Day: February 22, 2021

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The Non-Covid Spending Blowout

Most of the $1.9 trillion House bill has little to do with the virus. Here’s a breakdown.

Why Cuomo Should Be Worried About a Federal Probe

His administration appears to have engaged in a coverup to frustrate federal oversight.

Beyond the Basics: 20 Fresh Social Media Tips for 2021

The complex digital media landscape changes every day, and this year is no exception.

Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging.

That’s where I come in.

Since we’ve got a lot of ground to cover, let’s dive in with our first category and get you solving your digital marketing struggles, one platform at a time.

Facebook Tips

social media tips - facebook ads

1. Experiment With Facebook Ads

One of the most popular digital media marketing tools, Facebook Ads is a cost-effective way to market your business. Access to a massive audience and the ability to tailor your audience make Facebook Ads useful in just about any digital marketing campaign.

With that in mind, choosing how you engage with Facebook Ads can significantly impact how well your campaign performs. For example, are you running traditional ads or boosting previous posts?

Are you targeting general demographics or building your custom audiences? The most impactful Facebook Ads take time to develop, so monitor your experiments and test different techniques regularly.

2. Validate Your Audience

Validation is a priority in social media marketing, but Facebook’s capacity for customization and experimentation makes validation particularly important. With hundreds of unique audiences, formats, and content styles available to you, proving each component’s value reinforces the integrity of your campaign.

When you reverse engineer an effective marketing strategy, you can easily disassemble and reassemble your marketing campaign. Take the time to determine the traits that make up your ideal audience. Where are they located? How old are they? What do they do for fun?

As you identify audiences that respond to your brand, you can save those specific groups. This social media tip is especially useful when you’re promoting future content or retargeting that audience.

3. Retarget Using Custom Audiences

As I’m pointing out social media tips for Facebook, I have to explain the value of using ads to retarget warm leads.

Imagine you ran a Facebook Ad on the value of hiking boots. It was presented to a cold lead, so they never ended up clicking on your link. For most marketers, that’s the end of the marketing journey.

Lucky for you, you can advertise to those same audience members in a few days with a retargeting ad designed to take full advantage of your previous content. If you’re retargeting using video ads, you can even set your ads to only retarget users that watched at least 50 percent of your hiking boots video. This approach lets you pre-qualify prospects before you’ve spent a dollar on them.

4. Explore Link Retargeting

Now that you understand the power of retargeting on Facebook, let’s take it a step further and discuss link retargeting.

If you’ve never heard of link retargeting, here’s what you need to know: Link retargeting lets you add Facebook retargeting pixels to your short link whenever you share curated content. Why does this matter? Essentially, anyone who clicks on your content can then be retargeted with relevant ads.

Whether someone clicked on reviews, industry news, or media coverage related to your brand, you’ll be able to retarget them. This works even if the link leads to a third-party website! This lets you leverage your content curation and expand your retargeting ad reach while still offering genuine value.

Instagram Tips

social media tips - instagram ads

5. Understand the Value of Saves

Instagram saves were introduced as both an expansion of the user experience and an alternative to the traditional “like” feature. The idea behind saved content is that users can actively save certain pieces of content to come back to later.

As saves become a larger part of the Instagram algorithm, one of my social media tips is to find creative ways to make a repeat visit to your content worthwhile.

Traditionally a visual-first community, Instagram travel content creators have found success with the mini-blog format. By creating a second, deeper experience for users, these content creators have been able to pack more value into a single piece of content.

6. Experiment With Content Styles

When brands create content for Instagram, they tend to focus on producing original images. Although having fantastic, high-quality pictures is valuable, there are plenty of other content styles to choose from.

Brands can choose to create engaging videos or GIFs to connect with their audience. Everything from memes to micro-blogs can increase retention time, which leads to greater exposure and growth within your social media channel. As far as social media tips are concerned, it’s in your best interest to experiment with a variety of different content styles.

7. Create Your Own IGTV Series

IGTV is fascinating, mostly because it showcases the growth Instagram has had over the years. From pictures to full-blown video productions, Instagram has empowered brands with some incredible marketing tools.

By creating long-form video series, you can live stream events, host Q&As, create tutorials, share reviews, or even host your own live talk show!

Tools like IGTV let you experiment with your content style while connecting with audiences in a powerful, meaningful way. If you’ve wondered how you can expand your content offering, IGTV is worth considering.

