Day: November 2, 2020

Voters and the Other Supreme Courts

Justices are on the ballots in 31 states. Most races are ‘nonpartisan’ but political.

How Congress Can Get Kids Back to Class

Schools don’t appear to be a major source of spread, and the government can pass out N95s to teachers.

How to Boost Domain Authority: Checking and Improving This Key Site Metric

Knowing your domain authority may help you create or improve your marketing plan. But how do you know what your domain authority is?

Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business.

What is Domain Authority?

Domain authority (DA) refers to the number of relevant backlinks—links to your website from other reputable sites—your site has. The relevance of those backlinks also contributes to your score.

Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. This score can compare websites or track the ‘ranking strength’ of a website over time.”

Some brands are authoritative without even seeming to try. This is because the keywords that naturally exist on their websites will carry some weight.

For example, movie site IMDB has a high DA because relevant keywords are naturally integrated throughout the site. Secondary related keywords are also prevalent.

When you have a better idea about the terms for which you’re deemed authoritative, you’re able to optimize your site better.

But it’s not just keywords—the better your backlinks are, the better your chances are at increasing in DA.

Domain authority is determined on a logarithmic scale. This means solo metrics won’t always increase or decrease the score to the same degree. The more important a metric is, the greater effect it’s likely to have.

Why Should I Care About Domain Authority? 

Although Google doesn’t use domain authority in their rankings, but a study by Ahrefs found a correlation between DA and SERP ranking.

The results of this study suggest DA may be a useful metric by which to gauge how much organic traffic you may receive from Google.

If you want to grow your SEO rankings, consider ramping up your domain authority strategy. However, it can take a while to develop authority, so don’t worry if you don’t see results right away.

What is a Good Domain Authority Score?

Domain authority scores range from one to 100. When you have a greater domain authority score, it’s more likely you’ll see increases in web traffic and SERP rankings.

When you debut a new website, its domain authority is one. Moz points outsites with many external links are usually higher when it comes to DA, while small business sites and those with fewer inbound links generally have a lower DA score.

A strong gauge for your site is to measure it against other comparable or similar sites. Your DA can fluctuate over time and, with so many moving parts, identifying why it changed can be challenging. But don’t give up.

Moz highlights several factors that can influence your score.

One could simply be that your link profile growth hasn’t been seen by their index yet.

Another occurs when higher-authority sites experience massive growth in link numbers, which may skew the scaling process. This kind of fluctuation may more significantly impact domain authorities on the lower end.

You may also have earned links from sites that don’t contribute to ranking on Google. If Moz crawls a different amount of link domains than it did last time it went through your site, results may be affected.

How Can You Raise Your Domain Authority Score?

Raising your DA is a long-term process, but there are several ways to go about it.

First, conduct a link audit. This process involves making sure that links to your website are valid and don’t include black-hat SEO tactics. TryUbersuggest to get insight into your domain score, the current number of backlinks, and referring domains.

Backlinks, which are links from other websites to yours, affect SEO rankings—thoughbacklinks aren’t all created equal.

Do you know how to go about getting high-quality links? Try ourfree backlink tool, Backlinks, to get started. Among other things, it’ll show you which sites are linking to your competitors rather than to you.

Domain Authority Checker Ubersuggest free backlink tool

Various filters make it easy to assess which opportunities are best suited to your needs.

It’s also beneficial to search for local directories or “best-of” lists that could feature your business. These sites are often adding new businesses.

How Do You Check Your Domain Authority?

There are several link authority tools out there. How do you know which one is right for you?

SEO Review Tools has a basic domain authority checker. It looks at authority (based on backlink quantity and quality) and content.

Other metrics measured by this tool include website age and social media score. Your social media score relates to how active your social profiles are and how many shares your content receives.

Page authority is also measured. This metric is like DA, except it looks at a specific page rather than entire sites. Page authority is also calculated on a one to 100 logarithmic scale.  

If you want to check several sites at once,Linkgraph’s Free Bulk DA Checker may be the perfect option. This tool allows you to check DA and spam metrics for up to 10 URLs at a time.

If you want to check even more domains, Rankz’s SEO Rank Tracker lets you check hundreds at once. They also offer a backlinks checker, backlinks monitor, and domain availability checker.

Moz has a comprehensive free domain SEO analysis tool. It showcases top pages by links, discovered and lost links, top linking domains, and keywords by estimated clicks. Of course, you can also find some of this information using Ubersuggest as well.

