Day: October 11, 2020

Deepnote (YC S19) is hiring engineers to build the best data science notebook

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New comment by safareli in "Ask HN: Who wants to be hired? (October 2020)"

  Location: Georgia
Remote: Yes
Willing to relocate: No
Technologies: TypeScript, JavaScript, React, Redux / MobX, HTML / CSS, Node.js, Go (Golang), PureScript, Haskell, Drupal
Email: email is in the resume

Senior Software Engineer primarily specializing in front-end web engineering. Proficient in React / Typescript (strict mode). I have also made significant contributions to the backend side of the projects ranging from Haskell, Go, Node.js to Drupal.

I have contributed significantly to open-source functional communities in JavaScript, PureScript, and Scala. I’ve invented version of the Free Applicative structure with most optimal asymptotics (and stack safe), which was adopted in PureScript and Scala from my original JavaScript version. Implemented stack safe version of PureScript’s Effect monad. Was mentioned in Acknowledgments of Build Systems à la Carte and Selective Applicative Functors. (links are in the resume)

Besides my technical skills, I have worked closely with designers and product people discussing how to deliver better UX when there are hard technological constraints (for example implementing UI/UX for already deployed smart contracts on Ethereum blockchain), proposed alternative UI/UX sketches for better solving user problems. I’ve been working remotely for the past couple of years and can collaborate productively in asynchronous teams.

I’m looking for remote full-time opportunities where I would be a good fit with my broad experience and provide the most value.
#User Interface #User Experience #golang #js #HTML #CSS #SASS

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The New England Journal of Politics, Part II

The medical editors prefer China’s virus management.

PPC Consulting

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales.

So what next?

Considering paid advertising offers a 200% ROI, it’s a no-brainer that your marketing strategy should incorporate the same.

“But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!”

Well, even if that’s the case, you still have nothing to worry about.

You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise.

Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in.

Our team at Neil Patel Digital has created this handy guide to help you find the best PPC consultant for your business – one that can manage your campaigns, keep up with continuous algorithm updates, and deliver results.

Let’s start with how a PPC consultant can help you grow your business.

5 Ways a PPC Consultant Can Help Grow Your Business

What is the primary reason that people hire PPC consultants? Maximizing business performance.

People who run an online business question the need for launching pay-per-click campaigns, and whether it’s the right thing to do.

We have to clear one thing out before we talk about the benefits of hiring expert help – it IS worth it!

That said, let’s take a look at what a good PPC consultant can do to help you grow your business. 

Thorough Market Research and Plan of Action

A PPC consultant can be your go-to when you‘re unable to do market research, execute the right type of strategies, or launch successful marketing campaigns that help you achieve your business objectives. 

Additionally, you can also make critical mistakes when you work without experience – something that can cost you significant money or achieve zero results.

On the other hand, there are other solid reasons why you should hire a professional. 

A PPC consultant will prioritize your marketing campaigns and think of the intelligent implementation of paid marketing tactics that can enhance campaigns. You’ll also get better and more relevant marketing strategies to drive your online sales.

In the end, you‘ll have better pay-per-click management that will give you more exposure in search engines.

Precise Targeting for Higher Conversion Rates

A savvy PPC manager can be doubly beneficial for your business.

With their help, you‘re assured of wiser PPC decision-making that can cause a decrease in expenses and increase conversion rates. 

Plus, PPC experts can analyze your data and make required adjustments that can lower your cost per lead for a higher ROI.

As for conversion rates, they can use their experience and expertise to implement tactics, such as using precise keywords and put your sales team in contact with quality leads. All the efforts are targeted towards a specific audience in your niche that can be niched down according to location, gender, age, interests, and of course, keywords.

Audience targeting should always be strategic and carefully executed. It’s the only way to avoid wasting your money on paid campaigns – something that a PPC expert can help you with.

The best part is all this requires minimal effort on your part, and even the PPC consultant’s due to their specialized knowledge.

Compelling Ads That Actually Convert

Make no mistake, writing an attention-grabbing ad copy is an easy task – but only at the surface. In fact, knowing how to create a PPC ad can have a massive impact on the ads click-through rate.

You need expert help to create a truly artistic strategy to attain ad campaign success. A PPC consultant is well versed in the know-how to create an effective ad copy that appeals to your target customer and can relate to their interests. They can also use the necessary keywords for optimization to rank higher in search engines.

So with the help of a professional, not only will your ad get more exposure, but you’ll also experience an increase in your conversions.

Years of Experience

You may already be aware of how experience often translates to expertise.

