Day: October 16, 2020
The Pelosi interview and the interrogation of Judge Barrett, who will bring a little sanity to the capital.
You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web.
But there’s a lot more to keyword strategy than figuring out what people are searching for. It means choosing the right keywords for your business, determining which ones you’ll be able to rank for, and a whole lot more.
If you’re an SEO newbie, understanding keyword strategy can be overwhelming. But in this ultimate guide to keywords, I’ll give you all the info you need to get started.
What Are Keywords?
Keywords are what people type into a search engine when they’re looking for something online. The term “keyword” is kind of misleading because a keyword doesn’t have to be just one word. For example, if I’m looking for a new Chinese restaurant to try out, I might type in:
- Chinese restaurants near me
- best Chinese restaurants in Chicago
- Chinese restaurant recommendations
Each of those phrases is a keyword. Of course, if you own a Chinese restaurant, you might want to figure out how to get your website to the top of the search engine results page (SERP) when someone types those in. This is where a keyword strategy comes in.
Why Your Website Needs a Keyword Strategy
Why is keyword strategy important? Well, think about the last time you wanted to make a purchase. If you had questions, you probably went online to research them. If you did, you’re not alone. Over half of consumers search for reviews and recommendations online before making purchases. When your website ranks highly in search engine results, you can reach traffic that may be ready to buy. With a really good keyword strategy, you could also reach people who haven’t even thought about your product or service.
With individuals worldwide spending nearly seven hours online every day, advertising through organic search is too good an opportunity to pass up. But if you’re going to advertise through SERPS, it’s important to try to rank as highly as possible. Why? Because people click on the first few results way more often.
Sistrix reports the first organic result in Google search has an average click-through rate (CTR) of almost 30%. The second result has a CTR of just 15.7%, and the third one only has 11%.
By the time you get to the tenth result on Google, only 2.5% of people click through. An excellent SEO strategy can help you move up in these rankings, which may result in higher CTR. A big part of that strategy should be choosing the right keywords for your website
How To Select Keywords for a Website
When it comes to selecting the right keywords for a page, there are a few steps you should take. Below, you’ll find a plan to follow when optimizing your website:
Step One: Review the Pages on Your Website
Before doing any keyword research, you need to look at all the pages on your website. Put relevant keywords on most of the critical pages on the site. Later, I’ll talk about where you should insert the keywords on each page. Most websites have a similar structure: homepage, “About Us” page, contact page, etc.
If you have a large site, consider making a spreadsheet listing all the different pages so you can keep track of what you’ve improved. If your website has a blog, you shouldn’t write blog posts and optimize them for keywords later. Instead, do it the other way around: use keyword research tools to give you ideas for new blog post topics. But if you already have blog posts on your site that aren’t keyword optimized, you can and should go back to optimize them.
Step Two: Choose a Keyword Research Tool
The next step is to choose a keyword research tool. Keyword research tools give you useful data to help you choose the best keywords.
In the next section of this article, I’ll talk more about some of the keyword research tools out there. For now, I’ll give you some examples using my tool, Ubersuggest.
Step Three: Research Your Keywords
Brainstorm a few keywords that are relevant to your product or service. If you’re optimizing blog posts, think of some that are relevant to the topic of the post you’re looking at. Then, enter the keywords into your keyword tool, and choose the language and region you’re interested in.
Here’s what you’ll get after you hit the “Search” button:
Step Four: Look at the Metrics
Next, you need to interpret the data your keyword tool gives you. The “search volume” is the average number of searches per month for your keyword:
“SEO difficulty” and “paid difficulty” scores range from 0-100. Lower scores mean the keyword is easier to rank for, while higher ones mean it’s more difficult:
The average cost-per-click (CPC) is the amount you need to pay Google for each click if you want to run an ad in Google search. Keywords with higher CPC are usually more valuable.
The next section on Ubersuggest gives you some information about the webpages currently ranking in the top 10. You can see the number of backlinks they have and their domain scores.
