Day: February 1, 2021

A Multistate Remote Tax Brawl

New Hampshire tries to protect remote workers from a pandemic revenue grab.

How These 9 Savvy Entrepreneurs Sell on Instagram Without an E-commerce Shop

Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product?

If that’s you, then Instagram may be the answer. In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform.

I’m not the only one who has found success selling on Instagram by leveraging features, tools, and creating an awesome Instagram bio.

Why Sell on Instagram?

According to PewResearch Center’s 2016 Social Media Update, 32% of Internet users are using Instagram.

At least half of all Instagram users use the platform every day.

Instagram bio - bar graph to show social media data.

It’s worth noting that women are typically more likely to use Instagram than men are. 59% of all Instagram users are 18 to 29 years old.

you can sell on Instagram by catering your audience  - this chart shows the demographics for instagram users

If these are your target demographics and you’re not using Instagram, you’re missing out on the opportunity of a lifetime to build brand awareness. More importantly, however, you’re missing out on lots of opportunities to sell on Instagram.

Online-only businesses, brick-and-mortar brands, and companies specializing in providing a service have all found success with Instagram sales.

If you want to avoid an Instagram marketing mistake, you need to sell like the brands that use the platform to bring in some big bucks.

First, let’s look at Artifacia as an example.

1. Notify People that Your Instagram is Shoppable, like Artifacia

Selling tools that Instagram has introduced have made Instagram’s sales potential even greater.

No matter the method you decide to use to make your posts shoppable, you need to let your followers know that your page is shoppable in the first place. You can accomplish this in several ways, but each method requires you to have a perfect Instagram bio.

This strategy can be as simple as posting a photo for your followers like Artifacia did.

CTA photo that leads to  an Instagram buy, an important piece of selling on instagram

The photo not only lets followers know that their page is shoppable, but it also gives instructions for customers to visit your Instagram bio page.

How can you ensure your posts and Instagram bio drive sales on Instagram? More suggestions are below.

2. Sell on Instagram by Allowing Users to Pay via WhatsApp and BK Store

Traditional shoppable Instagram posts require you to link back to an e-commerce store on a platform like Shopify.

However, there’s a way around that if you use WhatsApp to collect payments from followers as BK Store does. Just add your WhatsApp number to your brand’s Instagram bio and you’re done.

paying via BK Store to help with selling on instagram

Instead of a regular e-commerce store, users can view products in your Instagram feed and text their payment and shipping details to buy products. It’s a popular way to create an online store without an e-commerce platform.

And better yet, Instagram is currently testing a new feature with Brazilian users that will allow you to post Instagram Stories right to your WhatsApp page.

Whats app plug-in to sell on Instagram

You might be able to post product images directly into WhatsApp soon once the feature rolls out to all users.

Here’s how it will work:

  • When you press the “Add to Story” button, a menu will appear with the option to share your Stories on WhatsApp.
  • After you select this option, your Instagram Stories image or video will appear on WhatsApp with an Instagram logo in the bottom corner.

3. Upload a Gallery of Product Images, like Nordstrom

It’s important to build up a gallery of your product pictures on your Instagram page. A killer gallery of images is what will help you funnel your customers.

Be sure not to use any filters, though, since they can distort your images and make your products look different than they actually are.

Studies have shown that posting pictures of real customers using your product can get you as much as 30% more engagement.

They also found that blue-dominant photos get 24% more attention than ones with a lot of red in them.

Also, make sure that your captions are detailed. Give your customers every piece of information that they would want to know in your description.

If you want to post other photos besides product images to your page but don’t want your product photos to get lost in the crowd, use a tool like Like2Buy.

A tool like Curalate could help you sell on Instagram.

Once you create a Like2Buy profile, all you have to do is add your Like2Buy link to your Instagram bio, as Nordstrom does.

Nordstorm's Instagram bio using  Link2Buy to sell on Instagram

This link is what will lead people to your “storefront.”

When someone clicks on it, it will send them to your gallery of product images where they can browse through the photos to shop.

All they have to do to find out how to buy a product is click on an image they’re interested in.

Using the Curlate tool  in your Instagram bio to help you sell on Instagram

You can add more than one product to a single image, use user-generated content to build trust, or use fan photos.

If you upload a photo with more than one product, it will list every product on the right side of the image with corresponding numbers.