8. Collaborate With Micro-Influencers

Possibly one of the most undervalued resources in digital marketing, micro-influencers can make a massive difference in your campaigns’ effectiveness.

When brands imagine an endorsement or a brand ambassador, they tend to imagine celebrities and industry leaders. Those are definitely great aspirations, but there’s just one problem: Most brands simply don’t have the resources to secure celebrities.

That’s where micro-influencers come in. Don’t get me wrong, Instagram Ads are absolutely worth using. However, there’s just no substitute for a micro-influencer with a loyal fanbase in the thousands. You could end up with access to a much higher quality audience with fewer bot accounts and ghost followers.

LinkedIn Tips

social media tips - linkedin ads

9. Post Updates Regularly

Like any social media platform, LinkedIn puts a premium on the connections between users. This might sound strange considering that it’s typically seen as a networking space for employees and employers.

However, the last thing you want to do as a brand is disappear into the sea of business pages. On LinkedIn, developing your relationship with your audience is crucial. That’s why regularly posting updates and content has become a priority for brands on LinkedIn.

Building that audience connection goes further than posting updates. Consider setting up introductions, messaging users, or publishing weekly blog posts. There are lots of inexpensive ways to engage your audience on this platform.

10. Test LinkedIn Ads

As far as social media tips go, experimenting with paid ads usually makes perfect sense. You’re leveraging the reach of social media with a targeted marketing tool.

When it comes to LinkedIn, the rules change a bit. For starters, LinkedIn Ads are notoriously expensive. They also come with low click-through rates (which is usually attributed to the idea that there are fewer leads, but they’re higher quality).

Still, the issue is bigger than budgeting. The reality of LinkedIn Ads is that unless you’re going after a very particular crowd, you can find much cheaper PPC (pay-per-click) ads on a variety of other platforms.

Test ads on LinkedIn and another platform at the same time. Determine your CPC (cost per click), reach, and conversion rate to make sure LinkedIn Ads are a good investment for your business.

11. Avoid Hard Selling

Traditional sales language and tactics are not your friends on LinkedIn.

Trying to brute force your way into being an industry leader simply doesn’t work. Instead, refocus your attempts on building relationships with your audience and selling your brand, not your product.

Users are going to scan through your content in less than a second if it’s not immediately valuable to them. Instead of taking the typical hard-sell approach, you should prioritize honest communication with users above all.

12. Create Multimedia Content

Videos and other multimedia content do exceptionally well on LinkedIn when handled properly. Ideally, the content should start by teaching your audience how to solve their problem in an immediate, tangible way.

Beyond that, as a brand with loads of expertise, you also have the ability to establish yourself as a thought leader by using the right content and helping users address deeper issues in your industry.

Post videos, infographics, or whatever valuable piece of content you can think of. Experiment, test, and discover what truly works.

Twitter Tips

social media tips - twitter ads

13. Social Listening on Twitter

Twitter is constantly changing. As the conversations develop over time, it can feel impossible to follow every new update. My social media tip is to focus on social listening and determine where your brand stands on the latest relevant issue.

Not only should you strive to understand what your audience thinks, but you should also take the time to become part of the conversation in real time. The last thing you want is to be left out of meaningful conversations with both previous and current users.

14. Develop a Clear Brand Voice

Your brand voice on Twitter matters quite a bit. Authenticity and brevity are essential to your brand’s relatability, so take the time to clarify exactly what your brand voice is.

Are you casual? Are you funny? Are you instructional? Identify your strongest options and start experimenting.

15. Run Polls

Polls are interesting because they accomplish two goals at once. The first goal is user-generated content (UGC). Not only that, but polls also help you increase your engagement with minimal effort on your end.

If that’s not enough reason for you, keep in mind you can make these polls for whatever you want. Try out different landing pages, or test different offers. The choice is entirely up to you.

16. Use Twitter Ads

There are a few different types of Twitter Ads (Promoted Tweets, Promoted Accounts, and Promoted Trends), but for this list of social media tips, we’re just going to focus on the value of Twitter Ads.

Like most social media marketing tools, you’re paying for performance here. One of the most valuable aspects of this platform is that you can start to create specific social media ads based on what’s happening in the world. This gives your ads a sense of urgency and authenticity that you can’t find anywhere else.

