Day: September 26, 2020

The FBI's Bad Intelligence

The bureau relied on a suspected Russian agent for its 2016 wiretaps.

A Tale of Two Chinese Economies

Beijing is promoting export-led growth as the domestic recovery lags.

Social Media Marketing Consulting

Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if:

  • You’re struggling to acquire or retain customers
  • You aren’t getting the ROI you’d like from social media 
  • Your social media strategy is all over the place
  • You or your team don’t have much social media experience

Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. You’ll be able to access advice and strategic planning at the highest level.

If you’re considering working with a social media consultant, here’s everything you need to know:

4 Ways a Social Media Marketing Consultant Can Help Grow Your Business

Consider a social media marketing consultant your business’s Yoda. They’re the wise teacher and guide that can help you 10x your business through social media. Here’s what they’ll do:

1. Develop a High-Performing Social Media Strategy

A social media marketing consultant will take a deep dive into your current strategy and performance. They’ll help you figure out what’s working and what’s not to see where there’s room for improvement.

The consultant will work off of your business objectives or help you to set smarter goals if that’s what’s needed. From there, they’ll develop a custom social media strategy to help you smash your goals.

Your social media expert will help you with tactics tailored to your business and establish a high-performing social media sales funnel, which is key because on average it takes seven and a half visits to your website before somebody makes a purchase.

2. Achieve Big Results

Working with a social media consultant can be very rewarding. They will help you get the most ROI from your social media campaigns.

First of all, they can help you build a larger social media following. They’ll teach you how to grow a community around your brand and engage followers.

They can also come up with content and advertising strategies that: 

  • bring new potential customers to your business 
  • re-engage leads
  • drive conversions and more…

3. Provide Expert Advice

The best social media consultants are experts that have tons of experience helping clients grow their businesses. They’re able to share that wealth of knowledge and experience with you.

If you’ve hit a roadblock on social media, a consultant can bring a fresh perspective and use their know-how to come up with solutions to your issues. They’re well-versed in established best practices as well as new trends, so they can for sure point you in the right direction.

Some social media consultants offer training so that you can continue to manage your campaigns effectively.

4. Help You with Analytics

It’s essential that you track your social media performance using the right metrics. 95% of the most successful B2B marketers use metrics to measure content performance.

When you monitor your analytics, you can see if you’re meeting your goals and where you might need to up your efforts or tweak your strategy.

But for some, all of the data and reports can get a bit much. A social media consultant can guide you towards the best tools or software for social media analytics and monitoring.

They can help you decipher reports and pick out the key information and metrics for your business or campaign objectives.

All in all, a social media marketing consultant will develop a strategy and implement tactics that will help you meet your goals and grow your business.

How to Get Started with Social Media Marketing Consulting

If you make the right preparations, you and your social media marketing consultant can hit the ground running. Your collaboration will run smoothly and you’ll get much more from it. So, here’s what you need to do to get started:

1. Figure Out What Kind of Consultant You Need

The first step is establishing what areas you need help in. You must decide what kind of role you want the social media marketing consultant to take. This may fall into one or more of the following categories:


The consultant takes an advisory role. They do their due diligence regarding your company and target audience, for example, by interviewing the right executives within your team or creating buyer personas.

With all of the information gathered, they’ll create a detailed social marketing strategy, provide the necessary training and/or continue to advise you over a set period of time. 

Project Management

It’s also possible to hire a social media consultant that not only comes up with the right strategy but also turns that strategy into an actionable plan. They’ll figure out timelines, budgets, resource allocation and so on.


In this case, the social media marketing consultant will do all of the above and then jump in the trenches with you. They’ll oversee and participate in the implementation of your strategy.

So, the question is do you need an advisor or somebody who is going to roll their sleeves up and see the project through, too?

2. Set Your Goals

Your social media goals are the jump-off point for a marketing consultant. They determine the overarching strategy to be implemented, as well as the key performance indicators to measure.

If you have an idea of what you hope to achieve through social media, then try to document your objectives as clearly as possible. For example, you may wish to increase your Instagram ad clickthrough rate by X%.

But, as mentioned above, if you’re lost, a social media marketing consultant can help you set goals and create a sales funnel from scratch.

3. Get Your Ducks in a Row

The final thing you need to do before working with a social media marketing consultant is to prepare any documentation or reports that you wish to share.

For instance, you might put together a package of analytics reports from the past year. Or perhaps you want your social media strategy to align with your wider digital marketing strategy. In this case, you’d need to share your documented strategy with the consultant.

The more useful information you’re able to share, the better.

Essentially, there’s a bit of groundwork you need to do before working with a social media marketing consultant. But, ultimately, it’ll make your work together that much more successful.

Measuring the ROI of Social Media Marketing Consulting Services

When done well, social media marketing produces a high return on investment. In fact, I used social media to generate $632,481 in sales in one year.

