Day: February 10, 2021

San Francisco's Anti-School Board

Meeting night at the country’s most politicized educational institution.

How to Edit PPC Ads

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start.

The benefits of PPC advertising include:

  • buyer conversion
  • increased audience reach
  • higher profits
  • stronger brand recognition
  • increased access to marketing data

Outside of merely increasing your profits, these five benefits work collaboratively to provide a better understanding of your buyer’s identity and habits, all while increasing name recognition and audience reach.

3 Reasons You Should Edit Your PPC Ads

The five above reasons have convinced you. You started a PPC campaign and have ads running on Google and Bing. But before you kick back and watch your profits roll in, you notice some typos.

Should you edit your PPC ads? More importantly, do you know how to edit PPC ads?

The answer to the first question is yes. By the end of this post, the answer to the second question will also be yes.

While those typos stood out immediately, there are other, less visible aspects of PPC ads that can be edited. As you dig into fixing any standout errors, be on the lookout for the following that offer opportunities for optimization.

1. Missing Ad Extensions and Bad Writing

Not having ad extensions or even optimizing them are ad mistakes that can be avoided.

Google makes it simple to write better copy and adjust settings that create the best return on investment (ROI) with ad extensions. Through using sitelinks, location, and contact extensions, you can optimize your ad.

Accessing ad extensions is easy: Log into your account, navigate to the Ad Extensions tab and get optimizing.

how to edit ad extensions

Using the right ad extensions for your intended audience can significantly boost your click rate by making your ad more substantial and providing the intel consumers seek.

Bad writing can cost you clicks. With limited character counts, PPC ads demand brevity while also enticing your intended audience. Study headlines that perform successfully and mimic their style in your own writing to hone your skills.

Also, be sure to include search engine optimization (SEO) best practices in your PPC ads. These strategies can go the distance in ensuring your ads have visibility and reach.

2. Lack of Understanding of Conversions

Whether your business is brick-and-mortar or online only, you must track your conversions and profit margins, which allow you to improve long-term revenue, rather than just short-term profit.

You should also establish conversion tracking for inquiries and sales for your PPC ads. To enable these tools, select “Tools and Analysis” menu option > Add new conversion.

conversions how to edit

When you determine how much you could make and which conversion rate will help you reach that goal, you can save money. As you edit your campaign, employ this easy formula to determine profit margin.

3. Avoiding Negative Keywords

Although the term “negative keywords” sounds, well, negative, not using these terms is a mistake.

All keywords are not created equal, with some rating as high quality and others falling in the opposite category.

When you employ a negative keyword strategy, you remove keywords that don’t align with your product. This process can both lower costs and boost revenue.

If you’re looking to reach your intended audience, increase ROI and reduce costs, you need to use negative keywords.

To incorporate your negative keywords into your AdWords account, select the [-] sign to expand the Negative Keywords section.

how to edit ppc ads negative keywords

How to Edit PPC Ads

The process for revising ads differs by each search engine. Below, we break down how to edit PPC ads in the three most commonly used engines.

How to Edit PPC Ads in Google

If you’re not advertising on Google, you’re missing out on big opportunities. As the owner of 70% of the search market share, you’re truly doing your business a disservice if you’re not using the platform to reach new consumers.

For any and all changes that need to be made to your Google PPC ads, look to Google Ads Editor.

How to Edit Google PPC Ad Extensions

Want to include your organization’s phone number? You can in these 10 simple steps:

  1. Log on to your Google Ads account.
  2. Select Ads & extensions in the page menu.
  3. Click Extensions at the top of the page.
  4. Select Extensions view.
  5. Check the boxes next to all of the callout extensions that you want to edit.
  6. Select Edit in the blue bar above the table.
  7. Choose Edit extensions.
  8. Click Edit, Find and replace, Add text, or Change case.
  9. Select Preview to view your changes.
  10. Click Apply.

How to Edit Google PPC Ad Text

Typos are gone with these five simple steps:

  1. Select the type in the type list to find and replace the incorrect text.
  2. Within the data view, choose items to search and replace text. Additionally, editors can filter the items in the data view for a smaller selection.
  3. Next, select the Edit menu > Replace text.
  4. Enter the text you’re searching for and enter the replacement text.
  5. Select Replace.

