Day: November 9, 2020
Chuck Schumer reveals what’s at stake in the two Georgia runoff races.
Now we know why shopkeepers had to board up windows.
With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial.
But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.
What is App Store Optimization (ASO)?
App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.
That increased visibility tends to translate into more traffic to your app’s page in the app store.
The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app.
The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.
When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use.
Why is ASO Important?
Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:
If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.
With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that most publishers are not investing in app store optimization.
So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.
How to Help Your App Rank: The Basics of ASO
Much of what I’m about to explain is going to be SEO basics.
If you’re already familiar with these for web searches, there are still a few key differences within the App Store.
Let’s start by breaking down the various components that can affect your ASO:
Main ASO Factors:
- Title: The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title too often can be detrimental. As your app begins to rank higher and gain more reviews, your app’s news will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
- Keywords: To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors to realize how you compare week to week.
Besides being the most important ASO factor, the title and keywords can be modified easily to optimize them regularly.
Secondary ASO Factors:
- Total # of Downloads: Your number of downloads are significant to ASO, but you don’t have complete control over them.
- Ratings and Reviews: Also important and difficult to control. However, there are ways to incentivize happy users to rate and review
Here’s a complete breakdown of all the factors to keep in mind when optimizing your app for better rankings.
The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.
Optimizing with a keyword in the title increases search ranking for that title by 10.3%!
Obviously, some limitations apply, as the App Store is very regulated.
You’re given only 30 characters for a title in iOS 11, and keyword stuffing is a surefire way to risk being banned.
Users are also wary of downloading shady-looking apps for privacy concerns.
Think about it — would you rather have “Evernote” or “Note Taking Note App for Notes” on your smartphone?
Be smart about how you optimize.
Pandora, for example, does everything right.
Its icon is sleek and simple, and with a short name, it was able to fit in three essential keywords.
When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.
Here’s where things get a bit murky. Technically the App Store algorithm ignores the description.
Users, however, are a different story.
Rather than optimizing for SEO, focus on explaining the features and benefits of your product.
And, while it seems like you have a lot of space to do this, you actually don’t.
Truncated snippets are shown on your product page, and a few readers will ever click “more” to read beyond what you see here.
You have 252 characters to make your pitch and convince someone you’re worth downloading.
There’s no room for fluff, and you may need to A/B test several iterations to find what works best.
iOS 11 provides you with 100 characters to enter keywords separated by commas.
These help your app get discovered through search and related content.
There’s no need to duplicate efforts here, so choose keywords you haven’t already used in the title.
Some in-depth keyword analysis can be done using Apple Search Ads.
This feature is only available to iOS app developers and is an essential tool for listing any project.
You can also use a keyword research tool like Ubersuggest to find common key terms and test them.
You’re given a subtitle below the title in search results. This is also limited to 30 characters.
It gives you another chance to use more descriptive keywords.
TypeShift, for example, uses the space to input its SEO.
This is a cleaner look and can work well.
I would’ve still taken the opportunity to use some keywords in the title, but that’s out of my control.
Which is a great segue to my next topic.
App Reviews and Ratings
Customer reviews and ratings are an important consideration for users, especially those unfamiliar with an app brand.
Apps with higher ratings also ranked higher. This raises a tricky dilemma: you want more ratings and reviews, but not if they are negative. So, you need a way to connect with your customers inside your app, giving them a place to vent and talk directly to the developer.
On the flip side, you want to guide happy customers to leave positive reviews for you.
The average rating of the top 100 free apps in the App Store is 4 stars!
Quality clearly matters.
The lower your rating, the fewer consumers who will be willing to consider downloading it.
Think about it. When was the last time you downloaded a one-star app?
You may have rated an app one star, but it was likely rated 3 or more stars when you downloaded it.
Ratings also affect conversions.
Maintaining a high rating is often easier than raising one from 2 to 4 stars.
That’s why it’s important to solicit reviews from customers within the app.
One time is all that’s necessary, and it needs to be done within the first 72 hours.
That’s how long 77% of users will use an app before never again turning it on.
It’s also important to wait until after the customer has a chance to use the app.
Instead of basing it on a timer, consider a push notification when the customer completes certain actions.
