Day: February 19, 2021

Rush Limbaugh's Complicated Legacy

He was a gifted entertainer and advocate, but in his later years certain flaws became more evident.

Magic Money for the Rich

The Biden Treasury has a plan to dodge Congress on International Monetary Fund give-aways.

How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade.

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 billion. As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online.

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads, with retail spending over $15 billion, and this number is expected to increase moving forward.

If you’re behind in your paid search and social ad spend, don’t worry. Paid ads for e-commerce sales are pretty easy to jump into, and you’re likely to see faster results than you would with SEO.

In this article, I’ll discuss everything you need to know to increase e-commerce sales for your retail brand through paid search and social ads.

How Can Paid Ads Help You Reach Your E-Commerce Sales Goals?

Paid search across social, as well as through Google Ads and Bing Ads, gets a lot of attention and helps pull leads through the sales funnel.

For example, Facebook accounts for about 80 percent of U.S. social referral share to e-commerce sites.

Meanwhile, Instagram can reach 1.16 billion users. Over on Pinterest, 58 percent of women use Pinterest to make shopping and purchasing decisions.

SEO takes time to build awareness and pull people down the marketing funnel. Your content may not appear right away, or it may not target the right audience.

Paid search, on the other hand, gives you more immediate results by targeting the right audience right away. You can use it for any number of goals, from awareness to subscription sign-ups to conversions.

When it comes to e-commerce sales, paid search gives you a lot of flexibility, too.

Think about all the various platforms out there and all the different ways to reach your audience. Take, for example, Instagram Shopping. According to Instagram, 60 percent of users they surveyed discover new products through Instagram.

Using Instagram Ads, you can create posts with product tags that link directly to a product details page, helping boost conversions.

I’m not just talking about simple product features. Brands are creating drops: exclusive, limited-time product launches on Instagram that link directly to a shopping page.

McDonald’s Taiwan created a drop for their jet-black burger, a collaboration with designer Apujan.

McDonald's Taiwan ran a paid social media campaign on Instagram called a drop.

Marketers are creating product guides through Instagram Guides that link to product pages, as well.

Sephora created Your Guide to JLo Beauty, featuring seven products to help users get the same look.

Instagram Guides feature products linked directly to Instagram Shopping and can be part of a paid social campaign.

Each product links to a shopping page that allows users to purchase products from JLo’s beauty line via Sephora.

jlo beauty example ecommerce ads

In instances like this, paid ads become part of the shopping experience. They blend seamlessly with your site to make it that much easier to convert leads, increase your e-commerce sales, and retain repeat customers.

Differences Between Optimizing for Organic Traffic and Paid Ads for E-Commerce Sales

Organic and paid search are two different animals that require completely different approaches. Here are some of the main differences.

Keywords

Paid ads take the guesswork out of keywords. With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. From there, it’s a waiting game to see if your content picks up traffic.

With paid search, you see much more immediate results because you’re paying for keywords that are already relevant to your target audience.

One-third of people surveyed by Clutch said they click on paid search ads because it answers their search query directly.

Of course, the more search traffic a keyword gets, the more you’ll need to pay to get your content to show up for that keyword.

Audience

With organic search, you’re targeting an audience across relevant platforms. However, with paid ads, each of those platforms allows you to focus on very niche audiences. You can target not only a particular demographic or psychographic but also a location or customer intent.

You can even go so far as to target people who went to your site but didn’t make a purchase, as you’ll see in the case studies below.

Effort

Both SEO and paid search and social ads require time and effort. With SEO, you monitor your content over time to see how it performs, and then you adjust your content as necessary.

With paid, the need for attention is more immediate. Paid search and social ads give you a lot of data. The key to a successful campaign is to monitor that data constantly. Marketers pore over click-through rates and cost per conversion (CPC), conducting A/B tests on different iterations of the same campaign to see which gives them a better ROAS.

Tips for Creating Great Paid Search and Social Ad Campaigns for Retail Marketers

First things first: Before you create anything, take a deep dive into your target audience. Understand who they are, how they search and shop for items, and where they hang out online.