Reputable PPC professionals have years of experience working with a diverse clientele, which helps them contribute to their profit-making campaigns. 

These experts have the backing of innovative skills and knowledge to keep your ads updated and in sync with the latest web trends that can be the driving factor of your paid campaigns.

You shouldn’t worry about the money you might pay for a consultant. Instead, it’s the time wasted when trying to learn Google or Amazon that should be a worrying factor. Unsatisfactory results are another disadvantage when you take on PPC without prior knowledge.

Moreover, a professional will dedicate their whole time to your projects and make sure you set the right bid amount according to the order value, ACoS goals, and conversion thanks to their greater understanding of bid management.


Pay-per-click marketing can be equal parts challenging and time-consuming, especially for those who aren’t experts.

A PPC professional can help you launch and monitor all your ad campaigns, along with making minor adjustments that could potentially boost your sales. Also, when you turn the work over to these consultants, you’ll be able to focus on other aspects of your online business.

How to Get Started With a PPC Consultant

If you haven’t worked with a PPC company before, it’s hard to know what to expect.

Right from hiring the right PPC consultant to holding meetings right till the final launch – you need to draft a roadmap that explicitly illustrates your end goal as well as milestones to stay on the right track.

Below, we have streamlined the details of every phase to help you understand what to expect when working with a PPC consultant.

Hiring the best PPC consultant for your business

The first step here is to find the right PPC consultant to get started in your paid marketing journey. And the best way to go about this? Research and look at the credentials of respective candidates.

There are two ways to go about this. You can use online hiring platforms like Freelancer, Upwork, and Reddit, where you’ll post a detailed project description, along with the requirements. You can then choose a freelancer profile from the applied candidates.

If you plan on recruiting seasoned consultants – something which we highly recommend – you’ll have to fill up an inquiry form and then schedule a discovery call.

Whatever be your marketplace of choice, determining the abilities of the prospective candidate remains the same. Ask the prospect the following questions to understand whether they are the right fit or not:

  • Are you Google-certified?
  • Do you offer a free assessment?
  • Who will own the account?
  • Will you provide ongoing management of the account or solely look after the setup?
  • How do you measure success, and what are the deliverables?
  • Are you familiar with Google Analytics?

It’s best to look for consultants who possess the Google AdWords Certified Partner designation since they are likely to understand the latest trends, techniques, and technology relevant in the world of PPC advertising. 

A thorough understanding of account setup and management, analytics and reporting, and optimization in areas such as video, search, and mobile advertising, are also crucial.

Remember, it’s your money, and the prospective PPC consultant should respect that and be willing to clear any doubts.

Have a Discovery Session

It’s the job of the PPC consultant to do everything they can to learn more about your business objectives and what you’re looking for, which is precisely why discovery and onboarding are a crucial part of any new PPC project.

Here are a few key points that your meeting should cover:

  • Your budget, which includes monthly ad spent
  • Goals you wish to achieve through your PPC campaign
  • What are the USPs of your business when compared to your competitors
  • Landing page optimization tactics to increase conversions
  • Detailed observation of your target audience that includes platforms to use, shopping trends, and location

Take this chance to share everything you have with your PPC consultant – even if it doesn’t feel relevant. The consultant must be aware of your expectations and budget.

Planning and Testing

After understanding your business, target audience, and marketing goals, the next step is to plan the upcoming campaign. In addition to this, defining critical metrics and KPIs are essential as well.

The consultant may run a small, inexpensive pilot campaign to test different aspects, such as audience segments, copy, and execution. This can give you key insights about the preferences of your target audience and a deeper understanding in general of how to proceed forward.

The Final Execution 

Finally, at this stage, you launch the full campaign.

The full-scale execution of the campaign can be short-term, long-term, or ongoing, depending on your needs. You can expect consistent feedback and thorough reporting from the consultant that outlines everything about the campaign, and the final results once it’s over.

Remember, monitoring results and adjusting the budget are all a part of the campaign. The consultant should use the insights collected, along with your feedback, to improve the ad strategy for better results.

In case the consultant doesn’t offer management services, they will only set up the account.

Measuring the ROI of PPC Consulting Services

What’s the point of launching a PPC campaign if you cannot measure the return on your investment?

Is your campaign strategy correct? Are the ads effective in generating leads and sales for your business? Is it profitable? – these are important questions that you need answers to.

The only way to determine the success of a campaign is to measure the ROI.