Curate tool gives list of products for selling on Instagram

This way, you can add as many products as you want to one photo. This is especially helpful if you have a series or matching lines that you want to show off.

Items to shop and sell on  Instagram

With Like2Buy, users will also be able to keep track of all of their likes so that they can see all of the photos and products that they have liked on Instagram under the “My Likes” tab.

That way, if they want to like a post to come back to it later and make a purchase, they don’t have to worry about scouring Instagram or Like2Buy to find it, which helps to increase sales.

You can see detailed analytics of who is viewing your posts as a seller, customize your storefront, or even add an email capture to it to gain some leads from the platform.

Nordstrom isn’t the only big brand using the platform. Forever21 and Williams Sonoma have also found success on Like2Buy.

However, Like2Buy isn’t the best tool for a small online business that wants to sell on Instagram because of how pricey it is. Some have reported that it costs as much as $1,000 per month.

However, if your brand is already well-established or you’re selling items that have a large payoff, this tool might be worth the cost.

4. Increase your Reach and Sell on Instagram using Hashtags, like Bedcolors

On Instagram, hashtags are what users type in to search through content and discover new posts that are related to the topics they’re interested in.

If you use hashtags on product images, you’ll help users discover your post and your Instagram bio get a clear understanding of what your product is before they ever click on it.

Do some keyword and hashtag research to find out which hashtags your customers are searching for with a tool like Hashtagify.

Hashtagiphy dashboard  to find hashtags to use when you sell on Instagram

Try to use enough hashtags to be descriptive, but don’t overdo it. Here’s how Bedcolors uses hashtags in their posts:

Bedcolors hashtags on a post to help them sell on Instagram

The brand puts its tags at the end of its product descriptions so that they don’t get in the way of any important information.

Hashtags that Bedcolors use are at bottom of description - best place for them to be to sell on instagram

Speaking of product descriptions, you need to make sure to beef yours up.

5. Beef Up Your Product Descriptions, like back2bareskincare

It’s important to get the message across about exactly what you’re selling, but you also need to keep it interesting to attract the attention of customers.

One way to do that is to incorporate emojis into your descriptions. Everyone loves emojis, and they help to break up your words.

For example, use some seasonal emojis or add a few that directly relate to your product, like back2bareskincare.

using emojis to help sell on Instagram

6. Sell on Instagram using the Comments, like Gigi’s Boutique

Soldsie is a tool that lets users purchase products directly from their Instagram feeds without ever having to exit out of the app. It also works for Facebook.

Both sellers and buyers must integrate Soldsie software with their Instagram pages before they can use the “comment selling” feature.

Start off by uploading your product images and including important product information, like what colors and sizes are available.

Then, ask your followers to buy your products by commenting the word “sold” on the post and writing their desired size, color, or other selection information.

Some online retails take it a step further by adding the hashtag “#commenttoorder” to their posts.

Customers can comment on posts to help you sell on Instagram

Once buyers have commented on your post, Soldsie will send them an email with an invoice. You can then receive their payment for the product via a credit card or PayPal.

Pricing for Soldsie depends on the plan you choose. The basic package is $49 per month, and Soldsie takes a 5.9% commission on sales.

You should also chat with your buyers regularly to build trust and long-lasting relationships with them.

7. Chat with Buyers Online, like Archie McPhee

When followers comment on your posts with questions about your products or company, it’s obvious that you should comment back and help them out.

This increases the likelihood that they will trust you enough to make a purchase, and it ensures that you’ll have happy customers.

Providing great customer service isn’t the only goal you should have when chatting with buyers in the comments, though.

Focus on having engaging conversations with your followers like Archie McPhee.

sell on instagram by chatting with your followers

The brand even includes products and product links that might relate to a customer’s contribution to the conversation, which is helpful for making even more sales.

sell on instagram by engaging followers like Archie McPhee

This technique will make users feel like there are real people behind your brand and your Instagram page that they can interact with.

They’ll start to think of your page as more of a “friend” that they trust and follow, which means that they’ll be more comfortable trusting you with orders.

Using influencers to share posts about your company and your products is another simple way to build trust with Instagram users.

8. Partner with Influencers for Indirect Sales on Instagram, like NECTAR Sleep

You can grow brand awareness and boost sales by partnering with influencers on Instagram.

By partnering with influential people on the platform, you can reach specific target audiences that are interested in your products and services but don’t know it yet.

