Month: January 2021
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Ohalo | London or remote | Backend/DevOps engineer | full time |
We are a small, funded company that builds data privacy solutions for some of the biggest enterprises in the world to protect the data rights of millions of people.
We are looking for a backend/devops engineer with experience of Docker (and associated best practices) as well as proficiency in Java (Spring) and Gradle. Remote working or (when not pandemic-restricted) working out of our offices in central London is possible.
Our stack is built in Java/Python with a React frontend. Much of the initial focus will be on improving and implementing our deployment processes. To that end, we require that you are familiar and comfortable with enterprise-level deployments, networking and SQL database fundamentals.
To find out more about the opportunity, please check out https://www.ohalo.co/jobs
Look forward to hearing from you!
The post New comment by teddy_goold in “Ask HN: Who is hiring? (January 2021)” appeared first on ROI Credit Builders.
Beijing retaliates after Britain offers refuge from growing tyranny.
The Biden team shows no gratitude to the man who sped up the Covid shots.
SEO is becoming harder and harder.
It takes longer to rank and you have to spend more money to get results.
The reality is, you can’t wait forever to get results, and you have no choice but to leverage SEO because everyone else is doing it.
So, what should you do?
Well, the first thing you need to do is adjust how you think about SEO.
SEO isn’t only about rankings. To be honest, I don’t even track them for my own site. It’s about getting the right kind of traffic.
You know, the visitors who are ready to buy.
Instead of teaching you how to rank for competitive terms, which is going to be even more difficult in 2021, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment.
Best of all, I am going to break it down into four steps as I know you don’t have the time to do everything.
Here’s the four step SEO strategy that will help you dominate Google rankings in 2021:
Google Ranking Step #1: Attract Customers Before They are Ready to Buy
The most expensive keywords to go after are buyer intent keywords. You know, the ones where someone types in a keyword and is ready to spend money right then and there.
That will always be the case. Not just from an SEO standpoint, but even a pay per click standpoint.
So should you ignore these valuable keywords?
Of course not. More so, you have to go after them no matter how long it takes to rank. You just have to be patient.
In the short run, there are other keywords with similar search patterns. Now, they aren’t as lucrative because they are more informational related.
Here’s the kicker: People research before they buy. If you can grab those searchers at the start of the journey, you can get their clicks (and purchases) for little to no money.
So how do you find the keywords that aren’t as competitive that have a similar search pattern?
Here’s how it works:
Let’s say you are selling beard oil but you know the term is competitive and will take you a lot longer to rank for than you have.
Ubersuggest will show you all of the terms people search for on Google that has a similar search pattern to the term “beard oil.”
In other words, think of it as Google Trends in reverse. With Google Trends, you type in a query and it shows you how well the term performed over time. Using Ubersuggest, you get a list of queries that have a similar trend pattern to the main keyword you want to rank for.
In other words, if you know the term “beard oil” will cause a sale, Ubersuggest will show you other terms that match the same pattern (some keywords will be relevant while others will not).
Type in “beard oil” or the term you want to rank for into Ubersuggest, then click “Keyword Ideas.” It’ll show you a list of related suggestions, but some of those terms still have pretty high intent–not quite what we are looking for.
Here’s what I got:
As you can see from the image above, people type in terms like best beard oil. Other terms include beard oil vs balm, what does beard oil do, and beard oil recipes.
If you write in-depth blog content about those phrases, you’ll appeal to a similar audience. Some of those keywords may not cause a sale right away, but what we’ve found over and over again is that if you write content related to your main subject, a lot of your blog readers will come back within a few weeks and purchase.
That’s how most people generate their sales from content marketing.
You don’t even have to write blog content, you can just create new landing pages targeting those new keywords.
Most people who sell beard oil probably don’t focus catching those top of the funnel terms.
Google Ranking Step #2: Land and Expand
Everyone focuses on ranking for new terms. But there is an issue, it’s hard to rank for new terms.
Even though SEO has a huge ROI, it’s a strategy that requires patience.
Here is the thing: you can get results faster if you use the land and expand strategy.
Here’s how it works. Log into Google Search Console. Next, click on “performance” and you will see a list of terms that you currently rank for:
Then I want you to click on one of the most popular terms you already rank for and then click on pages.
You should see a report that shows you the URL that ranks for the term on Google. You need this URL because you will be modifying this page.
Now I want you to take that term and put it into Ubersuggest. Once the report loads, click on “Keyword Ideas” in the navigation. You’ll see a report that will look something like this:
You’ll see a laundry list of long tail phrases. Take the ones that are buyer-intent related and add them to the page that already ranks for the head term.
When adding the long tail phrases, make sure you adjust your content to be relevant to those keywords. And pick the ones that are highly related to your product or service. Just stuffing them into your page without adjusting the content is spammy and won’t provide a good user experience to searchers.
What you will find is that because you are already ranking for the head term, typically you will shoot to page one within 30 to 60 days for the long-tail variation by adjusting your content. It’s a quick win!
But the key to this strategy is to pick the right longtail keywords. Don’t just look at traffic numbers, focus on terms that you know will cause a sale or a lead.
Google Ranking Step #3: Build a Brand
Google has been placing more emphasis on brands. In other words, if you have a strong brand, you’ll rank faster.
When I really started focusing on brand building, my traffic went from 240,839 in June 2016:
To 454,382 in August 2016:
As the Ex-CEO of Google said:
Brands are the solution, not the problem. Brands are how you sort out the cesspool.
In other words, if you want to succeed on Google in the long run, you have to build a brand. As your brand grows, your search traffic will as well.