But, one thing you have to bear in mind is that the way you measure ROI depends on your goals. Sometimes, social media marketing activities have an influence on sales, but you don’t necessarily see the dollars that come directly from those activities.

For example, you might share blog content on social media to generate traffic and increase brand awareness. The way you would measure the ROI of such activities would be according to the number of views or levels of engagement.

Naturally, it’s easier to calculate monetary returns when working with lead gen campaigns or paid ads. In this case, you’d measure the number of leads generated or, simply, conversions.

It’s vital that you discuss ROI with a social media marketing consultant in terms of your goals. You need to understand what you can expect to achieve for the rate that you’re paying.

6 Point Checklist for Finding the Right Social Media Marketing Consultant

There are tons of social media marketing consultants out there. Not all are made equal. Hence, you need to know what to look out for and what kind of questions to ask in order to make the right choice for you:

1. Relevance

As mentioned above, there are different kinds of social media marketing consultants. Therefore, you need to see if the consultant offers the services you require.

Furthermore, do they have experience of working in your industry? Relevant experience with similar clients to you means they know which tactics are likely to be most effective for your target audience.

Check their website to see former clients and what they’ve achieved for them. Some review sites, such as Clutch, also indicate the size and category of clients.

2. Experience

In the world of consulting, experience is everything. A consultant might make big claims but can they actually follow through?

Anyone can take a quick online course or read blog posts about social media marketing. It’s an entirely different thing to have implemented successful campaigns IRL.

The first step is to check the consultant’s own social media channels. If their following, engagement rates or content seems a bit crap then they’re likely inexperienced and will do a crappy job for you.

Next, check their credentials. How many years of experience do they have in the industry? Do they have hands-on experience?

3. Connections

If you can find a consultant with industry connections or links to social media influencers, then it’s a huge bonus. 

This is the kind of thing that the average business would find very difficult to achieve on their own unless they wanted to pay through the roof on influencer marketplaces and the like. Find out from your consultant what kind of collaborations are on the table.

At Neil Patel Digital, for example, we’ve fostered connections with thought leaders and influencers in a number of spaces over the years, including B2B, marketing, tech and more. We know what benefits such relationships can bring.

4. Examples

Firstly, it’s a good idea to source examples of a consultant’s previous work as proof of their experience. This might come in the form of case studies or blog content in which they talk about their professional experience.

You should also seek examples of what the consultant can do for you specifically. Obviously, they’re not going to map out an entire strategy for you before you agree to work together.

However, they should be able to give you examples or ideas of the kind of work they can do for you and what kind of results they would expect to achieve.

5. Pricing

Social media marketing consultants’ rates vary. Usually, you can expect to pay a higher rate for more experienced and more skilled consultants. But, be sure to do your research on all of the other points to check a consultant is worth the rate they’re charging.

You also need to consider how their pricing works logistically. Does the consultant offer tiered packages or an hourly rate? Is there a minimum length of contract? Are there additional costs involved?

Always choose a consultant that’s transparent about their terms and pricing.

6. Balance

The consultant you’re vetting should have a positive attitude. You should seek out somebody that is enthusiastic and confident about helping you grow your business via social media.

However, be wary of those that over-do it. A good social media consultant will also be realistic about what they can help you achieve and the time-frame you can expect to achieve it in.

Overall, don’t be afraid to ask a bunch of questions. A good social media marketing consultant will be willing to answer them clearly and openly.


It’s worth hiring a social media marketing consultant if you hope to revamp a failing social media strategy or to take your existing strategy to the next level. Using the right tools and tactics, they’ll gain an in-depth understanding of your business and target audience to help you achieve your goals.

When it comes to choosing the right social media marketing consultant for you, make sure they not only have hands-on experience with social media marketing but also experience relevant to your industry or the services you need.

Now it’s over to you to find a consultant that will help you grow your business. The first step: Set your goals and work out exactly where your business needs help.

The post Social Media Marketing Consulting appeared first on Neil Patel.

Technical SEO Consulting

Creating great content is key to an SEO strategy.

But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. 

Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms.

But there are quite a few things to optimize for when building out a technical SEO strategy. For many business owners, it may be beneficial to hire a technical SEO consultant who can handle the nuances for you.

6 Ways a Technical SEO Consultant Can Help Grow Your Business

Regardless of which type of service you hire for, your end goal is to grow your business.

Hiring a technical SEO consultant is no different, and you should go into the relationship with an expectation of results.

A technical SEO consultant will optimize both your website and content so that you are providing the best experience for users, communicating effectively with search algorithms, and ultimately ranking better for your target keywords.