In the following section, there’s detailed information about the keyword. You can see the search volume over time, the number of people clicking on organic and paid search results, and the searchers’ age ranges.
Next, you’ll find some ideas for other similar keywords.
In the last section, you can see some content pieces that are ranking for this keyword and being shared on social media. You can use this to get inspiration for your content.
Step Five: Choose Your Keywords
Now that you’ve seen the metrics, you can get an idea of whether a keyword is good to use or not. Ideally, you’ll want to go for keywords with a combination of the following:
- High search volume
- Low SEO difficulty/paid difficulty
- Low competition (that is, your competition has few backlinks and low domain scores)
Think about your audience when looking for keywords, though. If a particular keyword doesn’t make sense (e.g., it’s misspelled, awkward, or irrelevant), you might not want to use it—even if the metrics look good.
You don’t want to lead people to your site if they aren’t interested in your product or service. This might lead to a higher bounce rate, meaning people clicking on your site and leaving right away. A high bounce rate is bad for business and may be bad for SEO as well.
What Are Some Tools You Can Use to Pick Keywords?
We’ve already talked about how to use Ubersuggest, but there are lots of other keyword research tools. Here are a few of the best ones:
Google AdWords: A Good Free Option
Google’s Keyword Planner gives you search volume and competition feedback for different keywords. It’s free to use, although you’ll have to jump through a few hoops to access it without creating a Google ad campaign, such as clicking “switch to expert.” Here’s what you get when you search for “SEO consulting:”
As you can see, you get some info about the search volume, the amount of competition, and what people are paying for the keyword on Google AdWords. Besides the Keyword Planner, you should also check out Google’s other free tools like Google Trends, Search Console, and Google Analytics when building your SEO strategy.
Moz and SEMrush: More Detailed Info and a “Freemium” Model
There are also paid keyword tools you can use, like Moz, SEMrush, and AHrefs. These tools are more expensive than Ubersuggest, but Moz offers a limited free version.
Both Moz and SEMRush have free trial periods. Here’s what Moz’s keyword tool, Keyword Explorer, looks like after you’ve typed in SEO tools:
Like Ubersuggest, Moz’s tool gives you a list of suggested keywords and currently ranking content. You also have a range for the monthly search volume, a “difficulty” score from 0-100, information on the organic click-through rate (how many people are clicking on the non-advertising results), and a “priority” score from 0-100.
The priority score is a combination of all the other metrics and is the most crucial score. A high priority score means you’re likely to be able to rank on this keyword.
How to Optimize Your Website for Keywords
Remember when I said we’d talk about where to put keywords on your webpages? Of course, you’ll want to add keywords to your website’s copy and blog posts, but there are some other places you should be putting them, too.
Before I dive into this section, I want to say there’s a difference between keyword optimization for organic traffic vs. paid ads.
“Organic traffic” is traffic that comes from regular Google search results—not ads. By adding keywords to your website, you’re helping it rank higher in organic search.
Optimizing for Google AdWords and PPC
Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game. For more information about using keywords in PPC campaigns, check out my posts “How to Launch a Successful PPC Campaign for the First Time” and “An Introduction to Pay-Per-Click Search Marketing.”
Best Practices for Keyword Density
Of course, keywords should be throughout your content, including website copy and blog posts. But how often should you be using keywords in your content? When planning your blog content, you should choose one focus keyword for each blog post, along with a few complementary keywords.
Consider using a long-tail keyword—a longer, highly-specific keyword, like “what is SEO”—as your focus keyword. Long-tail keywords are often easier to rank on than single words are.
Use your focus keyword and complementary keywords in your content as often as possible—as long as the content makes sense and sounds good.
Long ago, “keyword stuffing” was the norm, with content creators shoving keywords into content repeatedly, making it sound spammy. That’s an outdated SEO tactic and may turn readers off—and upset Google to boot.