That said, there are various KPIs, which is why you need to have an efficient tactic in place to choose the relevant ones. For this purpose, you need to figure out the following:

  • Understand the goals of your campaign – whether you want more click-throughs, more leads, or higher sales. The ultimate goal, of course, is to increase conversions and reduce CPA. But there are other things you should consider as well, such as monitoring impression share and the effectiveness of your ads in generating clicks (CPR).
  • You can even consider setting SMART goals to measure the overall progress and success of your goal.
  • Figure out about what success means to you and then define it to your consultant.
  • Monitor the KPIs closely and then reevaluate if there is still any discrepancy.

The following are the most crucial PPC KPIs that you should consider:

  • The average click-through rate
  • The quality score of your ad content
  • The impression share that tells you how many people has have seen your ad
  • The average cost-per-click (CPC)
  • The conversion rate
  • The cost for action/cost per conversion
  • The average position of your ad

Tracking ROI is a dynamic process with no uniform rules to follow. Make sure you choose your KPIs after setting realistic goals for your business, which, in turn, can help you achieve your goals.

4 Point Checklist For Finding the Right PPC Consultant

If you’re still wondering how you can hire the best PPC consultant for your company who has the necessary understanding and expertise to deliver results, here’s a quick checklist to make things easier for you.

Experience in Driving Results

You’ll find several PPC consultants claiming to be the best and how they can help you achieve your goals.

But do they really have the expertise and experience to back their claims?

Figure out whether the consultant has previously worked with clients in your niche and is aware of how your business ecosystem, your competition, and your audience work. The idea here is to fast-track your campaign strategy, creation, and management processes.

Knowledge About PPC Best Practises and Tools

PPC can be a very complicated process, which is why you need a consultant that has the knowledge to keep up with the latest practices.

Having access to the right PPC tools is also important. Essential aspects like analytics and reporting and intent-driven keyword selection, along with first-party data sources and strategic partnerships, work together to enhance the efficiency of campaigns.

Find out the tools that the consultant uses, whether it’s Google Analytics, Certified Knowledge, Excel, and Adalysis.

Diverse Client Portfolio

Examine the companies on the prospective consultant’s portfolio. You‘ll be surprised at how useful this can be to detect whether they are the right fit for your business or not.

You see, a good PPC consultant should always demonstrate hands-on experience and have a diverse clientele. This equips them with a better understanding to create effective paid campaigns that appeal to your target audience, irrespective of their thought process and ideologies.

Testimonials From Past Clients

Testimonials help gain a sense of the caliber of the businesses that have trusted them in the past.

By going through what past customers have said about their services will give you an idea about their professionalism and whether they are capable of providing a comfortable and satisfactory working experience.

Wrapping Up

The world of PPC marketing isn’t simple.

You need experienced consultants to create and execute well-thought-out campaigns that can help you achieve your business objectives and keep any losses at the minimum.

Hiring a consultant can be your first step to ensure positive returns on your investment and establish a loyal customer base.

Want somebody seasoned and enjoys a stellar reputation when it comes to delivering results? Get in touch with experts from Neil Patel Digital here.

The post PPC Consulting appeared first on Neil Patel.

How to Use Instagram Live for E-Commerce Sales

Are you looking to boost your social media sales and get the most out of your digital storefront?

Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever.

If you’re ready to start using Instagram for business and start tapping into organic reach, we’ve got the strategy to get you started.

Read on to see how you can get the most out of Instagram Live for e-commerce.

Instagram Usage and E-commerce Stats

You’ve heard about Instagram for business. Maybe you’ve even started playing around with some of their sales functions. If you’re smart, you’ve already got an Instagram business profile and perhaps even a few product tags.

Is it worth all the hassle?

Let’s check out the numbers. According to Hootsuite:

  • One billion people use Instagram every month. 
  • Of those users, 63% log in daily and spend an average of 28 minutes on the app.
  • 200 million users visit at least one business profile every day.
  • Instagram is the second most downloaded free app in the Apple app store.
  • It’s also the 10th most popular Google query.
  • 500 million people use Instagram Stories every single day.
  • One-third of the most viewed stories every day are from businesses.
  • 62% of people say they have become more interested in a brand or product after seeing it in Stories.

What about Instagram Live?

Social media is about being seen. Instagram Live moves your content to the top Stories in your users’ feeds. Plus, followers get notifications telling them when you go live, meaning they’ll immediately be able to see your content in their Stories tabs.

Instagram’s co-founder and CEO, Kevin Systrom, once said, On average, people miss about 70 percent of the posts in their Instagram profile feed.” That means getting to the top of your users’ feeds should be a top priority.

Instagram Live also saw a 70% increase in views from February to March in 2020, making it one of the fastest-growing e-commerce hubs on the internet today.

How can you start making e-commerce sales on Instagram?