The way to monitor your brand growth is Google Trends. Type in your brand name into Google Trends as well as a few of your competitors to see how you are stacking up.
Sadly, there isn’t a quick hack to skyrocket your brand. There is, however, a formula that works for both personal and corporate brands.
What is the formula?
You do something bold!
Sure people can tell you to blog, speak at conferences, run ads; but none of that helps you build a brand that has a loyal following because everyone else is already doing the same things (or trying at least).
What your competition isn’t doing is being bold. If you want a brand like Tony Robbins or Apple, bold is the way to go.
So how do you do something that is bold?
Well, let’s first start with a personal brand (although I recommend that you build a corporate one instead).
Do the Opposite
When it comes to building a personal brand, you’ll have to take the opposite approach of most people in your space. Whatever is working for them won’t work for you.
No one cares for the copycat, especially when they are satisfied with the original solution.
In other words, if you do exactly what your competitor is doing no one will care to follow you.
Let me give you examples of how to do the opposite of your competition:
- Genuinely help people: A lot of people blog and participate on social media, but how many people take the time to respond to their community? As far as I can tell, less than 1%. Just look at me. For years, I’ve responded to comments on my blog, Facebook, and even YouTube. Most people don’t take the time; doing the opposite has helped me build a connection. And if you are wondering why I do this it’s because when I started out I had no money and people helped me. I’m just trying to do the same.
- Writing 10x content: When I got into blogging, everyone was doing it. So I had to find a way to separate myself. I did this by writing in-depth guides–not those 5,000-word blog posts, I am talking about 30,000-word guides. On top of that, I spent money on the design so they would look beautiful.
- Creating video content: when I got into the digital marketing community, there were already large conferences that had thousands of attendees. I thought speaking at all of them would help my brand, and they did to some extent, but I was just another speaker. Very few people in my space were creating video content. So now instead of giving speeches at conferences, I give them on YouTube, Facebook, and LinkedIn. I reach more people without having to travel and the content lives on forever (and is available for free to everyone!).
That’s how I stood out from my competition and built a personal brand. Then I did it for years because brands aren’t built overnight.
If you aren’t sure on how to do the opposite of your competition when it comes to your personal brand leave a comment and I’ll try and give you some ideas.
Now let’s go into building a brand for your company. It all comes down to one thing:
No matter what you are selling online you have competition. It doesn’t matter if you are a B2B or a B2C business, you have competition, which means it is going to be hard for your brand to stand out.
So, how do you differentiate yourself?
You do so by being bold.
Let me give you an example. In the United States, there are tons of options for cell phone carriers. So how do you stand out when everyone offers the same phone and competitive pricing?
Well, T-Mobile separated itself by offering free Netflix, unlimited data, and free roaming.
And you don’t have to be a big company to do something bold.
When Zappos started selling shoes they decided to do a few things differently. First, they offered a refund policy that lasted 1 year. Just think about that–if you return a shoe to them 12 months later, the chances are it’s out of style and they won’t be able to resell it.
Then they decided to randomly upgrade their shipping. So instead of ground shipping, they would randomly upgrade you to two-day or next-day air.
Amazon crushed their competition the moment they rolled out their Prime program. When it first came out, you would get free 2-day shipping on all Prime products for just $99 a year. What a ridiculously amazing offer.
Now that’s being bold!
Being bold doesn’t have to break your bank account. You don’t have to do something like Amazon and T-Mobile; it can be as simple as providing amazing customer service when you are in an industry that’s known for terrible support.
If you are unsure of how you can be bold with your business, leave a comment and I will try and give you some ideas. Make sure you provide an overview of your business so I can give you halfway decent ideas. 😉
Of course, being bold won’t build your brand overnight (it takes years) but you should see growth each quarter. If you aren’t, that means you aren’t being bold enough.
Google Ranking Step #4: Build a Better Mousetrap
A mousetrap? Why would you want to build a mousetrap?
Link building is still important. Sure, Google is looking at many other factors now, but link building still helps with rankings.
But it is harder to build links than it used to be back in the day. Everyone is blogging… heck, there are over 440 million blogs and over a billion if you count Tumblr, Medium, and WordPress.com.
Yes, that means there are more sites to hit up and ask for a link but everyone is doing that.
So how do you build links when everyone is getting those spammy emails asking for a link, such as the one below?
You have to build a better mousetrap. Something so amazing that everyone wants to link to it without you asking.
It used to be detailed guides but seeing 10,000-word guides that have fancy designs are more common these days than when I started creating them.
They still work, especially when it comes to brand building, but they just aren’t as effective when it comes to link building.
Same with infographics, they used to get tons of social shares and links (they still do to some extent), but they aren’t as effective as they used to be.
So what kind of mousetrap do you need to build? You could start off with something that people are used to paying for.
For example, the consulting firm Price Intelligently released a free analytics software called ProfitWell.
With very little marketing, they were able to generate 943 backlinks from 187 domains.
I also did this with Ubersuggest.
I put in more effort into marketing, so I was able to generate 10,667 unique backlinks.
A great example in the consumer space (this would do wonders for e-commerce sites as well) is animated infographics. Everyone has seen infographics, so Aminagraffs decided to make their infographics animated, which caused them to go viral.
Here’s part of their infographic that breaks down how a car motor works.
Best of all, the Amimagraphs founder didn’t do any marketing; the graphic just spread. Even with no marketing, it generated 751 backlinks from 136 domains and over 200,000 visitors.
If you want to use old-school link building tactics, you can, they just won’t help you as much in 2021. So, get creative and build a better mousetrap.