Best Practices for Image Optimization
In addition to content, an important place to use keywords is in your image tags. By optimizing your images, you can drive traffic through image search as well as text search. Optimizing your images means adding keywords into the filename, image title, and ALT text (a tag people use to optimize their images for search engines and screen readers).
If you’re using a content management system (CMS) like WordPress, you can update the image title and ALT text directly in your website’s media editor. Make sure both your ALT text and title (title isn’t as important as the ALT) are descriptive and explain what the image is about:
Title Tags and Meta Descriptions
A final place you should be using keywords is in your website’s title tags and meta descriptions.
The title tag and meta description show up in search results when people look for your website. They can also usually be edited in your website’s CMS.
Here’s what a title tag and meta description looks like. The blue link is the title tag, while the text is the meta description:
How to Track Your Website’s Keyword Success
Once you’ve added keywords to your website, how can you tell if your SEO efforts are paying off?
You’ll want to track your performance on each of your target keywords to see how you’re doing and if you need to change anything.
SEO tools can help you do this. Ubersuggest gives you a lot of information about your website’s performance in the search engine results:
Here, you can see NeilPatel.com’s best-performing pages:
And here are some of the keywords I’m ranking on right now:
There’s a lot to think about when it comes to keywords. It’s not enough just to find the right keywords—you also have to know how to use them to rank. To succeed with a keyword strategy, you need to have an organized plan.
Part of this is having the right keyword research tools and knowing how to use them. But you also have to know your audience well and think strategically.
Using the tips in this article, you can get started with keyword research and hopefully boost your place in the search engine results. Good luck!
Did I miss any info about keywords? If you have some tips you’d like to share, let us know in the comments.
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Get a Recession Business Loan the Reliable Way
Do you know how to get a recession business loan, even if your credit is less than stellar? We break down what’s out there, even if your personal credit is not so hot.
Poor credit does not need to be a dead weight around your company’s proverbial neck. Nevertheless, it does make it more difficult to get a small business loan. For a brand-new small business particularly, your business credit will be poor by definition.
This is because you just will not have the kind of background and seasoning which can make your commercial credit score go up.
And, for this reason, such seasoning would make lenders wish to loan your small business money.
As a result, lending institutions are not going to be too excited about granting your business a company loan. This is because they genuinely have no idea if your small business will be able to pay back the loan.
But you are still, not surprisingly pondering how to subsidize a company with bad credit.
Recession Era Financing
The number of United States banks and thrifts has been decreasing slowly for a quarter of a century. This is from consolidation in the marketplace in addition to deregulation in the 1990s, decreasing obstacles to interstate banking. See: https://www.fundera.com/blog/happened-americas-small-businesses-financial-crisis-six-years-start-crisis-look-back-10-charts
Assets concentrated in ever‐larger financial institutions is problematic for local business proprietors. Big financial institutions are much less likely to make small loans. Economic slumps mean financial institutions come to be more careful with financing. The good news is, business credit does not rely upon financial institutions.
Lenders May Take Out UCC Blanket Liens When You Get a Recession Business Loan
As a result of this, lenders will oftentimes obtain a UCC blanket lien in the event that they do give your company a loan. A UCC blanket lien is a note which is included with your credit report. It says that the creditor has an interest in all of your company’s assets until you pay off the loan completely. For that reason, there might be dire repercussions if you need to default.
Plus, many of these loans will also involve personal guarantees.
What is an Unsecured Recession Business Loan?
Having said that, if a loan does not require a personal guarantee, then your small business is typically going to be looking at unsecured business loans, and those are coupled with high interest rates.
These sorts of business loans can be short term. So, you must pay them back fast. Or they can be receivables financing. Hence this is where you are able to get a loan based on business you anticipate to be coming in. This is because you have pending bills which your own customers have not paid out to you yet. Or, it can be vendor cash advances.
These all come with lending rates which are often 40% or higher.