Examples of great times to do this are after the first level of a game or after a customer sends their first message through your encrypted messaging app.
Try not to be too spammy, though, and keep in mind your app’s performance can affect its rating.
Ultimately, you want a page full of glowing reviews.
And don’t be shy about replying to negative reviews.
It’s possible a bad customer experience happened due to an error or glitch that’s since been corrected.
Thank users for their reviews whenever possible, good or bad, and correct issues brought up. This is your time to gather valuable user feedback.
This is your time to gather valuable user feedback.
Ultimately it’s a download that matters.
An app preview video and screenshots help convert indecisive users.
Both the App and Google Play stores use the number of times an app has been downloaded to determine ranking.
More specifically, it’s the current download rate.
For example, while an app may have 1 million overall downloads, a newer app can beat it by getting more downloads this month.
The preview video and images can be a major factor in this.
The majority of top apps in the App Store use app previews to increase customer conversions.
Once you have a user, however, you’ll need to keep them.
It’s harder than it sounds, and Apple is paying attention.
What can you do to get more downloads for your app?
Improving your ASO is a great place to start. Beyond that, work on marketing your brand and app to improve recognition, awareness, and appeal, from app store description to images, ratings/reviews, and social media presence.
Retention Impacts ASO
Retention rates are important for mobile device rankings, but the bar isn’t set very high.
The average app has only a 36% retention rate in the first month.
Further breaking things down, we can look at the retention rates by industry.
Media/Entertainment, Lifestyle/Travel, and eCommerce/Retail apps have the best three-month retention rates.
There are so many apps available in the App Store that users download plenty to never use them.
A study found Americans use an average of 30 apps each month out of the roughly 90 they have installed.
This means even if your app is downloaded, it’s unlikely it’ll ever be used beyond the first 72 hours.
How long your app stays installed and how many times it’s used while installed can help App Store search rankings.
Now that you understand how the search rankings work, it’s time to explore best practices for publishing an app to ensure it’s seen and downloaded.
Do Apps with Higher Ratings Rank Higher in Search Results?
This test was done by taking a random sampling of keywords and categorizing them by difficulty related to rankings.
An “easy” keyword results in fewer than 25 apps trying to rank for that keyword. “Medium” keywords are included in 25-100 apps, and “competitive” keywords are those in 100+ apps.
Based on this test, there is a clear trend showing that apps with higher ratings also rank higher for keyword difficulty.
Do apps with better ratings rank higher? Yes.
(But don’t beg for them; earn better ratings for your apps the right way.)
ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.
In most cases, little or no research on keyword searches occurs before the app submission, leaving most apps hidden, and the likelihood of discovery quite low.
To reap the rewards of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app.
Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve with the tips above.
Have you found success with ASO? What has helped your app rank better?
Online learning is the need of the hour now, and it is here to stay with so many online course platforms available. There were only a handful of websites that offered online courses a decade ago, but now you have many platforms you can choose from.
Selling courses is a great way to make money online, sharing your expertise with your students. In fact, the e-learning market is forecast to surpass 243 billion US dollars by 2022.
With everyone turning to online learning, there is a huge demand for comprehensive online courses in every niche. If you have a good knowledge of a topic, there is a good chance you could make a side business out of course creation.
How do you create a course to sell online?
Well, this is the first question that will pop in your mind if you are passionate or knowledgeable about a specific niche.
Here are some simple steps to start creating profitable courses:
- Choose a niche or topic that you are passionate about. Creating online courses is all about sharing your knowledge with your students. Being an expert in what you teach and picking a topic that resonates with your audience are the keys to making a successful course.
- After choosing your niche, it’s time for the core part of the course creation; that is, actually creating your course. This is, by far, the most important part of course creation. You need to create your course content so that it is a perfect learning resource in your topic. Keep in mind that it must be a comprehensive and engaging resource that helps your students learn everything about the niche.
- Once your content is ready, choosing your course platform is the next step. With so many choices, you can select the platform that suits your needs and budget. Most of the course creation platforms give you training/support to help you build your course.
- Promoting your brand-new course comes after your course creation is done. Whether you have a blog or just want to promote your course through social media, getting the word out so you can reach your target audience is the key.