Instagram influencer marketing has become a game-changer for social selling. And the payoff is enormous.

On average, brands generate $6.50 for every $1 that they spend on influencer marketing.

For example, NECTAR Sleep recently partnered with Daryl-Ann Denner on a post about their memory foam mattresses.

Partnerships that help you sell on instagram

In the description of her video post, she gave information about the company and the product, talked about their free trial, added a tag to their Instagram bio, and used one of their branded hashtags.

At the start, NECTAR Sleep had only 11,200 followers, while Daryl-Ann had 112,000. That means that her post introduced thousands of new people to the brand.

The post gained over 10,000 views in just one day, so it was a huge success.

You can also accept payments for the products listed on your Instagram posts by using a payment gateway.

9. Accept Payments for Your Sales on Instagram with a Payment Gateway like AKrazyMug

Unfortunately, you can’t share links in your Instagram pictures back to a place where users can pay for the items.

However, there are a few ways that you can accept payments on Instagram by using payment gateways. One option is Instamojo.

To get started, sign up for an account with Instamojo and follow all of the verification steps. After you have uploaded your KYC, it will take a few minutes for them to approve your account.

From there, you need to get your own payment handle. When you sign up, your @username will become your payment handle just like your Instagram handle.

Once you’ve created a payment handle/username, the link to your Instamojo profile will be www.instamojo.com/username.

Your profile page will be a product listing page where your payment links will show up with all of your photos.

Create product links by selecting the “Create a Payment link” button from your Instamojo dashboard.

sell on instagram by using a tool like Instamojo

Be sure to upload a profile picture and cover photo for your brand’s Instamojo page, too.

Next, share product links with your customers in direct messages.

You can reach out to all of the customers who like your Instagram post by sending them a message linking to your Instamojo page. Or, you can send links to the customers who DM you first with questions.

As soon as a user actually buys your product, you’ll receive an email confirming that they have purchased it.

From there, all you have to do is use Instapay to request a payment. Send buyers your payment handle where they can enter their payment information.

You can also request payment directly from your Instamojo dashboard. If you aren’t sure how to do this, you can read more on how to request a direct payment.

Conclusion

It might seem impossible to sell products online without having to set up and run an e-commerce shop. However, that’s not the case. A large chunk of Internet users are active on Instagram every day. Most of them follow at least one brand, so it’s a perfect place to find engaged buyers.

You can generate tons of sales from Instagram if you play your cards right, like the nine savvy entrepreneurs in this post.

If you want help implementing some of these strategies or would like help in other aspects of social media or content marketing, let’s talk. We are available to talk through your goals and how to reach them.

How do you make sales on Instagram?

The post How These 9 Savvy Entrepreneurs Sell on Instagram Without an E-commerce Shop appeared first on Neil Patel.

7+ Best Companies for Personal Grocery Shopper Jobs

Of all the side hustles and extra money-making gigs, becoming a personal grocery shopper is one of the easiest. The job description is quite simple: you shop for others, and depending on the type of role you choose, you bag the products or deliver them. That’s it.

There is a good demand for this job as getting groceries delivered saves time for people who cannot do their grocery shopping like working professionals or the elderly.

Many legit companies hire people for personal grocery shopper jobs, which are flexible and pay well too. Today I am sharing details about these companies. If you are interested in starting this side hustle, read on.

 

Some frequently asked questions about personal grocery shopper jobs:

 

What is a personal grocery shopper?

Personal grocery shoppers are those who shop for groceries and drinks for customers. They usually shop and bag groceries, but some companies offer roles where they also deliver the products. This job also requires you to be detail-oriented and to communicate with the customer regarding the order.

 

How much do personal grocery shoppers make?

According to ZipRecruiter, the average pay for a personal grocery shopper is $18 per hour. The pay also depends on the city, the number of hours you work, and the company you work with.

 

What skills do you need to become a personal shopper?

As a personal grocery shopper, you need to be very focused on customer needs, pick the items exactly as mentioned in their order, have a pleasant demeanor, and promptly communicate with customers regarding any grocery list changes.

Like with food delivery jobs, it also helps to be available during peak times because you get the most jobs.

 

Related:

7 Best Companies for Food Delivery Driver Jobs
Beginner’s Guide to Become a Mystery Shopper

 

List of companies hiring for personal grocery shopper jobs

 

Instacart

Instacart is a top-rated grocery delivery company that hires shoppers for mainly two roles. You can find, shop, and bag deliveries as an in-store shopper, or shop for and deliver groceries as a full-service shopper. You can apply online and get started with the job once a background check is done. Instacart is available in more than 5,000 locations in the US and Canada.