Get a Recession Business Loan: The Advantages of Unsecured Loans
The main advantage is that you do not need to provide a personal guarantee or allow a UCC blanket lien. If you end up defaulting on the loan, then your house and any other private assets will not be seized, and neither will your inventory. However, this also implies that you normally must have strong revenue or a substantial amount of time in business. Generally speaking, your personal credit must be fair or better.
And that’s even in the absence of a personal guarantee requirement.
Get a Recession Business Loan: The Disadvantages of Unsecured Loans
It’s all about the interest. As reported by Nerd Wallet, Kabbage can deliver an unsecured business loan – yet the APR can possibly be as high as 99%! If you think that’s usury, think again. In Ohio, the usury laws don’t apply to unsecured loans.
Another drawback (although not everyone will see it in that way) is that unsecured business loans often demand that your business has been in operation for at least six months. Or they may require that you have no personal bankruptcies. Another possibility is your business needs to show a minimal yearly revenue amount.
And that means opening your books to your creditor. If any one of these demands has already been met by you, then you possibly won’t see this as a real disadvantage.
Having said that, you can have issues. They can arise if your company is brand-new, and you do not as of yet have a regular clientele and profits. Another problem is if you have had personal bankruptcy problems. Then you may be shut out of your few remaining alternatives.
For all these alternatives, you will usually have a preferable rate of interest (and you will probably have more alternatives, so you can shop around and compare plans) if your credit score is better than bad. If your business can sit tight till your credit – either small business or private or both – develops, then your options will significantly improve, too.
Let’s look at more options.
Learn business loan secrets with our free, sure-fire guide. We can help you get money, even during a recession.
A credit line, or line of credit (LOC), is an agreement between a borrower and a financial institution or private investor which establishes a maximum loan balance which a borrower can access.
A borrower can access funds from their line of credit any time, as long as they don’t go beyond the maximum set in the agreement, and as long as they meet all other requirements of the finance institution or investor for instance, making prompt payments.
Credit lines provide many one-of-a-kind benefits to borrowers including versatility. Borrowers can employ their line of credit and just pay interest on what they use, in contrast to loans where they pay interest on the total amount borrowed. Credit lines can be reused, so as you acquire a balance and pay that balance off, you can use that accessible credit again, and again.
Credit lines are revolving accounts similar to credit cards, and compare to various other types of financing such as installment loans. In many cases, lines of credit are unsecured, much the same as credit cards are. There are some credit lines that are secured, and for this reason easier to get approval for
Credit lines are the most commonly requested loan type in the business world despite the fact that they are popular, legitimate credit lines are uncommon, and challenging to find. Many are also very hard to qualify for calling for good credit, good time in business, and good financials. But there are other credit cards and lines which few people know about that are available for start-ups, bad credit, as well as if you have absolutely no financials.
Get a Recession Business Loan from The SBA
Most credit line types that most business owners picture come from traditional banks and standard banks use SBA loans as their primary loan product for small business owners. This is due to the fact that SBA ensures as much as 90% of the loan in the event of a default. These credit lines are the most challenging to get approval for because you must qualify with SBA and the bank.
There are two primary sorts of SBA loans you can normally obtain. One form is CAPLines. There are actually 4 types of CAPLines that can work for your company.
You can also acquire a smaller loan amount more quickly using the SBA Express program. The majority of these programs offer BOTH loans and revolving lines of credit.
From the SBA … “CAPLines is the umbrella program under which SBA helps business owners meet short-term and cyclical working capital needs”. Loan amounts are available up to and including $5 million. Loan qualification requirements are the same as for other SBA programs.
This one advances against anticipated inventory and accounts receivables. It was created to assist seasonal businesses. Loan or revolving are on offer.
This one finances the direct labor and material costs of performing assignable contracts. Loan or revolving kinds are available.
This one was made for general contractors or builders constructing or renovating industrial or residential buildings. This line is for pay for direct labor-and material costs, where the building project acts as the collateral. Loan or revolving kinds are on offer.