Pinterest Tips

social media tips - pinterest ads

17. Use Pinterest Ads

Much like LinkedIn, Pinterest is a fantastic place to connect with a specific audience. If your market research shows that your audience is populating Pinterest, you can have a compelling experience ready for them.

Once your audience is proven to be a good match, you can use images, make them interactive, and tweak your Pinterest Ads for brevity.

18. Start Using Rich Pins

For those unfamiliar with this, Rich Pins are essentially a way for users to collect more Pins without having to think about it.

There are a few different types of Rich Pins:

  • Product Pins: includes real-time pricing and availability
  • Recipe Pins: lists ingredients, cooking times, and even serving sizes
  • Article Rich Pin: focuses on the Pin’s author

The point is simple. Create content tailored to your specific audience and continue to develop that relationship over time.

19. Optimize for Mobile

Mobile is massive on platforms like Pinterest, so you can make a few safe assumptions about the user experience. For starters, it’s unlikely that they’ll use desktop computers when checking content.

To properly optimize for mobile, you’ll want to set up vertical images in a rectangular shape. Set those images to have a 2:3 ratio to fill the mobile screen, and just like that, your Pinterest account is ready for the modern age.

20. Focus on Keywords

When you think of Pinterest, the term “‘search engine” may not jump to mind. On the other hand, when you consider how easy it is to look up just about anything on the platform, it’s no surprise that it’s become such a useful search engine for others.

My final social media tip is that when you’re on this social media platform, take the time to focus on the keyword viability of the words you’re using.


Navigating social media marketing can be just as confusing as it is stressful. If you’re struggling with elevating your marketing campaigns and need some social media tips, don’t worry. You’re certainly not alone in this.

When using Facebook, make sure to properly validate your audience and use link retargeting regularly. With Instagram, take advantage of their diverse content formats and build something unique.

Use LinkedIn to build a relationship with other users and are actually willing to chat with them.

Twitter lets you stay updated, and it’s time you started updating your audience regularly. Use Pinterest when you want a mobile ads experience with a focus on keywords.

No matter which platform you use, know that by listening to these social media tips, taking control of your marketing campaign, and thinking critically about what works and what doesn’t, you’re one step closer to digital marketing mastery.

Which platform would you like to see covered next? Let me know in the comments below!

The post Beyond the Basics: 20 Fresh Social Media Tips for 2021 appeared first on Neil Patel.

Best SSL Certificate Provider

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate.

SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways:

  1. The CA authenticates the identity of the organization that wants the certificate. This way, people know that they are in fact sending their information to PayPal, for example, and not someone who has set up a fake PayPal site.
  2. The SSL certificate encrypts the data travelling between your website and visitors. This way, potential attackers can’t steal the information people share on your site, such as their username, password, or credit card number.

Today, all of the popular browsers like Google Chrome will warn users anytime they attempt to visit a site without an SSL certificate. It’ll say something like “This site is not secure,” or “Any information you share may be vulnerable to attackers.”

It’s not great for business, to put it lightly. 

Would-be visitors are going to head to a different site where they feel comfortable entering their credit number. I know I would.

There are a lot of different CAs to choose from and they sell a range of SSL certificates designed to help companies establish their online identity and protect their customer’s privacy.

For some people, going with a free SSL certificate is going to be perfectly safe to use. All that’s required is a quick demonstration that you control a particular domain. These are known as DV (domain validated) SSL certificates.

For companies that need to establish a greater level of trust, OV (organization validated) or EV (extended validation) SSL certificates involve real-world background checks on the organization making the request. 

The rigorous authentication process isn’t free, but it conveys a much higher level of trust.

Paid SSL certificate providers also make the process of obtaining and renewing certificates much easier through an intuitive online platform.

So, how do you choose the best SSL certificate provider?

It can seem tricky at first, given that they are all selling the same essential service. There are important differences, though, and you want to figure them out before you decide.

In this post, I’ve reviewed the top SSL certificate providers. These are big names with a long history of protecting websites. The reviews are followed by a short guide that will help you make sense of your options and ask the right questions moving forward.

#1 – — The Best for Budget-Friendly SSL Certificates is perfectly suited for small and growing businesses that need to secure their sites, but can’t afford to spend thousands of dollars a year.

They are a nice, mid-range product which works for companies that have outgrown their ability to use entirely free SSL certificates, but don’t have especially complex security needs that justify the premium pricing of DigiCert or GlobalSign.

