Day: September 14, 2020

Wall Street has wanted an Apple bundle for years — soon it might get one

If Apple One launches this fall, Wall Street investors and analysts will be happy: An Apple bundle has been on investor wish lists for years.

The post Wall Street has wanted an Apple bundle for years — soon it might get one appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

The post Wall Street has wanted an Apple bundle for years — soon it might get one appeared first on Buy It At A Bargain – Deals And Reviews.

U.S. Treasury yields move lower as investors monitor vaccine news

U.S. government debt prices were higher on Monday as investors focused on a potential vaccine against Covid-19. 

The post U.S. Treasury yields move lower as investors monitor vaccine news appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

The post U.S. Treasury yields move lower as investors monitor vaccine news appeared first on Buy It At A Bargain – Deals And Reviews.

'We Hope They Die'

Protesters cheer a shooting ambush of sheriff’s deputies in L.A.

An Introduction to Yelp Ads for Local and e-Commerce Businesses

If you own a business, you know word of mouth is vital to your success.

A glowing review from a handful of customers, or even just one influential somebody, can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it.

Before you worry about good or bad, you first need a place to get those reviews.

Here are a few questions to ponder:

  • How can you, as a local business, stand out among your competitors?
  • How can you attract the customer base you want, while also collecting reviews and ratings in one place?
  • Most importantly, how can you interact with consumer reviews to put your business in the best possible light?

Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help.

What is Yelp?

A crowd-sourced business review platform for consumers, Yelp is also an excellent place for businesses to be found online.

Yelp prides itself on being the leading social network for consumer ratings and reviews. 

In its earlier days, the platform was solely consumer-focused. It was a place for customers to leave their reviews without any expectation of a business’s response. 

Yelp has expanded its platform in recent years with Yelp for Business, which gives business owners like you greater control over your listings and consumer interactions. These features go beyond the free page listing that any business can claim.

Yelp for Business Options

Yelp for Business offers two options: self-service and a contract plan.

Self-service is an à la carte offering that allows you to choose from Yelp’s premium business tools. These include:

  • Yelp Ads
  • Yelp Deals
  • Yelp Reservations
  • Business Highlights
  • Profile upgrades

If you choose the contract plan, you’ll work with a Yelp sales representative to create an advertising program that fits your business’s needs. You pay a monthly fee for all the services included in your plan.

Why Yelp for Business May Be Right for Your Business

There’s no doubt that Yelp’s higher-than-average cost per click (CPC) and cost per mille (CPM) have garnered some negative press.

So why might you consider Yelp as part of your overall marketing strategy? 

Yelp users are at a later stage in the buying cycle than those on Google or Bing. Consumers on Yelp are no longer looking for information about a service or product; they’re narrowing their focus to local businesses to make a purchase.

According to a Nielsen study, a whopping 82 percent of Yelp users intend to buy a service or product. So even if only a few hundred consumers per month see your ad, the likelihood of your ad being displayed to a potential customer is high.

Let’s look more closely at one of Yelp for Business’s key offerings: Yelp Ads.

What is Yelp Ads?

An advertising service exclusively targeting Yelp users, this feature displays advertisements to consumers on the platform’s search results pages and business pages, via desktop and mobile. 

How Does Yelp Ads Work?

You can create standard or custom ads linked to your business listing.

The standard ad looks like any search result on Yelp. The difference is it will appear at the top of search page results and on competitors’ profiles:

Yelp Ads SERP review

With custom ads, you can add text snippets, choose a photo, and select the customer review you’d like to feature:

Yelp business listing ad

You can also add value propositions to the bottom of your advertisements, such as sale and deal details or average response time. These are called Business Highlights, and they may be included in your Yelp for Business package or purchased separately.

Yelp local ad

Don’t forget your call to action (CTA). With this add-on feature, you can customize the CTA buttons on your listing page and at the bottom of your search result listings. This allows you to link directly to a relevant page or form on your website.

Like Google or Bing, your ads will display based on search terms, location, and other parameters determined by Yelp’s ranking algorithm.