How to Edit Google PPC Ad Conversion Values

Need to edit your conversion values given your new understanding of the conversion formula? Here’s how:

  1. Select the tools icon from the right corner of your account.
  2. Clock Conversions below Measurement.
  3. Select the name of the conversion to be adjusted.
  4. Select Edit settings.
  5. Select Value and how you would prefer to track the value of the respective conversions.
  6. Select Save.
  7. Select Done.

How to Edit Google PPC Ad Campaign Negative Keywords

Now that you understand the benefit of negative keywords, it’s time to incorporate them into your PPC ads. Here’s how:

  1. Click Add Negative Keywords.
  2. Decide whether you want to incorporate negative keywords into a campaign or an ad group.
  3. Click the intended campaign or ad group.
  4. Add your keywords at a rate of one per line.
  5. Select Save.

How to Edit PPC Ads in Bing

While Google is viewed as the preeminent search engine, Bing actually draws a steady stream of searchers as the second-highest claim to the search engine market share. If you’re looking to expand your PPC ads terrain, try Bing.

How to Edit Bing PPC Ad Extensions

Editing ad extensions in Bing is simple. Follow these 9 steps:

  1. Select All campaigns from the menu on the left.
  2. Select either Campaigns or Ad groups, depending on what you’re editing.
  3. Click the item you want to add an ad extension to.
  4. From there, select Ads & extensions.
  5. Select Extensions from the top of the page.
  6. Make sure Sitelink Extensions is selected and click Campaign or Ad group.
  7. Select the checkbox beside the Sitelink Extension you want to edit.
  8. Select Edit > Edit an extension.
  9. Complete your changes and select Save.

How to Edit Bing PPC Ad Text

Much like Google, here are the five simple steps for correcting errors in text in your Bing PPC ads:

  1. Select All campaigns.
  2. Select Ad groups.
  3. Select Ads & extensions.
  4. Identify the ad you want to fix and click Edit.
  5. Complete changes and select Save.

How to Edit Bing PPC Ad Conversions

Adjusting your conversion in Bing is simple. Follow these four steps:

  1. Click Conversion Tracking and then Conversion goals.
  2. Review the columns.
  3. Complete changes.
  4. Select Save.

How to Edit Bing PPC Ads Negative Keywords

Ready to add negative keywords to your PPC ad strategy? Follow these 7 steps:

  1. Select All campaigns.
  2. Select Keywords.
  3. Select Negative Keywords.
  4. Select Campaign or Ad group.
  5. Select Add negative keywords.
  6. Add your negative keywords.
  7. Click Save.

How to Edit PPC Ads in Yahoo

With 2 billion ad impressions per day, you don’t want to miss out on the chance to reach Yahoo’s audience. Luckily, you can access Yahoo Gemini, an easy-to-use platform to help you build and edit your ad campaigns.

How to Edit Yahoo PPC Ad Extensions

Follow these five simple steps for adding or adjusting ad extensions:

  1. Select Ad extensions from the shared library.
  2. Select sitelinks.
  3. Enter your link text, destination URL, or description.
  4. Select Create extension.
  5. Select Make changes.

How to Edit Yahoo PPC Ad Text

Four simple steps for correcting any mistakes or updating any copy:

  1. Click the link for the campaign you want to edit.
  2. Select Edit.
  3. Make necessary edits.
  4. Click Save.

How to Edit Yahoo PPC Ad Conversions

  1. Select the Display Ads tab of the Campaign Management Tool.
  2. Select the Campaigns tab.
  3. Select the campaign.
  4. Select Display on the top of the data list.
  5. Select Edit Items Displayed.
  6. Select the checkbox for the Conversion item you need to review.
  7. Select Apply.

How to Edit Yahoo PPC Ad Negative Keywords

Use these simple steps to start your negative keywords campaign:

  1. Click Negative keyword lists.
  2. Select New list.
  3. Enter List name and your list of one or more keywords per line.
  4. Click Save.
  5. Through the Apply dialog, choose the Campaign(s) in which you want to add negative keywords.
  6. Select Create keyword list.

3 Tools That Audit and Upload PPC Ad Revisions

If the above steps feel tedious, don’t fret; automation tools can help the busy marketer audit and upload PPC ad revisions.

PPC automation lets marketers manage their ad campaigns through artificial intelligence (AI) instead of spending laborious hours conducting countless audits and making corresponding updates to timing, scope, conversions, and targeting.