Instagram Shop

With the launch of its online shop, Instagram has pushed further into e-commerce.

Instagram Shop has streamlined the way users can find products by making a designated “Shop” tab and other new features for businesses to generate sales.

The new Instagram Shop tab features a “Brand Collections” page that shows curated collections put together by Instagram’s @shop team.

instagram shop live ecommerce

With the addition of Instagram Checkout, US shoppers can simply tap “Buy on Instagram” to make a purchase without ever leaving the app. That means your conversions are quick, precise, and frequent.

Instagram has also been testing replacing the “Activity” tab with a “Shop” tab, which would mean even more daily clicks than before.

Like any social media selling machine, quality content and a killer Instagram following are essential. The best way to continue selling on Instagram is to make sure you’ve got a product people like and the right marketing strategy to sell it.

To get the most out of your e-commerce experience, Instagram suggests posting regularly, revealing the process behind your product creation, and showing variation in your products.

Here are a few more easy tips for marketing your Instagram content.

Instagram Expands Live Shopping, Making It Easier to Shop and Sell

Instagram marketing is a powerful tool. With engagement rates going through the roof, it’s time for your brand to get on board and start making sales with the added ecommerce features across the platform.

Instagram Live Shopping

This feature allows you to make sales while in the middle of a live broadcast.

Instagram Checkout

If you’ve set up your Instagram Shop, you can start promoting and selling your products directly from your video stream with the Instagram Checkout tab. Featured items will appear at the bottom of the screen, and viewers can simply tap to purchase any of the items shown.

Desktop Compatibility

Instagram Live broadcasts can now also be viewed on desktop, making them more accessible and wide-reaching. This feature allows you to take center stage and grab your audience’s attention. It can also help you tap into new markets and expand your content’s reach.

How do you get started?

  1. Determine a purpose for your video. Otherwise, your audience won’t have a reason to keep watching.
  2. Promote your video on your social accounts beforehand so you’ll have someone to sell to once your live video starts rolling.
  3. Upload your products. You can add up to 30 products to a collection. Be sure to do this before you start because Instagram needs to approve your products before you go live.
  4. Pin one item at a time to your video feed when you start broadcasting.

When you’re on Live, you’ll be able to display your products through some of Instagram’s built-in features, which we’ll talk more about down below.

Why Use Instagram Live for E-commerce?

Live videos are great for forming honest and personable audience interactions. This unedited, raw content can help you connect with your audience and build brand integrity.

Instagram Live also lets your audience submit comments and questions in real time, allowing for natural and immediate interaction on an otherwise one-sided platform. This kind of audience connection enables you to gather feedback straight from your customers.

Using the Instagram Live feature can also help your discoverability, as users will be notified when you go live, and your video will be featured at the front of their Stories tab.

Instagram Live videos stay on your page for 24 hours after you end the broadcast, ensuring more people can see your content in more places.

The benefits of using Instagram Live for e-commerce range from increased brand integrity to real-time sales possibilities, and beyond. We’ve seen more and more brands gravitating towards this platform in recent years because it works.

If you’re looking for a quick and easy way to connect, convert, and curate content, Instagram is the place to be.

Live Shopping Features

Instagram Live has completely changed the ways brands communicate with their audiences online.

With new, customizable features and add-ons, there are many ways to connect and convert.

Multiple Broadcast Hosts

If you’re interested in tapping into influencer marketing, or if you want to leverage a brand ambassador’s following, you can invite co-hosts to join you in your live broadcasts.

Video Customization

You can also impose filters, stickers, and custom content directly onto your live video. You can either use Instagram’s presets or create your own branded versions and upload them to your live settings.

Still Images and Videos

You can share images and videos on screen while you broadcast. This allows you to showcase product images or show the product in action, making the purchase more appealing to your audience. You can even add multiple videos and create a slide show while you present.

Audience Interaction

You can add comments and questions directly to your video broadcast. You can also pin them to the screen for all of your viewers to see. This way, you can let your audience know you’re listening and make them feel seen.

All of these features make your content more inviting and exciting for viewers, increasing the possibility for conversions as you dive into Instagram Live for e-commerce.

With a little bit of skill and a whole lot of personality, your brand could be the next big thing on Instagram Live.

How to Use Instagram Live Shopping to Drive Sales

When you use Instagram Live for e-commerce, you can forge connections with your customers, create lasting sales funnels, and boost your online conversions while staying true to your brand.

If you’re going to go live, make sure you do it right and attract people to your products beforehand. No one wants to go live to an empty audience, right?

Here are a few tips to get you started.