Next, choose the platforms that will serve your brand and your sales goals best. For example, AdEspresso points out that Google Ads generally drives higher sales conversions, while Facebook is better used for raising brand awareness.

Create a buyer persona that includes not only who your audience is but what their pain points are. What are the problems your product can solve for them? Your ads should address those problems directly.

Marketers, for example, may see an ad like this one from Hotjar in their Facebook feed:

Paid social ads on Facebook link directly to product landing pages through CTAs.

Notice the tagline at the top. It directly addresses a pain point many marketers feel: the overwhelming amount of data we get.

Next, include a high-quality, engaging image (or two) or a video. No matter what platform you’re working with, you’ll need images or videos that capture your audience. On Google Ads, that means product images that appear in Google Shopping.

If you're doing paid search, good product images are key for Google Shopping Ads.

Finally, paid social ads include a CTA. In this example, Hotjar has included a CTA and a sign-up button.

How you create a great ad depends very much on the platform you choose. I’ve discussed different tactics you can use on Instagram, Facebook, and Google Ads, but every platform has a unique set of features to boost conversions.

Snapchat, for example, has 265 million active users every day. Their ad platform allows brands to create, launch, and monitor ad campaigns right from the platform. By installing a Snapchat Pixel, marketers can track their ads in real-time.

A unique aspect of Snapchat is that 64 percent of users view content with the sound on. So, while ads with captions work well for Facebook, marketers should pay attention to their audio track in their Snapchat ads.

How to Ensure Your Paid Ads Convert New Customers and Drive E-Commerce Sales

Here are some other tips for creating great paid search and social campaigns to increase your e-commerce sales:

  • Link to a product landing page for specific product ads: Landing pages should be optimized, with an easy UI that drives users to buy your product.
  • If conversions are your goal, aim for keywords with high buyer intent: This is especially true for Google Ads. Keywords such as purchasing an electric car can help convert more leads than electric car, for example.
  • Use retargeting tools: Google Ads, Facebook, and many other platforms provide retargeting to send highly targeted ads to users who acted, such as clicking an ad, but weren’t considered a conversion.
  • Target cart abandonment: Build custom ads for targeting users who abandoned their carts.
  • A/B test: Don’t just settle on one ad or one campaign. Test videos against images, one CTA against another, one type of ad placement against another, and so on.

Case Studies: E-Commerce Companies That Increased Sales Through Paid Ads

I’ve given you the steps to create great paid ad campaigns for retail marketing and some tips on how to optimize. Now, let’s look at some case studies to see how brands are putting those steps and tips into practice to boost their e-commerce sales.

Roller Rabbit: Creating an Integrated Marketing Campaign

roller rabbit integrated marketing ecommerce sales ad campaign

Clothing and bedding company Roller Rabbit had a problem. They needed to create awareness and grow revenue with a budget that had been cut by 25 percent while having difficulty tracking revenue data. So, they hired digital marketing firm Major Tom to create an integrated marketing campaign that included paid ads across search and social.

The goals were to reach a ROAS of 400 percent while matching their holiday season revenue and transaction goals.

First, Major Tom conducted a full audit of their data from analytics and CRM to refine their reporting strategy.

Next, they came up with an integrated paid media strategy that targeted high-impact channels, including Facebook, Google Ads, and Microsoft Ads. With reporting issues fixed and ads in place, Major Tom began to identify previously unknown audiences for the Roller Rabbit brand.

This new data allowed them to focus their targeting by expanding into smaller, more targeted ad groups and shift focus to the highest-converting categories. They also took the following steps to reach Roller Rabbit’s goals:

  • filled in missing opportunities
  • removed overlapping targeting
  • focused on special promotions and sales
  • separated dynamic search ads into their category to better control spending and targeting

As a result, Roller Rabbit saw a 95 percent increase in paid media-generated revenue, and their e-commerce conversion rates increased by 176 percent. They exceeded transaction goals by 98 percent. Their ROAS on Google was 775 percent, while their Facebook ROAS was a staggering 1124 percent.