Borrowers must use the loan proceeds for short term working capital/operating needs. If the proceeds are used to acquire fixed assets, lender must refinance the portion of the line used to acquire the fixed asset into an appropriate term facility no later than 90 days after lender discovers the line was used to finance a fixed asset.
Get a Recession Business Loan from SBA Express
You can get approval for up to and including $350,000. Interest rates can be different, with SBA enabling banks to charge as high as 6.5% over their base rate. Loans above $25,000 will necessitate collateral.
To get approval you’ll need great personal and business credit. Plus the SBA specifies you must not have any blemishes on your report. An acceptable bank score requires you have at least $10,000 in your account over the last 90 days.
You’ll also need a resume showing you have market experience and a well put together business plan. You will need three years of company and personal tax returns, and your business returns should show a profit. And, you’ll need a current balance sheet and income statement, therefore showing you have the finances to pay back the loan.
To get approval you’ll need account receivables, but only if you have them. As for the collateral to make up for the risk, often all business assets will function as collateral, and some personal assets which also include your residence. It’s not unheard of to need collateral equivalent to 50% or more of the loan amount. You also need articles of incorporation, business licenses, and contracts with all third parties, and your lease.
Get a Recession Business Loan from Private Investors and Alternative Lenders
Private investors and alternative lenders also offer credit lines. These are a lot easier to get approval for than conventional SBA loans. They also necessitate much less documentation for approval. These alternative SBA credit lines typically need good personal credit for approval.
Unlike with SBA, many of them don’t demand good bank or business credit approval. Nearly all of these sorts of programs require two years’ of tax returns. Tax returns need to show a profit. Rates can vary from 7% or higher and loan amounts extend from $25,000 into the millions. Loan amounts are typically based on the revenues and/or profits on tax returns. At times lenders may want other financials including a profit and loss statement, balance sheets, and income statements.
Learn business loan secrets with our free, sure-fire guide. We can help you get money, even during a recession.
Merchant Cash Advances
Merchant cash advances have rapidly become the most popular way to get financing, in large part due to the easy qualification process. Companies with $10,000 in revenue can get approval, with the business owner having scores as low as 500.
Some sources have now even begun to offer credit lines that go with their loans. You must have at least $10,000 in revenue for approval. You ought to be in business for a minimum of one year, however three years is better. Lenders normally want to see a credit score of 650 or better for approval.
Loan amounts are generally about $20,000. Lenders routinely do pull your business credit, so you need to have some credit already and in some cases lenders will want to see tax returns.
Rates vary, due to the risk for this program, and there usually are not a lot of funding sources who offer it.
Get a Recession Business Loan and Use Stocks/Bonds as Collateral for Financing
You can get financing irrespective of personal credit if you have some form of stocks or bonds. You can also get approval if you have someone wishing to use their stocks or bonds as collateral for financing.
Personal credit quality doesn’t matter as there are no consumer credit requirements for approval. You can get approval for as much as 90% of the value of your stocks or bonds. Rates are usually lower than 2%, making this one of the lowest rate credit lines you’ll ever see. You can still earn interest as you usually do on your stocks and bonds.
Credit Cards and Lines are Very Similar
Credit cards typically offer 0% intro rates for up to two years. This is also very handy for startups in particular. And credit lines let you take out more cash at a much cheaper rate than do cards. These are the principal two differences that will have an effect on you between credit cards and credit line.
Investopedia even says that “lines of credit are potentially useful hybrids of credit cards.”
Both cards and lines are revolving credit. Credit lines are harder to get approval for as card approvals are frequently very quick, many times automated, while line require an in-depth underwriting review. Lines usually offer lower rates, per Bankrate card rates average 13% while lines average 4%.
Unsecured Business Credit Cards
The majority of these cards report to the consumer credit reporting agencies. They all need a personal guarantee from you. You can get approval typically for one card max as they stop approving you when you have two or more inquiries on your report.
Most credit card companies feature business credit cards including Capital One, Chase, and American Express. These have rates similar to consumer rates and limits are also similar.