To become an Instacart shopper, you must

  • Be 18 years of age or older
  • Be eligible to work in the US or Canada
  • Own a smartphone with Android 5.0 or later or iOS 9 or later
  • Have a functioning, registered vehicle
  • Have vehicle insurance
  • Be able to lift 30+ pounds

Pay – According to Glassdoor, the average pay for Instacart shoppers is $14–$15 an hour. Payment is made via direct deposit every week.

 

Shipt

Shipt is another exclusive grocery delivery company hiring shoppers regularly that has flexible work hours. Once you sign up and have a background check, you can get started in less than a week or two. Taking orders during the peak times and giving good service are some of the easy ways to increase your Shipt shopper ratings to land more jobs.

To become a Shipt shopper, you must

  • Be at least 18 years old
  • Have a valid US driver’s license and auto insurance
  • Have a reliable vehicle (1997 or newer)
  • Be knowledgeable about of produce selection
  • Be able to lift 45 pounds
  • Own a smartphone – iPhone (iOS 10 or newer) or Android (5.1 or newer)

Pay – Though the website boasts an average pay of $16–$22 per hour, it depends on the number of shopping trips you do. Payment is made weekly via direct deposit, which also includes the tips.

 

Postmates

This popular food delivery service also delivers grocery store products, drinks, medicines, etc. The biggest plus with Postmates is you can deliver even if you don’t have a car; you can use a scooter, bicycle, or even walk in some cities. Postmates operates all over the US, and you can get started online here. Once you apply, there is a thorough background check, after which you will get the welcome kit to start the job. Check out our detailed Postmates review

To work with Postmates, you must

  • Be 18 years or older
  • Have an insured vehicle, scooter, or bicycle
  • Have a valid US driver’s license

Pay – You can earn between $14 and $25 per hour if you work during peak hours.

 

Favor

With Favor you will be delivering groceries, food, and everything else. It’s a delivery service that caters to delivering a lot of stuff along with food. You can sign up and apply to become a “Runner” with Favor. You can choose your own schedule.

To become a Favor Runner, you must

  • Be 18 years or older
  • Have an iPhone or Android phone
  • Have a car, bike, or scooter

Pay – The website states average earnings of $10–$18 per hour.

 

Amazon Prime Now

As an Amazon Prime Now shopper, you will be shopping for groceries and fresh food at Whole Foods. You will be selecting and bagging the products; there is no delivery involved in this role. You can work up to 20 hours per week. Learn more about being an Amazon Prime Now shopper here.

Requirements

High school, GED, or equivalent diploma is required to apply for this role.

Responsibilities

  • Use a smartphone, manage apps, and scan bar codes
  • Shop the store for customers using their grocery lists
  • Get grocery orders prepared for delivery
  • Check for order quality
  • Communicate with customers about their orders through the app

Pay – The average pay is $15 per hour. This can go up depending on the city and the shifts you work.

 

Peapod

With Peapod you will be working in a warehouse sorting customer grocery orders, stocking shelves, and preparing deliveries. The shifts are not flexible, so if you are looking for a gig where you work on your schedule, this might not be a good choice.

Pay – According to Indeed.com, the average pay for a Peapod shopper is around $14 per hour.

 

FreshDirect

FreshDirect is a high-quality grocery delivery company that also delivers meal kits, fresh flowers, and other home products. It occasionally hires delivery representatives who are responsible for delivering the food.

This role requires you to be 18 years of age or older, be able to lift a minimum of 50lbs with equipment, have prior experience of customer and delivery services is desired.

Pay – The pay is around $11.50 per hour.

 

Alternatives to personal grocery shopper jobs

If you have some free time on your hands and don’t mind driving, below are some great options for earning side income.

DoorDash

DoorDash is a food delivery company that hires in many states in the US. If you want to become a “Dasher,” you should be 18 years of age or older, have a smartphone, and have a valid driver’s license and insurance. The pay is around $8–$15 per hour, but it depends on the city you work in and the times you choose.

 

Grubhub

To become a delivery driver with Grubhub, you need to be at least 19 years of age, have a smartphone, and have a minimum of two years of driving experience. You can become a driver even if you deliver via scooter or bicycle. The pay depends on the city you work in and the time of day.