Through third-party applications, you save the most valuable asset of all: time.

Below are three tools we believe are well worth the price tag.

1. Reporting Ninja

With more than 16 integrations and a variety of reporting templates, Reporting Ninja is for the data devotee.

Equipped with cross-platform comparisons, you can aggregate data for a single view from many sources.

reporting ninja editing ppc ads

2. Wordstream PPC Advisor

Small PPC budget? No problem. Wordstream PPC Advisor offers a reasonably-priced platform that can help you optimize landing pages, generate reports and aggregate data analytics.

how to edit ppc ads with wordstream app

3. Swydo

Swydo automatically integrates datasets from various sources and can help monitor key points of interest and drive unified report creation.

how to edit ppc ads with swydo

Another perk: Swydo schedules automatic report sending, so you never miss a deadline.

Conclusion

While starting your PPC ads campaign may seem overwhelming at first, your comfort level will grow as you become more familiar with the workflows in each search engine.

When you are more comfortable with building campaigns, optimize them continuously to guarantee you get the most out of your advertising spend. While this post discussed four key areas of optimization for PPC ads, there are many other places to edit to ensure your ads are getting views.

What’s the most effective PPC editing strategy you’ve used?

The post How to Edit PPC Ads appeared first on Neil Patel.

Top 5 The Big Bang Theory Forums, Discussions, and Message Boards You Must Follow in 2021

Top 5 The Big Bang Theory Forums Contents [show] ⋅About this list & ranking The Big Bang Theory Forums Reddit » Big Bang Theory Sitcoms Online Message Boards » The Big Bang Theory Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and revenue. Submit […]

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Top 5 Sitcom Forums, Discussions and Message Boards You Must Follow in 2021

Top 5 Sitcom Forums Contents [show] ⋅About this list & ranking Sitcom Forums Sitcoms Online Message Boards Reddit » Sitcoms Soompi Forums » Sitcoms, Variety & Reality Shows Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and revenue. Submit Your Blog Sitcom Forums View […]

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How to Create a Business Plan

Why do You Want to Create a Business Plan?

According to the US Chamber of Commerce, “One of the cornerstones of launching a new business is writing a business plan.  The plan is a roadmap to a business’s goals and outlines the steps to achieve them.  The plan also serves as a sort of resume to put in front of loan officers, investors, and partners to secure funding.”

See: uschamber.com/co/start/business-ideas/writing-a-business-plan

Benefits When You Create a Business Plan

Every traditional lender wants to see one.  Potential investors also want to see one.  If you are working with a partner you will need one to show agreement on what the plan for the business actually is.  It is also a vital piece of communication with management.

If you want to sell your business, or need to do a business valuation, you need one.  Beyond all of that, you need a plan to follow for your business anyway.  There is a specific format and design that it needs to follow.  Some loan applications have a place for this, but it is best to already have one put together that you can adjust as needed.

You have a couple of options.  You can either hire a business plan writer, or you can do it yourself.  There are a lot of resources out there to help you if you choose to do it yourself or work with a mentor.

Create a Business Plan with the Help of the SBA

The Small Business Administration offers extensive guidance in this area.  Local small business development centers can help as well.  The important thing is to make sure all of the necessary information is included.  It also needs to be in the right order.

See: sba.gov/business-guide/plan-your-business/write-your-business-plan

What Information, and in What Order?

First, there is an introduction.  Then, there is a research section.  After that comes the financial information. Finally, though not required, you may have an appendix with additional information.

The introduction includes an executive summary, a description, and strategies.

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Executive Summary

The executive summary is a complete summary of the business idea.  The description goes into further detail than the summary.  It describes the business, answering questions like:

What type of business is it? What product or service will it offer?

This is where you work to get others excited about your business.  Catch their attention and make them want to keep reading.

Strategies Section

The strategies section lays out your plan for getting started.  Do you have a marketing plan? Where will you locate? How many employees will you start with? What is your ramp up plan?

Create a Business Plan: The Research Portion

After the introduction comes the research portion of the document.  This is also called the market analysis.  It has two parts: The Analysis of Audience and the Competitive Analysis.

Analysis of Audience

The analysis of audience answers the following questions:

  • What need will your business fill, and for whom?  For example, are you a childcare facility filling a need for affordable childcare for working moms?  Are you an eatery filling a need for a lunch spot for those working downtown?
  • How will your business fill the need?

