Day: October 13, 2020

Bitmovin (YC S15) Is Hiring a Solutions Director in Denver

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Amy Coney Barrett Should Refuse to Recuse

She’d have a duty to hear election cases if she’s confirmed.

The Top 10 Marketing Certifications That are Worth the Money

When it comes to digital marketing, knowledge is power.

Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts.

To everyone else, these people must seem superhuman! But…I know their secret.

The truth is these marketers aren’t lucky or gifted. Most successful marketers have been through years of trial and error.

But maybe you don’t have years. Perhaps you want to start seeing results now.

Or maybe you’re having a hard time proving your marketing know-how to clients and employers. After all, it can be challenging to stand out in a field as competitive as digital marketing.

That’s where marketing certifications come in.

Years ago, I said certifications didn’t matter. Back then, it was true. But as time went on, marketing certifications have evolved and may be an excellent opportunity for many.

They became more specialized and solution-oriented—basically, they’re just more valuable. These days, I’d say there’s a place for marketing certifications on your resume, especially if you’re just getting started.

But it’s not just that the certification lessons offer insight and value. Marketing certifications can also validate your existing knowledge.

Unfortunately, there are still lots of useless marketing certifications available. How are you supposed to know which to get?

I did the hard work for you, going through dozens of marketing certification programs and dug into data to find the ten certifications worth getting.

Sound good? Great, let’s dive in.

Digital Marketing Institute’s Digital Marketing Pro

This certification is a two-for-one. When you complete your Digital Marketing Pro course, you’ll walk away certified by both the Digital Marketing Institute and the American Marketing Association.

But the real question is: What lessons are you learning, and how can you apply them to your work?

Well, let’s go through the syllabus! The certification requires ten courses, starting with an intro to digital marketing and wrapping up with an advanced digital marketing strategy class.

Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), you can start to explore the more challenging subjects:

  • What are the building blocks of a successful content marketing strategy?
  • How frequently should you be publishing content?
  • Should you focus on creating content or curating content?

This program covers everything from social media marketing to website optimization. It might not fit everyone’s budget, but it’s a certification that’s worth considering.


  • DMI Expert (Postgraduate Diploma in Digital Marketing): $3,787
  • Digital Marketing Pro (DMI x AMA Dual Certification): $1,368*
  • DMI Master (Certified Digital Marketing Master): $11,515

*This is the one we focused on for the information above.

Microsoft Advertising Certification

When it comes to marketing certifications, many tend to go with what’s well-known. But in reality, the best marketing advances often happen when you think outside the box.

That’s why I recommend you look into becoming a Microsoft Advertising Certified Professional. For starters, it’s completely free. The program helps you make the most of your advertising dollars and optimize your ad campaigns.

Plus, once you’ve completed certification, you’ll be placed in the member directory, so potential employers can quickly confirm your certification status. You may even catch a marketing director’s eye as they scan the directory!

This certification is a great stepping stone for anyone getting started in the marketing world.

Cost: Free!

Google Analytics Individual Qualification

The Google Analytics Individual Qualification is highly specialized.

Google Analytics should be in every marketer’s tool belt. A well-trained digital marketing expert can use Google Analytics to identify any given ad strategy’s strengths and weaknesses quickly.

Armed with a strong understanding of Google Analytics, you’ll be one step closer to building effective digital marketing campaigns.

What’s it going to take to get certified?

The exam is 90-minutes long and takes place in a single session. Like most certifications on this list, you need a minimum score of 80% to pass. If you fail, you need to wait a week before trying again.

Lucky for you, you’ll have access to plenty of study materials, courtesy of Google.

Their Google Analytics for Beginners and Advanced Google Analytics courses might seem simple at first glance, but they contain vital information that you’ll need daily as a marketer.

An absolute must, and all it’ll cost you is your time and attention.

Cost: Free!

OMCP Digital Marketing Certification

If you’ve never heard of the Online Marketing Certified Professional (OMCP) Certification, that’s not surprising. It’s a pretty advanced certification and not for anyone brand new to the digital marketing world.

If you want to earn an OMCP Digital Marketing certification, you need to fully demonstrate your digital marketing know-how.

While there are no official prerequisites to the OMCP exams, there are a few criteria you need to meet if you want to be certified. Right off the bat, you’re going to need lots of experience.

