Day: November 14, 2020

Alito Defends the Courts

The Justice calls out progressive attacks on judicial independence.

The 4 Best Technical SEO Companies of 2020

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. 

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. 

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters.

Do all those things sound unfamiliar to you? No? 

Well, you don’t need to.

Tons of companies already know this stuff and it’s really easy to work with them.

That’s where this guide comes in. 

Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria: 

  • Outstanding customer reviews.
  • Awards, impressive clientele, and a long history of delivering stellar technical SEO work.
  • Thought-leadership—consistently publishing of insightful articles and trends on the topic.
  • A strong reputation amongst other SEO professionals.

From these criteria, we found technical SEO companies you can trust and what they’re good for:

The 4 Top Technical SEO Companies in The World

  1. Neil Patel Digital – Best for Technical Content Structuring
  2. Webris – Best for Technical SEO Audits
  3. Salt.agency  – Best for Enterprise Technical SEO
  4. Orainti – Best for Ecommerce Brands

Without further ado, let’s dive into what makes us trust and bet our reputation on these companies. 

1. Neil Patel Digital – Best For Technical Content Structuring

It’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring. 

Neil Patel Digital is the go-to SEO company for excellent content structuring.

Well, don’t take my word for it. Let me show you why. 

From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure. 

This is a key piece of our comprehensive SEO program.

And what have we to show for doing this, you ask? 

The result of doing this speaks for itself: 

Over 3 million visitors per month on this blog. All built from scratch.

Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO.

You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team.

Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.

2. Webris – Best for Technical SEO Audits

Almost all great endeavors begin with taking in-depth audits of what’s already existing. 

Technical SEO is no exception. 

You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure. 

And Webris is the company we recommend for technical SEO audits.

If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris:

Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list. 

No company can earn that by accident. 

This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started. 

Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants. 

Major brands like Shopify and Accenture trust Webris and have worked with them.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else:

Massive enterprise sites can have all sort of crazy technical problems.

If you’re running one of these sites, you need a team that’s worked with that type of complexity before.

In this case, Salt.agency is the best option.

With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.

4. Orainti – Best for Ecommerce Brands

Orainti specializes in providing technical and strategic SEO services for brands in competitive industries. 

This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list. 

And they work mostly with ecommerce brands selling internationally. 

International ecommerce businesses  have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content. 

Orainti comes highly recommended for this.

Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards. 

Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.

5 Characteristics That Make a Great Technical SEO Company

What separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with? 

Here’s what I look for.

1. A Complete Implementation Process that Includes Technical SEO

Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic. 

Also, it helps to boost your site’s load time. 

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically. 

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.

2. Thought leadership

It takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings.

Working with SEO thought leaders increases the odds of a successful project.

After all, if someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results. 

3. An Impressive Client Portfolio

An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.

There is nuance here.

Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation.

Ideally, the technical SEO company has worked with similar companies like your own.

4. Real Life Results

The nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems.

It’s cut and dry.

Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site.

Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call.

5. A Diversified Team

Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites.

Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.

What to Expect from a Great Technical SEO Company 

If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one. 

The most significant things to expect are what follows. 

1. A discovery session

After you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for. 

It’s the only way to understand the goals that you have for your site.

If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project.

Find a company that wants to go really deep and understand the full picture.

2. A one-time audit proposal

Most technically SEO companies will perform a one-time audit for a flat fee. 

Since this is a standard part of their practice, they can usually jump into this right away.

Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.

Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.

If the list doesn’t feel extremely comprehensive, get a few quotes from other companies.

3. Completing the audit

Once you’ve agreed to move forward with an audit, the company will get started.

These usually take a few weeks to complete, depending on the size of your site.

Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own.

4. Implementation proposal

Most technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems.

This is because most problems don’t have easy fixes.

For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies.

So once the audit is complete, expect to see a proposal that includes implementing any solutions.

Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.

If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas.

Should I take Technical SEO Seriously?

Yes!

Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site. 

But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break. 

Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.

Even if you start with a great foundation, you need a healthy rebuild every few years.