For example, when you search for the DA of neilpatel.com on Moz, it’s revealed it is 88, and there are 69,900 linking domains (i.e., backlinks). There are also over 269,000 keywords for which the site ranks, and the spam score just 1%.

Domain Authority Checker Moz Domain SEO Analysis

The tool then breaks down the site’s most important pages based on page authority and other top-linking domains. You can also find metrics like top-ranking keywords, keywords by estimated clicks, top featured snippets, branded keywords, and more.

You can also see a breakdown of competitors using your keywords. You can then take the competing domains and plug them into a bulk checker like the ones noted above.

How Do You Integrate Your Domain Authority into Your SEO Strategy?

Once you’ve determined your domain authority score and the factors influencing it, what should you do next?

Start with backlinks. You want to give other sites a reason to link to yours.

If you specialize in something unique or offer a new option for a product or service, that could be a great start. Work to provide better information on your niche than your competitors do.

It may also be wise to collaborate with small businesses with whom you could forge mutually beneficial partnerships.

Reach out to companies with whom you already have relationships, too. See if there are ways you can support each other’s online presence. Swapping testimonials is just one of the many tactics you could employ.

You should also explore your existing content for opportunities to add links. For example, if you mention a coffee shop, link to their website. If they’re monitoring their web traffic, they’ll see you linked to them and may feel inclined to return the favor.

Of course, you want to make sure all the backlinks you receive are of high quality.It’s better to have a few quality backlinks than a ton of ineffective ones.    

Guest posting on other sites may also help get your name and site out there. However, some sites are better suited for this than others.

When assessing which blogs to guest for, check if their links are “follow” or “nofollow.” This may impact how much value the link has, though all links will help users get to your website, so also think of links as a branding and referral traffic tool as well.

You should also look at their DA and PA for target pages, how long their posts are, and who their audience is. If their goals aren’t similar to yours, guest posting may not be worth the time.

This aspect of growing your domain authority overlaps with your content marketing strategy. Most companies now have blogs or similar outlets on their websites—so, if you don’t, consider starting something like this.

The more content you create regularly, the more likely you are to rank.

Conclusion

Domain authority may seem complicated at first. Many factors contribute to your ranking, and analyzing them all may seem daunting.

Nevertheless, once you get the hang of DA, it’s worth monitoring and optimizing for it.

Adding this to your SEO toolbox may allow you to have a more comprehensive understanding of your overall digital presence and website health.

Have you had success in improving your domain authority? Tell us in the comments.

The post How to Boost Domain Authority: Checking and Improving This Key Site Metric appeared first on Neil Patel.

Best Ecommerce Website Builder

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Every great online store starts from the same place—with an ecommerce website builder. These tools make it easy for anyone to launch an ecommerce business by building a website from scratch.

So if you’re interested in selling products or services on the web, you’ll need to find an ecommerce builder to create your online store. 

But as you’ll soon discover, ecommerce website builders come in all different shapes in sizes. Which one is the best? Continue below to view my buying guide and top recommendations. 

The Top 7 Options For Ecommerce Website Builders

  1. Shopify
  2. Wix
  3. BigCommerce
  4. Squarespace
  5. 3DCart
  6. Square Online
  7. WooCommerce

How to Choose the Best Ecommerce Website Builder For You

Before you start searching for different ecommerce site builders, you must understand how to evaluate these options. There are certain factors that must be taken into consideration as you’re shopping around and narrowing down your top picks. I’ll explain each one in greater detail below:

Technical Skill Level

What is your technical background?

Some ecommerce website builders are designed for beginners, others are made for advanced users and developers, and the rest fall somewhere in between. If you’re a DIY-type person, then your technical abilities will play a significant factor in choosing the right platform.

Beginners should aim for platforms that don’t require coding. These website builders will let you put everything together with simple drag-and-drop functionality.

Advanced users and developers may want the ability to access the site’s backend code for advanced customizations. Businesses should consult with their tech team or whoever will ultimately be working on the site before finalizing a decision.

Business Stage and Size

New business and rapidly scaling startups won’t necessarily have the same needs in an ecommerce website builder. Some of you might even be looking to sell a handful of products online as a small side project or part-time job. 

If you already have an existing website, you might not need a complete site builder. There are other tools out there that can add shopping cart functionality to your current site (more on this shortly).

Do you still need to register your domain name? Have you picked a web hosting plan yet?

There are website builders out there that provide you with all of these capabilities out of the box from a single platform. In other instances, you’ll need to get your domain and hosting plan separately. 