At a high level, the services they provide should lead to:

  1. More traffic – As your website and content become better optimized, you will inevitably begin to rank better for certain keywords. In some cases, you may enter the first page and even the top 5 search results, where the majority of traffic funnels into. You will also experience more people who stay on your website and consider your products as they optimize aspects such as page speed and mobile-friendliness.
  2. More customers – With an increase in traffic and higher rankings for targeted keywords, you will experience an increase in customers. As a result, technical SEO can be directly linked to increasing revenue. 

To achieve these business outcomes, technical SEO consultants will dive deep into your SEO strategy and uncover elements of your strategy that are currently holding you back.’

Here are some of the elements that they will optimize:

1) Page Load Time

How fast your website loads is a key element in your SEO strategy – both from a user’s perspective and from the search algorithms. 

If your page is taking 4 seconds or more to load, for instance, the majority of users will click away, leading to higher bounce rates.

This signifies to the search engines that your website offers a poor user experience, which will make you rank less in the SERPS (search engine results pages). 

A technical SEO consultant will check for things such as image size, broken code, and other elements on the page that could cause a slow page load time.

2) Design Optimization 

Images and layout are important to make a website more user friendly and attractive. Imagine coming to a website that’s just a wall of text – you will probably click off. 

Dwell time – the amount of time a user spends on your site – is a key metric that search algorithms look for. A better, more attractive design increases the likelihood that people will stay and navigate your site.

A technical SEO consultant will make sure that your site can easily be navigated and has an attractive design. They will also ensure that your images are optimized with appropriate names and alt attributes for the search engine.

3) Mobile Responsiveness

As web traffic becomes increasingly mobile-first, having a responsive website has become a major element of how search algorithms rank websites. 

This means that your website will need to be responsive in the sense that regardless of which device the user is using, they will be able to see your website in an appropriate way.

A technical SEO consultant won’t likely be able to make your website responsive, as this is a job for your developers and designers.

However, they will be able to point out any pages that aren’t so mobile friendly.

4) Meta Tag Information

Every website has information that sums up what the site is about to both the user and search engines. This information is contained in the meta tag of the website (usually at the top of a website’s code). It contains elements such as:

  • Description – This is the short snippet of information that people see in search engines before they click through to your site. A technical SEO consultant will help you write descriptions that increase your click-through rate while also being relevant to your keyword.
  • Title – This is the name of the piece of content or page. Having a title with the keyword you are ranking for is a critical part of technical SEO.
  • Robots tag – The robots tag tells search engines how and if they should crawl (index) your page. You don’t want every page indexed as it can affect your rankings (if you have duplicate content for instance). 

5) Link Optimization

Your technical SEO consultant will advise you on how links can make or break your SEO strategy. There are 4 main aspects of your linking strategy that you will affect your results:

  • Broken links – Search engines will punish you for having broken links on your website. These are typically the low hanging fruit that your technical SEO consultant will clean up quickly.
  • Internal links – How your website is structured and whether your pages link to each other helps you rank better in search engines. Your technical SEO consultant will help you architect your website and organize your content in the best way.
  • External links – Having an appropriate amount of external links to other credible websites with relevant information is another important factor.
  • Anchor text – Instead of linking the full URL, a technical SEO consultant will help you write appropriate anchor texts which replace the URL to give a better user experience and context for the search algorithms.

6) Page Structure 

How your page is structured is another factor technical SEO consultants will keep in mind – particularly for longer-form content. Factors they will evaluate include:

  • Use of headers – Headers are the simplest way to signal to search engines what your page is actually about. Typically ranging from H1 to H3 in terms of weight, headers have to be optimized with primary and secondary keywords for the best effect. 
  • Featured snippets – A technical SEO consultant will use different formatting such as lists and bullet points to increase your chance of being displayed in Google’s featured snippets. This is a feature of Google that allows people to get information about their queries without actually clicking through.

How to Get Started With a Technical SEO Consultant

If you decide that you need to work with a technical SEO consultant, there are 4 phases of how your working relationship should look like.

1) Preparation

In the preparation stage, you will need to make sure that your house is in order so that the technical SEO consultant can do their job. This includes:

  • Providing the relevant access to your website.
  • Making sure that the timing is right for you to work with a technical SEO consultant. If your business is early stage, you may be better off investing in other digital marketing services.
  • Getting familiar with the basics of technical SEO. You need some idea of the field to ensure that you can make a more informed decision when choosing a consultant.
  • Setting goals. You need to understand what you want to achieve with your search strategy. E.g do you want to rank for certain keywords as part of a content strategy or just appear locally?

2) Technical SEO Audit

Once you have chosen a consultant, the first thing they should do is conduct an audit of your current SEO implementation. Here are some aspects of a technical SEO audit:

  • Using tools such as Ubersuggest to capture surface level points of optimization. SEO audit tools can quickly identify things that are hurting your SEO such as broken links, 404 errors and keyword frequency. 
  • Evaluating more deeper factors such as website structure, creating a sitemap and disabling or removing irrelevant content. 
  • Practicing user empathy by considering things that could lessen the user experience such as newsletter pop ups, page speed and poor navigation.