Promote Your Instagram Live Stream Beforehand

Promoting your content will ensure people have time to plan to watch you and make sure you get the most out of your live experience.

One way to do this is to share Instagram Stories that tell your audience the details of your Instagram Live experience. You could even use an Instagram Stories countdown sticker to mark the event. This allows others to share the countdown as well, expanding the reach of your audience.

Maintain Instagram Live Focus

Avoid directing traffic to anything that isn’t relevant to your content. Promoting your website instead of a product page is an excellent example of this. You must ensure your audience can easily find your products and purchase quickly. This will increase your chances of selling once you go live.

Offer Live Streaming Quality Content

It’s also important to focus on the quality of your content. If your audience members find your stream boring or uninteresting, they might move on to the next piece of available content. Make sure whoever is hosting your video is practiced, inviting, and uses a breadth of exciting features to keep your audience watching.

Keep it Short

When using Instagram Live for e-commerce, shorter videos work better. Audiences like easy-to-consume content. You can even post multiple short videos to keep your audience coming back for more.

Keep it Simple

Once you go live, speak slowly, speak clearly, and don’t make things too complicated. Like any spot on the internet, Instagram content has fierce competition. If you want to maximize your Instagram Live e-commerce possibilities, you need to be able to hold your audience’s attention for as long as possible.

Using Instagram live for e-commerce, you can position yourself at the top of your audience’s feeds and keep their attention longer.

The more you use Instagram’s built-in features, the better chance your brand will have of ranking on the platform.


If you haven’t figured it out yet, using Instagram Live for e-commerce opens up many new possibilities in the world of social media sales.

Instagram’s latest Shop features let you sell your products directly from the app, instead of fighting for placement in user feeds.

What’s more, e-commerce updates to Instagram Live have paved a whole new way for brands to engage with consumers and get their products into the market.

By tapping into your live-streaming market, you could not only drive conversions, but you’ll have a chance to speak to a bigger, less saturated audience.

Get creative, get live, and start converting!

Have you had success with Instagram Live marketing for e-commerce? Share your tips in the comments.

The post How to Use Instagram Live for E-Commerce Sales appeared first on Neil Patel.

Top 25 Scary Story Podcasts You Must Follow in 2020

Top 25 Scary Story Podcasts Contents [show] ⋅About this list & ranking Scary Story Podcasts Gloomy star by Henry Bilbrey Ghost Stories the Podcast Unspookable Lady MCreepsta’s NightNoise Horror Podcast Scary Story And Creepypasta Readings With El_Loco_14XD Chilling Tales for Dark Nights | A Horror Anthology and Scary Stories Series Podcast Darkness Prevails Podcast | TRUE Horror […]

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Deepnote (YC S19) is hiring engineers to build the best data science notebook

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Where You Get Basketball News?

And also what much more can a basketball follower desires than very first hand basketball information? In those times, individuals will certainly still have to wait for the early morning blog post prior to they obtain the information unless they are in the occasion. If they are, the information is still consisted of till they …

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Kamala Harris Gets a Fracking Education

Pence is right: Shale drilling for natural gas has cut C02 emissions.

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The Best Help Desk Software (In-Depth Review)

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Unorganized support teams are a nightmare for everyone involved. 

From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really hectic without the right tools and software. And it could even damage your reputation forever. 

You don’t want that and I don’t want that for you, either. 

However, choosing the best help desk software for your team isn’t an easy task. There are hundreds, if not thousands, of options to choose from. 

So to help make your life a bit easier, I looked at dozens of the top options on the market and narrowed it down to my top six recommendations. 

From small customer support teams to IT services and mobile field support, this guide covers it all. By the end of this post, you’ll know exactly which help desk software is right for you, regardless of your situation. 

The Top 6 Options For Help Desk Software

  1. Freshdesk – best for small to midsize businesses
  2. Hubspot – best all-in-one customer service CRM
  3. Zoho Desk – best for fast-growth businesses
  4. Freshservice – best for IT service management
  5. Happyfox – best for mobile and field support teams
  6. Cayzu – most affordable help desk software

How to Choose The Best Help Desk Software For You

Before we dive into my top recommendations, let’s talk about what makes these tools great and what to look for when deciding which help desk software is right for you and your team. 

There are tons of options to choose from, so don’t forget to keep these considerations in mind as you go through the process. 

Your use cases

Help desk software exists for a number of reasons, like internal employee support and external customer support. Furthermore, different tools include varying features depending on your use cases. 

So, it’s essential to consider how you plan to use the software before making a decision. 

Number of agents

How many support agents do you have? Most help desk software charge by the agent, so you need to have a good idea of the number of seats you need.