When you build a good mousetrap, you may be worried about cost. But there is a different way to think about it:
How much would you be spending on marketing to get the same results?
People make fun of me for what I am doing with Ubersuggest and think it is silly that I can “lose” $150,000 or so a month. But if I had to buy that traffic, it would cost me much more than $150,000. Even though my mousetrap is expensive, it is still cheaper than paid ads.
You don’t have to go as far as me. Doing what Animagraffs is affordable. I paid them $750 to create an animated infographic for me. I’m not sure what they charge these days, but I bet you can find someone on the web who will do it for a few hundred bucks.
Instead of thinking of SEO in the traditional sense, I want you to shift your strategy.
SEO is only going to get harder, Google is going to continually change their algorithm in ways you may not like. But one thing is for certain: the traditional way of doing SEO will get you results, just not in the timeframe you want.
So, follow the four steps above. They are unconventional, but the industry is so competitive and saturated that you have no choice but to think outside of the box.
So what other unique strategies are you going to leverage in 2021?
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
What would happen to your WordPress site if all your data was wiped out? If you don’t have a clear answer to this pretty important question, then you’ve landed in the right place.
Without a doubt, a WordPress backup plugin is one of the smartest things you can do to ensure your site’s life. If you get hacked, accidentally lose your password, or the world comes crashing down, you’ll save yourself the massive headache of losing everything on your site with a backup plugin.
The best part is that backup plugins are pretty easy to use once you add them to your WordPress dashboard. The problem lies in choosing the right one for your business from a list of so many plugins. In this buying guide, we’ll dive deep into everything you need to know. Ready? Let’s make sure your site’s backed up.
#1 – BlogVault — The Best All-In-One Backup Solution
BlogVault makes for a reliable all-in-one backup plugin that ensures your site’s backup is stored securely in the cloud. It’s used by over 4,000,000 websites and trusted by businesses like Astra, Cloudways, and GoWP.
BlogVault’s plugin offers key storage features like changelogs that can help you identify problematic modifications to your website. They go as far as providing 90-day archives to ensure you recover from any site mistakes, which are bound to happen at some point in your site’s lifetime.
If your site experiences downtime, with BlogVault, you can make it so that your site’s backup still shows up to users. What exactly does BlogVault backup? Everything from the basics like blog posts, your media library, and media files to blog comments, plugin files, WordPress settings, categories and tags, theme settings, WordPress core files, and even user details.
Because of how complete and robust BlogVault is as a plugin, it’s one of my favorite backup plugin recommendations to make.
Some of BlogVault’s best features are:
- Provides centralized dashboard where you can manage multiple sites
- Provides custom WooCommerce table backups
- Performance checks that inform you about site speed and ways to improve your site
- Get uptime and downtime status checks
- Handy customer support that gets in contact with you in less than 24 hours
- Incremental backup option available so the plugin doesn’t slow down your site
If you’re not in love with everything BlogVault offers yet, take a look at their affordable pricing tiers:
- Personal — $7.40 per month for daily backups
- Plus — $12.40 per month for daily backups
- Advanced — $20.75 per month for real-time backups
You can definitely take them for a test drive with their free trial. Otherwise, get started using BlogVault here.
#2 – JetPack — The Best For Making Site Changes Safely
Jetpack is a strong contender for a reliable backup plugin that works great for making site changes safely.
Picture this: You’re making exciting new changes to your site, whether that’s CSS customization, adding new plugins, or altering your core site files. Then suddenly, something breaks. With Jetpack, you can quickly restore your site to how it was before you made that crucial mistake with just a few clicks. This makes it an easy and reliable plugin to work with if you’re constantly updating your website.
The Jetpack plugin even comes complete with a mobile app so that you can virtually restore your website right from your phone no matter where you are. Plus, Jetpack offers plenty of security features, too. This can only be a plus for a backup plugin and makes it worth keeping in your corner.
Some top features of Jetpack include:
- Provides malware scanning and protects your site from spam
- Downtime monitoring lets you know if your site is down immediately
- Malicious hacking and attack protection
- Mobile app you can take and use with you everywhere
- Automatically cleans up spam comments off your site
If you choose to go with JetPack, the question becomes what kind of pricing package you’ll feel comfortable going with, as there are many options.
The three main packages are:
- Backup Daily — $7.95 per month billed yearly
- Security Daily — $19.95 per month billed yearly
- Complete — $79.95 per month billed yearly
The Backup Daily tier offers automated backups, one-click restores, and unlimited site storage. On the other end, Complete provides the full Jetpack suite, including real-time security, enhanced search, CRM features, and even design tools.
Jetpack also offers a limited free forever plan that includes basic site protection, downtime monitoring, and changelogs.
Additional product bundles you can purchase separately on a per month basis include a Security Real-Time plan, a Real-Time Backup plan, a Scan package, an Anti-spam bundle, a Site Search plan, and the CRM Entrepreneur add-on.
Jetpack offers peace of mind by providing one-click restore options and monitoring your website’s security at pretty affordable rates. Still, I recommend you visit their comparison page to ensure you’re deciding on the right backup bundle.
Start using Jetpack’s powerful backup features here.
#3 – UpdraftPlus — The Best Free Backup Plugin
If you’re looking for a free backup plugin, look no further than UpdraftPlus. It makes restoring all your site files hassle-free and straightforward. It has over 3,000,000 active installations and is a reliable backup option if you are running your site on a shoestring budget.