3) Optimizing Technical SEO

Next, your technical SEO consultant will get to work to fix the technical issues on your website. Depending on what needs to be optimized, there are a few things you may need to do also:

  • You may have to get your site completely redesigned so that it is responsive or mobile friendly. 
  • Your images may need to be resized so to increase the page load time.
  • You will likely need to go through all of your content with a fine tooth comb, keeping an eye on the little things such as structure, linking and meta information.

Measuring the ROI of Technical SEO Consulting Services

As a business owner or marketing leader, you need to be able to quantify the ROI of a technical SEO consultant. 

This can be tricky, as technical SEO consulting can be similar to services like design or development in the sense that there is value created, but it can be hard to measure.

There are however some things that you should keep an eye on that are directly tied to marketing performance:

  • Better rankings – Technical SEO provides a strong foundation for your content. As you optimize the technical elements of your SEO strategy, you should see your rankings boost across the board for all the keywords you are targeting. 
  • More dwell time – With better page load times, website design and structure, you should see users spending more time on your website. You will also notice that your bounce rate – the amount of people that click out of your site before browsing – will reduce. 
  • More customers – Through a combination of these factors, you should be able to observe an increase in customers over time. 

Keep in mind that technical SEO isn’t a pure marketing activity like performance advertising, so you should see it more of a catalyst than a marketing channel itself.

4 Point Checklist For Finding the Right Technical SEO Consultant

If you decide that you need to hire a technical SEO consultant, here are the 4 things you should screen for before signing any contract.

1) Client list – Take a look at the type of clients that the SEO consultant has worked with in the past. Are there any notable brand names? What type of websites do these clients have? Is there any evidence of demonstrable results? Think also about the type of SEO strategy that their clients use and whether it’s relatable to your situation. For instance, do you need to rank for high competition keywords or just compete in your local city?

2) Additional services – A technical SEO consultant should be able to offer you additional services such as content marketing, analytics and other forms of SEO. A consultant who has experience with other forms of digital marketing will be able to help you create and execute a holistic strategy that drives results in tandem with technical SEO. 

3) Strong team – Look for a consultant that has a strong team behind them or check that they themselves have an exceptional track record. Years of experience is important, but with SEO it’s important that the consultant you work with keeps track of the new changes that are happening everyday. Search engines like Google are constantly evolving, so you need to work with somebody who has their finger on the pulse. 

4) Technology – A good thing to screen for is whether your technical SEO consultant has built out their own tech platform that they use with their clients. Examples of this include Ubersuggest, SEMRush and Moz. Not only will you get to benefit from their technology, but the fact that they have built their own technology provides further credibility and shows that they have real skin in the game. 


Technical SEO has a lot of variables to it, so it can be quite tricky for somebody to do it themselves. This is particularly true given the fact that search engines such as Google are constantly evolving.

In many cases, you would be better off hiring a technical SEO consultant who keeps on top of the latest trends so that you can optimize your site more effectively.

Keep in mind also that technical SEO should be done as part of a holistic SEO strategy. 

As important as it is to optimize your site, great content and positive social feedback to your site are still king.

The post Technical SEO Consulting appeared first on Neil Patel.

Top 5 Thor Podcasts You Must Follow in 2020 (American Superhero Film)

Top 5 Thor Podcasts Contents [show] ⋅About this list & ranking Thor Podcasts The Mighty Thorcast Radio Free Asgard Thor’s Hour of Thunder Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and revenue. Submit Your Blog Thor Podcasts View Latest Posts ⋅Get Bloggers Contacts […]

The post Top 5 Thor Podcasts You Must Follow in 2020 (American Superhero Film) appeared first on Feedspot Blog.

Top 20 The Twilight Saga Podcasts You Must Follow in 2020

Top 20 The Twilight Saga Podcasts Contents [show] ⋅About this list & ranking The Twilight Saga Podcasts Twilight Decoded Gender Forking Remember Twilight? Unbitten It’s 2020 And We’re Reading Twilight TwiFight After Midnight Twilight Phase The Twilight Sleuths Edward is a Vampire Into the Twilight Twilight Saga Podcast Books as Bad as Twilight The Twilight Saga Rewatch […]

The post Top 20 The Twilight Saga Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.

Fund the Flip of Your Dreams with Lending One

If you are a real estate investor, then you need to know about Lending One.  It is a direct real estate investing lender that has been around since 2014.  They are newer, but they are quickly establishing themselves in the industry.  Here is what you need to know to get a jump on deciding whether they are right for you, or not. 

The company began as Crestar Funding, but changed its name in November 2016 to LendingOne. In the press release, they say that they realize the potential for this company was much larger than they originally thought.