Your ads can appear on relevant search result pages or competitor business pages across all Yelp platforms. These include the desktop site, the mobile site, and the mobile application (available on iOS and Android).

How to Get Started with Yelp Ads

Do you think Yelp Ads might be right for your business? Here’s how to get started.

Step 1: Claim Your Free Business Listing

If your business is well established, the odds are good that a listing already exists. To claim an existing listing, follow Yelp’s step-by-step instructions.

If your business doesn’t have a listing, it’s easy to register

Step 2: Improve Your Profile

Your profile, also known as a Business Page, is your way to provide accurate information about your business to local consumers. Available fields include business hours, address, phone number, and a list of services and products.

The more accurate your profile is, the greater your chances of converting consumers who find your listing. 

Step 3: Moderate Ratings and Reviews

As a verified business owner, you can respond to ratings and reviews publicly or privately. While you may be tempted to ignore a negative review, this can have a detrimental effect on how consumers view your business.

If you want to keep your business’s online reputation positive, promptly respond to reviews—both positive and negative. 

With 71 percent of consumers saying they’re more likely to do business with a company that has responded to reviews, you can’t afford to miss out on this opportunity.

Step 4: Reach Out to a Yelp Sales Representative

When you choose the self-service option, you can immediately begin using Yelp Ads and other premium features. If you’d prefer a customized plan, you’ll need to work with a sales representative.

How to Optimize Yelp Ads for Your Local e-Commerce Business

In its early years, Yelp gained popularity in the restaurant industry. But as of June 2020, restaurants make up just 18 percent of businesses on the platform. Shopping isn’t too far behind, with 16 percent of companies categorized as such.

As a local e-commerce business, you, too, can benefit from Yelp’s various features. 

Run Location-Targeted Advertisements

If you’re not reaching the right audience, what’s the point?

With Yelp Ads, you can run targeted ads based on consumer location.

As a local business, why might you want to target non-local as well as local consumers? I’m glad you asked!

Let’s say you own a hybrid business, online and in-store. Your physical storefront is in Connecticut, but your dropship warehouse is in Texas. 

Instead of mentioning delivery times, a local Connecticut ad might focus on customers’ ability to purchase online and pick up in-store:

Order online. Pick up in-store today.

But a local Texas ad aimed at customers within a few hundred miles of your warehouse location may read:

Delivery within two business days. Guaranteed.

The same can apply to local businesses like florists and bookstores. Even if you don’t ship to locations outside your local area, you can still appeal to non-local consumers with services you do offer.

Let’s say you’re a florist who offers local delivery services in Albany, NY. Your ads to non-local consumers may look something like this:

Call now for free, next-day delivery within Albany, NY.

But how can you advertise to the right audience?

Target larger metropolitan areas around your locale, or use existing customer data to determine the most likely locations for your non-local consumers. 

Keep Your Business Page Updated

With full control over your business page,  include as much relevant information as possible. 

What does this look like?

Did your business hours change? Or maybe you’re running a sale over the next week. This insight is the kind of information potential customers want to know.

yelp business highlights

Don’t have a physical storefront? You still have plenty of opportunities to flesh out your profile. For example, you can update your business’s:

  • customer service hours
  • refund and replacement policy
  • quality guarantee; or
  • shipping and handling timeframes.

Your customers will appreciate the transparency.

Tweak Your Strategy As Needed

Whether your business is brick-and-mortar or online, adaptability is crucial to success. How are you adapting to the results from your latest Yelp Ads campaign?

You may already use analytics software such as Google Analytics on your website. As a Yelp Ads user, you also have insight into campaign metrics, including:

  • user views
  • customer leads
  • mobile calls
  • CTA clicks
  • directions and map views
  • clicks to your website.

Keep track of campaign metrics, and use that data to adjust your ads and overall strategy. The key is to take a solutions-based approach to your advertising campaign. Here are a few examples.

Low Conversion Rate

You’ve started a new targeted campaign for a nearby metropolitan area. The CTA clicks are the highest you’ve ever seen on a campaign, but the conversion rate is abysmal.