 

If you love shopping and focusing on details when you are doing your grocery runs, then you can become a personal grocery shopper. This job is suitable for anyone who wants to earn extra money on the side with a flexible schedule.

The post 7+ Best Companies for Personal Grocery Shopper Jobs appeared first on Crowd Work News.

Top 5 Palmistry Forums, Discussions, and Message Boards You Must Follow in 2021

Top 5 Palmistry Forums Contents [show] ⋅About this list & ranking Palmistry Forums Modern Hand Reading Forum Reddit » Palmistry Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and revenue. Submit Your Blog Palmistry Forums View Latest Posts ⋅Get Bloggers Contacts 1. Modern Hand […]

The post Top 5 Palmistry Forums, Discussions, and Message Boards You Must Follow in 2021 appeared first on Feedspot Blog.

Top 5 Risk Management Magazines & Publications To Follow in 2021

Top 5 Risk Management Magazines Contents [show] ⋅About this list & ranking Risk Management Magazines Risk Management Magazine RiskNet » Risk Management Enterprise Risk | Institute of Risk Management Risk & Insurance » Risk Management Business Insurance » Risk Management Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want […]

The post Top 5 Risk Management Magazines & Publications To Follow in 2021 appeared first on Feedspot Blog.

Don’t Wait to Start Your Business, Get These Startup Business Loans and Other Funding Now

It can be incredibly difficult to fund a startup.  It costs a lot of money to start a business, and you have to find someone, a lender, an investor, anyone who believes in the endeavor as much as you do and is willing to take a chance. 

Some Types of Funding Work Better for Startups than Others

The fact is, traditional lenders, and even private lenders, do not always work that great for funding startups.  Most require at least one year, more often three years or more, of business tax returns for a business startup loan. So, where does one find funding for startups?  Here are some options that almost any startup can get. 

Startup Business Loans: Credit Line Hybrid

When it comes to funding for startups, the credit line hybrid typically offers the most money.  It allows you to fund your business with no collateral and typically very low interest rates.  No financials are required. Furthermore, it reports to the business CRAs. As a result, you build business credit. This will get you access to even more money without a personal guarantee.

You can usually get a loan of 5x the amount of your highest revolving credit limit account, up to $150,000. This is probably the highest amount of financing you’ll see for a startup from one source. It is easily more than what you could get on your own when applying for cards. You can get cash out on this program as well.

There is no impact on your personal credit with this type of financing. You need a 680+ credit score, or a credit partner with good credit to get an approval. 

startup business loans Credit Suite

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Startup Business Loans: Unsecured Credit Cards with Good Personal Credit

You can definitely get funding for startups from credit cards if you have good personal credit. Just be aware that since you are relying on the merits of your personal credit, these cards can affect your personal credit score. You may also need several of these cards, as personal cards tend to have lower limits and business expenses are often huge.  

Startup Business Loans: Unsecured Credit Cards with Good Business Credit

These are credit cards that you get in the name of your business. You use your business name, contact information, and EIN vs. your personal SSN.  They will report to the business CRAs. It’ll take 6 months to build a credit profile before you can apply for these types of cards. They do not use personal credit for pre-qualification. 

Startup Business Loans: Use a Guarantor

Here’s another option if you do not have or want to use assets as security for a loan. Ask a friend or family member who has these kinds of assets. They may let you leverage their asset in exchange for a percent of your business. They usually want less of a percent of your company than a venture capitalist would. 

Startup Business Loans: Collateral-Based Loans

If you are looking for a pure business startup loan, collateral-based loans are going to be your best bet. Use your assets as collateral. Rates are lower, and your personal credit doesn’t have as much of an impact. Here are a few options. 

Securities-Based Financing

You can also use your existing stocks as leverage to get business financing. Borrow as much as 90% of their value. You continue to earn interest on the stocks you pledged as collateral, and generally closing and funding happens pretty quickly.

401(k) Financing

Your existing 401(k) or IRA can help fund your business as well. The funds work as collateral for business financing. This program uses IRS proven strategies. You will pay no tax penalties, and you still earn interest on your 401(k). Rates are low, and this option usually has a quick closing and funding process as well. 

Accounts Receivable Financing

Additionally, you can use your outstanding account receivables to get startup business loans. Get as much as 80% of receivables advanced in less than 24 hours. You get the rest of the accounts receivable amount once the invoice is paid in full. Closing takes 2 weeks or less. 

