Day: November 10, 2020

How Vaccines Prove Their Safety

Rare complications will arise, but the public can be confident researchers will get to the bottom of them.

7 Marketing Lessons from Eye-Tracking Studies

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business.

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know.

1. Eye Tracking Shows We Must Avoid “Dead Weight” Visuals

You don’t have to be an expert in UX (user experience) to understand the importance of Fitts’s law.

While seemingly complicated at first glance, one of the fundamental lessons Fitts’s law communicates is that object “weight” (in the visual hierarchy) is a big determinant in what attracts eyes and mouse clicks.

Consider this recent case study from TechWyse that examined the homepage of a truck service with a heat map:

tow truck case study 7 Marketing Lessons from Eye-Tracking Studies
eyes all over the place | 7 Marketing Lessons from Eye-Tracking Studies

As you can see from the first test, the non-clickable “NO FEES” button was hogging a lot of attention, but it is not a call-to-action and its information isn’t the most important on the page.

That’s no good.

Also, it is right next to one of the most important CTAs on the page (the phone number) and it stands out so much that it actually is drawing people away from other more important elements.

Take a look at the changes they made to alleviate this problem.

tow truck case study improvement | 7 Marketing Lessons from Eye-Tracking Studies
tower | 7 Marketing Lessons from Eye-Tracking Studies

Much better!

The “Call Now” button clearly is getting a lot of attention over every other section on the page, which is great because it is how customers get started contacting the business!

Lesson learned: When you are assembling a persuasive landing page, be sure the elements that “pop” are the ones that matter, and that you aren’t giving too much weight to visuals that don’t encourage customers to take action.

2. Eye Tracking Shows The Effect of Video on Search Results

Most marketers have seen those SERP (search engine results page) heat maps that show the top 3 rankings hogging all of the action… But what role do visual elements play in holding visitor attention?

In an interesting heat map study published on Moz, videos were shown to be particularly powerful in capturing eyeballs through eye tracking, even when they weren’t the #1 result.

As you can see below, both direct video results (such as a hosted YouTube video) and embedded video results (videos embedded on a webpage) commanded more attention than a regular search listing, especially if they were near the top of the results.

direct video | 7 Marketing Lessons from Eye-Tracking Studies

Why video?

Video is usually is interpreted as a product video. However, instead of assuming, test to see if it impacts your search traffic for top keywords.

Lesson learned: If you want to stand out at the top of some competitive search results, you may want to test an embedded video rather than authorship for product pages.

3. The Power of Directional Cues’ Eye Tracking

Using visual cues to guide visitors to key areas of your site is nothing new, but just how effective is it?

According to studies such as the aptly named Eye Gaze Cannot be Ignored, it is incredibly effective. Human beings have a natural tendency to follow the gaze of others, and we have been coached since birth to follow arrows directing us to where we should be looking and going.

Consider the following eye tracking heat map example that included a page with a baby and a compelling headline for taking care of the baby’s skin.

baby face website study | 7 Marketing Lessons from Eye-Tracking Studies

It’s obvious that the baby’s face is drawing a lot of attention. (As a matter of fact, faces of babies and pretty women draw the longest gazes from all visitors.)

Unfortunately, from a marketing standpoint, this is a problem because the copy isn’t commanding enough attention.

Now look at the browsing patterns when an image of the baby facing the text was used.

baby face eye tracking | 7 Marketing Lessons from Eye-Tracking Studies

As you can see from the eye tracking heat map, users focused on the baby’s face again (from the side) and directly followed the baby’s line of sight to the headline and opening copy. Even the area of text that the baby’s chin was pointing to was read more!

Lesson learned: Visuals are an important part of a site’s overall design, but most pages can be optimized by including images that serve as visual cues for where visitors should look next.

4. Eye Tracking Studies Show The F-Pattern Works Across the Board

According to this study from the Nielsen Group, all across articles, e-commerce sites, and search engine results, people almost always browse in an F-shaped pattern that heavily favors the left side of the screen.

F pattern website reading | 7 Marketing Lessons from Eye-Tracking Studies

This coincides with additional research that shows people tend to view the left side of the screen overall far more than the right.

pixels from left edge | 7 Marketing Lessons from Eye-Tracking Studies

It is important to note all of these studies were conducted with English speaking (and reading) participants. The opposite was true for those users whose languages read from right to left.

