Day: January 29, 2021

3 Inbound Marketing Trends to Master in 2021

Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on …

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The Polite Way to Say Bidenomics Is Unnecessary

This isn’t 2009.

What is Passage Indexing & What Does it Mean for SEO?

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions. 

What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors?

Take a deep breath and ignore the doom and gloom. 

There’s good news: Passage indexing is not a huge Google update. It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. 

There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. 

(If you noticed a considerable drop in traffic recently, I recommend using this guide to diagnose traffic drops using Google Analytics, but most likely, passage indexing was not the cause.) 

However, this is not to say that this change doesn’t matter at all. There are SEO implications, which I’ll explain, and I’ll also share a few tips to help you make the most of passage indexing. 

What is Passage Indexing?

Google passage indexing is an automated feature that pulls sections from pages into search engine results, even if the page covers a slightly different topic from the main one. 

What does that actually mean?

Let’s look at an example: Say you wrote a long-form post about affiliate marketing. Your goal was to cover the topic in its entirety, so you included sections on how to be a successful affiliate marketer, what affiliate marketing tools to use, what affiliate marketing networks are most popular, and how to get started in affiliate marketing. 

That is a ton of useful content, but it also means your entire post probably won’t rank well for terms like “affiliate marketing networks” because only one section covers that topic. 

With passage indexing, Google can pull out sections of your content and rank it independently of the rest of the page. For example, your section on “affiliate marketing tools” might rank for that keyword, even if the entire post isn’t optimized for it.

See? Not such a big deal. 

Here’s an example of how passage indexing impacts search results: 

Passage Indexing vs. Featured Snippets

Notice how Google bolds certain words it deems relevant to the search. It’s looking for keywords that show the content is likely to be useful for a specific query. 

Google’s Martin Splitt said he would call the changes “Passage Ranking” because it’s actually a ranking change rather than an indexing change, so you might see those terms used interchangeably. 

Passage Indexing vs. Featured Snippets: What’s the Difference?

Featured snippets offer users an instant answer to short questions, which means users don’t have to click to get the answer to their question.

For example, if you search “what time is it in Paris,” Google provides the answer at the top of the search engine results without requiring you to click on a result. 

Passage Indexing vs. Featured Snippets

Passage indexing is an entirely different system that looks at the content of a page, determines if parts of the page answer a search query, and delivers those results in the SERPs.

How Does Passage Indexing Work?

As with most things from Google, the search engine hasn’t been transparent about how, exactly, the feature works. It keeps things interesting, doesn’t it? 

Here’s what we do know.

According to its blog, Google uses BERT and neural nets to understand content and rank passages better when appropriate. Google still indexes the entire page but looks for content and the meaning of passages while it crawls the full page. Each passage is annotated and can be ranked and scored independently. 

Google also says the shift impacts only seven percent of search queries, so don’t expect huge changes. If your page already ranks well, passage indexing (or passage ranking, if you prefer) may not impact your site at all.

However, sites with useful long-form content that isn’t perfectly optimized may see a small boost in rankings and, therefore, traffic. 

It seems passage indexing is the next step in using AI programs like RankBrain to better understand the context of content rather than looking at formulaic factors like keyword density.

Keep in mind passage indexing doesn’t impact what pages Google indexes, but rather, the ranking for specific passages.

What Is the Difference Between Passage Indexing and RankBrain? 

RankBrain is a machine learning-based algorithm that helps Google process search results and provides users with the most relevant search results. Passage indexing is not an algorithm; it’s an automated system that annotates long passages of content.

How Does Passage Indexing Affect SEO?

How much do you need to be worried about passage indexing when it comes to SEO? For most websites, it will have little to no impact on your SEO. Sites that do notice a change will likely see a small uptick in traffic. 

However, there are some minor changes worth paying attention to. 

Long-form content will have a better shot at ranking for more keywords. That could mean sites with shorter content take a small hit in ranking as longer-form content gets a boost. 

It is also more important than ever for sites to ensure on-page SEO strategies are in place, like using the right heading and optimizing anchor text. Pages with less optimization but better content could outrank you. 