If you haven’t done a deep technical SEO audit recently, now’s the time.

The post The 4 Best Technical SEO Companies of 2020 appeared first on Neil Patel.

Top 20 Bird Hunting Podcasts You Must Follow in 2020

Top 20 Bird Hunting Podcasts Contents [show] ⋅About this list & ranking Bird Hunting Podcasts Project Upland Podcast Upchukar Podcast Upland Nation Bird Camp Pull’N Feathers’s podcast On The Wing Podcast Dr Duck Waterfowl Podcast Flush ‘Em N Dust ‘Em Birds, Booze, and Buds Podcast The Flush Podcast – Stories from the field The Hunting Dog Podcast […]

The post Top 20 Bird Hunting Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.

Top 50 Sexual Health and Wellness Podcasts You Must Follow in 2020

Top 50 Sexual Health and Wellness Podcasts Contents [show] ⋅About this list & ranking Sexual Health and Wellness Podcasts Sex With Emily Foreplay Radio | Couples and Sex Therapy Sex With Dr. Jess Sex is Medicine with Devi Ward | The CTR Network My Orgasmic Life The Sex Wrap Sex Out Loud with Tristan Taormino Sexology Podcast […]

The post Top 50 Sexual Health and Wellness Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.

New comment by susanne_audatic in "Ask HN: Who is hiring? (November 2020)"

Audatic | Berlin, Germany (ONSITE) | Full-time | Visa | SysAdmin & Deep Learning Engineer | http://audatic.ai Audatic is building systems to intelligently modify sound using state of the art deep learning technology and unique datasets. Our personalized sound environment allows users to customize sounds to their individual taste. Applications include effortless interactions in noisy …

The post New comment by susanne_audatic in “Ask HN: Who is hiring? (November 2020)” first appeared on Online Web Store Site.

How to Find Funding for Your Business as an Immigrant Entrepreneur

Immigrants face adversity in many areas. As an immigrant entrepreneur, one area may be that you struggle to find funding for your business.  However, you do have options.  Here’s what you need to know. 

As an Immigrant Entrepreneur, You Need Funding Options that Work

There are some special things to think about when it comes to funding a business as an immigrant entrepreneur. For example, loans may require you have a Social Security number. The good news is, qualifying for permanent residency means you can apply for a Social Security number

Another issue is the potential for a language barrier.  Also, a lack of business credit or time in business can be a huge barrier to getting the business funding you need. This is because it affects fundability

Immigrant Entrepreneur: Fundability

Fundability is the ability of your business to get funding.  It is the same whether you are from this country originally or not.  Still, building fundability could be a little more difficult for non-citizens. 

The foundation of fundability is in how your business is set up.  This is a first step you can take that should not be affected too much by immigrant status.  Your business has to be set up to be a fundable entity separate from you, the owner.  Here’s how you start.

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit.

Contact Information

The first step is to get your business its own contact information.  This should include phone number, address, and email address. That doesn’t mean you have to get a separate phone line.  You don’t even need a separate location.  You can run your business from wherever you want. 

In fact, you can get a business phone number and fax number that will work over the internet instead of phone lines.  In addition, you can use a virtual office for a business address

EIN

You also need an EIN for your business.  This is an identifying number for your business that works like a Social Security Number works for individuals.  The process for getting an EIN is a little different for immigrant entrepreneurs.  Specifically those without a Social Security Number or an Individual Taxpayer Identification Number.  You cannot apply online.  Instead, you have to fill out IRS Form SS-4.  You can do so by phone, fax, or mail.  This step is essential.  Furthermore, the entire process can take some time. Do it sooner rather than later.

Incorporate

Incorporating your business as an LLC, S-corp, or corporation is necessary to fundability.  It lends credence to your business as one that is legitimate. It also offers some protection from liability. 

Business Bank Account

You need a dedicated business bank account.  There are a few reasons for this.  When you apply for funding as an immigrant entrepreneur, this will make your business look more like one that is standing on its own. It separates your business from you, the owner.