Is Lending One a Good Option for You? 

Bill Green (CEO) and Matthew Neisser (COO) joined forces in 2014 to open a private real estate lending company. The mission? To use technology to streamline and speed up the process of borrowing for real estate investment. 

With Green’s skill and expertise in creating world class organizations and Neisser’s background in technology and finance, it did just that. As a result, we have the Lending One of today.. It provides a faster and easier way to apply for and receive approval for loans.  Furthermore, it allows borrowers to more easily grow their real estate portfolios.  

They make loans to citizens of the United States, Canadian citizens, and permanent resident aliens. 

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What Types of Loans Do They Offer?

There are a range of options when it comes to loans with Lending One. They include: 


For example, if your real estate game is to purchase homes to rehab and then sell for profit, then fix-and-flip loans are for you. Amazingly, rate quotes are available online in as little as 2 minutes.  

They will loan up to 80% of the cost of the project, or LTC (Loan to Cost.)  The minimum loan amount is $75,000.  They do not list a maximum. Also, there is no interest charged on unused funds, and there is no penalty for early repayments. The minimum FICO required for a Fix-and-Flip loan is not noted on the website.  They state only: 

We are much more flexible in the FICO score we accept and are happy to work with each client’s individual situations.” 

Additionally, you will need to have the following documents on hand.  

  • Sales contract 
  • One month’s bank statement 
  • Construction budget 
  • List of properties currently owned 
  • 2 years tax returns 
  • LLC operating agreement, or Articles of Incorporation 

Remember to send copies. Never send originals. 

Rental Loans 

Now, if your business is more “fix it up and rent it out” based, you will be more interested in the rental loans. With these, there are two options.  The first,  RentalOne,  and then the Apartment Bridge loans.  

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This option is available on either a 5 or 7-year ARM (adjustable rate mortgage.)  Or, if you would rather,  as a 30-year fixed loan. Loan amounts go up to $2 million.  

The FICO requirement for the RentalOne loan is flexible, same as with the Fix and Flip loans.   However, these requirements change without warning. The truth is, you really do not know until you try.  You do not have to turn over income verification, not even a W-2. Instead, they consider the cash flow of the property itself in the decision-making process. It appears, however, that there is a prepayment penalty on this one. 

Multifamily Bridge Loans 

These are available for buildings with 5 to 200 rental units. There is no interest on funds that are not drawn, and the terms range from 12 to 36 months. The loan amount is up to $15 million.  

There is a minimum FICO requirement of 650, but closing is super-fast, sometimes in as little as 20 business days. 

New Construction Loans 

Another product they offer is new construction loans.   Amounts range up to $5 million.   These loans are available in terms ranging from 12 to 24 months with fast approval. Eligible properties include single family, townhomes, condos, and multi-family buildings. 

Rehab to Rent 

If you want to rehab a home to rent for profit, you can do that as well. Here is how it works. First, you apply for a Fix-and-Flip loan.  Then, when the rehab is complete, they will roll it into a 30-year fixed rental loan. As a bonus, since you are already a customer with the Fix-and-Flip, you will get a discount on the fees toward your rental loan.  

Lending One Pre-Approval

There is an easy, fast pre-approval process, and it’s free. You can have your terms and rates in writing before you ever submit an offer. Honestly, the proof of funds provided with pre-approval makes submitting an offer easier than ever. Pre-approvals are available for amounts up to $5,000,000.  

Lending One Partner Program

The company also offers a partner program.  It’s a community of investors, realtors, real estate attorneys, and third parties.  Potential partners have the opportunity through the program to earn compensation in exchange for client referrals.  Interest parties are invited and encouraged to participate. 

The following options exist: 

  • The Referral Partner Program is for real estate investors, real estate attorneys, and other third partners that want to refer business to Lending One.
  • The Broker Partner Program is for mortgage brokers or loan origination consultants that wish to refer business. 
  • Finally, the corporate partner program is designed for businesses that provide goods or services to those that invest in real estate not occupied by the owner. 

Partner consultants contact potential partners within 24 hours of application to the program.  

Making Payments on Your Lending One Loan

They have a contract with FCI Lender Services.  This company services and accepts payment for loans.  Borrowers get a welcome package with directions directly from FCI about 2 to 3 weeks after the loan closes. Payments are made via ACH, and are due on the first of the month. 

Lending One and the Better Business Bureau

It never hurts to seek out what type of online reputation a company has.  Online reviews are huge these days.  For this company we found the following. 

The Better Business Bureau 

As it turns out, not only do they have an A+ rating with the Better Business Bureau, but they are actually accredited since February 2017.  

In that whole time, there has only been one complaint.  The company addressed it and it was solved.  There are only 3 reviews, and unfortunately the most recent one is negative. However, it is from someone who was in the middle of the loan process and the process was put on hold due to the COVID-19 pandemic.  This is an extreme circumstance, of course. 