If you’ve been avoiding long-form content, now might be the time to give it a go. Google shows that it’s willing to help users find useful content even if the page’s SEO isn’t perfect. 

However, sites with shorter content, such as e-commerce sites, are unlikely to see any change in their Google ranking. 

What Types of Sites Will Passage Indexing Impact? 

The change will primarily help sites with long-form content that’s not optimized perfectly. Publishers with a well-established SEO strategy, ecommerce sites with shorter content, and sites without long-form content likely won’t see any changes. 

What Are the Benefits of Passage Indexing? 

Now that we’ve covered what passage indexing is, how it works, and what impact it could have on our SEO, let’s talk about why you should care. Are there benefits to this change, or is it just another small shift you can ignore? 

There are a few benefits of passage indexing: 

  1. Longer form content gets a boost: This shift will help long-form content rank higher for more specific keywords. 
  2. Focus on users rather than Google bots: Google is once again showing us it wants site owners to focus more on creating content that users find useful rather than what the search bots want. 
  3. Long-tail keywords are more important than ever: Long-tail keywords and related terms are likely to help trigger passage indexing, so make sure to include phrases and longer terms, just like you would for voice search
  4. Could (slightly) reduce the importance of on-page SEO factors: In SEJ’s webinar, Google’s Martin Splitt stressed that this change is meant to help pages with great content that might not be optimized perfectly. Those pages won’t be penalized if they have great content, but don’t ignore on-page entirely. Sites in highly competitive niches will stand out by having great content and on-page optimization. 

It’s also worth noting that this change won’t increase Google penalties or result in a huge drop in traffic for most sites.

This is a slight change intended to help users find sites with useful content that might not be completely optimized.

How Can You Optimize for Passage Indexing?

In an interview, Google’s Martin Splitt was quick to say site owners shouldn’t fall for tools or agencies that claim they can optimize for passage indexing, as it is a small change aimed at helping boost sites with long-form content. 

While I don’t recommend revamping your entire website, there are a few small tweaks you can make, especially for long-form content:

  • Update long-form posts with new stats, links, and resources. 
  • Use clear, keyword-rich (but not overly optimized) headings for each section to help Google understand all the topics a post covers. 
  • If you don’t have long-form content, now is the time. Make sure to cover as much of the topic as possible, answer common questions, and use long-tail keywords. 
  • If you have a page containing a slightly different section related to the main topic, make sure the section is clearly written and optimized for the search terms users would use to find that information. 
  • Spend some time doing long-tail keyword research and integrate those terms in your long-form content.

Overall, don’t go crazy trying to optimize for passage indexing. You could swing too far the other way and end up over-optimizing your site, which can impact your rankings.

Is There a Tool to Help Sites Optimize for Passage Ranking? 

No, according to Martin Splitt, there will be no tool to see if your site is eligible for this change. Your best bet is to follow the suggestions above and focus on creating content that provides what users want. 

How Does Passage Indexing Affect the Future of Search Marketing?

Passage indexing is a small change in Google’s ranking system; however, it’s worth paying attention to.

Google has long said it puts users first, and this is one more push in that direction. SEO matters, but users should remain your core focus. 

It also shows that Google is dedicated to using AI to understand the context of a page. RankBrain, DeepMind, machine learning, and natural language processing help Google get a deeper understanding of context. This is an extension of those efforts. 

For digital marketers, this is good news! Google aims to keep its search results as relevant as possible for users. However, optimization is no longer enough to carry mediocre content. 


I hope by now you have a solid understanding of what passage indexing is, why it matters for your site, and how it could help increase your Google rankings

Keep in mind that most website owners won’t need to make any changes and won’t be penalized by Google. Sites with long-form content may see a small boost in rankings and traffic. 

This ranking change also provides some insight into where Google might go in the future. The search engine remains focused on providing users with the best possible user experience, which means marketers should focus their energies on users as well. 

If you need help with SEO and providing a better user experience, let my team help you.

Are you planning to update your digital marketing strategy in response to passage indexing? What changes will you make?