Not only do you need passing scores on your OMCP exams, but you’ll also need to meet at least one of these three requirements:

  • 5000 hours of experience
  • A post-secondary degree with 2000 hours of experience
  • Completion of an approved digital marketing course with 1000 hours of experience

Once you pass your exam, you can request your certification and confirm your certification status.

So, what will you learn? You’ll start by learning the ins and outs of content marketing, how to optimize your conversion rate, and all about email marketing strategies. Then, the courses cover mobile marketing and paid search.

The course wraps up with an in-depth look at SEO, social media marketing, and general digital analysis.

The course might be demanding, but with an increased earnings potential of up to 26%, it’s no wonder that this course is in high demand.


  • OCMA: $225
  • OCMP: $395*

*This is the exam we focused on in this section.

Hootsuite Academy Marketing Certification

The best part about this is you can use Hootsuite Academy as a tool to identify your digital marketing weaknesses—and strengthen them.

If you already know what you’re doing in the marketing world but you’re looking for more guidance on using Hootsuite’s program, there’s a course for that.

On the other hand, if you’re looking for a more in-depth program that tackles major social media marketing problems, they have a course for that too.

They even have highly specialized marketing courses for those who work in fields like healthcare or social advocacy.

My advice? Go through your resume and see what skills you need to develop. Take advantage of Hootsuite’s courses by spending some time and money to make yourself a stronger online marketer.

Cost: They have nine certifications available, ranging from $99 to $999.

Google Ads Marketing Certification

Google Analytics and Google Ads are two sides of the same coin. The more familiar you are with Google tools, the less likely you are to make marketing mistakes.

Google Ads can make or break your marketing strategy, which is why studying it is an absolute must if you’re just getting started.

Even if you’ve already run a few campaigns, it’s worth taking five or so hours to earn this certification.

The course helps shine some light on the more complicated Google Ads topics. If you’re not clear on the value proposition of digital advertising, building a campaign from scratch, or measuring metrics, this is the course you need.

Cost: Free!

YouTube Certified

It’s surprising how rarely this certification comes up—YouTube is a big deal in the marketing world.

Whenever marketers talk about certifications, they tend to focus on courses that cover the basics of navigating the digital marketing ecosystem.

But sometimes, that’s not really what you need.

Sometimes, you need a course that helps you understand what’s under the hood of a particular tool.

I can’t think of a course that’s more undervalued than the YouTube certification.

What makes video marketing so powerful is how compelling it can be. And learning the tips and tricks to creating engaging visual content is definitely worth the time.

YouTube Certification is all about taking the building blocks of digital marketing and applying them to the YouTube platform.

With courses like channel growth, content ownership, and asset monetization, they’re focused on teaching you how to make compelling content that converts visitors into buyers.

Cost: Free!

HubSpot Content Marketing Certification

If you’re serious about developing your content marketing skills, completing this program should be high on your to-do list.

The HubSpot Content Marketing Certification includes 12 courses, helping you build a strong content marketing foundation before teaching you how to create an exceptional content catalog.

What makes HubSpot unique is it helps you understand the value of storytelling and how to build a content creation framework properly.

They cover everything from how to build a guest blogging strategy to how to promote your content.

I’d highly recommend this to someone who just started a new blog or wants to grow an existing one.

Cost: Free!

Facebook BluePrint Marketing Certification

Facebook’s massive reach makes it irresistible to digital marketers. But the truth is, most don’t understand what makes a Facebook ads campaign work.

Usually, digital marketers use the same tactics they apply to Google Ads and call it a day.

But Facebook is its own world, and it’s essential to understand the lay of the land if you want to generate traffic and conversions.

Facebook offers two unique certifications: the Facebook Certified Planning Professional and the Facebook Certified Buying Professional.

Before you can become a Facebook Certified Planning Professional, you need to demonstrate you understand how to plan successful campaigns, target the right audiences for maximum impact, and maximize your reach.

If you want to be a Facebook Certified Buying Professional, you need to learn to manage Pages, understand Facebook Pixel, and generate compelling Facebook Ads.

Cost: $150 per certification

SEMrush SEO Toolkit Course

If search engines can’t see your business, it might as well not exist. If SEO keeps search engines like Google happy, why wouldn’t you want to make time for SEO?

My guess is there are plenty of marketers who are intimidated by SEO. It’s often a lot harder to wrap your head around SEO than content marketing or social media marketing.