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Benefits of Using Lending One 

They use proprietary technology that allows them to streamline the underwriting process. As a result, application processing is much faster.  Along with pre-approval and good reviews from previous customers, they sound like superstars.  Yet, nothing’s perfect, right? 

The Downside of Using Lending One

The main drawback is, they are a young company.  Of course, that will not always be the case. One can only hope they will continue the positive path they are on and continue to work to get rid of any bugs. 

Another negative is that you would not be able to get enough money for larger projects due to the maximum loan amounts offered.  With a max of $2 million for rehab and $5 million for new construction, commercial jobs are pretty much out the window.  Lending One would not be an option for those looking to do commercial flips or flips on more expensive homes in higher income areas. 

A Quick Review of Real Estate Investing 

If you happen to be newer to the world of real estate investing, you may want to consider these tips before you go much further.  

Formally Incorporate

Many real estate investment lenders will not lend to individuals. Form a legal business so that you have the best options available when it comes to funding. This is just one of many lenders that will only lend to companies. An S-corp, LLC, or corporation will work.  

Tell the Truth

In real estate, there is even more importance placed on doing honest business. If you cut corners when working on a rehab, or if you are a bad landlord, word will get out. This will not only cause problems when you try to sell or rent in the future, but it can detour future funding efforts as well.  

Location Matters 

This is especially true in relation to flipping homes.  A fabulous home in a terrible location is probably not going to yield a significant enough profit. 

Watch the Markets 

Pay attention to what is selling and where. Take note of trends in what people are willing to pay for, as well as what they are not. This will help you figure out how to best use your funds. 

A Word About Credit

This lender is more flexible than many lenders when it comes to credit. However, they make it very clear credit history still counts. Consider these tips to raise your credit score if you need to. 

  • First, make sure you have separate business credit.  This includes getting and using an EIN, and incorporating, which as noted above is something that needs to be done anyway.  Also, you need to have separate contact information for your business and a dedicated business bank account.
  • Next, get copies of all your credit reports.  
  • Look first at what is affecting your score in a negative way.  Then you will know where to focus your efforts. 
  • After that, review the report for mistakes.  
  • Report mistakes to the issuing agency, in writing. 
  • Only send copies of backup documentation, not originals. 
  • Monitor your personal and business credit score continually using a credit monitoring service. This will help you stay on top of things. You can monitor your credit with both Dun and Bradstreet and Experian through Credit Suite for 90% less than it would cost you at the business credit reporting agencies.  You can monitor your credit with Equifax through them directly. 

Of course, none of this really matters if you are not making your payments on time.  Make sure you are doing that regardless.  Nothing helps a credit score like consistent, on time payments. 

Is Lending One for You? 

In the end, Lending One isn’t a bad option.  It does have higher interest rates and lower maximum loan amounts than some.  However, they are also more lenient with their credit score requirements.  That means if you are not able to get the funding you need somewhere else, they could  be just what you need.  They have a good reputation and offer a variety of loan options.  

As with any decision on a lender, do you own research.  Things change frequently, and the COVID-19 pandemic changed a lot of things.  You’ll want to double check details such as loan amounts and interest rates.  It seems though, despite being a young company, Lending One is doing pretty well, not only for themselves, but for their customers as well. 

Are There Other Options? Lending One Review

If you want financing for commercial flips, CreditSuite might be a better option.  Financing ranges up to 20,000,000 which is much more suited to that type of project.

Loan-to-values range from 55-65%.  Which one you can get depends on the purpose of the loan. Funding programs are available that include conventional property financing, money for investment properties and hard money loans, bridge loans, and loans for the purchase of commercial real estate.  SBA loans are also an option.  For renovation, you can  get a loan-to-value of up to 60%.  They have many other loan programs as well, including some for residential flips.

In the end, you just need to find which option will work best for you.  Lending One is definitely one to consider.  I’d even give them four out of five stars.  But don’t stop there. Be sure to explore all your options. 

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Cimatri Names Ken Monblatt As COO Monblatt brings a selectio…

Cimatri Names Ken Monblatt As COO Monblatt brings a selection of experience to his brand-new duty, from such locations as FORTRUST Data Center Services, Rhythms NetConnections, McLeod Communications, Paging Network, Inc., and also Verizon Wireless.In a current meeting, Monblatt shared,”In my brand-new duty as Cimatri’s Chief Operating Officer, I will certainly be concentrated on’productizing’our worth …

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Monblatt brings a selectio…
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Check Out Our Fundation Group LLC Recession Funding Review and Make Your Best Business Financing Decision Today

Will Our Fundation Group LLC Recession Funding Review Help Satisfy Your Need for Business Funding? We Put It to the Test

Fundation Group LLC is one of many lending companies online. They provide term loans and lines of credit. Foundation confirmed the information we found about them online. We look at the specifics and drill down into the details. So check out our Fundation Group LLC recession funding review.