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Top 25 Baseball Coaching Podcasts You Must Follow in 2021

Top 25 Baseball Coaching Podcasts Contents [show] ⋅About this list & ranking Baseball Coaching Podcasts ABCA Podcast Patrick Jones Baseball Ahead Of The Curve with Jonathan Gelnar Baseball Outside the Box Coach Baseball Right Podcast Axcess Baseball’s Podcast The PBSCCS Podcast The Farm System Coaching DNA Podcast Youth Baseball Podcast The Youth Baseball Edge Podcast with Rob […]

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Top 20 Amish Podcasts You Must Follow in 2020

Top 20 Amish Podcasts Contents [show] ⋅About this list & ranking Amish Podcasts Weavertown Amish Mennonite Church Sermons Just Plain Wrong Messiah Amish Mennonite Church The Amish Furniture Insider Case Closed Amish Are US Keeping Up with Amish Hiding The Amish The value of community in Amish culture Amish Amish Goose Analyzing The Amish With Maggie Answers […]

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The Misnomer of Business Credit Loans and What Business Credit Can Actually Do

You know you need business credit for a number of reasons, including to protect your personal credit.  But, how do you use it? What funding can you get using your business credit?  Do business credit loans actually exist?

Business Credit Can Help You Get All Kinds of Funding

There are some types of funding that you can get on the merits of your business credit alone.  However, even those lenders, like traditional banks, that still want a personal guarantee want to see strong business credit as well.  So, while it may not be necessary to get the loan, building strong business credit can definitely increase your chances. 

Business Credit Loans: What Type of Funding Helps You Build Business Credit? 

You know you need business credit, but how do you get it?  Few realize it doesn’t just build on its own.  You have to have your business properly set up, and then work with creditors that report your payments to the business credit reporting agencies.  

Starter Vendors

The trick is finding the ones that will extend credit when you do not yet have strong business credit, or any business credit at all, to get you started.  This is where starter vendors come in. In short, they are vendors that will offer net terms on invoices without a credit check, and then report your payments on those invoices to the business credit reporting agencies. 

Demolish your funding problems with 27 killer ways to get cash for your business.  

Business Credit Cards

After you work with a few starter vendors to get things going, you can apply for business credit cards based only on your business credit. They will then report your payments to the business credit CRAs, and you’re your business credit will continue to grow. Of course, you will have access to the funding from those cards at the same time. 

Credit Line Hybridbiz credit loans

The credit line hybrid is your miracle worker.  It is your ace in the hole, so to speak.  The thing about this type of funding is, though it does require a personal credit score of at least 680, along with some other risk mitigating factors, you can still get the funds even if you do not meet the requirements.  

That’s because his type of funding allows for a credit partner.  This means if you have friends or family that do meet the requirements, they can sign on for you to get the funds for your business. The payments are then reported on the business’s credit report.  As more positive payment history builds on your report, your business credit continues to grow. 

These are great for startups also.  It is very difficult to get startup business loans no collateral, but this type of funding can be just that! 

It’s a great way to get funding for your business when you do not qualify otherwise, and build business credit at the same time. Then, you can qualify for business credit loans, and other types of funding, that use your business credit as a deciding factor. 

Business Credit Loans: What Type of Funding Can Business Credit Get You On Its Own?

What types of loans and other funding does that entail, exactly?  Well, typically credit cards are the most likely to approve you based on the merits of your business credit alone, without a personal guarantee.  However, there are some private lenders that have options as well. Most often, those lenders have a very low minimum personal credit score, and having strong business credit can only help you. Not only will it help you get approved, but it will help you obtain better rates and terms as well. 

Business Credit Loans: What Other Types of Funding Can Business Credit Help With? 

Now, here is the best part.  Even if you have great personal credit, you need business credit. First, it can help protect your personal credit.  Business credit allows you to get accounts that will report to your business credit only.  

This protects your personal credit in more ways than one.  It will keep large business funding balances from increasing your debt to credit ratio.  If you are using too much of your credit limit, your personal credit score will decrease. 

Also, if your business goes south, your personal credit will not suffer, at least not as badly as if you had a ton of business accounts on it. This means you can still purchase a home or a car. 

Demolish your funding problems with 27 killer ways to get cash for your business. 

Next, your business credit can help sway lenders your way. For example, even if a lender checks personal credit when underwriting a business loan, business credit can still help.  If your personal credit isn’t the best, business credit can make the difference when it comes to approval.  Or, if approval isn’t really a question, good business credit can help you get better rates and terms. 