Fortunately, SEMrush is here to help you out.

Their SEO Toolkit Course is a deep dive into the world of SEO and only takes about three hours to complete.

Once you pass their exam, you’ll be ready to handle keyword research, metric measurement, and campaign building.

Cost: Free!


Digital marketing changes every day. The platforms and tactics that worked just a few years ago don’t work as well today.

As a digital marketer, your job is to stay on the cutting edge. In an industry that moves this quickly, that can be pretty daunting.

That’s why courses like these can be so useful. They’re short and inexpensive enough that you don’t need to quit your day job and take out a loan. But they’re also thorough enough that you should walk away with valuable insights.

Have you found success with any of these certifications? Are there others you’d recommend? Let me know in the comments!

The post The Top 10 Marketing Certifications That are Worth the Money appeared first on Neil Patel.

LifePoints Review – Is LifePoints Panel Legit or a Scam?

Are you always on the lookout for legit side gigs? If you answered yes, then you should consider taking surveys. 

Surveys are a great way to make extra cash, and they are fun to do. You can choose to do many tasks other than surveys, and some survey sites even pay a generous sign-up bonus.

In this LifePoints review you will find out all about this survey panel and if it’s worth signing up. 


LifePoints Review 2020

What is LifePoints?

LifePoints is a survey panel developed by Lightspeed, a global market research company. With over five million members, LifePoints gives its users a chance to earn money while influencing the future decisions made by the big brands.

How does LifePoints work?

If you are interested in joining this survey panel, just sign up with your details and verify your membership via email. Once you are done, you can start taking surveys.

lifepoints registration

Survey invitations are sent through email, or you can check for available surveys on the website. On average, it takes about 10–20 minutes to complete a survey.

You can join LifePoints if you are over 14 years of age, and it’s available in over 40 countries, including the US, the UK, Australia, India, Germany, France, and New Zealand.



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How do you make money with LifePoints?

LifePoints offers three ways to earn money.


Taking surveys is the easiest way to earn points with this survey panel. Once you join and confirm your email, you can check for any suitable surveys in the dashboard or wait for email invites. The number of points you earn for a survey depends on the length of the survey.

You earn 10 bonus points just for signing up and 10 points when you complete your profile.

Product testing

Though product testing opportunities are fewer, you can get a chance to review new products for free.

Behavior tracking

From time to time, LifePoints offers behavior tracking through diary entries. You will be asked to share your daily experiences about a product or service in a journal format. This is another way to earn more points.


How do you get paid?

Whenever you take surveys with this survey panel, you are rewarded in points. You can get up to 100 points per survey, depending on the length of the survey. 

You can redeem your LifePoints for cash or gift cards.


LifePoints pros and cons

To sum up this LifePoints review, here are some upsides and downsides of using this survey panel, 


  • It’s easy to sign up, and the number of survey invites is good.
  • It offers other ways to earn money like product testing and behavior tracking, which is always good because you don’t want to go with surveys alone.
  • The best thing about LifePoints is it’s available in many countries, making it easier for global users to make extra money.
  • You also pocket 10 bonus LifePoints for signing up.


  • Many of the negative reviews about LifePoints are about the slow payment and longer surveys.
  • Another downside about this survey panel is your points do expire after three years.


Final thoughts in this LifePoints review

Is Lifepoints legit?

Yes, it is a legit survey panel that rewards its users for sharing their views about products and services. It has a Trustpilot rating of 4.6 with over 12,000 reviews.


Is LifePoints worth your time?

It depends on what your extra income goals are. If you want to earn good side income, you need to sign up for more survey panels in addition to LifePoints. Doing LifePoints alone will not help you reach your extra income goals.

Some of the highly recommended survey panels are Swagbucks, Survey Junkie, and MyPoints.


There are many ways to make extra money, and surveys are just one of them. Before you go down the rabbit hole of choosing the wrong survey panel and getting disappointed, learn more about LifePoints in this review and see if it’s something you want to sign up for.

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Top 175 Equestrian Instagram Influencers most followed in 2020

Top 175 Equestrian Instagram Influencers most followed in 2020 Submit Instagram Do you want more traffic, leads, and sales? Submit your Instagram profile below if you want to grow your traffic and revenue. Submit Your Instagram Equestrian Instagrammers

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Seven Ways You Can Destroy Your Recession Bank Credit

Your Recession Bank Credit Score – What’s it All About?

