recession –Your Banker Won’t Tell You About These! appeared first on Credit Suite.

New comment by patrickt010 in "Ask HN: Who is hiring? (September 2020)"

Iteratively | Engineers & Designer | Full Time | Remote Iteratively helps teams who rely on data to capture clean, consistent analytics they can trust. You will be working in an early-stage but fast-growing VC backed startup with experienced founders. Tech stack: TypeScript, React, Node.js, GraphQL, Postgres, Redis, AWS. Senior Software Engineer: https://iterative.ly/careers/senior-software-engineer/ Senior Backend …

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Exactly How to Generate Permanent Passive Income Streams permanently

Exactly How to Generate Permanent Passive Income Streams forever Recently, I took a trip to lovely San Diego for service as well as invested the day in a resort dining establishment that forgot the harbor. With laptop computer in tow as well as cellular phone in hand, I functioned, without trouble. As the sunlight collection, …

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NBA Lottery Winners, GSW’s Next Move, Philly’s Slide, Cam Newton and Taylor Swift with Raja Bell, Kevin O’Connor, Ryen Russillo and Nora Princiotti

The Ringer’s Bill Simmons is joined by Raja Bell, Ryen Russillo, and Kevin O’Connor discuss Tuesday first few days of NBA playoff basketball, and some of the top draft prospects, before reacting to the 2021 NBA Draft Lottery (4:35). Then talks with The Ringer’s Nora Princiotti about the approaching 2021 NFL season, how empty NFL stadiums could affect on field play, the “battle” for the Patriots starting QB position, the live music void in the pandemic, music documentaries and more (1:34:15).

The post NBA Lottery Winners, GSW’s Next Move, Philly’s Slide, Cam Newton and Taylor Swift with Raja Bell, Kevin O’Connor, Ryen Russillo and Nora Princiotti appeared first on Buy It At A Bargain – Deals And Reviews.

The post NBA Lottery Winners, GSW’s Next Move, Philly’s Slide, Cam Newton and Taylor Swift with Raja Bell, Kevin O’Connor, Ryen Russillo and Nora Princiotti appeared first on Business Marketplace Product Reviews.