UpdraftPlus has a paid version you can upgrade to with a lot more features and capabilities. But for now, we’ll focus on what the free version can do for your site.
UpdraftPlus is a cloud-based plugin that ensures you have access to your site’s files and data in case of cyberattacks, server crashes, conflicting plugins, or anything else that would bring your site down. Once you upload the UdraftPlus plugin, you can set it up, forget it, and let it run in the background while you work on more important tasks for your business.
Best features of UpdraftPlus:
- Backup to an exhaustive list of cloud options
- Lets you set up automated backup schedules for convenience
- Uses less server resources than other free backup plugins
- Has the ability to restore your site
Updraft Plus is free, and you can read reviews and download it here.
#4 – Backup Buddy — The Best For Efficiently Restoring Your Site
Like Backup Buddy rhetorically asks on their site, “What good is a backup if you don’t also have a way to restore your site properly?”
And they couldn’t be more right. Backup Buddy ensures you always have the latest backup of your site by providing you with a zip file you can use to upload and restore a broken site.
Once uploaded, Backup Buddy seamlessly walks you through the steps to get your media files, text, plugins, and more back up and running. Additionally, you can choose to restore individual files instead of restoring the whole site if that’s what you want to do. You can even schedule automated backups at intervals you customize.
Some top features of Backup Buddy include:
- Backs up your entire WordPress installation
- Customizable backup content that you can pick and choose to restore
- Offers hourly, twice daily, daily, biweekly, weekly or monthly backups
- Automatically sends your backup files to accessible remote storage locations like Dropbox or Google Drive
Backup Buddy has three pricing options, all with one-time fees:
- Blogger — $80 for one site
- Freelancer — $127 for up to 10 sites
- Gold — $199 for backing up unlimited sites
You can quickly sign up and get started with BackUp Buddy here.
#5 – WPvivid Backup Pro — The Best For Migrations
WPvivid Backup Pro is a great backup plugin you can safely set up and start using to migrate your site. They’ve been used on more than 90,000 websites to do more than just back up and safely migrate data files.
WPvivid Backup Pro offers incremental backups to ensure it isn’t slowing down your site as it works in the background to backup all your data once it’s been configured to your needs. As far as its backup migration capabilities, WPvivid Backup Pro supports manual migration methods, as well as auto migration and migration via remote storage (as a premium feature).
Some of WPvivid’s best features include:
- Create either manual or scheduled backups
- Advanced migration features in case you want to migrate your site quickly
- The ability to create a staging site
- It backs up all your core WordPress files
- 24/7 ticket support
- Set a size limit for files that you’re not interested in backing up
Here’s a quick look at their pricing packages:
- Basic — $49 per year for up to three websites
- Freelancer — $99 per year for up to 100 websites
- Ultimate — $149 per year for unlimited websites
All three plans are annual subscriptions, unlike other backup plugins, many of which are a one-time licensing fee. WPvivid also offers a 14-day free trial, visiting so you can test it out before you purchase a plan.
What I Looked At To Find The Best WordPress Backup Plugins
The most basic use of a backup plugin is to keep updated backups of your site continuously. There are plenty of plugins on the market that will do just that.
Here are some of the criteria I looked at to find the best plugin options for your WordPress site. These will be helpful factors for you to think about as you choose which plugin to invest in.
Restoring Options and Complete Backups
If you’re frantically trying to get your site back up and running and want to restore it to how it was before it crashed, you’ll be thankful for a restoring option you can upload in minutes.
This way, you’re enabled to troubleshoot fast, save your rankings in search engines, and have a contingency plan for when things go south. It’s a great feature to look for in any backup plugin you decide to use. Especially if their pricing features hook you into yearly subscriptions.
Along with quick restoring options, it’s a good idea to ensure your backup plugin does complete backups, meaning it backs up everything on your site from images to texts, themes, media files, and your whole database. If your entire site goes down, a partial backup will be less useful. Full backups are worth any extra cost.
Preventative Overload Configuration
It’s always a plus to know that a plugin was built to work with your site and not against it. This means it was designed with every aspect of your site in mind. This includes not overloading your site so that it slows down or has trouble loading.
Some of the best backup plugins allow for interval backups, configured so that your site doesn’t suffer from slow loading times. As you probably know, load time is a crucial SEO factor that Google takes seriously as it decides where to place you in SERPs. The fewer resources your backup plugin takes up, the better your chances of ranking on search engines.
This brings me to cloud storage as a desirable feature in a backup plugin. It can be both a cost-effective and scalable option to give you peace of mind.
With cloud storage, you can store all your site information safely with your backup provider, where you’ll always have access to your data within minutes. This also helps you minimize storage overhead and have easy access.
Bringing It All Together
Using a reliable WordPress backup plugin is one of the best ways to keep your site safe while you sleep soundly at night. In the scenario that you lose everything on your site, meaning your files, images, blog posts, guides, PDFs, and more, you’ll want to be able to bring all of it back with a few clicks. That’s where backup plugins come in.
To summarize the plugins I reviewed in this guide, take a quick look at the list below:
- BlogVault — The best all-in-one backup solution
- JetPack — The best for making site changes safely
- UpdraftPlus — The best free backup plugin
- Backup Buddy — The best for efficiently restoring your site
- WPvivid Backup — The best for migrations
Take a moment to check out each one so that you’re comfortable with your final plugin choice. If you’re unsure, make sure to revisit this guide whenever you need it.
Now it’s your turn. Which plugin do you use to backup your sites? Comment below!