BeautyMNL: Using Dynamic Facebook Ads

BeautyMNL used dynamic Facebook ads to run a paid social media campaign.

BeautyMNL is a women’s lifestyle company in the Philippines that offers everything from cosmetics and skincare to wellness and fitness products. They wanted to scale their marketing efficiently to boost brand awareness and online sales.

To achieve that goal, they turned to Facebook’s dynamic ads and created a single test campaign. With Facebook’s dynamic ads, brands upload several products from their catalog, and Facebook automatically places each one in relevant newsfeeds.

BeautyMNL chose to use the collection functionality, which features a hero image and several smaller images underneath. Instead of an image, BeautyMNL placed a video in the hero spot.

They targeted their campaign to people who had been to their e-commerce site but hadn’t made a purchase, which marketers can do using Facebook Retargeting.

From that campaign, which ran for three weeks, they saw a 38 percent lift in purchases and an 18 percent lift in sales compared to a similar period with no ads.

Conclusion

Investing in a killer paid ad campaign not only raises awareness of your brand but can also pull users to your e-commerce site and make the shopping experience easier than ever for them.

That translates into more conversions and higher sales for you.

With so many options across platforms, now is the time to get creative and put together ads for paid search and social that delight your audience and speak directly to their pain points.

Want my team to do your paid search and social ad campaigns for you? Fill out our consulting form.

What kinds of paid ads do you think would work best for your brand? How can you capture those leads and convert them to paying customers through paid search and social?

The post How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns appeared first on Neil Patel.

Top 15 Mobile Home Park Investment Podcasts You Must Follow in 2021

Top 15 Mobile Home Park Investment Podcasts Contents [show] ⋅About this list & ranking Mobile Home Park Investment Podcasts Mobile Home Park Mastery The Mobile Home Park Investing Podcast – Real Estate Investing Niche The Mobile Home Park Expert Podcast Mobile Home Parks In Real Life (MHP_IRL) The Mobile Home Park Lawyer Podcast Mobile Homes in Spain […]

The post Top 15 Mobile Home Park Investment Podcasts You Must Follow in 2021 appeared first on Feedspot Blog.

Top 10 Alexander Technique Podcasts You Must Follow in 2021

Top 10 Alexander Technique Podcasts Contents [show] ⋅About this list & ranking Alexander Technique Podcasts Body Learning: The Alexander Technique Alexander Technique Alexander Technique Teachers of Greater Philadelphia Saint Louis Alexander Technique Semi-Supine Simon Owen Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and […]

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Alternatives to Business Credit Cards for Poor Credit

Business credit cards for poor credit are hard to find. They exist, but there are not many of them. If you have bad credit, you need to fix it. Still, that doesn’t change the fact that you need funding options in the meantime. 

Options for Funding Other Than Business Credit Cards for Poor Credit

What are your options for funding your business other than business credit cards for poor credit? There are a few. The best thing to do is choose those that will help you build business credit, so that your bad credit no longer dictates which funding options you choose. Rather, the door will be wide open and you will be able to choose the options with the best rates and terms regardless of credit requirements. 

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Let’s start with a couple of actual business cards for bad credit. 

Brex Card for Startups

The Brex card for startups is one of the few true options if you are looking for business credit cards for poor credit. Even a FICO as low as 300 may qualify.  There is no annual fee, and you can apply with your EIN rather than your SSN.  There is no personal guarantee requirement. 

The only catch is, not all industries qualify, and some industries require more paperwork than others.
Wondering how they are able to verify creditworthiness if a business has bad credit? They look at the business’s cash balance, spending patterns, and investors.  

Not only can you get this card with bad credit, but they even offer rewards. For example you can get 7x points on rideshare and 4x on travel. Likewise, get triple points on restaurants and double points on recurring software costs. Get 1x points on everything else.

Capital One Spark Classic for Business

If you have fair credit, you may be able to get the Capital One® Spark® Classic for Business.  It also has no annual fee, but there is no introductory APR deal. The regular APR is a variable 26.99%. In addition, you can earn unlimited 1% cash back on every purchase for your company, with no minimum to redeem.