Fundation Group LLC Recession Funding Review: Background

Fundation Group LLC is located online here: Their physical address is located in Reston, VA. Plus you can call them at: (888) 390-0064. So their contact page is here:

Their capital base has come from Goldman Sachs; Garrison Investment Group; and Midcap Financial, LLC.

Fundation Group LLC Recession Funding Review: Term Loans

Funding as soon as one business day. Up to $500,000 is available; terms go up to 4 years. Payments are twice per month. No specific collateral is needed. They want a personal guarantee. Fundation will take out a UCC-1 blanket lien for most borrowers.

They do not seem to have a time in business requirement anymore. Fundation also does not seem to have an annual revenue or personal credit requirement anymore.

Fundation Group LLC Recession Funding Review: Fees

Rates are risk-based; the higher the risk, the higher the rate.

Interest rates are not listed; they will be determined based on several factors. There are no prepayment fees.

Cost of Loans

Several factors are considered when Fundation decides on the cost of a loan. These factors include time in business and seasonality. They also include financial metrics. So these metrics include profit margin and amount of debt.

Fundation Group LLC Recession Funding Review: Lines of Credit

Up to  $150,000 is available. The new balance after each draw is amortized in equal installments over 18 months. Payments are monthly. No specific collateral is needed. They want a personal guarantee. Fundation will take out a UCC-1 blanket lien for most borrowers.

They do not seem to have a time in business requirement anymore. Fundation also does not seem to have an annual revenue or personal credit requirement anymore.

Fundation Group LLC Recession Funding Review: Fees

There are no prepayment fees. Just pay the outstanding balance plus accrued interest if you prepay
your loan or line of credit.

Keep your business protected with our professional business credit monitoring. It’s a worthwhile investment, saving you money even during a recession.

Fundation Group LLC Recession Funding Review: Advantages

Advantages include no apparent time in business requirement. Their maximum loan amount is fairly high.

Fundation Group LLC Recession Funding Review: Disadvantages

Disadvantages are they want personal guarantees for pretty much everything and will take out a UCC blanket lien.

A Fantastic Alternative – Establishing Business Credit

Business credit is credit in a small business’s name. It doesn’t attach to an owner’s individual credit, not even when the owner is a sole proprietor and the solitary employee of the small business.

As such, a business owner’s business and individual credit scores can be very different.

The Advantages

Because business credit is distinct from personal, it helps to protect a small business owner’s personal assets, in case of a lawsuit or business bankruptcy.

Also, with two distinct credit scores, a small business owner can get two different cards from the same merchant. This effectively doubles buying power.

Another benefit is that even startup ventures can do this. Visiting a bank for a business loan can be a formula for disappointment. But building small business credit, when done right, is a plan for success.

Personal credit scores depend upon payments but also other factors like credit utilization percentages.

But for small business credit, the scores actually only depend on whether a business pays its invoices punctually.

The Process

Establishing company credit is a process, and it does not occur without effort. A company has to actively work to establish company credit.

However, it can be done readily and quickly, and it is much quicker than establishing consumer credit scores.

Vendors are a big aspect of this process.

Performing the steps out of sequence will cause repetitive denials. Nobody can start at the top with small business credit. For example, you can’t start with retail or cash credit from your bank. If you do, you’ll get a rejection 100% of the time.

Business Fundability

A company must be fundable to credit issuers and vendors.

For that reason, a company will need a professional-looking web site and e-mail address. And it needs to have site hosting from a company like GoDaddy.

And, company phone and fax numbers must have a listing on

In addition, the company telephone number should be toll-free (800 exchange or the equivalent).

A small business will also need a bank account devoted strictly to it, and it needs to have all of the licenses essential for operation.


These licenses all must be in the perfect, appropriate name of the company. And they must have the same business address and phone numbers.

So keep in mind, that this means not just state licenses, but potentially also city licenses.

Keep your business protected with our professional business credit monitoring. It’s a worthwhile investment, saving you money even during a recession.

Dealing with the Internal Revenue Service

Visit the IRS web site and acquire an EIN for the small business. They’re totally free. Select a business entity such as corporation, LLC, etc.

A company can get started as a sole proprietor. But they will most likely wish to switch to a kind of corporation or an LLC.

This is in order to minimize risk. And it will make best use of tax benefits.

A business entity will matter when it pertains to tax obligations and liability in case of litigation. A sole proprietorship means the business owner is it when it comes to liability and taxes. No one else is responsible.

Sole Proprietors Take Note

If you operate a company as a sole proprietor, then at least be sure to file for a DBA. This is ‘doing business as’ status.