Dropshipping

Dropshipping makes it possible to run an ecommerce website without having to buy, store, or ship inventory to your customers. When someone purchases something from your website, the supplier handles fulfillment and ships the product directly to those customers. 

If you’re interested in running an ecommerce site that follows this business model, you need to make sure that your site builder supports dropshipping. 

While not every website builder will come with dropshipping functionality out of the box, the best ones will seamlessly integrate with dropshipping software and third-party tools.

Design and Templates

Start to think about the visual aesthetics of your ecommerce site. The best ecommerce website builders will make it possible for you to create a beautiful site without having to hire a designer. 

The easiest way to do this is by starting with a pre-built template and customizing it with your content. You should be able to choose a theme or template that fits with your brand image and industry. 

As you start browsing and evaluating different platforms, you’ll quickly realize that the templates and design tools aren’t equal across the board—some are undoubtedly better than others.  

Built-in Functionality

Not every ecommerce website builder comes standard with a long list of functions. In some cases, you’ll have to customize your site’s functionality by adding features from a marketplace or app store. Depending on the functionality you’re looking for, you might even need to integrate your site with a third-party tool or platform. 

With that said, other site builders will provide you with all of the functions you could possibly need out of the box (with some restrictions).

There’s really no right or wrong answer here; it’s all about personal preference. Would you rather have every feature at your disposal as soon as you create an account? Or do you prefer adding functionality as needed?

The answer to these questions will help you narrow down your choices. 

Limitations

Your ecommerce website builder might restrict how many products you can sell on the site. Some platforms will even charge you extra fees based on your traffic volume.

This usually isn’t a concern for new websites, but as your site scales, this can definitely become a problem. 

Look beyond the rock-bottom prices and entry-level plans offered by different platforms. See how much it will cost you if your product list doubles, triples, or quadruples. Will you incur extra fees? 

Some ecommerce site builders are better for selling just a dozen products or so as opposed to managing extensive product catalogs in the hundreds or thousands. 

The Different Types of Ecommerce Website Builders

Ecommerce website builders fall into a handful of different categories. I want to quickly explain the different types of ecommerce site builders before we continue. This will make it much easier to find the best option for you.

Traditional Website Builders

There are lots of great site builders out there that allow you to create any website from scratch. Some of the most popular platforms will also have plans for ecommerce sites. 

These are great options for beginners. You can create a new website using one of the world’s most popular site builders without having to write a single line of code. You’ll benefit from tools like drag-and-drop functionality and the ability to bundle domain registration and hosting into a single plan. Essentially, you’ll get everything you need from one place. 

Just make sure you choose an ecommerce plan offered by the traditional site builder you’re evaluating. Otherwise, you won’t be able to sell online.

WordPress Plugins

WordPress is a great option for people who want complete control of their ecommerce site. As a free and open-source CMS, the capabilities and customizations are virtually endless. 

For those of you with an existing WordPress website, you can add ecommerce functionality by installing a WordPress plugin. These plugins will give you the ability to start selling online.

Even if you’re starting a new ecommerce website from scratch, WordPress is still a viable option to consider. Some ecommerce WordPress plugins can even help you with the design and layout of your site, as opposed to just adding a shopping cart. 

Ecommerce Platforms

This is pretty self-explanatory. Ecommerce platforms are built specifically for ecommerce websites. 

Unlike a traditional website builder, these tools will have product catalogs and shopping cart functionality built into every plan. So you won’t have to worry about upgrading or choosing an ecommerce-specific plan to sell online. 

Ecommerce platforms are also great for SEO. The themes and templates are built to help your site and products rank organically in SERPs. 

Shopping Cart Extensions

Shopping cart extensions are perfect for people who already have a site that’s live on the web. Rather than building the whole site over from scratch, these tools simply add shopping cart functionality to your existing website. 

They aren’t always ideal for selling at scale, but they can be great for managing a handful of products.

For example, let’s say you’re a blogger that wants to start selling t-shirts, hats, or mugs. A shopping cart extension would be a quick and easy way to add ecommerce functionality to your blog. 

#1 – Shopify Review — Best Out-of-the-Box Ecommerce Functions

Shopify is king in the ecommerce space. Trusted by 1+ million websites in 175 countries, it’s one of the most popular ecommerce platforms available on the market today.

More than $200 billion in online sales have been facilitated via Shopify.