What should you look for in an online course platform?
- An excellent online course platform should have many features that help you create the courses and help the end-user (your customers) access them.
- It should have an easy-to-use interface that gives you the ability to create courses, worksheets, assignments, etc.
- It should have easy and flexible payment options.
- As a course creator, you should be able to track your sales and commissions with a clear summary.
- The platform should be reasonably priced.
- The platform should have very good customer support.
- This is a significant factor to look for when you are choosing a course creation tool.
Here are the best online course platforms:
With over 100,000 course creators, it’s easy to understand why Teachable is a popular choice for creating and selling online courses. As a course creator, you have a lot of freedom to cater to your audience when using Teachable. You can create videos, assignments, quizzes, and even course completion certificates.
Teachable also wins points when it comes to payment options. It offers coupons, subscriptions, memberships, bundles, and a lot more features. It even takes care of the EU VAT.
Price – It has three plans ranging from $29 to $249 per month (billed annually), with the $99 plan best suited for beginners. The $99 and $249 plans have no transaction fees and include coaching and course products as well as priority product support. However, the $29 plan does have a 5% transaction fee.
If you are new to course creation, then Teachable is the best place to start your business because of its affordable prices and support features.
Sign up to start creating your unique courses with Teachable.
Kajabi is another winner when it comes to online course creation. As well as many of the content creation features that Teachable has, Kajabi also offers unique designs for course page builders, making it a better platform for promoting your course.
It also offers great customer service and in-depth training resources once you join, under Kajabi University. One of the best features of Kajabi is you can access your platform via its Apple or Android app.
Price – It offers a free 14-day trial period. Once you have finished the trial, you can sign up for one of its three plans, which are billed annually. Its Basic, Growth, and Pro plans cost $119, $159, and $319 per month, respectively. It doesn’t have any transaction fees for the courses.
Just like Kajabi, Thinkific has a lot of options to create and sell your online courses easily, even if you are a beginner. It has some amazing, easy-to-use templates that help you make your course without any hiccups.
You can use any content like text, video, voice-over presentations, quizzes, surveys, etc.
The biggest advantage of Thinkific is the ease with which you can create your course from scratch. You can add your content and build your website with the click of a button without needing any technical expertise. It even makes the marketing side of the course creation a breeze with its full suite of business tools.
Price – What sets Thinkific apart from other course platforms is that it has a FREE plan that allows you to create three courses and have unlimited students. This is a great way to test how your first attempt at course creation goes. In addition to the free plan, Thinkific offers Basic ($39/mo), Pro ($79/mo), and Premier ($399/mo) plans.
Thinkific also offers a 30-day money-back guarantee, which is a big plus.
Sign up for Thinkific to create your first course.
If you are searching for online course platforms that offer a one-stop solution for your course creation, dig into LearnWorlds. This platform offers highly customizable templates and widgets to help you gain more attention. It also offers a lot of student engagement tools like tests, quizzes, assignments, and a chance to design and develop your own branded digital certificates.
It’s truly easy to design and create your first course with LearnWorlds with its in-depth online resources and support.
Price – It has a 30-day free trial for newbies, but there is a $5 fee per course sale. It also offers three tiers of paid plans, Starter ($24/mo), Pro Trainer ($79/mo), and Learning Center ($249/mo). The two higher tiers offer many features, including unlimited landing pages, custom certificates, and membership sites, and these tiers do not have any transaction fees.
Sign up here to get started with LearnWorlds.
Another uber-popular platform to create and sell courses online is Udemy. Though Udemy might not have many customizable options to create courses, it is great to test your first course idea because your course will get a high level of exposure with Udemy.
The biggest advantage with Udemy is it’s totally free to create courses on this platform, and the process is pretty simple. Once you sign up and submit your course, it’s reviewed and published. Keep in mind that most Udemy courses are video-based and must be at least 30 minutes long.
Udemy also takes care of the marketing side of your course. You can use its promotional features to get more exposure for your courses.
Price – It’s free to create and host a course on Udemy, but it has a rev-share model that’s explained here.