Receivables should be with the government or another business. Getting financing with receivables from individuals is not as easy. If you also have purchase orders, then you can get financing to have those filled. You won’t need to use your cash flow to do so.

Inventory Financing

Consider using your existing inventory as collateral for business financing also. You’ll need inventory valued at $500,000 or more. Often, you can get approval for a line of credit for 50% of inventory value.

Inventory loans are another option. The minimum inventory loan amount is $150,000. The general loan to value is 50%. So, inventory value would have to be $300,000 or more. It’s important to note, it can’t be lumped together inventory, like office equipment.

startup business loans Credit Suite

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Startup Business Loans: Equipment Financing

Get financing to buy or lease new equipment. Use your first and last month’s payments to be approved. Rates vary widely based on risk factors, but usually you can get approval with a credit score of 650 or better.

The lender will undervalue equipment by perhaps up to 50%. This is on major equipment only. Lenders won’t combine a lot of small equipment. You can get loans up to $2 million.

Equipment Sale – Leaseback

If you already own your equipment free and clear, you can use it as collateral for financing. The process involves selling the equipment to a lender for cash. You then lease it back from them. You need at least one larger piece of higher value equipment to qualify, and you can get funding in as little as 3 weeks.

Other collateral can also be used. Investors looking to buy and flip properties can get financing. They must also have cash, experience, and average credit or better. You can get financing against commercial real estate, and insurance agents can get book of business financing.

Book of Business Financing

A book of business is a list of accounts or clients. Finance and legal professionals often use this term, as do insurance agents. In an ideal situation, an insurance agent is continually adding to his or her book of business.

You can have an insurance book of business valued by a professional company. There are many companies which only conduct business valuations. These valuations help determine an appropriate sale price for a particular asset or organization. In the insurance industry, the average sale price for a book of business is often between two and four times that of the annual earnings.

startup business loans Credit Suite

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

You Don’t Have to Wait to Fund Your Business

Funding a startup is hard, there is no doubt about it. Startup business loans are not easy to come by either. However, there are options. You just have to find the one, or combination, that works best for  you and your business.  

This depends on a number of things, including which phase of start up you are in, your current credit situation, and how much funding you need.  It can take time, but these options should give you a good start. 

The post Don’t Wait to Start Your Business, Get These Startup Business Loans and Other Funding Now appeared first on Credit Suite.

How to Promote Brands Through Gifs

In a Tenor survey, two-thirds of millennials said gifs did a better job conveying emotions than text. It’s true. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Just look at this gif: In a few frames, it describes the gif/jif debate perfectly—this could …

The post How to Promote Brands Through Gifs first appeared on Online Web Store Site.

4 Link Building Campaign Tips That Work

It’s no secret that link building campaigns are critical to ranking organically.

If you want better search engine rankings, you need more backlinks.

Links give context and power to pages that Google considers authoritative.

Google will almost certainly see a page with 100,000 links as more authoritative than one with 1,000 links. (Unless all those links suck.)

But that is exactly the problem– everybody needs links, and everyone campaigns for them.

So how on Earth do you get links when half your inbox messages are other people asking you for a link?

Many marketers have stopped campaigning because they think link building is“annoying” or “disrespectful.”

But you need those links if you want to increase organic traffic.

So link building still needs to be a priority.

Thankfully, there are a few ways you can campaign for backlinks that are guaranteed to produce results — and avoid annoying people.

Here’s why you need to be building links, plus four link-building campaign tips that still work today.

Why Link Building Matters

We often hear that link building should be a cornerstone of our SEO efforts.

Which is true, but many marketers don’t know why.

Why do you need links? What is it about links that make your content rank better?

Backlinko analyzed over 1.8 million Google search results pages.

Their goal was to figure out what factors correlate to higher rankings.

Guess what they noticed for backlinks?

They found that building links was critical for ranking position.

The top-ranking 3.8x more backlinks than posts in positions #2 through #10.

But that’s not all.

Simply having 100,000 backlinks isn’t going to get you rankings.

Spamming your links on a forum or directory or the comments section of a blog won’t get you good links.

Because they found the number of referring domains mattered as well.

This means that having backlinks from a diverse source of sites is critical for ranking.

Backlinko also found that sites with higher domain link authority ranked higher on Google.

pasted image 0 1946

So what exactly does that mean for link building?