Is it any wonder that some of the most tested websites in the world (like Amazon) have placed a clear priority on the left sides of their homepages?

amazon on the left | 7 Marketing Lessons from Eye-Tracking Studies

Lesson learned: Web users tend to browse sites based on their reading habits. For English speaking people (and languages with similar reading patterns), the left side of the screen is heavily favored, and all sites tend to be browsed in an F-pattern.

5. Eye Tracking Shows “The Fold” isn’t That Important

Relying on the screen above “the fold” to do all of the heavy lifting is one of the biggest usability mistakes you can make. The idea that it is the only place web users will browse is a complete myth.

Multiple tests (including this one and this other one) have shown that users have no problem scrolling down below the fold. Surprisingly, they will browse even further down if the length of the page is longer.

1the fold isnt that important | 7 Marketing Lessons from Eye-Tracking Studies

KISSmetrics conducted an interesting A/B test on his homepage and found that a page with 1,292 words beat a page with 488 words by 7.6%. And it didn’t end there. The leads from the long-form version of the page were higher in quality than the leads from the variation.

Another great test from the folks at ContentVerve showed that moving the call-to-action far below the fold actually boosted conversions by 304 percent.

moving call to action | 7 Marketing Lessons from Eye-Tracking Studies

Lesson learned: Although it’s dependent on the page you are testing, you shouldn’t be afraid of placing important elements below the fold (and testing them there), because it gives people time to read your copy before they take action.

6. Eye Tracking Proves That Newsletters Should Be Short and Sweet

Who’d have thought that eye tracking and email marketing could be best of friends?

According to this eye tracking study conducted by the Nielsen Group, people scan emails very quickly, and the only areas they give any appreciable amount of time to at all are the initial copy and headlines.

keep newsletters short | 7 Marketing Lessons from Eye-Tracking Studies

From the study:

Users are extremely fast at both processing their inboxes and reading newsletters. The average time allocated to a newsletter after opening it was only 51 seconds.

This means that you need to get to the point in your emails in under a minute. The message should be as compelling as that of an online article, but you don’t have as much time to capture attention as you might in an article.

This coincides with a study from MarketingSherpa that shows people prefer short, clear, and un-creative headlines for their emails. (Creative headlines can seem mysterious, and mystery in an inbox may equal spam.)

Truly a situation where the KISS principle applies!

Lesson learned: Once you’ve earned the right to appear in a prospect’s inbox, be sure to keep that privilege by crafting emails that are clear and get to the point quickly. You don’t have as much time to broadcast your message as you would in an online article.

7. Eye Tracking Proves The Power of Pre-Sale Prices

If you’ve ever seen this video by Dan Ariely, you know that sometimes seemingly “useless” price points actually are quite important for increasing conversions.

One common pricing element that fits the bill here is the “pre-sale” price. It isn’t literally used by customers because they don’t pay that price… But is it still “used” to evaluate the new price?

In an effort to answer this question, Robert Stevens of THiNK Eye Tracking conducted a test that examined how people look at prices and products on shelves.

price products on shelves | 7 Marketing Lessons from Eye-Tracking Studies

In the initial test, results weren’t too surprising. Most people spent time looking at prices and product packaging.

But if the pre-sale price was included, would people look at it?

pre sale price included | 7 Marketing Lessons from Eye-Tracking Studies

They did!

Better yet, Stevens also tested perception of the sale price to see if viewing the pre-sale price played a role.

These were his findings:

After consumers selected the smoothie of their choice, I asked them if their purchase was a good value for the money on a 7 point “like” scale (with 1 being very good value for the money and 7 being not very good value for the money).

Consumers who saw only the promotional item gave a mean score of 2.4. Consumers who saw the promotional item next to a full-price premium offer gave it 1.7, even though they purchased the same item!

Basically, humans are pretty bad at evaluating price without contextual clues (as argued by Ariely in this TED talk). We find it much easier to make decisions when we have something to base them on.

That’s why people often view a sale price as a better value when they can see what they really are saving. Without that contextual clue, the sale price is hard to evaluate because they don’t know what the product usually sells for.

Lesson learned: Sometimes “useless” prices like pre-sale prices can be used by customers to evaluate the value of a potential purchase.