So essentially all loans for your business can be business credit loans.  

Business Credit Loans: It Helps to Work with and Expert

Now, for the real questions.  It’s probably no surprise you need business credit, and now you know how to start building business credit. You know starter vendors and options like the credit line hybrid can get you started. You know you need to set your business up properly.  But, how do you do all these things?  How do you find starter vendors? They do not typically identify themselves that way. 

How do you know if your business is set up properly, and how do you fix it if not?  How do you get started with the credit line hybrid?  The answer is, you need help. 

While it is technically possible to do this alone, it is much more effective, efficient, and cost friendly in the long-term to work with a qualified business credit expert. An expert can help in a number of ways.  They can help you find the best starter vendors for your business.  They can ensure your business is set up properly and help guide you if not. Furthermore, they can help you get started on the credit line hybrid and help you find additional funding that may work for your business

Business Credit Loans are Kind of a Misnomer

When discussing business credit and business loans, there is something you need to know.  Most traditional business loans will look at your personal credit.  There aren’t really any business credit business loans in the sense of a business loan that you can get solely on the merits of your business credit. 

Demolish your funding problems with 27 killer ways to get cash for your business. 

But, that doesn’t mean your business credit cannot help you get traditional loans.  Strong business credit will strengthen your approval odds substantially. It will also help you get better rates and terms so that you save money in the long run. 

Then, there are the other funding types that will be available for your business. Business credit cards can be a very useful tool for a business.  They offer instant access to funding, can have decent interest rates if you know where to look, and they often offer valuable rewards.  They also typically have higher limits than personal credit cards, and if you have access to both personal and business credit cards, your options double. 

When you are considering raising capital, it can help to have good business credit as well. It will only strengthen your case with investors. 

So, do business credit loans exist? Not in so many words.  However, business credit definitely can help you get more and better funding options of all kinds.  

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PPP Loans – Round 2

PPP Loans: Round 2!

After a lot of deliberations and last-minute changes, it appears the second round of PPP loans is getting approval. However, this information is still in flux. So be sure to check on the SBA website for the latest information. See

The Consolidated Appropriations Act of 2021

Congress gave approval to a $900 billion COVID-19 relief package. Included in that amount is $284 billion for a second round of the Paycheck Protection Program (PPP). Guidance and regulations related to this second round of PPP have not yet been issued. The SBA must provide these regulations within 10 days of the enactment of the Act. See

The Consolidated Appropriations Act of 2021: Details

The new relief package includes additional funding for new loans, the ability to get a second PPP loan for small businesses facing significant revenue declines in any 2020 quarter compared to the same quarter in 2019, clarifications providing for the deductibility of business expenses paid with forgiven Paycheck Protection Program loans. So this is a material change from existing IRS guidance.

It also includes loan eligibility for Section 501(c)(6) not-for-profit organizations for the first time, $15 billion for live venues, independent movie theaters and cultural institutions, and $20 million for the Economic Injury Disaster Loan Program.

Limited Eligibility for Second Draw PPP Loans

The Second Draw of PPP loans are available to borrowers that previously got a PPP loan. Second Draw loans are only for businesses that employ no more than 300 employees (down from 500). Or they must meet an alternative size standard, or have used the entire amount of their first PPP loan or will use such amounts. Plus they must had gross receipts during Q1, Q2 or Q3 2020 at least 25% less than the gross receipts from the same quarter in 2019. Applicants may use Q4 2020 if they apply after January 1, 2021.

Limited Eligibility: Details

If the business was not in operation for some of 2019, then comparable quarters may be different. The limitations for Second Draw loan eligibility do not apply to first-time borrowers.

This required all borrowers to certify that the “[c]urrent economic uncertainty makes this loan request necessary to support the ongoing operations of the Applicant” as of the date on which the PPP loan application is submitted. There should be further guidance on this issue in the coming weeks.