It means you need to focus on getting high-quality links from high-quality sites.

The higher the domain authority, the more powerful the site and the better the link.

Let’s conduct this simple experiment on our own.

Fire up Google and search for a random industry keyword like “content marketing guide.”

link building campaign guide example

Click on one of the top results on the first page.

link building campaign example

Now, copy and paste that link into Moz’s Link Explorer to see how many links that individual page has.

Look under the “Established Links” section.

link building campaign example

Did you notice how many links it has? A lot. Nearly 3,000 of them.

That means almost 3,000 pages have linked to that specific post, giving it tons of authority.

Now let’s go to the second page of Google for that same search result and click on the first result (on the second page).

link building strategy example

Take that link and plug it back into Open Site Explorer and inspect the number of links.

link building strategy example  research

You can instantly see why some content ranks higher than others.

This second piece of content is excellent. I’ve read it multiple times myself.

The domain authority of the site is significant. But without links, you can’t expect to compete.

Links are a factor that Google uses to measure relevancy, authority, and popularity of content.

Link building is a necessary evil when building your SEO strategy and getting more organic traffic.

Here are four link-building campaign tips that still work.

Link Building Strategy #1:Guest Blogging

Guest blogging is one of the avenues for driving new traffic to your site.

It’s relevant, industry-specific, and allows you to brand yourself as an industry expert and thought leader.

Despite what you might have heard, it isn’t dead. But you have to do it right.

Blogging on your own site is great. But posting on guest sites that already have millions of fans is an easy way to draw traffic you otherwise couldn’t access.

I do this all the time on other sites.

For example, I guest blog frequently on sites like Inc., Entrepreneur, and Huffington Post:

link building strategy guest blogging

Look at those boxes I highlighted. Those are links back to my sites.

In fact, on every single post, I get a custom author byline that links back to my sites.

link building strategy guest blogging example

Think of guest blogging like this: It’s nearly free promotion.

You write a great article for a publication. In exchange for that work you’ve delivered, you get valuable links.

So the key here is to only guest post on high-quality, high-profile sites.

Don’t waste your time guest blogging on sites with no authority.

You’re better off posting on your own blog.

However, focus on posting with high-quality sites like Huffington Post or marketing niche blogs like HubSpot.

Guest blogging is a give-and-take endeavor.

You provide a great article that takes time and effort, and you get the reward of links and traffic back to your site.

So how do you do it?

It’s actually pretty easy.

To get started, you simply need to prospect for sites that allow guest posting.

That’s easy, too. Do you have a favorite marketing blog? For example, maybe your favorite blog is SEMrush.

Start by heading to Google, then do a custom search like this:

link building strategy guest blogging search

You can also use searches like:

((target site)) + guest post

((target site)) + guest blog

((target site)) + blogging guidelines

And look what shows up first:

link building strategy guest blogging look for places to blog

Click on that post and check out their guidelines. You can get started submitting a guest post almost instantly.

The beauty of this technique is that it’s fast and simple.

You don’t need to find a fancy email-outreach tool or conduct hours of email prospecting.

You don’t have to cold email people and wait weeks for a “no.”

You simply fill out a form and get judged for submission.

There’s no easier way than using the guest-blogging technique to get links.

Link Building Strategy #2: Mention Influencers in Your Post

Have you ever read a blog post like, “What the top industry experts say about X?”

I know I have.

I see them all the time, in fact.

Or perhaps round-up-style posts like this:

link building campaign round up post example

Those who write these articles do so for a very specific reason. They’re interesting, and they get links like no other.

When you mention a popular influencer in your post, you get more links.

Why? Because the influencer that you mentioned will most likely share it (if it’s good). And that will result in more links.

For example, check out this post on the Content Marketing Institute:

link building campaign best social media tools

It’s entitled: “50 Best Social Media Tools From 50 Most Influential Marketers Online.”

If that isn’t a link-generating post, I don’t know what is.

Scroll down, and you’ll quickly see mentions of the top industry experts.

I got an easy link myself by submitting my answer for this post.

link building campaign round up post

So there’s some give and take.

I provide information for this expert article in exchange for a link. Then I give another link back to this post to drive more traffic.

It’s a cycle of link building that works almost every time.

When you mention someone in your article, you let them know they’re a popular, insightful influencer.

That’s powerful.