Some report to the consumer reporting agencies, some report to the business bureaus. Approval requirements are similar to consumer credit card accounts.
Typically, when you apply for a credit card you put an inquiry on your consumer report. When other lenders see these, they will not approve you for more credit for the reason that they aren’t sure how much other new credit you have lately obtained.
So they’ll only approve you if you have less than two inquiries on your report within the last six months. Any more will get you refused.
Get a Recession Business Loan with our Credit Line Hybrid
With this form of business financing, you work with a lender who specializes in securing business credit cards. This is a very uncommon, only a few know about program which few lending sources offer. They can oftentimes get you three to five times the approvals that you can get on your own.
This is due to the fact that they are familiar with the sources to apply for, the order to apply, and can time their applications so the card issuers won’t decline you for the other card inquiries. Individual approvals commonly range from $2,000 – 50,000.
The end result of their services is that you generally get up to five cards that simulate the credit limits of your maximum limit accounts now. Multiple cards generate competition, and this means they will raise your limits, normally within 6 months or less of original approval.
Approvals can go up to $150,000 per entity for instance, a corporation. With a hybrid credit line they actually get you three to five business credit cards which report only to the business credit reporting agencies. This is huge, something most lenders don’t offer or promote. Not only will you get money, but you build your business credit as well so within three to four months, you can then use your new company credit to get even more money.
The lender can also get you very low introductory rates, typically 0% for 6-18 months. You’ll then pay normal rates after that, typically 5-21% APR with 20-25% APR for cash advances. And they’ll also get you the very best cards for points. So this means you get the very best rewards.
Just like with just about anything, there are huge benefits in teaming up with a source who focuses on this area. The results will be much better than if you attempt to go at it alone.
Learn business loan secrets with our free, sure-fire guide. We can help you get money, even during a recession.
You have to have excellent personal credit right now, ideally 685 or better scores, the same as with all business credit cards. You shouldn’t have any negative credit on your report to get approval. And you must also have open revolving credit on your consumer reports right now and you’ll have to have five inquiries or less in the most recent six months reported.
All lenders in this space charge a 9-15% success based fee and you only pay the cost off of what you secure. Bear in mind, you get a number of added benefits and about three to five times more cash with this program than you could get on your own, which is why there’s a fee, the same as all other lending programs.
You can get approval making use of a guarantor and you can even use several guarantors to get even more money. There are likewise other cards you can get utilizing this same program but these cards only report to the consumer reporting agencies, not the business reporting agencies. They are consumer credit cards versus business credit cards.
They supply similar benefits which include 0% intro APRs and five times the amount of approval of a single card but they’re a lot easier to get approval for.
You can get approval with a 650 score and seven inquiries (or fewer) in the most recent six months and you can have a BK on your credit and other derogatory items. These are much easier to get approval for than unsecured business cards.
With all earlier cards above, you should have good consumer credit to get approval but what happens if your personal credit isn’t good, and you don’t have a guarantor?
This is the time when building business credit makes a ton of sense even when you have good personal credit, improving your business credit helps you get even more money, and without having a personal guarantee.
Building Business Credit
Company credit is credit in a business name, in connection with the company’s EIN number, and not the owner’s Social Security Number. When carried out correctly, you can obtain business credit without a personal credit check and without a personal guarantee. This is something all other cards above can’t provide.
You can get three types of business credit cards. First is vendor credit, which offers net 30 terms to launch a business credit profile. Then is retail credit, where you will get credit cards with high limits at most stores.
Next is fleet credit. It’s credit to fuel, service, and maintain business vehicles. And then there’s cash credit, which includes Visa, MasterCard, and American Express cards that you can use anywhere. You can get these with no credit check or guarantee. Limits are normally $5,000 – $10,000 to begin, and can exceed $50,000.
Get a Recession Business Loan: Takeaways
A little patience is a virtue when you want to get a recession business loan.
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