Maximum Loan Amount

Borrowers of a Second Draw PPP loan have an option to calculate the maximum loan amount by multiplying the borrower’s average total monthly payroll in the one-year period before the date on which the loan is made, or calendar year 2019, by 2.5 times. The maximum loan amount is down from $10 million in the first round to $2 million. Like the first round, seasonal employers calculate their maximum loan amount differently. Note that the $2 million cap does not apply to first-time borrowers. Their cap remains at $10 million.

Maximum Loan Amounts for the Hospitality Industry

Borrowers of a Second Draw PPP loan that have NAICS Code 72, can use a 3.5x multiplier of their average monthly payroll costs to calculate their maximum loan amount. This is subject to the $2 million cap. These are typically restaurants and hotels.

Choose Your Own Covered Period

The covered period is the time when a borrower must use the funds to qualify for forgiveness. Originally the SBA provided that this would be an eight-week period starting on the date borrower received the loan proceeds. But in later amendments, it expanded to 24 weeks. Borrowers can now choose the length of their covered period, so long as it is at least 8 weeks and is no longer than 24 weeks.  This change gives borrowers more control over how to handle potential reductions in workforce once PPP funds are gone.

PPP Loans Credit Suite

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Use of PPP Funds

Congress expanded the types of expenses for which businesses can use all PPP loans. This applies to existing PPP loans, except if there’s already forgiveness, and new loans. This is in addition to payroll, rent, covered mortgage interest and utilities.

Covered Operations Expenditures

These expenditures can include payments for business software or cloud computing service that facilitates business operations, product or service delivery, the processing, payment or tracking of payroll expenses, HR and billing functions, or account or tracking of supplies, inventory, records, and expenses.

Covered Property Damage Costs

The second round of Paycheck Protection Program loans now covers costs related to property damage, and vandalism or looting, due to public disturbances that occurred during 2020, not covered by insurance or other compensation.

Covered Supplier Costs

The second round now covers expenditures to a supplier of goods essential to the operations of the entity when the expenditure was made. And it is made pursuant to a contract or order in effect at any time before the covered period or, with respect to perishable goods, in effect at any time during the coverage period.

Covered Worker Protection Expenditures

These expenditures include operating or capital expenditures allowing a business to comply with requirements or guidance issued by the CDC, HHS, OSHA or any state or local government, during the period from 3/1/20 to the date when the national emergency declared by the president expires, related to the maintenance of standards for sanitation, social distancing or any other worker or customer safety requirement related to COVID-19.

These expenses appear to include PPE, physical barriers that were put in place, expansion of indoor/outdoor space, ventilation or filtration systems, and drive-through windows.

Tax Treatment

PPP loans will not be a taxable income inclusion. Expenses paid with the proceeds of a forgiven PPP loan are now tax-deductible. This covers not only new loans but also existing and prior Paycheck Protection Program loans. This reverses previous guidance from the Treasury and IRS, which did not allow deductions on expenses paid via PPP proceeds. In addition, any income tax basis increase that results from the borrower’s PPP loan will remain even if the PPP loan is forgiven.

EIDL Advances Do Not Reduce Forgiveness

Before the passage of the new Act, borrowers receiving an EIDL Advance (advances between $1,000 and $10,000) had that amount subtracted from their total forgiveness. This is in effect had the effect of repaying the EIDL Advance. The Act now provides that EIDL Advances will not reduce PPP loan forgiveness. The SBA has indicated that borrowers that already received forgiveness and had their EIDL Advance deducted from it may be able to amend their forgiveness applications. Further guidance is expected to be issued.

Forgiveness Applications for Loans Under $150,000

The SBA is simplifying these to a one-page certification. This certification includes a description of the number of employees the eligible recipient was able to retain because of the loan. Plus it includes the estimated total amount of the loan spent on payroll costs, and the total loan amount.

Forgiveness Application Details

While the forgiveness application is changing, all of the rules still apply. Rather than going through the process of showing how borrowers came to certain numbers, the new application merely asks borrowers to self-certify. Given the liability attached to making a false certification to the SBA, all borrowers who choose to submit this simplified application should check their responses. They can do so by at least filling out, in draft form, the long-form application. This is to ensure that the certifications made on the newer form are true and correct.

All borrowers must retain all employment records relevant to the forgiveness application. This is for a period of four years following the date of submission. They must also keep all other records relating to PPP and the forgiveness application, for  three years after submitting the forgiveness application.