The best part about the budget prices is that the level of encryption is the same as you get with much more expensive SSL certificates. 

You might think that the downside would be lower-quality customer service, but nothing could be further from the truth. offers 24/7 chat, email, and phone support. In review after review, happy customers have thanked their customer service agent for walking them through installing their first SSL certificate or helping them handle a complex issue.

I think has struck a good balance between price and customer service. It’s not dirt cheap, by any means, but it’s certainly less expensive than some of the premium—dare I say, enterprise-only—SSL certificate providers like Digicert and GlobalSign.

In addition to affordable pricing, offers a range of certificates flexible enough to accommodate the needs of many different businesses:

  • Basic SSL: starting at $36.75/year (domain validation)
  • Premium SSL: starting at $74.25/year (comes with three subdomains)
  • High Assurance SSL: starting at $48.40/year (organization validation)
  • Enterprise EV SSL: starting at $239.50/year
  • Wildcard SSL Certificate: starting at $224.25/year
  • Multi-domain UCC/SAN: starting at $141.60/year
  • Enterprise EV UCC/SAN SSL: $319.20/year

Like other SSL certificate providers, you have to sign a longer contract to get the lowest price. With, however, the single-year pricing still comes in lower than competitors.

As you can see above, has really low rates for wildcard and Subject Alternative Name (SAN) certificates. This can save a ton of money and streamline certificate management.

Wildcard certificates cover an unlimited number of subdomains. Instead of buying, installing, and renewing a separate certificate for,, and so on, I just need one Wildcard.

SAN Certificates protect multiple domains. The exact number depends on the SSL certificate provider. More domains covered with fewer certificates will make your life much easier.

Just for comparison, GlobalSign’s EV SSL certificate starts at $599 and it costs extra to add domains and subdomains from there. 

With, on the other hand, the Enterprise EV UCC/SAN SSL lets you secure up to 500 additional domains for a lot less money. And with GlobalSign, you are limited to 100 additional subdomains per SAN certificate.

Compared to Digicert, the difference is more pronounced as a multi-domain EV is nearly $3,000 per year.

If you think that is coming in at the right price for you, give it a shot. The 30-day unconditional refund is not a marketing gimmick. If you are not happy, they will credit your account immediately. Get started now.

#2 – GlobalSign — The Best Managed SSL for Enterprise

GlobalSign is the SSL certificate provider of choice for large organizations with complex needs. They have some of the highest rates in the industry, but also some of the happiest customers because of the quality of their service.

If you just need a couple SSL certificates, I would go with something less expensive. On the other hand, if you need a lot of certificates, and managing so many of them is starting to cause problems, then GlobalSign is a wise choice.

Its best-in-breed certificate monitoring and inventory tool, combined with heavy discounts for volume licensing, reduces the total cost of ownership for complete SSL security.

Decrease the frequency of the costly problems associated with certificate expiry, regardless of how many you have to manage. You can even set policy preferences and receive reminders when certificates aren’t compliant, regardless of who issued the certificate.

No more having to track down certificates manually. Everything is available with a quick scan.

Think about it. If your staff saves an extra couple hours each month due to GlobalSign’s intuitive platform and concierge support, then the service has already paid for itself.

I highly recommend GlobalSign for businesses that can’t play the normal waiting game to get new certificates. After GlobalSign authenticates your business, they can issue certificates virtually on-demand because they have pre-vetted all domains.

The initial authentication process is fairly quick (between three and four business days for EV). Some people have reported being able to get certificates quicker due to emergency situations simply by calling up GlobalSign.

GlobalSign offers the full range of traditional SSL certificates:

  • DV SSL certificate: starting at $249/year
  • OV SSL certificate: starting at $349/year
  • EV SSL certificate: starting at $599/year
  • DV Wildcard SSL certificate: starting at $849/year
  • OV Wildcard SSL certificate: starting at $949/year

GlobalSign offers SAN SSL certificates for multiple domains at $199/year on top of the base certificate price. So, an OV SAN SSL from GlobalSign would run you $549/year. A single SAN certificate will cover up to 100 additional domains.

You can choose to add subdomains for an additional cost, as well, though a wildcard SSL certificate will be more cost effective if you need coverage for a lot.