Some providers also impose agent limits on specific plans, so you’ll have to upgrade to a higher tier if you need to add more agents to your account. This upgrade can be extremely pricey, especially if you’re not expecting it. 

So, make sure to choose a plan that offers a bit of breathing room as you grow. 

Ticket management

Tickets help you organize, route, and store help desk inquiries. So, you should make sure your software includes basic ticket management systems to help make the process faster and easier. 

Furthermore, some software includes ticketing features for a wide variety of support channels, including email, live chat, social media, instant messaging, SMS, and more. 

An efficient ticketing system is crucial, from automatic ticket creation and organization to smart routing and everything in between. 

However, some of the options on this list limit the number of tickets you can create daily or monthly, which may be too limiting for large teams. And you may be better off choosing an unlimited plan instead. 

So, keep this in mind as you make your final decision. 

Support channels

What channels do you use to provide support? 

Internal support teams may use instant messaging, live chat, or email while customer service teams may utilize social media, SMS, and phone calls. 

Regardless of the channels you use, it’s crucial to implement software that handles everything you need. 

If you already have systems in place, make sure the help desk software you choose plays well. And if you don’t, consider where your customers/employees hang out and the communication methods they’re most comfortable with. 

Furthermore, you should also think about internal communication tools. One agent may need to pass an inquiry on to someone else, or they may need help answering someone’s questions. 

So, it’s important to think about how your agents communicate with each other and how you plan to share information from one department to another, as well. 

Other features

The best help desk software includes a variety of helpful features beyond ticketing and communication. And it’s essential to consider which features you need to streamline and optimize your support systems. 

Some typical features and extras include:

  • Knowledgebase and self-service support
  • Escalation levels to the right people
  • Automated workflow creation
  • Open API integrations
  • Internal chat software
  • Cross-department collaboration
  • Client and contact management
  • Analytic dashboards
  • Role-based access
  • Ticket sorting
  • Time tracking

It’s also crucial to consider the specific features you need for your use cases. 

Internal teams need different things than customer support teams, so keep this in mind as you go through the decision-making process. 

Analytics and reporting 

Data helps managers and owners understand how your service agents perform and what your customers are asking. Advanced ticket tagging and categorization can also help with the latter. 

From there, you can optimize your support process and work on building a self-service knowledge base or in-depth how-to guides to quickly and efficiently answer common questions. 

This frees up agents and gives them more time to handle less-common requests. 

Furthermore, reports and data visualization help display information in a way that’s easy to understand. This can give you a birds-eye view of your support system and may even help you know how to better serve your team and customers. 

The Different Types of Help Desk Software

There are several different types of help desk software. The best type for you depends on various factors, including the size of your business, your budget, customization, and security requirements. 

Cloud or web-based — this is the most common type, and it’s often referred to as a SaaS tool because the user pays a monthly subscription to continue using the software. 

Furthermore, everything is stored on the cloud or the provider’s server, so the user doesn’t need additional infrastructure or dedicated IT. Plus, the vendor is in charge of managing and maintaining the software, making it an easy and affordable option for businesses of all sizes. 

All of the recommendations on this list offer a cloud or web-based solution.

On-premise — unlike cloud or web-based software, on-premise systems are installed on the user’s servers. Typically, the end-user purchases a license for the software and they’re in charge of management and maintenance. 

While they’re harder to install and manage regularly, they tend to be more secure and customizable. So, it’s an excellent option for high-security industries and anyone interested in a hyper-customized solution. 

However, this means a dedicated team is required to update and maintain the infrastructure.

Enterprise-grade — these are built specifically for extremely large businesses. They come with a ton of hyper-customizable features and solutions to suit the needs of enterprise businesses with massive budgets. 

Enterprise help desk software comes in all shapes and sizes, from single-location businesses to international conglomerates operating worldwide. 

For most users, this type of software is 100% overkill. 

Open-source — this type of software is best for developers or companies with knowledgeable IT departments because you get access to its source code. This means you can modify how the software works to meet your unique requirements. 

Essentially, it’s a more affordable way to get a highly customizable solution, as long as you have the skills and know-how to make it work for you. 

#1 – Freshdesk Review — The best help desk software for small to midsize businesses

If manual email and social media customer service are becoming too much for your team to manage, Freshdesk is a great way to ease the burden.

Its ticketing system is straightforward to use, and it comes with numerous helpful features.

Plus, it’s incredibly affordable, and there’s a limited free forever plan with unlimited agents to try it out before you invest a single penny. 