About the Author: Gregory Ciotti is the marketing strategist for Help Scout, a Zendesk alternative made for small businesses that want help desk software with a personal touch. Get more data-driven content from Greg by downloading his free guide on converting more customers (with psychology).

The post 7 Marketing Lessons from Eye-Tracking Studies appeared first on Neil Patel.

Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea.

And the investors? They feel the same way.

Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions.

That’s an expensive mistake if you make the wrong investment.

The solution? Micro startup acquisitions.

From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge.

In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to sell (or buy) your startup.

But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice.

Micro Startup Acquisitions: What Are They, and Why Should I Care?

Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams.

Instead, larger tech companies like Twitter and Pinterest are making investments in small startups. These businesses usually consist of 2 to 3 people, and companies are taking bets on their products that aren’t even fully realized yet.

Why?

Companies are becoming more proactive and want to acquire complementary products earlier on in their road maps as a way to outwit the competition and obtain the best talent in the industry.

What does this mean for startups?

Your exit strategy timeline is A LOT shorter. Gone are the days of waiting 5, 7, or 10 years to sell, making it more affordable than ever to bootstrap your startup.

Hike Labs was founded in 2014, and by 2015, Pinterest had swooped in and acquired the San Francisco-based mobile publishing startup.

Micro Startup Acquisition Trends

Over the last couple of years, there have been clear trends in why big companies are choosing to invest in these small teams and use them as part of their growth strategy.

More deals are about gaining access to new capabilities or markets. While it’s a trend across sectors, it’s picking up steam in tech where companies are looking to deliver more complete solutions to consumers.

These acquisitions, which focus more on scope than scale, accounted for 90% of tech deals in 2019, which is a 40% increase from 2015. It’s a clear indicator that businesses want to expand their offerings and capabilities.

It’s Harder to Build the Right Product from Scratch

No one wants to be late to market.

Yes, the tech giants could develop the software these micro startups are making, but by the time it’s ready for market, a competitor might have rolled a similar product out and taken all the glory.

Or you could make the mistake of investing too much in the wrong idea, and there goes money, time, and resources down the toilet. It’s usually much cheaper to acquire a startup that has done the legwork than get an idea internally developed.

By acquiring micro startups, companies can mitigate both risks and reap the rewards.

For example, HR and finance SaaS vendor Workday bought Scout RFP (a San Francisco startup with a team of 8) for $540 million.

The startup built a cloud-based office procurement system that helps customers streamline supplier management. The acquisition is a step in the right direction for Workday to compete as a holistic enterprise resource planning solution.

The Micro Startup Talent Hunger Games

It’s no secret that attracting top tier talent can take your business to the next level.

These micro startup acquisitions aren’t only about products. Sometimes it’s the talent that attracts the bigger guys. Micro teams can amplify a company’s productivity while getting rid of the learning curve which comes with new hires.

The innovation and ability to push a startup idea into production mean the team has skills and knowledge that is invaluable to an established company.

For example, when Instagram bought Luma (its first acquisition), the tiny three-person team was part of the deal. The Luma team’s knowledge in video stabilization technology was critical in launching Instagram’s complementary app, Hyperlapse.

The Attractive Price Point of Micro Startups

A massive advantage of purchasing micro startups is the price.

It’s way cheaper to go small than fund a big, established company with hundreds of employees.

And the risk of it going under? A much softer blow.

If the investment goes the same way as Jay-Z’s Tidal music streaming app, it’s a much smaller amount to write off. Plus, you get to keep the team.

For example:

Microsoft spent $200 million to acquire Accompli and only $100 million for Sunrise. When you compare that to the $7.5 billion they spent on the acquisition of Github, or their purchase of Skype for $8.5 billion, that’s quite a bargain.

The same goes for Google acquiring Android for a measly $50 million in 2005 with key employees joining the company. As of 2020, the net worth of Android is estimated to be over $2.5 billion.

The Race for Artificial Intelligence With Micro Startups

Another major trend in micro startup acquisitions is artificial intelligence. Companies in almost every sector are looking to take advantage of machine learning and integrate it into their products.

When you combine this with the shortage of AI talent, there is a race to scoop up startups and their teams who are in the early stages of funding and research.