The good news? Your campaign is sending people to your website. The bad news? The likely culprit is the landing page itself. You have three options:

  1. tweak the CTA text to reflect the information on your landing page more accurately
  2. link to a more relevant landing page on your website
  3. rewrite the copy on your landing page to encourage more conversions

Remember that Yelp Ads is just one step on your journey toward conversions. 

Targeted ads can help drive relevant traffic to your website, but if your website is lacking, you’re more likely to lose the conversion.

Low Customer Lead Rate

Now let’s say user views are high, but customer leads are low. What’s the deal? 

First, rule out the usual suspects such as out-of-date profile information and poor ratings or reviews.

Next, consider that your potential customers may be drawn away by sponsored ads on your business profile.

One way to combat this is to purchase a package that enables you to remove sponsored ads from your business page. You may also want to place additional value propositions and CTAs higher on your page, so users are more likely to interact with your website before they even see the sponsored ads below.

Conclusion

For many consumers, Yelp is more than just a ratings and reviews platform. It’s the search engine of choice when it comes to finding a local business for their needs.

You may be thinking, “It’s too late in the game to rank anywhere near the first page in Yelp local results. What’s the point?”

But that’s the beauty of Yelp Ads!

You can ensure your listing is at the top of the search page results every time. And you can experiment with the content in custom ads to see how leads respond. And if you need help setting up paid ad campaigns, set up an initial consulting call.

Even if you don’t intend to use Yelp’s premium services, you can get control of your business page and interact with consumers just by claiming your free business listing.

That leaves me with just one question: 

Have you taken advantage of your free Yelp business listing yet?

The post An Introduction to Yelp Ads for Local and e-Commerce Businesses appeared first on Neil Patel.

IntelliZoom Review – Make Money as a Website Tester with IntelliZoom

If you love making money from home, user testing is one of the easiest ways to do it.

Usability testing is where you test websites for their functionality and navigability and check if they are user-friendly. Many websites offer usability testing jobs, and IntelliZoom is one of them.

 

What is IntelliZoom?

IntelliZoom is a participant community of UserZoom. UserZoom is a UX company headquartered in California. It helps companies have a better digital presence in the form of apps and websites. And this is done by the website testers of IntelliZoom.

 

How does it work?

If you are interested in joining IntelliZoom, sign up and answer some profiling questions to help it understand your demographics.

After you successfully sign up, you can log in and start taking practice studies that are designed to test your ability to talk out loud and check your technical set up. Keep in mind practice studies are not paid.

intellizoom panel

If your practice study results are approved, then you can move on to getting invited for paid studies through email.

 

Related:

Rakuten Review: What Is Rakuten & How does It Work?
16 Legit Websites for Product Tester Jobs

 

What are the requirements to join IntelliZoom?

As per the website, these are the requirement to join IntelliZoom:

  • All participants must be 18 years or older.
  • Able to speak English, Spanish, or German fluently.
  • Willing to have your face and voice recorded.
  • Able to follow directions and think out loud.

You must also meet the following technical requirements:

  • Email and SMS text message capabilities.
  • Laptop or desktop computer and/or mobile device.
  • A built-in or external webcam.
  • A built-in or external microphone.
  • Excellent internet connection (3Mbps or faster).

 

What type of studies can you take?

Here are the different types of studies IntelliZoom offers:

TOL (Think Out Loud)

TOL studies require you to think out loud as you complete a task. Your face and voice will be recorded as you do so.

Non-TOL (Non-Think Out Loud)

Non-TOL studies do not record your face or voice.

Card Sort

Card sort studies will give you a list of things to categorize into certain topics.

SSCT (Screenshot Click Test)

SSCT studies will give you a static image and ask where you might click on it to find something.

Moderated

Moderated studies involve a moderator, most commonly a researcher, to mediate and guide you throughout the study. You may be one-on-one with the moderator or with the moderator and a group of other participants.

Moderated study sessions will be scheduled in advance.

Diary

Diary studies require you to do tasks over a determined time period and document your thoughts/findings. Much like moderated studies, scheduling for this will be done in advance.