The platform is extremely versatile. Whether you’re starting a new ecommerce business from scratch or expanding your physical presence to an online store, Shopify can accommodate your needs. It comes with everything you need to build your website and start selling online:

  • Industry-specific templates
  • Supports multiple sales channels (point-of-sale, social media, online marketplaces, etc.)
  • Drag-and-drop store builder
  • 70+ templates
  • Custom domains
  • Secure checkout
  • Gift cards
  • 24/7 support
  • Unlimited products
  • Built-in payment processing
  • Shipping discounts
  • Marketing tools
  • Business insights

Regardless of your business size or industry, Shopify’s ecommerce platform is versatile enough to support your site.

Plans start at just $29 per month. You can try Shopify for free with a 14-day trial. 

#2 – Wix Review — Best Drag-and-Drop Ecommerce Builder

Wix is one of the best overall site builders on the market today. The platform can be used to create any website—including ecommerce sites. 

More than 160 million people across the globe have used Wix to create a website from scratch.

Wix is a great option for beginners. Anyone can use this platform to build an ecommerce site, regardless of technical skill level. Here’s what makes Wix so great:

  • Intuitive drag-and-drop site builder
  • 500+ stunning templates
  • Optimized for SEO
  • App marketplace for custom functions
  • Advanced design features like video backgrounds, animations, and scroll effects
  • Mobile-optimized ecommerce site
  • Custom domain, free hosting, and free SSL certificate
  • Supports multiple payment methods
  • Product pages and store manager tools
  • $300 in advertising vouchers
  • 24/7 customer care
  • Unlimited products

Ecommerce plans from Wix start at $23. But I recommend starting with the Business Unlimited plan, at a minimum. It’s just $4 more per month and comes with enhanced features. 

You can start building your Wix site for free to try out the drag-and-drop builder. Then take advantage of a 14-day free trial to access premium features. 

#3 – BigCommerce Review — Best For Large Ecommerce Sites

BigCommerce is another industry leader in the ecommerce world. For more than a decade, this platform has served ecommerce sites in 120+ countries.

Over $25 billion in merchant sales have been powered by BigCommerce.

This platform is great for wholesalers, international ecommerce sites, B2B sellers, and multi-channel sales. For selling at scale, look no further than BigCommerce.

  • Easy to use and secure platform
  • Powerful ecommerce analytics and customer insights
  • Drag-and-drop building tools with no coding required
  • WordPress integration
  • Custom checkout capabilities with checkout API and SDK
  • Built-in Javascript, HTML, and CSS for full theme customization
  • Optimized for mobile and SEO
  • Built-in faceted search
  • Cross-channel sales support (brick & mortar, social, marketplaces, etc.)
  • Multiple currency support
  • Global CDN
  • Cross-border fulfillment
  • Built-in payment processing

Overall, BigCommerce is my top recommendation for large ecommerce websites. If you want to sell online without restrictions, this will be a top option to consider. 

Plans start at $29.95 per month. Try BigCommerce free for 15 days. 

#4 – Squarespace Review — Best Beautiful Ecommerce Designs

Squarespace is another all-in-one website builder that can be used to create any type of website. 

But unlike other traditional site builders out there, Squarespace is optimized for businesses. With the exception of the personal plan, all Squarespace subscriptions come with built-in ecommerce functionality.

Squarespace is a popular choice for creative professionals who want to showcase their portfolios and sell online. It comes with features like:

  • Award-winning design templates
  • Built-in tax tools
  • Supports sales for subscriptions and digital content 
  • Discount codes and gift cards
  • Secured checkout process from any device
  • Abandoned cart recovery tools
  • Ecommerce integrations for shipping and payment processing
  • 24/7 customer support

You’ll need to connect your own payment processor to run an online store with Squarespace. Ecommerce plans start at $18 per month. Upgrade to the Basic Commerce plan ($26 per month) to avoid 3% transaction fees.

If creating a visually appealing ecommerce site with stunning designs is your top priority, Squarespace should definitely be on your shortlist. 

#5 – 3DCart Review — Best Developer-Friendly Ecommerce Software

If you have unique needs and you’re working with a developer or designer, 3DCart might be the solution for you.

3DCart isn’t quite as popular as some of the other ecommerce website builders on our list. But with that said, it’s not for everyone.

While 3DCart does have drag-and-drop building tools to accommodate beginners, the software is powerful enough to support the needs of developers and design experts. So it can essentially be as simple or complex as you want it to be.