That makes me want to give a link back to that specific post because it mentions me and contains relevant, helpful content.

So how do you start doing it?

Start by searching for posts just like that one.

For example, you can search for something like this:

link building campaign search

This type of search will turn up listicle-style round-up posts with tons of the top influencers.

Click on any of these posts and find the best influencers to mention in your next article.

But remember: the article must be high-quality to get links. When you mention an influencer, make sure the overall quality of your article is top-notch.

Gaining links isn’t a fast process.

Techniques like this will help speed up that process.

Mentioning influencers is a wonderful way to get their attention and give them praise, while gaining links for yourself.

Link Building Strategy #3. Prospect for Broken Links

Prospecting for broken links is an old technique that still works.

The method has been around for many years, and for a good reason: It still works even today.

The idea is pretty simple.

You browse a popular industry blog or influencer blog and scan the page for broken links.

If you come across one, send an email to that blogger to let them know their post has a broken link.

That’s where you slip in your blog post for the pitch.

You say something like, “I noticed X link is broken. I have an article on this subject you can replace it with.”

Obviously, you want to be a little less aggressive in pitching, but that’s the basic premise.

So how do you do it?

Use a tool like Check My Links.

link building campaign look for broken links

Simply add the extension to your Chrome browser and head to your favorite industry blog.

For example, we can conduct this test on my own blog.

Here’s what using the tool looks like on my site:

link building campaign look for broken links

Find that invalid link and use it to pitch the writer your own blog post to replace it.

Try using a simple email template. I’ve used this short-and-sweet one before with great success:

Hi, __,

I was reading your post on X and noticed that X link wasn’t working.

I loved the post and just wanted to let you know so you can fix it.

I actually have an article (insert link) that I wrote about this subject. If you want, you could replace the broken link with it.

Best,

Neil.

Try being real, honest, and simple in your correspondence.

Don’t try to game the system or use people. Simply offer your link as an easy fix for their problems.

Link Building Strategy #4. Use Infographics as Link Bait

Infographics are some of the most-shared types of content.

In fact, there are entire sites dedicated solely to publishing infographic content.

Why do people love infographics?

It’s because visual content performs best.

People don’t want to read a 6,000-word blog post; they want to scan your infographic and get that information in just a few seconds or minutes.

I use them all the time because they work. They get shares, and they get links.

People will often clip images from your infographic for their own blog, meaning you’ll get tons of links.

It’s a known fact that humans perceive visual content more efficiently than they do text.

For example, if you looked at an entire block of text, you would need to read it to understand it.

But with an infographic image, you can almost instantly understand the information you see.

Thankfully, you don’t need to be a design expert to make infographics.

You can use a site like Fiverr to find people who can create cheap infographics.

use infographics for link building campaigns

For only five bucks, you can get a pretty high-quality infographic.

So if you don’t want to spend an hour or two making one, just pay someone a few dollars.

If you prefer to customize everything on your own, you can use a tool like Venngage.

You can create a free account and instantly build infographics based on existing templates.

venngage for link building with infographics

Choose between multiple categories based on your infographic topic.

Once you’ve selected one, you can view the preview of the template or hit “Create” to start editing it.

create an infographic for link building

You can edit the images and text directly on the infographic page or add even more page elements.

create an infographic for link building

Venngage is a great tool for quickly creating great-looking infographics.

Once you’ve created one, simply publish it and start spreading the news.

People naturally love infographics, so you’re almost guaranteed to get some links.

Consider creating infographics for existing posts.

For example, do you have a blog post that’s already driving lots of traffic but not many links?

Take some of that information and repurpose the content into an infographic.

This tactic will give you a better chance at getting more links, as people readily share infographics online.

When in doubt, add an infographic to help your content get more shares and links.

Conclusion

If you want to rank better for organic search keywords, you need to focus on building links.

It’s no secret that more backlinks give you more power in the rankings.

Your content marketing efforts depend on links to gain traction.

Mentions and backlinks can drive huge amounts of relevant traffic back to your site.

Focusing your time and efforts on link building is critical.

Thankfully, there are still a few link-building campaign tips that work today.

Start by implementing an updated guest-blogging strategy. Next, mention top influencers in your post for a good chance at acquiring a link. If you strike out, try prospecting for broken links and pitching your content.

If all else fails, create high-quality infographics to bring in links.

What link-building campaign tips have you found that still work?

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