 

How are you notified of new studies?

intellizoom panel notifications

You can find out about new studies via email. These are usually on a first come, first served basis, so you need to act fast if you want to do the study.

Like any other survey, first you will take a screener that will determine if you are suitable for the study.

 

How long does it take to finish studies?

It takes about 5 to 25 minutes to complete one study on average.

 

Is IntelliZoom only available in the US?

For now, IntelliZoom is available in the US, the UK, Spain, Germany, and Australia. It plans to expand to other countries in the future.

 

How much can you earn with IntelliZoom?

You can earn around $10 for most of the think out loud studies, and other surveys pay around $2. The pay usually depends on the complexity of the study.

Payments are made within 21 days via PayPal.

 

Other reviews of IntelliZoom

Trustpilot has a rating of 3.3 for IntelliZoom.

Most of the complaints are about the low availability of the studies and sometimes the low pay.

 

Is IntelliZoom legit?

IntelliZoom is definitely legit and worth joining if you are looking for an extra income option. It is not a regular or full-time income source, but if it’s only extra cash you are after, then sign up for user testing with this company.

 

There are many ways to earn money flexibly, and it basically depends on you to choose the right option for your lifestyle. If you love working online and would not mind checking websites and sharing your opinion, join IntelliZoom and make money from home.

The post IntelliZoom Review – Make Money as a Website Tester with IntelliZoom appeared first on .

Top 10 Texas Rangers Podcasts You Must Follow in 2020

Top 10 Texas Rangers Podcasts Contents [show] ⋅About this list & ranking Texas Rangers Podcasts Locked On Rangers | Daily Podcast On The Texas Rangers North Texas Nine Podcast Texas Rangers Fanatic Podcast #AloneTogether with Josiah Igono Rangers Nation Podcast Rangers On Deck The New Ranger Report Podcast Texas Rangers Report Welcome to the Hit Show | […]

The post Top 10 Texas Rangers Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.

Top 20 Las Vegas Raiders Podcasts You Must Follow in 2020

Top 20 Las Vegas Raiders Podcasts Contents [show] ⋅About this list & ranking Las Vegas Raiders Podcasts Upon Further Review The Morning Grind Silver and Black Today – A Las Vegas Raiders Show Locked On Raiders – Daily Podcast On The Las Vegas Raiders Vegas Nation – Raiders Football Raiders Talk Podcast Murf’s Fan Cave Silver & […]

The post Top 20 Las Vegas Raiders Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.

New comment by comertcimen in "Ask HN: Freelancer? Seeking freelancer? (September 2020)"

SEEKING WORK | Remote or Onsite Location: Turkey Remote: Yes, but onsite is also okey Willing to relocate: Yes Resume/CV: https://comertcimen.com/ Technologies: HTML, CSS, SASS, Bootstrap, Javascript, Python, React, Node.js, Express.js, SQL, Git, Docker, Linux Hello, I am looking for Frontend, Backend or Full Stack job. Email: comertcimen@gmail.com Github: https://github.com/comertcimen

The post New comment by comertcimen in “Ask HN: Freelancer? Seeking freelancer? (September 2020)” first appeared on Online Web Store Site.

Bitmovin (YC S15) Is Hiring a Technical Delivery Manager in Denver

Article URL: https://bitmovin.com/careers-legacy/4826958002/?gh_jid=4826958002 Comments URL: https://news.ycombinator.com/item?id=24462209 Points: 1 # Comments: 0

The post Bitmovin (YC S15) Is Hiring a Technical Delivery Manager in Denver first appeared on Online Web Store Site.

An Introduction to Yelp Ads for Local and e-Commerce Businesses

If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody, can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. …

The post An Introduction to Yelp Ads for Local and e-Commerce Businesses first appeared on Online Web Store Site.

The post An Introduction to Yelp Ads for Local and e-Commerce Businesses appeared first on ROI Credit Builders.

The post An Introduction to Yelp Ads for Local and e-Commerce Businesses appeared first on Business Marketplace Product Reviews.