In 2019, Facebook quickly snapped up a visual search startup called GrokStyle, who developed an app that can automatically detect decor and home furniture from a photo. When asked about the acquisition, Facebook responded in a statement that “their team and technology will contribute to our AI capabilities”.

Tools for Acquiring or Selling Micro Startups and Other Businesses

Want to cash in on the micro acquisition boom? Whether you’re looking to sell or invest in a small business, there are various tools to help you swipe right and find your perfect match.

Micro Acquire

micro acquire

Micro Acquire is a marketplace that connects startups to buyers. The platform is free, private, and has no middlemen.

When you sign up, you’ll get instant access to over 10,000 trusted buyers with total anonymity.

The marketplace is designed to cut down on the time you need to sell your business and find startups to invest in. Once you’ve found a buyer or a seller, you’ll get a letter of intent (LOI) in 30 days or less.

Who Is It For?

Micro Aquire is for startups with an annual recurring revenue (ARR) of less than $500,000. It’s one of the best platforms for serial entrepreneurs to invest in small companies and grow them into booming successes.

Key Features

  • 30-day closing period.
  • Filter the listings to find a startup that ticks all your boxes.
  • Sell your startup by following a quick and simple selling process.
  • Each seller provides key metrics to give buyers an accurate idea about the sustainability of their business.
  • No middlemen. The sale is direct between the seller and buyer.

What Does It Cost?

  • Free: Micro Aquire is free for sellers and buyers with basic features.
  • Premium: For $290 per year, you’ll get the newest listings sent straight to your inbox before the other buyers on the free version. It gives you the chance to review, negotiate, and snap up a deal before anyone else. Plus, Micro Acquire won’t charge any commission from the sale.

Flippa

flippa

Flippa is a marketplace for buying and selling websites, apps, domains, and online businesses.

While it helps to streamline the negotiation and transaction process, it does have a history of scam listings.

If you decide to buy on Flippa, do your due diligence and put the listings under a microscope to make sure it’s legit to find those diamonds in the rough.

Who Is It For?

Flippa is an ideal marketplace for small to medium-sized businesses. You can find a range of sellers at any price.

You can buy or sell online businesses and products like:

  • Blogs
  • E-commerce stores
  • Affiliate sites
  • SaaS businesses
  • Apps
  • Shopify stores
  • Amazon FBA stores
  • Domains

Key Features

  • The easy-to-use site navigation makes it simple to list your business in under 10 minutes.
  • There are tons of filtering options to help you find a business that meets your needs and budget.
  • Choose the “Auction” feature to sell your business within 30 days or set it at a fixed price. Fixed price listings usually take 3-5 months to sell.
  • The “Broker-Matching Service” connects you to a personal broker who will manage the entire sales process from marketing to closing the deal on your behalf. You will need a net annual profit of at least $100,000 to qualify.
  • The “Self Service” feature gets you a Flippa account manager to help you with the sales process.
  • Use Flippa’s free Online Valuation Tool to get a sense of how much your business is worth.

What Does It Cost?

Flippa’s listing fees depend on what you’re selling:

  • Starter/template websites: $15
  • Domains: $10
  • iOS and Android Apps: $15
  • Established websites: $49

There is also a 10% success fee on each sale, and you can upgrade your listing with various packages starting at $295.

Tiny Capital

tiny capital

Tiny Capital is a different breed in the micro acquisition space. Unlike some of the other tools mentioned above, it’s a traditional venture capital firm, with a twist.

Instead of buying companies and becoming a micromanaging nightmare, Tiny has a hands-off approach.

Besides the required monthly and quarterly reports, founders rarely have contact with the firm, with some businesses only speaking to Tiny Capital founder, Andrew Wilkinson, once every six months.

Who Is It For?

Tiny Capital seeks to invest in profitable internet businesses within the information technology sectors.

Think your business would be a good fit?

You need to meet the following requirements:

  • 3-5 years in business.
  • A minimum of $500k per year in annual profit.
  • A high-quality team.
  • You have a simple online business with high margins that doesn’t require complex technology or large teams
  • Your business has a competitive advantage.

It’s the perfect micro acquisition option for founders who want a quick sales turn around (most deals are complete within 30 days) and an investor who is going to be seen and not heard.

Key Features

  • There is a simple selling structure where you can get a full or partial cash payment upfront.
  • Tiny Capital has a simple 30-day sales cycle that includes a 15-day due diligence process.
  • Founders can stay or go.
  • No culture change required.
  • No in-person meetings before or after the sale.