The warranty for the GlobalSign EV tops out at $1.5 million. If your digital certificates don’t provide the protection promised, GlobalSign will foot the bill for damages. 

This is half a million less than a comparable certificate from DigiCert. Ideally, you’ll never have to worry about the difference, but it’s something to be aware of.

Another nice aspect for enterprise customers is that GlobalSign supports document signing, code signing, digital signatures, and secure email. Being able to centralize all of these SSL security concerns in a single platform can make managing them much easier.

GlobalSign also offers intranet SSL for securing internal servers and applications. This means companies no longer have to run their own CA or use self-signed certificates.

For companies that provide cloud-based services, GlobalSign’s CloudSSL can help them meet the complex security requirements of these next-generation environments. 

Not every company will realize the benefit from GlobalSign’s premium suite of managed SSL certificates and services. For simple websites, it’s overkill.

But for enterprises, especially companies with complex SSL security needs, going with GlobalSign is worth every penny.

Request a GlobalSign managed SSL demo today, and see the difference it makes. 

#3 – DigiCert — The Best for Premium SSL Certificates

Digicert Group owns a handful of the most trusted CAs (GeoTrust, RapidSSL, Thawte, and Verisign) and has become one of the largest SSL certificate providers in the world.

It’s one of the more expensive options, for sure, but Digicert includes security features with its premium SSL certificates that can make a huge difference for the right businesses. 

This includes automatic malware detection across all your sites, PCI (payment card industry) compliance scans, and blocklist checks, which ensure that your site isn’t under suspicion on any government or country-specific blocklist.

Importantly, most of these features only come with Digicert’s higher-tier plans. The provider breaks down its offerings into three tiers: Basic, Secure Site, and Secure Site Pro.

You can buy different types of certificates for each tier, but I don’t recommend going with Basic. It costs a lot more than comparable protection from other SSL certificate providers and you miss out on the extra security features that make Digicert’s premium pricing a good buy.

If you need the basic domain validation that comes with Digicert Basic, I’d go with On the other hand, if you are running an ecommerce website where users are entering financial information, Digicert offers a high level of protection that is very appealing.

At the Secure Site tier (which comes with organization validation), pricing breaks down as follows:

  • Secure Site SSL: starting at $399/year
  • Secure Site EV SSL: starting at $995/year
  • Secure Site Multi-domain SSL: starting at $1,296/year
  • Secure Site Multi-domain EV SSL: starting at $2,785/year
  • Secure Site Wildcard SSL: starting at $1,999/year

All Secure Site certificates are backed by a $1.75 million Netsure Protection Warranty for your businesses, and a $2 million aggregate Relying Party Warranty for your customers.

This is one of the most comprehensive warranties out there, and this isn’t even the premium DigiCert plan.

You also get priority support, which means that Digicert agents will respond to your concerns faster than they would if you went with the Basic tier. Another good reason to avoid that.

Of course people still run into issues, but Digicert customers with priority support constantly praise the company for their responsiveness and expert advice.

The company really does walk their customers through the installation process for free. They expect you to have questions and they are ready to help.

All of this and more comes with the SecureSitePro tier:

  • Secure Site Pro SSL: starting at $995/year
  • Secure Site Pro EV SSL: starting at $1,499/year

These plans are backed by a slightly better warranty, which covers your business up to $2 million. There’s also certificate transparency log monitoring that alerts businesses whenever an unauthorized certificate is assigned to one of their domains.

In addition to priority support Secure Site Pro also includes priority validation, which cuts down the time it takes to issue new certificates.

Not every company needs the extra security, but those that do will appreciate the totality of what Digicert offers with its Site Secure Pro certificates:

All Digicert certificates are managed via CertCentral, which is remarkably easy to use. CertCentral is designed to work at scale, so it doesn’t matter how many certificates you have—it’s going to be easy to manage.

Digicert backs all of their SSL certificates with a 30-day, money-back guarantee. No questions asked, no hassles. 

What I Looked at to Find the Best SSL Certificate Provider

You want people to know, without a doubt, that your site is safe and trustworthy.

The exact range of SSL certificates and capabilities you need will depend on the type and number of websites your company operates.

Price is an important factor—especially when you look at long-term costs—but it can’t be the only thing you focus on. In a very real sense, you get what you pay for. 

Some companies will be completely covered by the bargain SSL certificates. Others will be extremely grateful they went with a premium product that really delivers the security they need.