While this card is available if you have fair credit scores, beware of the APR. If you can’t pay on time and in full, skip it. 

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

You Need More

So, business credit cards for poor credit do exist.  They just aren’t enough. It would be highly unlikely that you would be able to reach your business goals using solely the funding offered through one or two cards. 

They are still a good option, because they offer some funding and can help you build your credit.  But, you need more. Here are some other funding options that you can use as alternatives to business credit cards for poor credit, or in addition to them. 

Credit Line Hybrid

A credit line hybrid is unsecured business financing.  It allows you to fund your business without putting up collateral, and you only pay back what you use.  

It is not as hard to qualify as you may think.  You do need good personal credit.  That is, your personal credit score should be at least 680.  In addition, you can’t have any liens, judgments, bankruptcies or late payments.  Furthermore, in the past 6 months you should have less than 4 credit inquiries, and you should have less than a 45% balance on all business and personal credit cards.  It’s also preferred that you have established business credit as well as personal credit. 

How does this relate to getting business funding with bad credit? Here’s the secret.  If you do not meet all of the requirements, you can take on a credit partner that meets each of these requirements.  Many business owners work with a friend or relative to fund their business.  If a relative or a friend meets all of these requirements, they can partner with you to allow you to tap into their credit to access funding. 

The best part of this type of funding is that it reports to your business credit report, regardless of whether you use your personal credit to apply or that of a credit partner. That means, you get your funding and build your business credit at the same time.

If this still isn’t enough funding, there may be even more options for accessing funding funds with bad credit, depending on your specific business.

Account Receivable Financing

To get this type of funding, you have to have open receivables from another business or government agency, not individuals.  In addition, you need to have been in business for at least one year. The minimum credit score is just 500.

You can get up to 80% of receivables advanced in as little as 24 hours.

Merchant Cash Advance

If you accept credit cards as payment, you may qualify for a merchant cash advance.  You only need a credit score of at least 500.  To qualify, your business must bring in $100,000 or more per year in credit card sales.  Typical approval amounts equal one months’ credit processing volume.  In addition to the application, you’ll need 3-6 months bank and merchant statements. 

Equipment Financing

If you need equipment, it might be better to consider equipment financing.  You will put up your existing equipment or the new equipment you want to purchase as collateral.  Amounts are available up to $10 million with terms ranging up to 60 months. You will  need a credit score of at least 550. 

Why would you choose this over a 0 interest business credit card if you could pay it off during the 0 interest period?  Well, the short answer is, you wouldn’t.  That is, unless you cannot get a high enough credit limit to cover the cost of the equipment. However, if you need longer than a year to pay it out, you may very well end up with a better rate going this route. 

Real Estate Financing

Likewise, you probably will not be financing real estate with business credit cards, even if it is 0 interest. You can get real estate financing in amounts up to $10 million with terms from 6 to 60 months and interest rates as low as 6%.  You will need a 500 minimum credit score, and there are a few other requirements. 

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Business Revenue Lending

Another option is business revenue lending.  Again, the minimum credit score is 500.  Your business must earn annual revenue of $120,000 or more, and it must do more than 5 small transactions each month.  If your business brings in at least $15,000 monthly, then 6 months in business is acceptable.  You will have to fill out an application and provide 6 months worth of bank statements. 

An Expert Can Helpbusiness cards with poor credit Credit Suite

Of course you could seek out each of these options and apply yourself. However, you are going to have an issue in that it takes time to research lenders, find the ones that offer funding that you qualify to get, and avoid scammers.  Not to mention, it doesn’t really do any good if you can’t find lenders that help you build credit for your business as well.  

Also, getting approval for business credit cards is a little different than getting approval for personal credit cards.  You need to have your business set up properly, and it has to be fundable.  An expert can help walk you through this. 

Working with a business credit expert offers a number of benefits.  Not only will a reputable expert already work with reputable lenders, but they will know more quickly which ones will work best specifically for your business. This will save you time and money in the long run. They will be able to guide you to the options that will be most effective for your needs, help you build credit, and offer the best rates and terms. 