Top 15 New York Times Podcasts Contents [show] ⋅About this list & ranking New York Times Podcasts The Daily The New York Times Briefing The Argument Sway The Field Popcast The Book Review Podcast Modern Love Caliphate Still Processing Nice White Parents Rabbit Hole Together Apart Submit Blog Do you want more traffic, leads, and sales? Submit […]
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Build Business Credit in 30 Days
Have you ever wondered; how long does it take to build credit? You, too, can build business credit in 30 days! Here’s how and why. And you can do this during a recession or economic downturn. Build downturn business credit in 30 days.
Building better downturn business credit means that your small business gets chances you never felt that you would. You can get brand-new equipment, bid on buildings, and cover the company payroll. And you can do so even when times are a bit lean. This is specifically helpful in seasonal businesses. That is because you can go for calendar months with just hardly any sales.
Due to this, you need to tackle growing your company credit. Enhance and maintain your scores and you will have these chances. Do not, and either you do not get these business opportunities, or they will set you back you a lot more. And no business owner wants that.
You will need to understand what affects your small business credit before you can make it better.
Recession Period Financing
The number of US banks and thrifts has been decreasing progressively for a quarter of a century. This is from consolidation in the marketplace in addition to deregulation in the 1990s, lowering barriers to interstate banking. See: https://www.fundera.com/blog/happened-americas-small-businesses-financial-crisis-six-years-start-crisis-look-back-10-charts
Assets concentrated in ever‐larger financial institutions is troublesome for small business owners. Big financial institutions are much less likely to make small loans. Economic downturns indicate banks become a lot more cautious with financing. Thankfully, business credit does not count on banks.
Build Downturn Business Credit in 30 Days: Credit History Length Is Vital
This is in a nutshell how long your business has been making use of company credit. Obviously newer businesses will have short credit histories. While there is not too much you can specifically do about that, do not fret.
Credit reporting agencies will also look into your personal credit score and your very own background of payments. If your own personal credit is good, and in particular if you have a fairly extensive credit history, then your individual credit can come to the rescue of your company. That is, you did not just get your very first credit card not too long ago.
Obviously, the opposite is also true. Hence, if your private credit history is poor, then it will have a bearing on your business credit scores until your business and personal credit can be split.
Build Downturn Business Credit in 30 Days: The Best Way to Build Credit is to Tame Your Utilization Percentage
Your credit utilization rate just means the amount of cash you have on credit. So it is then divided by your total available credit. Lenders typically do not like to see this go above 30%. Therefore, for each $100 in credit, do not borrow on more than $30 of that.
If this percent is climbing, you’ll need to spend down. And work off your financial obligations prior to borrowing more.
Build Downturn Business Credit in 30 Days: Your Payment History Truly Matters
Late repayments will affect your company credit score for a good seven years. If you pay your business (and personal) debts off, as quickly as possible and as fully as possible, guess what happens? That is when you can make a very real difference when it relates to your credit scores.
Make sure to pay on schedule and you will reap the rewards of promptness.
A bad business year could wind up on your personal credit score. And just in case your small business has not been around for too long, it will directly have an effect on your biz credit. But you can still start building business credit with bad personal credit.
Fortunately, you can unlink them both by taking steps to uncouple them. As an example, you can get credit cards solely for your business, or you open up business checking accounts and other bank accounts (or even get a business loan). And then the credit reporting bureaus will start to treat your private and corporate credit separately.
Also, make sure to incorporate. Or at least file a DBA (doing business as) status.
You can also pay for your company’s invoices with your business credit card or checking account. And make certain it is the company’s full name on the bill and not your own. This is how to build credit with a credit card.
Build Downturn Business Credit in 30 Days: The Credit Reporting Agencies Can Make Mistakes
Are you asking yourself: how to fix my credit in 30 days? Just the same as each and every organization out there, credit reporting agencies just like Equifax and Experian are only as good as their data. If your firm’s name is similar to another’s, or your name is a lot like another company owner’s, there can potentially be some oversights.
So keep an eye on those reports, and your company report at Dun & Bradstreet, PAYDEX. Remain on top of these reports and challenge charges with records and crystal clear communications. Do not just allow them to stay wrong! You can fix credit in 30 days!
And while you’re at, it you should also be monitoring the credit reporting bureau which just handles personal and not company credit. So, that is TransUnion. If you do not know the way to pull a credit report, do not worry. It’s simple. It’s how to fix credit score in 30 days.
And say fix my credit in 30 days!
Build Downturn Business Credit in 30 Days: The Method
Business credit is credit in a small business’s name. It doesn’t attach to a business owner’s personal credit, not even if the owner is a sole proprietor and the solitary employee of the business.
Because of this, an entrepreneur’s business and personal credit scores can be very different. Build business credit because it can only help your business. And it can be how to start a business in 30 days.
Considering that company credit is separate from consumer, it helps to secure a small business owner’s personal assets, in the event of court action or business bankruptcy.
Also, with two distinct credit scores, a small business owner can get two separate cards from the same merchant. This effectively doubles buying power.
Another advantage is that even startup ventures can do this. Going to a bank for a business loan can be a recipe for disappointment. But building business credit, when done correctly, is a plan for success.
Personal credit scores rely on payments but also various other elements like credit usage percentages.
But for business credit, the scores actually merely depend on whether a company pays its debts punctually.
Building company credit is a process, and it does not occur automatically. A company needs to proactively work to develop business credit.
Nevertheless, it can be done easily and quickly, and it is much speedier than developing individual credit scores.
Merchants are a big aspect of this process.
Carrying out the steps out of order will result in repetitive rejections. Nobody can start at the top with business credit. For instance, you can’t start with store or cash credit from your bank. If you do you’ll get a rejection 100% of the time.