With Freshdesk, you can streamline conversations across channels in one place, create contextual conversations with anyone, automate repetitive processes to save time, automatically share solution articles, and easily monitor your team’s performance. 

Furthermore, you also get access to countless support features, including:

  • Multi-channel team inbox
  • Agent collision detection
  • Custom ticket statuses
  • Scenario automations
  • Canned responses
  • Shared ownership and huddles
  • Linked tickets
  • Time tracking
  • Scheduling dashboard
  • Event and time-based automations
  • AI-powered chatbots
  • Knowledge base capabilities

On top of that, they also offer several educational courses and a fully-staffed customer support team to help you and your team get the most out of your new software. 

Freshdesk has five different help desk plans to choose from, including:

  1. Sprout — Free with limited features
  2. Blossom — $15/agent per month
  3. Garden — $35/agent per month
  4. Estate — $49/agent per month
  5. Forest — $99/agent per month

You can start with the free plan to try it out, but I highly recommend upgrading to a paid plan when you can justify it to gain access to more of their advanced features. 

Each plan comes with a free 21-day trial to test the waters before making your final decision.

#2 – Hubspot Review — The best all-in-one customer service CRM

If you need a full-blown customer relationship management (CRM) tool to go along with your help desk software, Hubspot is a smart choice. 

And the best part? You can get everything you need to get started for free. 

With their free Service Hub, you get ticketing, meeting scheduling, reporting, a team inbox, live chat + chatbots, email templates, and team email connections. 

So, it includes everything you need to start optimizing your customer support process. 

But you also get several other features like tasks and activities, email tracking, contact website activity, contact management, custom fields, and more. 

While Hubspot’s free plan is excellent, their paid plans offer a fantastic suite of amazing features you can use to improve your entire support system further. 

Each pricing tier adds more advanced features, but their most affordable plan ($40 per month for two users) includes:

  • Eight hours of VoIP calling and recording
  • Conversational bots to create and route tickets
  • Simple open and close automations plus internal notifications
  • 1,000 canned responses for frequently asked questions
  • Up to 1,000 email templates
  • Ten reporting dashboards
  • 1,000 documents
  • Conversation routing
  • Two ticket pipelines
  • Up to five currencies

So, it’s quite a step up from Hubspot’s free plan. However, if you meet those limits, you have to upgrade to a higher-tiered plan. The next tier starts at $320/month, so it’s quite pricey. 

Alternatively, you can opt for their Starter Growth Suite, which includes the starter plan for Hubspot CRM, the Marketing Hub, the Sales Hub, and all the service features above. 

It starts at $50 per month, so it’s a super affordable way to get access to a ton of different marketing, sales, and CRM features if you need access to all of them. 

Note: this is special COVID-19 pricing with regular rates starting at $112.50 per month. 

#3 – Zoho Desk Review — The best help desk software for fast-growth businesses

Zoho provides countless business tools to businesses of all sizes in every industry you can imagine. 

All of their software is fantastic, and their help desk software is no exception. 

From affordable plans at every level and a robust free plan to incredible support features, you can rest assured that Zoho Desk has the ability to scale alongside you as your business grows. 

At its core, Zoho Desk is a multi-channel ticketing system. So, you get top-of-the-line ticketing features that let you organize and streamline support inquiries, whether they’re coming from email, social media, live chat, phone, or an online form. 

And as your business grows, the need for a self-service knowledge base increases. With Zoho Desk, you can quickly turn support requests into knowledgebase articles in just a few clicks to continuously grow your database. 

On top of that, you also get access to a wide variety of features designed to help improve and consolidate your support processes. Some of the most popular features include:

  • Zia, an AI-powered digital assistant
  • Help center tools to design and create your knowledge base
  • Several ticket views and automatic ticket organization/prioritization
  • Advanced response editor with canned snippets
  • Visual process automation builder
  • Customization via APIs and built-in integrations
  • Dashboard headquarters for analytics and reporting
  • Custom field options for web forms

With that said, it’s important to note that lower-tiered plans don’t include every feature. So, be sure to look through each plan’s features before choosing one. 

And keep in mind that you may have to upgrade to a higher plan to get what you need. 

Zoho Desk plans include:

  1. Free — For up to three agents with email ticketing and limited features 
  2. Standard — $12/agent per month with social channels, workflows, and dashboards
  3. Professional — $20/agent per month with BPM, time tracking, and ticket sharing
  4. Enterprise — $35/agent per month with Zia, live chat, and advanced customization

Sign up for a free trial to see which plan is right for you and your team today.