If you do not, then your personal name is the same as the small business name. Therefore, you can end up being directly responsible for all small business debts.

Plus, according to the Internal Revenue Service, by having this arrangement there is a 1 in 7 probability of an IRS audit. There is a 1 in 50 probability for corporations! Prevent confusion and noticeably reduce the chances of an IRS audit at the same time.

Setting off the Business Credit Reporting Process

Begin at the D&B web site and obtain a totally free D-U-N-S number. A D-U-N-S number is how D&B gets a business into their system, to produce a PAYDEX score. If there is no D-U-N-S number, then there is no record and no PAYDEX score.

Once in D&B’s system, search Equifax and Experian’s websites for the company. You can do this at If there is a record with them, check it for accuracy and completeness. If there are no records with them, go to the next step in the process.

By doing this, Experian and Equifax will have something to report on.

Vendor Credit

First you must build trade lines that report. This is also referred to as vendor credit. Then you’ll have an established credit profile, and you’ll get a business credit score.

And with an established business credit profile and score you can begin to get retail and cash credit.

These sorts of accounts have the tendency to be for the things bought all the time, like marketing materials, shipping boxes, outdoor work wear, ink and toner, and office furniture.

But first off, what is trade credit? These trade lines are credit issuers who will give you initial credit when you have none now. Terms are often Net 30, rather than revolving.

So, if you get approval for $1,000 in vendor credit and use all of it, you must pay that money back in a set term, such as within 30 days on a Net 30 account.

Keep your business protected with our professional business credit monitoring. It’s a worthwhile investment, saving you money even during a recession.

Retail Credit

Once there are 3 or more vendor trade accounts reporting to at least one of the CRAs, then move onto retail credit. These are companies like Office Depot and Staples.

Just use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, use the business’s EIN on these credit applications.

Fleet Credit

Are there more accounts reporting? Then move to fleet credit. These are companies like BP and Conoco. Use this credit to buy fuel, and to fix and maintain vehicles. Just use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, make sure to apply using the company’s EIN.

Cash Credit

Have you been sensibly handling the credit you’ve up to this point? Then progress to more universal cash credit. These are companies such as Visa and MasterCard. Just use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, use your EIN instead.

These are frequently MasterCard credit cards. If you have more trade accounts reporting, then these are doable.

Monitor Your Business Credit

Know what is happening with your credit. Make certain it is being reported and deal with any mistakes ASAP. Get in the practice of taking a look at credit reports. Dig into the particulars, not just the scores.

We can help you monitor business credit at Experian and D&B for 90% less.

Update Your Data

Update the details if there are inaccuracies or the details is incomplete.

Fix Your Business Credit

So, what’s all this monitoring for? It’s to contest any mistakes in your records. Mistakes in your credit report(s) can be corrected. But the CRAs normally want you to dispute in a particular way.


Disputing credit report errors typically means you send a paper letter with duplicates of any proofs of payment with it. These are documents like receipts and cancelled checks. Never send the originals. Always send copies and retain the original copies.

Fixing credit report inaccuracies also means you precisely itemize any charges you contest. Make your dispute letter as understandable as possible. Be specific about the issues with your report. Use certified mail so that you will have proof that you sent in your dispute.

A Word about Building Business Credit

Always use credit responsibly! Don’t borrow beyond what you can pay off. Track balances and deadlines for repayments. Paying punctually and fully will do more to boost business credit scores than pretty much anything else.

Building business credit pays. Great business credit scores help a business get loans. Your credit issuer knows the business can pay its financial obligations. They know the company is bona fide.

The business’s EIN attaches to high scores and loan providers won’t feel the need to demand a personal guarantee.

Business credit is an asset which can help your business for years to come. Learn more here and get started toward growing company credit.

Fundation Group LLC Recession Funding Review: Upshot

A company needing higher amounts will likely do better with Fundation. But there are negatives.

Entrepreneurs will find they have to give up a personal guarantee and, on top of that, have a UCC blanket lien held by Fundation. A company that fails and ends up going out of business could be particularly harsh for an entrepreneur – so companies which are unsure of the chances of their success would do well to seek out other types of funding, where they either hand over a personal guarantee or a UCC blanket lien but not both.

And finally, as with every other lending program, whether online or offline, always remember to read the fine print and do the math. Go over the details with a fine-toothed comb, and decide whether this option will be good for you and your company. In addition, consider alternative financing options that go beyond lending, including building business credit, in order to best decide how to get the money you need to help your business grow.

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Cluen Announces Official Partnership with The Executive Rese…

Cluen Announces Official Partnership with The Executive Research Association Kandace Miller, Global Marketing Director of The Cluen Corporation commented: “We are delighted to be a relied on international search software program companion of the Executive Research Association. Cluen’s modern technology is created internal, and also our consulting as well as assistance team have years of …

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