Company Legitimacy is Vital for Building Downturn Business Credit
A business needs to be reliable to lending institutions and vendors.
Therefore, a business will need a professional-looking web site and e-mail address. And it needs to have site hosting from a company such as GoDaddy.
In addition, business telephone numbers ought to have a listing on ListYourself.net.
In addition, the business phone number should be toll-free (800 exchange or similar).
A company will also need a bank account dedicated only to it, and it needs to have every one of the licenses essential for running.
These licenses all must be in the accurate, correct name of the company. And they need to have the same company address and phone numbers.
So bear in mind, that this means not just state licenses, but possibly also city licenses. Licenses are vital when you need to score small business funding.
Get awesome funding with our foolproof guide to building business credit, even during the threat of a recession.
Working with the Internal Revenue Service
Visit the IRS website and get an EIN for the small business. They’re totally free. Pick a business entity like corporation, LLC, etc.
A company can begin as a sole proprietor. But they will more than likely want to switch to a sort of corporation or partnership.
This is in order to reduce risk. And it will make best use of tax benefits.
A business entity will matter when it comes to taxes and liability in case of litigation. A sole proprietorship means the business owner is it when it comes to liability and tax obligations. No one else is responsible.
Sole Proprietors Take Note
If you operate a company as a sole proprietor, then at the very least be sure to file for a DBA. This is ‘doing business as’ status.
If you do not, then your personal name is the same as the company name. As a result, you can find yourself being directly responsible for all small business financial obligations.
In addition, according to the IRS, with this arrangement there is a 1 in 7 chance of an IRS audit. There is a 1 in 50 chance for corporations! Avoid confusion and drastically reduce the odds of an IRS audit as well.
But only look at any DBA filing as a steppingstone to incorporation.
Beginning the Business Credit Reporting Process
Begin at the D&B website and get a totally free D-U-N-S number. A D-U-N-S number is how D&B gets a small business into their system, to produce a PAYDEX score. If there is no D-U-N-S number, then there is no record and no PAYDEX score.
Once in D&B’s system, search Equifax and Experian’s web sites for the company. You can do this at www.creditsuite.com/reports. If there is a record with them, check it for accuracy and completeness. If there are no records with them, go to the next step in the process.
By doing so, Experian and Equifax will have activity to report on.
First you must establish trade lines that report. This is also called vendor credit. Then you’ll have an established credit profile, and you’ll get a business credit score.
And with an established business credit profile and score you can begin obtaining retail store and cash credit.
These varieties of accounts often tend to be for the things bought all the time, like shipping boxes, outdoor work wear, ink and toner, and office furniture.
But first off, what is trade credit? These trade lines are credit issuers who will give you initial credit when you have none now. Terms are ordinarily Net 30, instead of revolving.
Hence, if you get approval for $1,000 in vendor credit and use all of it, you must pay that money back in a set term, such as within 30 days on a Net 30 account.
Get awesome funding with our foolproof guide to building business credit, even during the threat of a recession.
Net 30 accounts must be paid in full within 30 days. 60 accounts need to be paid in full within 60 days. Unlike with revolving accounts, you have a set time when you have to pay back what you borrowed or the credit you made use of.
To kick off your business credit profile properly, you need to get approval for vendor accounts that report to the business credit reporting bureaus. When that’s done, you can then make use of the credit.
Then repay what you used, and the account is on report. You can have a D&B business credit profile or an Equifax business credit profile. Or you might have a business credit profile with Experian.
Vendor Credit – It Helps
Not every vendor can help in the same way true starter credit can. These are vendors that will grant an approval with hardly any effort. You also want them to be reporting to one or more of the big three CRAs: Dun & Bradstreet, Equifax, and Experian.
You want 3 of these to move onto the next step, which is retail credit.
Uline is a true starter vendor. You can find them online at www.uline.com. They offer shipping, packing, and industrial supplies, and they report to D&B and Experian.
You need to have a D-U-N-S number. They will request 2 references and a bank reference. The initial few orders might need to be paid in advance to initially get approval for Net 30 terms. Also, you may have to buy some things you don’t need.
Check out starter vendor Marathon. Marathon Petroleum Company provides transportation fuels, asphalt, and specialty products throughout the United States. Their comprehensive product line supports commercial, industrial, and retail operations. This card reports to Dun & Bradstreet, Experian, and Equifax. Before applying for multiple accounts with WEX Fleet cards, make sure to have enough time in between applying so they don’t red-flag your account for fraud.
Your SSN is required for informational purposes. If concerned they will pull your personal credit talk to their credit department before applying. You can give a $500 deposit instead of using a personal guarantee, if in business less than a year. Apply online. Terms are Net 15. Get it here: www.marathonbrand.com.
Grainger Industrial Supply
Grainger Industrial Supply is also a true starter vendor. You can find them online at www.grainger.com. They sell safety equipment, plumbing supplies, and more, and they report to D&B. You will need a business license, EIN, and a D-U-N-S number.
For under a $1000 credit limit they will approve nearly any person with a business license.
They’re great for building business credit profile.
Accounts That Don’t Report
Non-Reporting Trade Accounts can also be helpful. While you do want trade accounts to report to at the very least one of the CRAs, a trade account which does not report can nonetheless be of some value.
You can always ask non-reporting accounts for trade references. And also credit accounts of any sort ought to help you to better even out business expenses, thereby making budgeting simpler. These are providers like PayPal Credit, T-Mobile, and Best Buy.