There’s more to it however.  There are several types of funding you cannot get without a business bank account.  Many lenders and credit cards want to see one with a minimum average balance.  In addition, you cannot get a merchant account without a business account at a bank. That means, you cannot take credit card payments.  Studies show consumers tend to spend more when they can pay by credit card.

Licenses

For a business to be legitimate it has to have all of the necessary licenses it needs to run.  If it doesn’t, warning bells are going to start ringing.  Do the research you need to do to ensure you have all of the licenses necessary to legitimately run your business at the federal, state, and local levels. 

Website

These days, you do not exist if you do not have a website.  However, if it appears to be unprofessional it will not bode well for you with consumers or potential lenders. Take the time and money necessary to have your website professionally designed and ensure it works well.  Your business email should have the same URL as your business website. 

Of course, much more goes into fundability.  This is just the beginning.  However, setting your business up to be fundable on the front end will give it the best possible start. It will make finding business funding a smoother process in the long-term. 

Credit History

For loans, consistent, positive personal credit history is important. If you do not have that, you will likely need a cosigner.

However, business credit building is not dependent on citizenship or residency. Starter vendors that you can use to start the process aren’t looking for Social Security numbers.  This means, you can get your business credit profile started as an immigrant entrepreneur without a ton of hassle.  That is, if you set up your business in the way described above. 

How Do You Build a Business Credit History as an Immigrant Entrepreneur? 

The first step is to get a D-U-N-S number.  Then, you have to get accounts that will report to the business credit reporting agencies.  These are the same steps that apply to all entrepreneurs, not just immigrants. 

D-U-N-S Number

The D-U-N-S number is what D&B uses to get your company into their system.  A D-U-N-S number plus payment experiences leads to a PAYDEX score. Of course, any employees of an American business must have authorization to work there. That means either citizenship or having an immigration status allowing a person to work.

Starter Vendors

These are companies that will extend net terms on invoices without a credit check. They typically have other eligibility requirements to help reduce risk on their end.  These may include a number of things.  For example: 

  • A minimum average balance in a dedicated business bank account
  • A minimum amount of time in business
  • Minimum annual revenue

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit.

Many require some combination of these and others.  

These types of vendors will issue invoices with net 30, net 60, or net 90 terms.  That just means you have either 30, 60, or 90 days to pay the balance.  Once you do, these starter vendors will report your payment to the business credit reporting agencies.  That includes Dun & Bradstreet, Experian, and Equifax.  Most accounts either report to one or two of these agencies.  The more of these types of accounts you can get reporting, the faster your business credit will grow.  Then, you will be able to apply for more traditional business accounts.  Store cards, fleet cards, and just regular business credit cards will all become options open to your business. 

Immigrant Entrepreneur: Find the Funds

Once your business is set up to be fundable, and you have your D-U-N-S number, you can start to get funding.  There are a few options.  The ones that will work best in the beginning, before you have established business credit, are the ones that do not require a credit check.  These include venture capital, angel investors, and crowdfunding.

Venture Capital and Angel Investments

If you do not mind giving up some of the equity in your businesses, venture capital could be an option. Venture capitalists are usually looking for exceptional companies.  If your business is truly innovative you can try to get funds from Unshackled Ventures or One Way Ventures. 

Angel investing can be formal, using and organizations set up specifically for that purpose.  Alternatively, it can be informal funding from family and friends. Gust.com can be a great place to look for this type of financing as an immigrant entrepreneur.

Crowdfunding

Crowdfunding can be another good way to get funding.  Remember, it’s not a guarantee however. Kickstarter allows permanent residents of several countries to run campaigns on its platform. They tend to be countries in North America, Europe, and Oceania. In Asia, currently the only eligible countries are Japan, Hong Kong, and Singapore.

Indiegogo is another option.  The list of eligible countries is similar, but they also have an option for China. If your business is creative, consider Patreon. It’s unclear where they stand on citizenship, so you’ll have to directly contact someone there to get the word on your eligibility.