To find out which SSL certificate provider is going to work best for your specific situation, pay attention to the following X criteria as you evaluate your options.

Types of SSL Certificates

You want to get the right type of SSL certificates for your site. Understanding the basic differences between them will help you avoid buying more than you need, or not getting enough.

There are three types of SSL certificates you’ll encounter. They vary according to validation level:

  • Domain Validated (DV): DV certificates show that the certificate authority has validated that you are the owner of a particular domain. These are typically free, but since you don’t have to demonstrate anything beyond control over a domain, they have the lowest level of trust.
  • Organization Validated (OV): OV certificates show that the certificate authority has validated that your organization is real, has a known physical location, and controls the domain. These are not free and may take several days to acquire, as they require a real-world identity check. As such, OV certificates have a higher level of trust than DVs.
  • Extended Validation (EV): EV certificates have the most extensive validation process. In addition to checking everything required for an OV, an EV also requires the examination of corporate documents.

Generally speaking, different types of SSL certificates from the same provider will have the same level of encryption. It’s the authentication process that adds the extra level of trust.

The encryption that comes with DV certificates is key. But when encryption is tied to the rigorous identity check of and OV or EV certificates, it becomes much harder for bad actors to carry out phishing or man-in-the-middle attacks.

In some industries, like finance and healthcare, you may have to get an EV SSL certificate. This is just a bullet to bite. This is also true if you have a high-profile website that could be a juicy target for attackers.

Some choose to get OV or EV certificates for branding purposes. This was more important when browsers like Chrome showed a green padlock next to the site’s URL. 

Google started phasing that out and now everyone gets the same gray padlock, regardless of the type of validation. Even PayPal doesn’t have a green lock in Chrome any more:

There is, of course, more information about the organization in the certificate details if you get an OV or EV, but who is checking that?

If you can avoid paying for OV or EV, I recommend doing that. Just check to make sure that it’s going to work for your industry and with any payment gateway software you use.

In terms of picking between different vendors, be sure you are making an apples-to-apples comparison. 

For example, Secure Site SSL from Digicert is an OV certification, though it doesn’t say so by name, whereas a Single Domain OV certificate from Sectigo makes it more obvious.

Speaking of single domain certificates, there are two important subtypes of SSL certificates:

  • Wildcard SSL certificates cover an unlimited number of subdomains.
  • Subject Alternative Name (SAN) SSL certificates cover a certain number of additional domains. These may also be called “multi-domain” or UCC (unified communications certificate).

The exact limitations will vary from provider to provider. With GlobalSign, for example, you purchase the type of SSL certificate you want (DV, OV, or EV) and then pay an extra $199/year for every additional domain, and $99/year for each subdomain.

Alternatively, GlobalSign offers a Wildcard SSL that will secure an unlimited number of subdomains for $849/year.

If you need to secure multiple domains or lots of subdomains on a tight budget, I recommend They have Wildcards starting as low as $225 and SAN certificates that can secure up to 500 domains for $142/year.

One final note: it’s possible to use multiple certificate providers. Many company’s use free SSL certificates from Let’s Encrypt for everything they can, and use paid SSL certificates to cover everything else.

Speed to Issuance

How fast can you get the SSL certificates you need?

While DV SSL certificates can be issued more or less instantly, the OV and EV SSL certificates can take several days and possibly longer.

If you need one of these higher validation certificates badly, then definitely go with an SSL certificate provider who promises in the 1-3 day range, like DigiCert. Of course, you’ll want to check the reviews to see if they walk the walk when it comes to shipping certificates quickly. has some of the fastest turn-around-times, judging from reviews, so they can be a good choice if you need an SSL certificate yesterday.

For companies that develop software, Digicert and GlobalSign solve the problem of issuing certificates at the speed of DevOps. 

They set up an enterprise account which lets you pre-validate domains. With Digicert and Globalsign, this is simple to manage, so you pre-validate as many domains as you think you might need, and certificates can then be issued on-demand.

Warranty Policy

One of the major benefits to going with a paid SSL certificate over a free one is that you are covered by a warranty. It’s like an insurance policy. If an incorrectly issued SSL certificate causes problems, you won’t be on the hook for making it right.

These warranties vary depending on which type of certificate you choose. DV SSL certificates are backed by warranties of around $10,000, whereas EV SSL certificates may cover more than $1 million.