What Does It Cost?

There are no upfront costs with Tiny. All you need to do is contact the team, and you’ll get a response within 48 hours. If Tiny likes your business, you’ll get an offer within 7 days.

FE International

fe international

FE International is an acquisition advisory team for businesses earning five figures or more. With a 94.1% sales success rate, it’s one of the top tools for micro startup acquisitions.

As a full-service M&A (mergers and acquisitions service), the platform has integrated solutions for all the major elements of a successful acquisition. From valuation to exit planning to post-sale considerations, it’s all handled under one roof.

Who Is It For?

FE International specializes in selling websites in the SaaS, content, and e-commerce industries. It’s an excellent choice for startups within the 5 to 8 figure range who want top-tier support throughout the sales process.

Key Features

  • FE has a high sales success rate compared to its competitors.
  • It has a vetted investor network of 50,000 people, ensuring only qualified, seasoned professionals view information about your business.
  • Several brokers are always available to minimize disruptions in the sales process.
  • To help you get the best possible deal, FE International creates a thorough sales plan and marketing materials to attract qualified buyers.
  • FE brokers will approach several pre-screened and vetted investors and negotiate the best deal on your behalf.

What Does It Cost?

There are no listing fees for sellers or joining fees for investors. Brokers are paid a 15% commission fee on all sales, and there is a buyer transaction fee of 2.5% with a maximum threshold of $1,000.

Empire Flippers

empire flippers

Since opening its doors in 2013, Empire Flippers has sold over $93,000,000 worth of websites and online businesses with an impressive 88% selling success rate.

Who Is It For?

Empire Flippers is interested in websites within the following categories:

There is an intensive seller vetting process to ensure only quality listings make it onto the marketplace, and there is a dedicated team for each step of the process.

To qualify for a listing on Empire Flippers, you must meet the following requirements:

  • Your business or website must have a 6-month solid track record of at least $1000 profit per month.
  • You must be using Google Analytics for the past 6 months.

Key Features

  • Empire Flippers has a dedicated migrations team to take care of transferring your new business to you.
  • Get an estimate on how much your business is worth on Empire Flippers before you start the vetting process.
  • New listings are sent out via email to a list of over 45,000 people.
  • If you list with Empire Flippers, you will need to agree to not list your business anywhere else for 2 months. Sellers also need to sign a 3-year non-compete agreement.

What Does It Cost?

Empire Flippers has a $297 listing fee for first-time sellers. But if your listing is declined, it is 100% refundable.

If you’re a repeat seller, you’ll only pay $97 to list your site.

Potential buyers must pay a refundable 5% deposit fee to gain access to a listings URL, P&L, and Google Analytics.

There are commission fees ranging from 8% to 15% depending on the final sale price.

Conclusion

The race is on for micro startup acquisitions.

Companies who understand the benefits of expanding their scope by adding complementary products and talent to their portfolio will reap the rewards.

Companies who forgo adding micro acquisitions as part of their mergers and acquisitions strategy are going to get left in the dust by competitors and struggle to find top-tier talent.

In short, there is no better time to be a desirable tiny startup.

Have you ever sold or acquired a micro startup? What has been your experience?

The post Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups appeared first on Neil Patel.

Top 5 Las Vegas Raiders Forums, Discussions and Message Boards You Must Follow in 2020

Top 5 Las Vegas Raiders Forums Contents [show] ⋅About this list & ranking Las Vegas Raiders Forums Raiders Talk BlackReign » Raiders Discussion Pro Football Forums » Las Vegas Raiders Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and revenue. Submit Your Blog Las […]

The post Top 5 Las Vegas Raiders Forums, Discussions and Message Boards You Must Follow in 2020 appeared first on Feedspot Blog.

Top 5 Atlanta Falcons Forums, Discussions and Message Boards You Must Follow in 2020

Top 5 Atlanta Falcons Forums Contents [show] ⋅About this list & ranking Atlanta Falcons Forums Atlanta Falcons Boards » Talk About the Falcons Hawk Squawk » Atlanta Falcons Forum Pro Football Forums » Atlanta Falcons Forum Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic […]

The post Top 5 Atlanta Falcons Forums, Discussions and Message Boards You Must Follow in 2020 appeared first on Feedspot Blog.