There are two different types of crowdfunding, equity crowdfunding and rewards-based crowdfunding.  For equity crowdfunding, you will be offering equity in your business in return for funds.  With rewards -based crowdfunding, you offer some other type of incentive.  It could be anything from a sample product to a thank you card.   

Immigrant Entrepreneur: Alternative Financing

Of course, there is no guarantee you will be able to meet all of your financial needs through crowdfunding, venture capital, angel investors, or any combination of those options.  It is highly likely you will need something else.  Traditional loans may be hard early on, especially if your credit isn’t great.  Yet, there are other options. 

Credit Line Hybrid

A credit line hybrid allows you to fund your business without putting up collateral, and you only pay back what you use.  

You do need decent personal credit.  However, it doesn’t have to be as high as a traditional lender would require.  It should be at least 680.  You can’t have any liens, judgments, bankruptcies or late payments either.  Furthermore, in the past 6 months you should have less than 4 credit inquiries.  You should have less than a 45% balance on all business and personal credit cards.  It’s best if you have established business credit and personal credit. 

If you do not meet the other requirements, it’s okay. You can take on a credit partner that does.  Many business owners work with a friend or relative to fund their business.  If a relative or a friend meets all of these requirements, they can partner with you to allow you to tap into their credit to access funding. 

Benefits of a Credit Line Hybrid

Using a credit line hybrid has a lot of benefits.  First, it is unsecured, meaning you do not have to have any collateral to put up.  Next, the funding is “no-doc.”  That means you don’t have to provide any bank statements or financials.  

Not only that, but approval is typically up to 5x that of the highest credit limit on the personal credit report. Often, you can get interest rates as low as 0% for the first few months, allowing you to put the savings back into your business.

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit.

The best part is you can use this type of financing to help build your business credit.

Alternative Lenders

There are some alternative lenders that work better for immigrant entrepreneurs than others.  For example, Lending Club offers business loans and does not appear to check citizenship or status. There is also Stilt.  They only offer personal loans. But, they specialize in immigrant borrowers and borrowers holding visas. Personal loans aren’t the best way to fund a business, but if you need to bridge a gap left from other funding types, it could work.

Minimal eligibility criteria for a Stilt loan is you must have a physical presence in the United States. You also have to have an American bank account in your name, with an American address. If you have already set your business up to be fundable, these things are taken care of.   You do not have to have a Social Security number to qualify.

Immigrant Entrepreneurs: Grants

There are grants available to immigrant entrepreneurs.  One great source to help find them is Grant Watch.  It has a search section devoted strictly to immigrants.  

Other good sources to try are the Office of Refugee Resettlement and the Wilson-Fish program.  

The Wilson-Fish alternative model is currently only available in 12 states and one single county.  They include: 

  • Alabama
  • Alaska
  • Colorado
  • Idaho
  • Kentucky
  • Louisiana
  • Massachusetts
  • Nevada
  • North Dakota
  • South Dakota
  • Tennessee
  • Vermont
  • and San Diego County, CA 

These programs concentrate on early employment and immigrant self-sufficiency. 

Immigrants who are members of a minority have more options. This includes women and Latinx entrepreneurs. They can qualify for grants and loans from the Minority Business Development AgencyGrants.gov is also a good source.

There is Funding Available for Immigrant Entrepreneurs

As an immigrant entrepreneur, you have options.  While there are definitely challenges that are unique to you when looking for business funding, there is hope.  Anyone can build fundability and business credit, and once you have that, funding is a breeze.  Until then, these options can help you get started.

The post How to Find Funding for Your Business as an Immigrant Entrepreneur appeared first on Credit Suite.

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New comment by susanne_audatic in "Ask HN: Who is hiring? (November 2020)"

Audatic | Berlin, Germany (ONSITE) | Full-time | Visa | SysAdmin & Deep Learning Engineer | http://audatic.ai Audatic is building systems to intelligently modify sound using state of the art deep learning technology and unique datasets. Our personalized sound environment allows users to customize sounds to their individual taste. Applications include effortless interactions in noisy …

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