DigiCert has one of the most comprehensive warranties. For their EV SSL certificate, your business is covered by a $2 million warranty and your customers are backed by a separate $2 million warranty.

Hopefully you will never need this, but if you do, it’s important to know which companies are backing you with a suitable warranty.

Customer Service

Whether you are purchasing a single SSL certificate or thousands a week, the quality of customer service matters a lot.

There can be a lot of steps to installing and renewing SSL certificates. It’s a little different for every host and type of server. Sometimes the “easy installation” process is going to be more difficult based on your specific hardware.

Being able to pick up the phone and talk to an expert who can walk you through the process is worth a lot. has a great reputation, with hundreds of reviewers describing reassuring customer service throughout their first installation of an SSL certificate. The agents stay on the line, from start to finish, ensuring that everything is done right.

Let’s Encrypt is a great option for free SSL certificates, but are you saving money if it takes your paid employees several hours a month to finagle with an unfamiliar system?

This is why companies like GlobalSign and Digicert can charge a lot more for SSL certificates than others. You are paying for the on-demand, concierge customer service so that you don’t have to hire experts yourself.


If you can’t use the best free SSL certificates to protect your sites, it’s important to find the right paid option.

Much is going to depend on finding an SSL certificate provider who offers the range of certificates you need at a price that makes sense.

For companies looking for affordable SSL certificates, make your first and only stop. On top of their excellent prices, they have a great reputation for helping their customers. If you need a Wildcard or SAN certificate, going with could save you thousands of dollars each year.

If you only need OV or EV certificates, and you want a serious warranty to back them up, Digicert is a great choice. There’s definitely a higher price tag, but the platform comes with many additional tools to maintain top-level SSL security across all of your sites.

GlobalSign is my recommendation for enterprise customers who want a provider that helps them manage their complex SSL needs. There is no more user-friendly certificate management system out there, and you can depend on their customer service agents to be there when you need them.

There are many, many more options out there for SSL certificates. These are my top three. They have stood the test of time, helped thousands of companies keep their sites secure, and continuously evolve their technology to stay on top.

To recap:

  1. The Best for Budget-Friendly SSL Certificates
  2. GlobalSign: The Best Managed SSL for Enterprise
  3. DigiCert: The Best for Premium SSL Certificates

The post Best SSL Certificate Provider appeared first on Neil Patel.

Top 5 Aquascaping Forums, Discussions, and Message Boards You Must Follow in 2021

Top 5 Aquascaping Forums Contents [show] ⋅About this list & ranking Aquascaping Forums Reddit » Aquascape Reef2Reef » Aquascape Discussion Planted Tank Forum » Aquascaping UK Aquatic Plant Society » Aquascaping Barr Report Forum » Aquascaping Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic […]

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Best SSL Certificate Provider

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways: …

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New comment by npr_devs in "Ask HN: Who is hiring? (February 2021)"

NPR | Senior iOS Engineer | Washington, DC | Onsite (Preferred) or Remote (US Timezones) | Full-time | A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. We’re looking for a Senior iOS Engineer to join our team! …

The post New comment by npr_devs in “Ask HN: Who is hiring? (February 2021)” first appeared on Online Web Store Site.

Best SSL Certificate Provider

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways: …

The post Best SSL Certificate Provider first appeared on Online Web Store Site.

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New comment by akalini in "Ask HN: Who is hiring? (February 2021)"

Step Mobile | Palo Alto | Full-Time |

Step is a next generation financial services company building the best banking experience to help teens and young adults achieve financial independence and knowledge at an earlier age. Step’s mission is to create a bank that gives you the tools to become smarter with your money and reward you along your financial journey.

Step is a well-funded Series B company focused on disrupting banking through a differentiated mobile-first consumer experience. The founding team has extensive background in FinTech and building successful consumer products and brands. If you’re looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you.

Here are our open roles:

– Mobile Software Engineer:

– Senior Mobile Software Engineer:

– Frontend Engineer:

– Senior Backend Engineer:

– Information Security Lead:

Tech Stack:

– Mobile: React Native, Typescript, MobX, Swagger

– Web: React, Typescript, MobX, Swagger

– Backend: Java, Kotlin, gRPC, jOOQ, Dagger, PostgreSQL, Google Kubernetes Engine (GKE)

Please use the links above to apply!

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