Get Gas Cards for Small Business During the US Recession

The Very Best Gas Cards for Small Business During the US Recession

As the COVID-19 situation worsened, we took a look at a number of gas cards for small business and did the research for you. US recession or no US recession, you’ve got to fill your tank! So, here are our preferences.

Per the SBA, business credit card limits are a whopping 10 – 100 times that of personal credit cards! This demonstrates you can get a lot more money with small business credit. 

Small business credit is independent of the economy. Coronavirus or not, these credit cards are out there – but be aware that, as the situation drags on, some of the requirements could change. Always be sure to check the links directly to be sure to get 100% up to date information straight from the source.

And you will not need collateral, cash flow, or financials in order to get business credit.

The Benefits of Gas Cards for Small Business

Benefits can vary. So, make sure to select the benefit you like from this choice of options.

Build Business Credit During the US Recession with Excellent Gas Cards Via Our Business Credit Builder

Our Business Credit Builder is full of amazing business credit cards and that includes gas cards!

76

So, check out this card from 76. It reports to Dun & Bradstreet, Experian, and Equifax.

To Qualify:

  • Entity in good standing with Secretary of State
  • EIN number with IRS
  • Business address- matching everywhere.
  • D-U-N-S number
  • Licenses for your business (if applicable)
  • And a Company Bank account
  • If you’re not approved based on business credit history or been in business a 1 year, then a $500 deposit is needed or a Personal Guarantee (PG)

To Apply: Online or over the phone

Terms: Net 22

Get it here: 76fleet.com 

Marathon

Check out this great card from Marathon. It reports to Dun & Bradstreet, Experian, and Equifax.

To Qualify:

  • Entity in good standing with Secretary of State
  • EIN number with IRS
  • Business address- matching everywhere.
  • D-U-N-S number
  • Licenses for your business (if applicable)
  • Company Bank account
  • You can give a $500 deposit instead of using a personal guarantee if in business less than a year.

To Apply: Online 

Terms: Net 22

Get it here: marathonbrand.com 

Wex Fleet Card

And check out the Wex Fleet Card. It reports to Dun & Bradstreet, Experian, and Equifax.

To Qualify:

  • Entity in good standing with Secretary of State
  • EIN number with IRS
  • Business address- matching everywhere.
  • D-U-N-S number
  • Licenses for your business (if applicable)
  • Business Bank account
  • Business Phone Number Listed in 411
  • If you’re not approved based on business credit history or been in business a 1 year, then a $500 deposit is needed or a Personal Guarantee (PG)

To Apply: Online or over the phone

Get it here: onlineservices.secure.force.com/creditapplication/WexBOCA?pgm=WEXFleetUniversal&cc=BCOMPARE&lc=bcompare 

Terms:  Net 22 but can be extended to Net 30

Terrific Cards for Cash Back (A Supplement to Gas Cards in the US Recession)

Flat-Rate Rewards

Capital One ® Spark® Cash for Business 

Check out the Capital One® Spark® Cash for Business. It has an introductory $0 annual fee for the initial year. After that, this card costs $95 per year. There is no introductory APR offer. The regular APR is a variable 18.49%.

You can get a $500 one-time cash bonus after spending $4,000 in the first three months from account opening. Get unlimited 2% cash back. Redeem any time without minimums.

You will need good to superb credit to qualify.

Find it here: capitalone.com/small-business/credit-cards/spark-cash

US recession Credit Suite

Check out our Hybrid Credit Line funding. It’s a great complement to the best gas cards for small business during the US recession – and more!

Flat-Rate Rewards and No Yearly Cost

Discover it® Business Card

Check out the Discover it® Business Card. It has no annual fee. There is an introductory APR of 0% on purchases for one year. After that the regular APR is a variable 14.49 – 22.49%.

Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimal spend requirement.

You can download transactions| easily to Quicken, QuickBooks, and Excel. Keep in mind: you will need great to superb credit to get approval for this card.

discover.com/credit-cards/business

Bonus Categories

Ink Business Cash℠ Credit Card

Have a look at the Ink Business Cash℠ Credit Card. It has no annual fee. There is a 0% introductory APR for the first 12 months. After that, the APR is a variable 14.74 – 20.74%. You can get a $500 one-time cash bonus after spending $3,000 in the initial three months from account opening.