Podia is particularly an excellent choice if you want to create deep engagement with your students through features like webinars and a membership. Its course builder is pretty user-friendly. With Podia you can create a dedicated storefront for your courses.
The only drawback with this platform is it does not have student engagement features like quizzes, assignments, or certificates. Overall Podia is a good place to start if you are new to course creation.
Price – The pricing is also very simple with Podia. Along with a free trial, it also has two plans. The Mover plan costs $39/month and the Shaker plan costs $79/month. One of the best things about Podia is you don’t pay any transaction fees for your courses. Learn more about Podia’s pricing here.
Whether you are a creative nerd or a finance pro, you can easily share your knowledge with Skillshare’s money-making courses. Skillshare has a large audience who are mainly into creative learning. Creating courses is a breeze on Skillshare; head over to the website and start drafting a class. The classes are made up of video lessons, which are around 30–40 minutes in total length, and class projects.
Skillshare works best for course creators who are in niches like photography, drawing, illustration, freelancing, design, etc.
Price – Your earnings through Skillshare are mostly through royalties that you earn for the number of minutes Premium students watch your classes. You can also earn a referral fee of $10 for every student who signs up for Premium membership.
If you are not a fan of stand-alone learning management systems (LMS) and want to create a course on your WordPress site, then LearnDash is the way to go. LearnDash is a popular plug-in trusted by universities, Fortune 500 companies, and other organizations to create and sell their online courses. It has all the features and more of a dedicated LMS platform and offers a lot of options for monetizing your courses.
Price – It offers three plans: Basic ($159), Plus Package ($189), and Pro Package ($329). Keep in mind that these are all annual payments, which makes LearnDash the best choice for beginner course creators. All three plans offer a demo site template and a 30-day money-back guarantee.
Another easy course creation platform for beginners is Ruzuku. It offers a lot of premium features like hosting and streaming audio and video; hosting and displaying PDFs, Word docs, PPT, and other files; hosting video broadcasts with slides, group chat, and automatic recording; and more. Its course builder makes it easy for anyone to create courses in minutes. It is also known for its incredible support and training resources.
Price – Ruzuku does not charge any transaction fees on any plans, and it offers unlimited video, audio, and data hosting along with unlimited courses on every plan.
It has three plans: Bootstrapper ($74.75/mo), Up-and-Comer ($83.08/mo), and University ($125/mo). If you want to test this platform, you can sign up for its 14-day free trial and test the waters. There is also a 30-day money-back guarantee if you are not happy with the platform.
Academy of Mine is for serious entrepreneurs who want to create highly customizable courses online. The biggest, and probably the best, feature of Academy of Mine is the flexibility with which you can personalize your course website. It offers many options like timed quizzes, assignments, certificates and badges, gamification, interaction with you and other members via forums and discussions, and much more. A dedicated account manager with 24/7 support is one of the perks of using this platform.
This platform is more suited to large organizations or businesses as the pricing is on the higher end.
Price – It has only one price: $9,997 per year. You can request a free trial and demo if you are interested in going ahead.
WizIQ has an advantage over other course creation platforms as it features HD live video conferencing and focuses on live learning. It has many features like in-depth analytics for course creators and students, a course builder where you can create courses in minutes, a mobile app for on-the-go learning, etc.
Price – Its pricing starts from $25/month, which is quite affordable if you are just starting. Its pricing tiers are Professional, Enterprise, and Pay-per-Use.
If you are unsure about it, you can start its 14-day free trial and see how it goes.
Another easy and flexible course creation platform is Zippy Courses. You can create and sell your courses in no time with this easy-to-use platform. There is no limit on how many courses you can create, and it integrates with a lot of email providers like ConvertKit, AWeber, Infusionsoft, Drip, Constant Contact, and more.
Price – It has two pricing plans: Standard ($99/mo) and Professional ($199/mo). Neither plan has any transaction fees.
No matter what you are interested in, if you are passionate about your niche, you can create a successful online course to make money. With so many flexible and customizable course creation platforms, you can create and sell a profitable course online to your students.
The post 12 Best Online Course Platforms to Sell Courses in 2020 (Top Rated) appeared first on Crowd Work News.
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With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need …
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