They are another way how to get your credit score up in 30 days.
Once there are 3 or more vendor trade accounts reporting to at least one of the CRAs, then move to retail credit. These are businesses like Office Depot and Staples. These companies are likelier to have goods you need.
Use the small business’s EIN on these credit applications.
Are there more accounts reporting? Then move to fleet credit. These are businesses like BP and Conoco. Use this credit to purchase fuel, and repair and maintain vehicles. Make certain to apply using the company’s EIN.
Get awesome funding with our foolproof guide to building business credit, even during the threat of a recession.
Have you been responsibly handling the credit you’ve gotten up to this point? Then progress to more universal cash credit. These are businesses like Visa and MasterCard. Keep your SSN off these applications; use your EIN instead.
These are typically MasterCard credit cards. If you have more trade accounts reporting, then these are feasible.
Monitor Your Business Credit
Know what is happening with your credit. Make certain it is being reported and attend to any errors as soon as possible. Get in the practice of checking credit reports. Dig into the details, not just the scores.
At Equifax, you can monitor your account at: www.equifax.com/business/business-credit-monitor-small-business.
Update Your Record
Update the details if there are mistakes or the relevant information is incomplete. At D&B, you can do this at: https://iupdate.dnb.com/iUpdate/viewiUpdateHome.htm. For Experian, go here: www.experian.com/small-business/business-credit-information.jsp. And for Equifax, go here: www.equifax.com/business/small-business.
Fix Your Business Credit
So, what’s all this monitoring for? It’s to contest any problems in your records. Errors in your credit report(s) can be taken care of. But the CRAs often want you to dispute in a particular way.
Get your small business’s PAYDEX report at: https://www.dnb.com/about-us/data-cloud.html. Get your company’s Experian report at: www.businesscreditfacts.com/pdp.aspx?pg=SearchForm. And get your Equifax business credit report at: www.equifax.com/business/credit-information.
Disputing credit report errors commonly means you mail a paper letter with copies of any proofs of payment with it. These are documents like receipts and cancelled checks. Never send the original copies. Always send copies and keep the originals.
Fixing credit report inaccuracies also means you precisely spell out any charges you contest. Make your dispute letter as clear as possible. Be specific about the concerns with your report. Use certified mail so that you will have proof that you mailed in your dispute.
Dispute your or your company’s Equifax report by following the directions here: www.equifax.com/small-business-faqs/#Dispute-FAQs.
You can dispute inaccuracies on your or your company’s Experian report by following the instructions here: www.experian.com/small-business/business-credit-information.jsp.
And D&B’s PAYDEX Customer Service telephone number is here: www.dandb.com/glossary/paydex.
A Word about How to Build Downturn Business Credit
Always use credit sensibly! Don’t borrow more than what you can pay off. Monitor balances and deadlines for payments. Paying off on schedule and completely will do more to raise business credit scores than pretty much anything else.
Establishing company credit pays off. Great business credit scores help a company get loans. Your credit issuer knows the business can pay its debts. They understand the small business is bona fide.
The business’s EIN links to high scores and lenders won’t feel the need to ask for a personal guarantee.
Business credit is an asset which can help your business for years to come. Get started toward building small business credit.
Build Downturn Business Credit in 30 Days: Takeaways
Once you learn what influences your company credit score, you can build downturn business credit in 30 days. You can even start a business in 30 days. And you can repair credit score in 30 days.
The post The Safe Foolproof Way to Build Downturn Business Credit in 30 Days appeared first on Credit Suite.
Experian is one of three major credit reporting agencies. Equifax and Dun & Bradstreet round out the bunch. It’s easy to see why your business credit score with Experian is important when you consider they keep files of 99.9% of American companies.
What You Need to Know About Your Experian Business Credit Score
Your business credit score is important regardless of which credit reporting agency it comes from. It’s also important that you understand what your business credit score is saying to lenders. Beyond that, you cannot truly function well as a business if you don’t understand what makes up your score. In light of that, here is what you need to know as relates to your business credit score, Experian especially.
Business Credit Score Experian: Getting Started
According to Experian, all their information comes from third parties. Businesses cannot add any information to their company credit profile.
However, you need to have your business set up properly. Failing to do so means those third parties will not recognize your company as a business. It is vital to establish your business as a separate entity from yourself. If you don’t, your business transactions will get mixed up with personal transactions. Not only that, but they may show up on your personal credit report. That is not a good thing.
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Here is what you need to start separating your business from yourself.
- Separate contact information
- A dedicated business bank account
- Also, you have to formally incorporate
With Experian, the main business credit score and report is the Intelliscore Plus. It contains the following.
First, there is the standard business identifying information. That is your business name and address. In addition, ownership data is included. Important personnel and the type of company you have will also be there. Furthermore, time in business, number of employees, and the amount of yearly sales are all on this report.
Then, you can see delinquent payments. This includes how many days late they are. Lenders can also see an overall trend. For example, the lowest and highest balance for the past six months. Current balance is also shown. By showing the credit limit available to your business, the report gives an idea of the credit utilization rate for your company.
There is a comparison of businesses doing worse than yours too. In addition, the number of bankruptcies, liens, and judgments are in this section.
Summary of Credit
The credit summary shows the Experian business credit score. Also, it links to information on what goes into the score and tips on the best ways to improve it.
After that, you see the payment summary. There are visuals for trends by the month and quarter.
Next, there are bar charts showing payment trends for the past 6 months. This is as reported from the tradelines.
Trade Payment Information
Then, there is a section about how your business has done with its payments. This is broken down by type of account.