You can get 5% cash back on the initial $25,000 spent in combined purchases at office supply stores and on web, cable and phone services each account anniversary year. 

Get 2% cash back on the first $25,000 spent in combined purchases at gas stations and restaurants each account anniversary year. Earn 1% cash back on all other purchases. There is no limit to the amount you can get.

You will need superb credit scores to qualify for this card.

Find it here: creditcards.chase.com/business-credit-cards/ink/cash?iCELL=61GF 

Boosted Cash Back Categories

Bank of America® Business Advantage Cash Rewards MasterCard® credit card

Have a look at the Bank of America® Business Advantage Cash Rewards MasterCard® credit card. Get an 0% introductory APR for the first 9 billing cycles of the account. After that, the APR is 13.74% – 23.74% variable. There is no yearly fee. You can get a $300 statement credit offer.

Get 3% cash back in the category of your choice. So these are gasoline stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Get 2% cash back on dining. So this is for the first $50,000 in combined choice category/dining purchases each calendar year. After that get 1% after, with no limits.

You will need superb credit scores to qualify.

Find it here: promo.bankofamerica.com/smallbusinesscards2 

We also found cards which give bonuses for auto rental, because you might not be driving your own car when on business.

Company Credit Cards for Travel Points (Another Addition to Gas Cards in the US Recession)

Flat-rate Travel Rewards

Capital One® Spark® Miles for Business

Have a look at the Capital One® Spark® Miles for Business. It has an introductory yearly fee of $0 for the first year, which then rises to $95. The regular APR is 18.49%, variable due to the prime rate. There is no introductory annual percentage rate. Pay no transfer fees. Late fees go up to $39.

This card is excellent for travel if your expenses don’t fall into typical bonus categories. You can get unlimited double miles on all purchases, with no limits. Get 5x miles on rental cars and hotels if you book via Capital One Travel.

Get an initial bonus of 50,000 miles. That’s the same as $500 in travel. But you only get it if you spend $4,500 in the first 3 months from account opening. There is no foreign transaction fee. You will need a good to exceptional FICO score to qualify.

Find it here: capitalone.com/small-business/credit-cards/spark-miles 

Bonus Travel Categories with a Sign-Up Offer

Ink Business Preferred℠ Credit Card

For an excellent sign-up offer and bonus categories, check out the Ink Business Preferred℠ Credit Card. 

Pay a yearly fee of $95. Regular APR is 17.49 – 22.49%, variable. There is no introductory APR offer.

Get 100,000 bonus points after spending $15,000 in the initial three months after account opening. This works out to $1,250 towards travel rewards if you redeem with Chase Ultimate Rewards.

Get 3 points per dollar of the first $150,000 you spend with this card. So this is for purchases on travel, shipping, internet, cable, and phone services. Plus it includes advertising purchases made with social media sites and search engines each account anniversary year.

You can get 25% more in travel redemption when you redeem for travel using Chase Ultimate Rewards. You will need a good to superb FICO score to qualify.

Find it here: creditcards.chase.com/business-credit-cards/ink/business-preferred 

No Yearly Fee

Bank of America® Business Advantage Travel Rewards World MasterCard® credit card

For no yearly fee while still getting travel rewards, take a look at this card from Bank of America. It has no yearly fee and a 0% introductory APR for purchases during the initial nine billing cycles. After that, its regular APR is 13.74 – 23.74% variable.

You can get 30,000 bonus points when you make a minimum of $3,000 in net purchases. So this is within 90 days of your account opening. You can redeem these points for a $300 statement credit towards travel purchases.

Earn unlimited 1.5 points for each $1 you spend on all purchases, everywhere, every time. And this is no matter how much you spend.

Likewise earn 3 points per every dollar spent when you schedule your travel (car, hotel, airline) through the Bank of America® Travel Center. There is no limit to the number of points you can earn and points do not expire.

You will need excellent credit scores to get this one (as in, 700s or better).

Find it here: bankofamerica.com/smallbusiness/credit-cards/products/travel-rewards-business-credit-card

Hotel Credit Card

Marriott Bonvoy Business™ American Express® Card

Have a look at the Marriott Bonvoy Business™ Card from American Express. It has an annual fee of $125. There is no introductory APR offer. The regular APR is a variable 17.24 – 26.24%. You will need great to superb credit scores to get this card.