Did you know there are all kinds of ways you can wreck your recession bank credit score? It is, regrettably, pretty easy to run a power saw through your bank score.

However prior to going any further, do you know the distinction between recession bank credit scores and company credit?

Small business credit is the full and complete amount of cash that your company can obtain from all types of creditors. That means the banking system, credit unions, credit card companies, and also renting businesses. And it also means vendors, under what’s called trade credit or supplier credit or trade lines. That is, vendor credit.

But a recession bank credit score, on the other hand, is a measure of the full amount of borrowing capability which a business can receive from the banking system only.

Recession Era Financing

The number of American banks and thrifts has been decreasing gradually for 25 years. This is from consolidation in the market along with deregulation in the 1990s, decreasing obstacles to interstate banking. See:

Assets focused in ever‐larger banks is troublesome for small business owners. Big financial institutions are much less likely to make small loans. Economic declines imply banks become much more careful with lending. The good news is you can assure your bank by improving your recession bank credit score.

Recession Bank Credit Ratings Clarified

A small business can obtain more company credit promptly, so long as it has at the very least one bank reference and an average day-to-day account balance of at least $10,000 for the most recent three month time period. This setup will yield a bank credit score of a Low-5. So this means it is an Adjusted Debt Balance of from $5,000 to $30,000.

A lower score, like a High-4, or balance of $7,000 to $9,999 will not immediately decline the small company’s loan application. Nevertheless, it will slow down the approval process.

Have a look at our expert research on bank scores, the little-known reason you will – or won’t – get a bank loan for your small business.

What is a Recession Bank Credit Score?

A bank rating is a measure of the average minimum balance as kept in a business bank account over a 3 month long period. Therefore a $10,000 balance| will rate as a Low-5, a $5,000 balance will rate as a Mid-4, and a $999 balance will rank as a High-3, etc.

A business’s principal goal should always be to maintain a minimum Low-5 bank rating (or, an average $10,000 balance) for at the very least three months. This is because, without at least a Low-5 score, the majority of banks will operate under the assumption that the business has little to no capacity to pay off a loan or a business line of credit.

Yet there is one point to remember – you will never really see this number. The financial institution will simply keep this number in its back pocket.

It is vital, particularly in bad economic times, to do your best to raise your recession bank credit score.

Recession Bank Credit Score Ranges

The numbers work out to the following ranges:

To get a High-5 rating, your business will need to have an account balance of $70,000 to $99,999. For a Mid-5 score, your company must have an account balance of $40,000 to $69,999. And for a Low-5 rating, your company needs to keep an account balance of $10,000 to $39,000. So your small business needs this level bank score or better in order to get a bank loan.

For a High-4 score, your small business has to have an account balance of $7,000 to $9,999. And for a Mid-4 rating, your small business must maintain an account balance of $4,000 to $6,999. So for a Low-4 rating, your small business will need to have an account balance of $1,000 to $3,999.

Damaging Your Recession Bank Credit Rating

And now, without further ado, right here are 7 ways you can leave your bank rating in tatters.

7th Way to Destroy Your Bank Credit

Don’t keep a minimum balance for a minimum of three months. Because every bank score cycle is based upon the previous 3 months, a continuously seesawing balance should harm your bank rating.

6th Way to Ruin Your Bank Credit

Don’t bother to guarantee that your company bank accounts are reported precisely the same way as every one of your company documents are, and also with the exact same physical address (no post office box) and contact number. Sow confusion here by changing one and not another, or not fixing an error if there is one.

Have a look at our expert research on bank scores, the little-known reason you will – or won’t – get a bank loan for your small business.

5th Way to Destroy Your Bank Credit

To go along with # 6, do not make certain that each and every credit bureau and trade credit vendor likewise lists the business name and address the precise same way. This is every keeper of financial documents, earnings and sales taxes, web addresses as well as e-mail addresses, directory assistance, and so on.

No lending institution is going to think of the myriad ways that a business might be listed, when they check out the business’s creditworthiness. Thus if they are not able to locate what they need easily, they will either deny an application or it won’t be reported to a business credit reporting agency such as Experian, Equifax or Dun & Bradstreet.

For that reason, if they are not able to locate what they require conveniently, they will simply reject the application. So ensure your records are a mess!