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Next up are inquiries. These are companies that have pulled your small business’s credit. The list includes the names of companies making inquiries and the month the inquiry was made.
For the next section, any collection filings are on the report by date. It includes collection agency name, status, amounts, and the close date, if appropriate.
This is self-explanatory. It is a summary of collections, and it is just below the collection filings portion.
Commercial Banking, Insurance, Leasing
In this section, Experian lists all the information it has on your business relationships. For example, this includes relationships with insurance, commercial banking, and leasing companies. Specifically, how much credit was extended? When did the loan start? It also includes any remaining balance.
Next is the report on legal information. It includes the court where a judgment was filed, the date, and how much it was for.
Tax Lien Filings
Tax lien filing information is similar to judgment filings. The only difference is there is a listing for a filing location instead of court.
You guessed it. Here you will find information related to UCC filings:
- filing number
- name of the secured party
- activity on the filing.
UCC Filings Summary
Under that, is the UCC filings summary. It is broken down by filing period and type of filing.
There is also an entrepreneur profile for smaller companies. The purpose of this is to show relationships between you and your business. It automatically links the credit history of business owners to their business credit report.
That means, it is much easier for your creditors to access your personal credit. They may use it in determining your creditworthiness as a whole. So, even when you do the work to establish separate business credit, your personal credit can still be taken in to account.
Business Credit Score Experian: Intelliscore
The Intelliscore is a credit-risk evaluation. It’s based on statistics. The goal is to help businesses, investors, and potential lenders make decisions about creditworthiness.
It’s similar to how lenders use your personal credit score. Before they decide to lend you money, they check your credit score. The Intelliscore Plus can provide an idea of the credit risk associated with a specific business.
Intelliscore Plus Credit Score Range
Your business credit score with Experian ranges from 1 to 100. A higher score indicates a lower risk. In contrast, the lower your score, the higher risk.
How Is A Business Credit Score Experian Calculated?
One reason Intelliscore is so good at calculated risk is that they identify key factors that show how likely a business is to pay their debt.
There are over 800 of these factors. However, they can all fit into the following general categories.
Of course, this is how well you are making payments. The information includes the number of times your accounts have been late. It also shows the percent of accounts that are currently late. Your overall balance in accounts is listed too.
This refers to the how many times your accounts have been sent to collections. In addition, you will see the number of liens and judgments you may have. Any bankruptcies related to your business or personal accounts also show up here.
In addition, frequency has to do with your payment patterns. Were you regularly slow or late with payment? Did you start off paying bills late but get better over time?
This focuses on how you use credit. Like, how much of your credit is currently in use? Do you have a high ratio of delinquent balances in relation to your credit limits?
If your business is not yet in operation or you do not have a long history of business transactions, how will they rate you?
This is where Experian uses a blended model. They consider your personal consumer credit score with your business’s credit score.
Other Business Credit Score Experian Reports
There are a number of other products as well. These reports are designed to help you as the owner monitor your business credit. Prices can change without notice so check with Experian directly to ensure the most current pricing.
Business Credit Advantage Plan
This one is currently $149 monthly. It contains mobile-friendly alerts and tips for improving your score.
Profile Plus Report
This report is currently priced at $49.95. It features financial payment data. It also predicts payment behavior.
Credit Score Report
This report is the least comprehensive. It’s currently priced at $39.95. Basically, it includes business and credit information. Also, there is a summary of financial payment data.
This report sells for $99 right now. It shows the value of your company. It also contains Key Performance Indicators. Additionally, it shows your business’s fair market value.
Experian also furnishes premium corporate profiles at an additional cost. The enhanced profiles contain even more detail including:
- Sales figures
- contact details
- products and operations
- credit summary
- any Uniform Commercial Code (UCC) filings
- fake business names
- payment and collections history
These are above and beyond the information in the basic corporate profiles. They also have data on credit inquiries made in the past nine months.
Keep your business protected with our professional business credit monitoring.
Business Credit Experian Credit Alerts
You can subscribe to business credit alerts through Experian’s Business Credit Advantage program. It serves as a self-monitoring service. The program allows unlimited access to your business’s business credit report and score. You can make use of this tool for handling your business credit. Alerts are sent for:
- Company address changes
- Changes in your business credit score
- Credit inquiries on your business profile
- Newly-opened credit tradelines
- Any USS filings
- Collection filings and
- Any public record filings, for example, liens, bankruptcies, and judgments
There are ways to monitor your Experian business credit score for a fraction of the cost. Research is important.
How Do You Improve Your Business Credit Score with Experian?
Thankfully, there are a few things you can do to make your Experian business credit score better. If it isn’t great already that is. It takes time, but it is possible.
Make Consistent, On-Time Payments
Paying your bills on time will help establish your small business as one that pays its debts. This will eventually help push your score up. As a result, lenders will view your business as low risk.
Actually Use the Credit
You should definitely keep your debt low. However, opening business credit accounts can help raise your credit score. Use all credit responsibly.
Maintain Healthy Personal Credit
At this point, you realize that your personal credit is not out of the picture. It can affect your Experian business credit score. You have to stay on top of your personal debt.
Business Credit Score, Experian or Otherwise, Is Vital to Fundability
Your credit score from any of the business credit reporting agencies is important. You never know which one a lender may use.
Yet, credit score isn’t the only piece that matters. Business credit scores are just one part. Overall business fundability includes much more. Fundability as a whole is much more involved than just business credit. There is a bigger picture.
The post When it Comes to Business Credit Score, Experian is Only One Option appeared first on Credit Suite.