Points

You can earn 75,000 Marriott Bonvoy points after using your card to make purchases of $3,000 in the initial three months. Get 6x the points for qualified purchases at participating Marriott Bonvoy hotels. You can get 4x the points at US restaurants and filling stations. And you can get 4x the points on wireless telephone services bought directly from American service providers and on American purchases for shipping.

Get double points on all other eligible purchases.

Rewards

Also, you get a free night every year after your card anniversary. And you can get one more free night after you spend $60,000 on your card in a calendar year.

You get complimentary Marriott Bonvoy Silver Elite status with your Card. Plus, spend $35,000 on eligible purchases in a calendar year and earn an upgrade to Marriott Bonvoy Gold Elite status through the end of the following calendar year.

Plus, each calendar year you can get credit for 15 nights towards the next level of Marriott Bonvoy Elite status.

Find it here: creditcard.americanexpress.com/d/bonvoy-business

US recession Credit Suite

Check out our Hybrid Credit Line funding. It’s a great complement to the best gas cards for small business during the US recession – and more!

Dependable Credit Cards for Fair to Poor Credit, Not Calling for a Personal Guarantee (get Rideshare Points – to Supplement Your Gas Cards)

Brex Card for Startups

Look into the Brex Card for Startups. It has no yearly fee.

You will not need to supply your Social Security number to apply. And you will not need to provide a personal guarantee. They will take your EIN.

However, they do not accept every industry. 

Likewise, there are some industries they will not work with, and others where they want added paperwork. For a list, go here: brex.com/legal/prohibited_activities.

To determine creditworthiness, Brex checks a corporation’s cash balance, spending patterns, and investors.

So you can get 7x points on rideshare. Get 4x on Brex Travel. Also, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.

You can have poor credit (even a 300 FICO) to qualify.

Find it here: brex.com/lp/startups-higher-limits

US recession Credit Suite

Check out our Hybrid Credit Line funding. It’s a great complement to the best gas cards for small business during the US recession – and more!

The Best Gas Cards for Small Business for You During the US Recession and Beyond

So your outright best gas cards for small business will always hinge on your credit history and scores.

Only you can pick which features you want and need. So make sure to do your homework. What is outstanding for you could be catastrophic for another person.

And, as always, make certain to establish business credit in the recommended order for the best, quickest benefits. The US recession won’t last forever. And with these credit cards and a good payment history, you can emerge from the US recession even better off than you were before.

The post Get Gas Cards for Small Business During the US Recession appeared first on Credit Suite.

Can YOU Get a Loan?

Just what is Business Credit?

New comment by internalrec in "Ask HN: Who is hiring? (November 2020)"

Synthego | Redwood City, CA | Full Stack Engineer | DevOps Engineer | Front-End Engineer | ONSITE

Synthego is a mature biotech startup, developing an industrialized CRISPR genetic editing platform.
https://www.synthego.com/

About the DevOps Engineer role:

  - Deploy a variety of microservices and monitoring.
- Containerization of microservices.
- Tech stack: AWS, CI/CD, Linux, Docker, Python
More about the Sr. DevOps role: https://jobs.lever.co/synthego/32998f71-6f22-40d4-b306-86fad9536b94
More about the role: https://jobs.lever.co/synthego/c1dec2e1-4f44-4f4d-806a-0a5d7f3e905c

About the Full Stack Engineer role:

  - Add new functionality to our LIMS (Laboratory Information Management System), enabling scientists to automate and improve their workflow.
- Tech stack: Django and React
- Non-CS backgrounds are also welcome.
More about the role: https://jobs.lever.co/synthego/6391e353-c9cd-4316-8a8f-b343e83c169a

About the Front End Engineer role:

  - Develop real-time UI (eg. websockets).
- Collaborate with users and develop UI for factory/lab software and tools.
- Tech stack: Python, JavaScript/TypeScript, Node.js, React
More about the role: https://jobs.lever.co/synthego/0826ebd2-274c-4901-b759-7b07e9e5e059

All open positions: https://www.synthego.com/careers#open-positions

Reach out at: recinternal [at] gmail dot com

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So Long, Shutdowns

The best news of the year: A vaccine candidate looks like a winner.

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