Other top features and noteworthy highlights of 3DCart include:

  • 200+ built-in features
  • 200+ ways to accept payments
  • 50+ free themes
  • Simple and versatile shipping setups
  • Robust security
  • Supports dropshipping
  • Supports subscriptions, tickets, events, and print-on-demand sales
  • Powerful CMS
  • Optimized for SEO

All plans come with secure hosting, unlimited orders, 24/7 support, and no transaction fees. Pricing starts at just $8.55 per month. 

Subscriptions are backed by a 30-day money-back guarantee. Try it free for 15 days.

#6 – Square Online Review — Best For Small Businesses with Physical Retail Space

Square is best known for its payment processing and POS solutions. But the platform also provides business owners with the ability to create a free online store.

If you’re a brick and mortar retailer that’s currently selling with Square POS, you can easily expand your online presence by building an ecommerce site using Square Online.

Let’s take a closer look at some of the features and benefits that you’ll get with Square Online:

  • Fast setup with no coding required
  • Built-in payment processing
  • Automatic sync with your Square POS system
  • Supports in-house and on-demand delivery
  • Instagram integration
  • Inventory management tools
  • Accept gift cards, Google Pay, and Apple Pay

Launching an ecommerce site with Square Online is free; you’ll only pay the transactional fees (starting at 2.9% + $0.30). For advanced features, paid plans start at $12 per month. 

#7 – WooCommerce Review — Best Ecommerce WordPress Plugin

If you currently have a WordPress website and need to add shopping cart functionality to it, WooCommerce will be the best option for you. 

This plugin is built specifically for WordPress, and it’s one of the most popular WordPress plugins on the market today.

What makes WooCommerce so great? Let’s take a closer look:

  • Fully customizable with features that can extend its functionality
  • Flexible and open-source
  • 140+ gateways and payment integrations
  • Ability to manage orders on the go
  • Supports physical products, digital products, and subscriptions
  • Hundreds of free and paid extensions
  • Fully scalable
  • Developer-friendly with REST API

To get started with WooCommerce, you’ll need to have an existing WordPress site. That means you’ll have to handle the domain registration and hosting on your own as well. 

The WooCommerce plugin is free to install.

Summary

The first step to selling online is finding a viable ecommerce website builder. 

Which one is the best? It really depends on what you’re looking for. 

In order to find the best option for your website, refer to the buying guide, reviews, and recommendations outlined in this post. This will definitely help you narrow down your options.

The post Best Ecommerce Website Builder appeared first on Neil Patel.

Top 5 Colorado Avalanche Forums, Discussions and Message Boards You Must Follow in 2020

Top 5 Colorado Avalanche Forums Contents [show] ⋅About this list & ranking Colorado Avalanche Forums HF Boards » Colorado Avalanche Off The Post » Colorado Avalanche Hockey Forums » Colorado Avalanche Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and revenue. Submit Your Blog […]

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Top 10 Destination Wedding Podcasts You Must Follow in 2020

Top 10 Destination Wedding Podcasts Contents [show] ⋅About this list & ranking Destination Wedding Podcasts Destination Wedding Planning & Events Ellwed Talks | Destination Wedding In Greece DESTI Guide To Destination Weddings Podcast | Liberating Brides, One Day At A Time Destination Wedding Planning Made Easy Podcast The Ibiza Wedding Podcast A Wedding Podcast With Katie & […]

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Is Getting “Google Guaranteed” Worth It?

Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been …

The post Is Getting “Google Guaranteed” Worth It? first appeared on Online Web Store Site.

New comment by SergioPerez in "Ask HN: Who wants to be hired? (October 2020)"

Location: Madrid, Spain Remote: Yes Willing to relocate: Yes Technologies: Javascript & TypeScript, Scss, Bootstrap, gulp, Node.js, MySQL, Angular Résumé/CV: LinkedIn: https://www.linkedin.com/in/sergioperezdeveloper/ Portfolio: https://sergiope36.github.io/portfolio/ Email: perezsergio1984@gmail.com Looking for new opportunities as junior web developer, with special interest of the front-end.

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Welcome (YC W20) is hiring engineers to create jaw-dropping experiences

Article URL: https://jobs.lever.co/welcome?location=U.S.%20Remote&team=Engineering

Comments URL: https://news.ycombinator.com/item?id=24941312

Points: 1

# Comments: 0

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Smarking (YC W15) Is Hiring an Implementation and Tech Partnership Manager

Article URL: https://jobs.lever.co/smarking/237fb34f-8fd1-431e-b631-1374fb73bfd6

Comments URL: https://news.ycombinator.com/item?id=24944299

Points: 1

# Comments: 0

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