Recession Bank Ratings

4th Way to Damage Your Bank Credit

Never handle your bank account responsibly. This means that your small company ought to not prevent writing non-sufficient funds (NSF) checks at all costs, since those annihilate bank ratings. Non-sufficient-funds checks are something which no small business can afford to let happen.

Balancing checkbooks and accounts is so boring anyway. You’ve got adequate cash without even making sure, right?

3rd Way to Ruin Your Bank Credit

To contribute to # 4, do not include overdraft protection to your bank account immediately, in order to avoid NSFs. Why bother thinking in advance or preparing for the future? Everything is going to| be excellent permanently, right?

Writing checks insufficient funds (NSFs) is a sure way to wreck your bank rating.

2nd Way to Destroy Your Bank Credit

Don’t let your business show a positive cash flow. The cash coming in and leaving your firm’s bank account must reflect a positive free cash flow.

A positive free cash flow is the quantity of income left over after a company has paid every one of its expenses. According to Investopedia, it “represents the cash a company can generate after required investment to maintain or expand its asset base. It is a measurement of a company’s financial performance and health.”

When an account shows a positive cash flow it suggests your company is producing more profits than is used to run the business. That means the financial institution will feel your small business can pay its costs.

So if you actually intend to ravage your bank score, purchase whatever’s expensive for your company so your costs outstrip your earnings. Doesn’t every factory deserve deluxe carpets in the loading dock?

Have a look at our expert research on bank scores, the little-known reason you will – or won’t – get a bank loan for your small business.

1st Way to Destroy Your Bank Credit

Banks are extremely motivated to lend to a business with consistent deposits. And a business owner needs to also make regular deposits in order to keep a positive bank rating. The business owner has to make several consistent deposits, more than the withdrawals they are making, in order to have and preserve a great bank score. If they can do that, then they will have an excellent bank credit score.

Consistency is the hobgoblin of little minds, right? So be a free spirit!

Damage Your Small Business’s Recession Bank Credit Rating – Despite The Fact That You Will Never See It

You, the entrepreneur must never make consistent deposits. And these deposits should never be more than the withdrawals you are making, in order to destroy your bank credit rating.

If you can do these things, then your business will have a horrible bank credit score. And, in turn, a bad bank credit rating means your company is far less likely to obtain business loans.

Just Kidding: Certainly We Do Not Actually Want You to Ruin Your Business’s Recession Bank Credit Score!

So, where do you go from here?

The First Great Way to Rescue Your Bank Credit

Perhaps the most convenient way to achieve and maintain a great bank credit is to deposit at least $10,000 into your business bank account and keep it there for as much as six months. While you will still need to make regular deposits, this one simple step will aid in three ways. One, you will have kept a great minimum balance for a minimum of three months. 2, you will probably not overdraw with such a great balance. And 3, you will get to the magic minimum for a Low-5 bank credit rating. Hence you will be taking care of our # 4 and # 7, above.

And you may even have the ability to get around our # 3. However we still highly recommend overdraft protection.

The Second Terrific Way to Rescue Your Bank Credit Rating

A 2nd requirement is to see to it your small business account information correspond across the board, all over. While it may take some work order to ensure everything is right, you will be taking care of our # 5 as well as # 6, above.

The Third Great Way to Rescue Your Bank Credit Rating

A 3rd necessity is to make regular deposits, and make sure they are greater than the quantities you are withdrawing every month. This will take care of our # 1 and also # 2 conveniently.

Your bank rating is not to be trifled with. Despite the fact that the banks maintain a secret regarding them, failing to keep your bank credit score high will make it a great deal tougher to be successful in business.

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New comment by platform2020 in "Ask HN: Who is hiring? (October 2020)"

[REMOTE] is seeking a Customer Support Engineer This position will be responsible for assessing the nature of product or service issues and resolving support problems for customers and partners through support tickets, live chat, and occasional voice calls. Don’t let the word “Support” fool you – this is not a typical call center role. …

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New comment by jiangrybirds in "Ask HN: Who is hiring? (October 2020)"

VSCO | Staff Machine Learning Engineer, Senior iOS Engineer, Server Engineer | Oakland, New York, Chicago | Full Time VSCO is a creative channel. We build creative tools, spaces, and connections driven by self-expression. Our mission is to help everybody fall in love with their own creativity. We value generalists over specialists. Our technology stack …

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Joe Biden on What Voters 'Deserve'

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Recurrency (YC S20) is hiring engineers

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