If you do all of this yourself, not only do you risk making poor decisions due to simple lack of knowledge, but you could waste valuable time in which your business will still need funding. 

Business Credit Cards for Poor Credit are Out There, But They Aren’t Your Only Option

Many business owners operate under the assumption that if they do not have good credit, their only funding option is credit cards.  Bad credit takes most loans off the table, and without that, many only know about credit cards. 

While business credit cards for poor credit can be a tool to help fund your business, they are far from your only option, even if you have bad credit.  There are alternatives that you can use in place of or in conjunction with credit cards to meet your business goals.  A business credit expert can help you find the options that will work most effectively and efficiently for your business needs. 

The post Alternatives to Business Credit Cards for Poor Credit appeared first on Credit Suite.

New comment by Tiffany_A2021 in "Ask HN: Who is hiring? (February 2021)"

We are hiring a Senior Data Analyst for Marketing in Berlin! With one of the most successful fintech startups in Germany, TaxFix https://taxfix.de/en/careers/open-position/5090340002/?gh_ji… Motivated team from all over the world, cool city, competitive salary and benefits Contact me: tiffany.anderjaska@taxfix.de The post New comment by Tiffany_A2021 in “Ask HN: Who is hiring? (February 2021)” appeared first …

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New comment by mandyjeanf in "Ask HN: Who is hiring? (February 2021)"

Full-Stack Developer Skilled in Front-End for Web App NextChapter is seeking a Software Engineer with experience in Ruby-on-Rails and Angular.js to join the team. We are looking for an engineer who has a passion for solving real problems and changing an industry ripe for innovation. We are looking for an experienced full-stack developer with strong …

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Alternatives to Business Credit Cards for Poor Credit

Business credit cards for poor credit are hard to find. They exist, but there are not many of them. If you have bad credit, you need to fix it. Still, that doesn’t change the fact that you need funding options in the meantime. 

Options for Funding Other Than Business Credit Cards for Poor Credit

What are your options for funding your business other than business credit cards for poor credit? There are a few. The best thing to do is choose those that will help you build business credit, so that your bad credit no longer dictates which funding options you choose. Rather, the door will be wide open and you will be able to choose the options with the best rates and terms regardless of credit requirements. 

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Let’s start with a couple of actual business cards for bad credit. 

Brex Card for Startups

The Brex card for startups is one of the few true options if you are looking for business credit cards for poor credit. Even a FICO as low as 300 may qualify.  There is no annual fee, and you can apply with your EIN rather than your SSN.  There is no personal guarantee requirement. 

The only catch is, not all industries qualify, and some industries require more paperwork than others.
Wondering how they are able to verify creditworthiness if a business has bad credit? They look at the business’s cash balance, spending patterns, and investors.  

Not only can you get this card with bad credit, but they even offer rewards. For example you can get 7x points on rideshare and 4x on travel. Likewise, get triple points on restaurants and double points on recurring software costs. Get 1x points on everything else.

Capital One Spark Classic for Business

If you have fair credit, you may be able to get the Capital One® Spark® Classic for Business.  It also has no annual fee, but there is no introductory APR deal. The regular APR is a variable 26.99%. In addition, you can earn unlimited 1% cash back on every purchase for your company, with no minimum to redeem.

While this card is available if you have fair credit scores, beware of the APR. If you can’t pay on time and in full, skip it. 

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

You Need More

So, business credit cards for poor credit do exist.  They just aren’t enough. It would be highly unlikely that you would be able to reach your business goals using solely the funding offered through one or two cards. 

They are still a good option, because they offer some funding and can help you build your credit.  But, you need more. Here are some other funding options that you can use as alternatives to business credit cards for poor credit, or in addition to them. 

Credit Line Hybrid

A credit line hybrid is unsecured business financing.  It allows you to fund your business without putting up collateral, and you only pay back what you use.  

It is not as hard to qualify as you may think.  You do need good personal credit.  That is, your personal credit score should be at least 680.  In addition, you can’t have any liens, judgments, bankruptcies or late payments.  Furthermore, in the past 6 months you should have less than 4 credit inquiries, and you should have less than a 45% balance on all business and personal credit cards.  It’s also preferred that you have established business credit as well as personal credit. 