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Competitive Analysis

The competitive analysis is just what it says, it analyzes the competition.  It answers the following questions.

  • Is there already a business working to fill this need?
  • Is there room for more?
  • How do you plan to compete with them?

Create a Business Plan with a Planning Section

After the research section will come the planning section.  This will include the plan for design and development and the plan for operation and management.
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Plan for Design and Development

The plan for design and development explains how the process will play out, from start to finish.  What steps are you going to take? Basically, it is a more detailed version of your strategies section.

Plan for Operation Management

The plan for operation management discusses who will own the business, and who will run it from day to day.  This could be as simple as stating that you are going to be the sole owner and operator.  Or, it could be as complicated as laying out a complete partnership plan or board of directors format.  Do you plan to run the business daily or hire a manager for the day-to-day operations?  Discuss that here.

A lot of new business owners get lost here.  How do you have financials if there is no business yet?  You lay out your funding plan in this section.  What money do you already have? Where did you get your current funds?  Did they come from angel investors, crowdfunding, personal savings, or something else altogether?

How much do you need? How will you use the funds? This section also has a complete set of financial projections.  It usually goes out for at least 5 years.  It’s best, if possible, to have an accountant put together your projections.

Create a Business Plan with an Appendix

An appendix is optional, but recommended by most professionals, including The Small Business Administration.  It can include such things as credit histories, resumes, product pictures, and letters of reference.

If applicable, licenses, permits, patents, legal documents, and other contracts should be included as well.

Anything you can include that makes it easier for the lender is a good move.  You have the space, so why not use it? More detail is nearly always going to be better than less detail.
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Presentation

The presentation is important as well.  Your business plan should be professional in both appearance and content.  If you are using your plan to apply for a loan, do not just fill out the questions on a loan application.  Take the time to put together a well written and well-designed strategy.

This is where a business plan writer can come in handy.  It is possible to do it yourself but use all available resources like The Small Business Administration and Small Business Development centers.

You need this document for more than just to get funding.  It can help you make decisions about growth.  It can also help you recognize and shore up weaknesses. This document also highlights your strengths for potential lenders, investors, and partners.

That can help you convince partners to join your business.  A well-researched business plan can help you recognize opportunities, as well, even some you may not have considered previously.  Maybe there is a market need you can fill that you didn’t even see until you did the market research for this document.

Takeaways

You need a business plan.  Lenders and potential investors want to see one.  It is also vital to communication with partners and management.

It should include all the necessary information, in the right order.  This includes an introduction with executive summary, description, and strategies sections.  Next, it should have a research section with both a market analysis and an analysis of audience.  Then, there should be financial information with current funds and budget, sources of those funds, projections, and the funds request.  Finally, you should have an appendix if applicable.

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New comment by wlan-2 in "Ask HN: Who is hiring? (February 2021)"

Winterlight Labs | Engineering Manager | Toronto, Canada | ONSITE (Remote during COVID-19) | FULL-TIME | https://winterlightlabs.com
Winterlight Labs is a healthcare startup of 24 people that is developing digital biomarkers to measure neurological and psychiatric conditions. Our machine learning technology analyzes both the acoustics and content of speech and language to help identify disease and quantify its severity. We work with life science companies, academia, and senior care companies to improve clinical trials, quality of care, and health outcomes.
We are looking for an Engineering Manager who is passionate about helping our (surprisingly small) multi-disciplinary team of developers and researchers succeed, and helping us grow! Experience the challenges and opportunities of developing products that use the latest machine learning techniques to advance dementia detection.
Apply by email at careers@winterlightlabs.com. More details: https://winterlightlabs.com/careers/engineering-manager

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Lumi is hiring to build a marketplace for sustainable factories – work anywhere

Article URL: https://www.lumi.com/jobs

Comments URL: https://news.ycombinator.com/item?id=26082336

Points: 1

# Comments: 0

The post Lumi is hiring to build a marketplace for sustainable factories – work anywhere appeared first on ROI Credit Builders.

Lumi is hiring to build a marketplace for sustainable factories – work anywhere

Article URL: https://www.lumi.com/jobs

Comments URL: https://news.ycombinator.com/item?id=26082336

Points: 1

# Comments: 0

The post Lumi is hiring to build a marketplace for sustainable factories – work anywhere appeared first on ROI Credit Builders.