Eligibility for Section 501(c)(6) Not-for-Profit Organizations

These organizations generally consist of business leagues, chambers of commerce, real estate boards, boards of trade and professional football leagues. Such organizations must not be organized for profit. And no part of their net earnings can be to the benefit of any private shareholder or individual.

These organizations are generally expected to be eligible if they do not receive more than 15% of receipts from lobbying activities. Plus lobbying activities cannot comprise more than 15% of the organization’s total activities. And the cost of lobbying activities cannot be more than $1 million during the tax year ending 2/15/20. Plus the organization cannot employ more than 300 employees.

PPP Loans in Bankruptcy

Borrowers in bankruptcy will be eligible to apply. These new loans will be treated in the borrower’s bankruptcy case as administrative claims. To the extent not forgiven, they must be paid in full in any Chapter 11 cases. And they are not subject to cramdown. A cramdown is the imposition of a bankruptcy reorganization plan by a court despite any objections by certain classes of creditors. This is a significant change since the first round of PPP lending.
PPP Loans Credit Suite

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

PPP Loans and State and Local Taxes

FYI, the COVID-19 relief bill grants borrowers in the Paycheck Protection Program tax-free forgiveness of the loan. And there is the ability to deduct covered expenses. But that comes with a big question. Whether states will permit those write-offs, along with tax-free forgiveness, remains up in the air. That means businesses may still face surprise taxes on their state tax returns. However, small businesses may decide to go on extension when they file their 2020 taxes next year.

States may choose to comply with federal tax law as of a specific date. Hence the PPP second round and its tax law changes may come too late for some business owners. Since many states and municipalities are hurting for tax revenue, this may be a place where they go for additional funding. See

Relief via State Governments

Even as there may be tax issues, some states are stepping up and offering funding to save local businesses. For example, in Massachusetts, Gov. Charlie Baker announced a $668 million program to provide help for small businesses affected by the pandemic. The program offers grants of up to $75,000 or three months of operating expenses. See


Small businesses can apply for some extra relief as part of a $500 million grant program the state is offering. Grants will vary from $5,000 to up to $25,000 in the state’s Small Business COVID-19 Relief Grant Program. Non-profit organizations will also be eligible for the program. Businesses can use funds from the grant to pay for rent, utilities, resources, employee expenses and other relevant costs. See
PPP Loans Credit Suite

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.


Gov. Wolf gave approval to $145 million for Pa. businesses. This is in the form of a funds transfer from the Workers’ Compensation Security Fund at the Pennsylvania Insurance Department. The state legislature will appropriate it into grants for businesses whose operations and revenue were significantly hurt by the pandemic. See


Gov. Whitmer signed a $106 million COVID-19 relief bill. This relief bill includes $55 million for small businesses. However, vetoes cut more than half of funding, including for the Unemployment Insurance Trust Fund. Extended unemployment benefits may be jeopardy unless appropriations can get approval to come from elsewhere. See

A Great Alternative to PPP Funding: Our Credit Line Hybrid

With a hybrid credit line, you can fund your business without putting up collateral. You only pay back what you use. Your personal credit score should be at least 685. In the past 6 months you should have fewer than 5 credit inquiries. And you should have fewer than a 45% balance on all business and personal credit cards.

To qualify, you can’t have any liens, judgments, bankruptcies, or late payments. It’s better if you have established business credit as well as personal credit. But if you do not meet all the requirements, you can take on a credit partner.


The details on the second round of PPP loans are still under consideration. But some aspects are clear, such as: nonprofits are eligible. And there is a financing cap for second round loans if you already got a PPP loan. Plus there will be federal tax forgiveness. But there might not be local or state tax forgiveness. A terrific alternative to a PPP loan (first or second) is a Credit Line Hybrid. Contact us today and find out if you qualify, and how much your business can get.

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New comment by migueldp4 in "Ask HN: Who wants to be hired? (January 2021)"

Location: Guatemala Remote: Yes Willing to relocate: No Technologies: Ruby on Rails, React.js Résumé/CV: Email:

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3 Inbound Marketing Trends to Master in 2021

Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on …

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