How does this relate to getting business funding with bad credit? Here’s the secret.  If you do not meet all of the requirements, you can take on a credit partner that meets each of these requirements.  Many business owners work with a friend or relative to fund their business.  If a relative or a friend meets all of these requirements, they can partner with you to allow you to tap into their credit to access funding. 

The best part of this type of funding is that it reports to your business credit report, regardless of whether you use your personal credit to apply or that of a credit partner. That means, you get your funding and build your business credit at the same time.

If this still isn’t enough funding, there may be even more options for accessing funding funds with bad credit, depending on your specific business.

Account Receivable Financing

To get this type of funding, you have to have open receivables from another business or government agency, not individuals.  In addition, you need to have been in business for at least one year. The minimum credit score is just 500.

You can get up to 80% of receivables advanced in as little as 24 hours.

Merchant Cash Advance

If you accept credit cards as payment, you may qualify for a merchant cash advance.  You only need a credit score of at least 500.  To qualify, your business must bring in $100,000 or more per year in credit card sales.  Typical approval amounts equal one months’ credit processing volume.  In addition to the application, you’ll need 3-6 months bank and merchant statements. 

Equipment Financing

If you need equipment, it might be better to consider equipment financing.  You will put up your existing equipment or the new equipment you want to purchase as collateral.  Amounts are available up to $10 million with terms ranging up to 60 months. You will  need a credit score of at least 550. 

Why would you choose this over a 0 interest business credit card if you could pay it off during the 0 interest period?  Well, the short answer is, you wouldn’t.  That is, unless you cannot get a high enough credit limit to cover the cost of the equipment. However, if you need longer than a year to pay it out, you may very well end up with a better rate going this route. 

Real Estate Financing

Likewise, you probably will not be financing real estate with business credit cards, even if it is 0 interest. You can get real estate financing in amounts up to $10 million with terms from 6 to 60 months and interest rates as low as 6%.  You will need a 500 minimum credit score, and there are a few other requirements. 

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Business Revenue Lending

Another option is business revenue lending.  Again, the minimum credit score is 500.  Your business must earn annual revenue of $120,000 or more, and it must do more than 5 small transactions each month.  If your business brings in at least $15,000 monthly, then 6 months in business is acceptable.  You will have to fill out an application and provide 6 months worth of bank statements. 

An Expert Can Help

Of course you could seek out each of these options and apply yourself. However, you are going to have an issue in that it takes time to research lenders, find the ones that offer funding that you qualify to get, and avoid scammers.  Not to mention, it doesn’t really do any good if you can’t find lenders that help you build credit for your business as well.  

Also, getting approval for business credit cards is a little different than getting approval for personal credit cards.  You need to have your business set up properly, and it has to be fundable.  An expert can help walk you through this. 

Working with a business credit expert offers a number of benefits.  Not only will a reputable expert already work with reputable lenders, but they will know more quickly which ones will work best specifically for your business. This will save you time and money in the long run. They will be able to guide you to the options that will be most effective for your needs, help you build credit, and offer the best rates and terms. 

If you do all of this yourself, not only do you risk making poor decisions due to simple lack of knowledge, but you could waste valuable time in which your business will still need funding. 

Business Credit Cards for Poor Credit are Out There, But They Aren’t Your Only Option

Many business owners operate under the assumption that if they do not have good credit, their only funding option is credit cards.  Bad credit takes most loans off the table, and without that, many only know about credit cards. 

While business credit cards for poor credit can be a tool to help fund your business, they are far from your only option, even if you have bad credit.  There are alternatives that you can use in place of or in conjunction with credit cards to meet your business goals.  A business credit expert can help you find the options that will work most effectively and efficiently for your business needs. 

The post Alternatives to Business Credit Cards for Poor Credit appeared first on Credit Suite.

The post Alternatives to Business Credit Cards for Poor Credit appeared first on Business Marketplace Product Reviews.