#4 – Freshservice Review — The best for IT service management

If you’re looking for a better way to handle IT support, Freshservice is one of the top options on the market. Like Freshdesk, it’s a Freshworks product, so you have a massive brand behind the software. 

However, it’s built specifically for IT teams, rather than customer service. 

With more people working from home, strong IT support is more critical than ever before. And you may even see an influx of inquiries coming through as people adjust. 

Which… is where Freshservice comes in and saves the day. They offer everything you need, including multi-channel support, hardware and software records, contract management, and a top-rated mobile app for iOS and Android. 

Furthermore, you can automate agent assignments and approval workflows to help streamline the process. Plus, you also get access to powerful features like:

  • Incident, knowledge, and SLA management
  • A user-friendly service catalog
  • Self-service portal and knowledgebase
  • Internal contextual collaboration
  • Problem, change, and release management
  • Project dashboards and analytical reports
  • Asset and inventory management
  • Lifecycle management
  • Asset auto-discovery
  • Interactive visualizations

And you can easily integrate any Freshworks software with Freshservice, along with tons of other third-party software integrations as well. 

So, it’s an excellent choice if you already use or plan on using any of their other business tools. 

Freshservice offers four different plans to choose from, including:

  • Blossom — $19/agent per month with essential features
  • Garden — $49/agent per month for growing teams
  • Estate — $79/agent per month for large teams
  • Forest — $99/agent per month for enterprises

These prices indicate annual pans paid in advance. They also offer monthly plans for a higher fee, except for the Forest plan. 

Try Freshservice free for 21 days to see if it’s right for you!

#5 – Happyfox Review — The best for mobile and field support teams

Field agents have a unique set of challenges vs. support teams in the office or one set location. As such, you need a specialized tool that adapts to meet your needs. 

Happyfox is a field service software designed to help you track agents, schedule work, and leverage real-time communications with a fully-featured mobile interface for seamless use on the move. 

When agents are continuously traveling from one job to the next, they must have an easy way to share and track status information from one agent to the next. 

And the good news is that Happyfox does just that, with a wide range of features like:

  • Ticket ques, statuses, and categories
  • Multi-channel ticketing capabilities
  • Ticket threads and attachments
  • Canned actions and responses
  • Searchable and customizable knowledgebase
  • Agent collision detection
  • Built-in asset management
  • Auto-assignments and smart rules
  • Simultaneous routing rules
  • SMS support

And dozens of other helpful features specifically for mobile teams. 

Unlike the other options on this list, Happyfox doesn’t display their pricing online. But they offer standard per agent pricing and special packages for unlimited agents, making it suitable for field service teams of all sizes. 

For agent-based pricing, they offer four plans with varying feature sets. 

And each plan automatically includes SSL security, unlimited tickets, smart rules, knowledgebase capabilities, multilingual support, rich text formatting, and mobile applications. 

However, their unlimited agent plans cap the number of tickets you can have in a year. So, you have to decide which option makes the most sense for your situation. 

Schedule a live demo to see if Happyfox is right for you and your team today!

#6 – Cayzu Review — The most affordable help desk software

If you’re looking for a budget-friendly cloud-based help desk software, Cayzu is exceptionally affordable with paid plans starting at $4 per agent per month. 

It’s also straightforward to use. With that said, it’s not the most feature-rich option, but you sacrifice some of the advanced features for an incredibly affordable price. 

At just $4 per month, you get access to all the essential features you need, including:

  • Secure data protection
  • Automatic backups
  • A mobile application
  • Unlimited customer support
  • Ticketing system
  • Canned responses
  • Knowledgebase capabilities
  • Email ticket creation
  • Multi-language support
  • Open APIs and rest APIs
  • Support widget

Or you can upgrade to one of the higher plans for just a few dollars ($9 per agent per month) and get time tracking, assignment rules, basic automations, due dates, custom SSL certificates, and more. 

And they also offer a freedom plan (up to 70 agents) if you’re interested in an easy way to get all of their features. It starts at $469 per month, but it’s probably overkill for most users. 

Plus, over 20,000+ companies (including Verizon, Yahoo, and PBS) trust Cayzu with their help desk needs. So, you’re not alone and you’re in good company when you sign up.

Sign up for a free trial to see if Cayzu’s right for you today!

Wrapping things up

Freshdesk, Hubspot, and Zoho Desk are my top recommendations for most users. They all offer numerous powerful features at affordable prices for businesses of all sizes. 

However, they’re not perfect for everyone. Different situations call for different solutions. 

So, don’t forget to use the criteria we talked about as you sort through choosing the best help desk software for you, your team, and your customers. 

What’s your go-to help desk software?

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