Day: April 5, 2021

New comment by raoulbhatia in "Ask HN: Who is hiring? (April 2021)"

Radar Cyber Security is the only European supplier of Managed Detection & Response who provides its services based on inhouse developed technology.

ONSITE in Vienna preferred. REMOTE work possible to some extend (location within EU is a must-have!) . Relocation & VISA support available!

https://www.radarcs.com/jobs/

Excerpt:

* Service Delivery Manager https://cdn1.radarcs.com/wp-content/uploads/2021/01/Service-…

* Service Operations Specialist (SysOps/SRE) https://cdn1.radarcs.com/wp-content/uploads/2020/09/Service-…
(My team!)

* Senior Developer GoLang & Python https://cdn1.radarcs.com/wp-content/uploads/2020/09/Senior-D…

* Security Analyst https://cdn1.radarcs.com/wp-content/uploads/2020/11/Security…

* IT Project Manager https://cdn1.radarcs.com/wp-content/uploads/2021/01/IT-Proje…

Email me for further details: raoul.bhatia@radarcs.com

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Streak (YC S11) looking for a senior front end engineer (remote only)

Article URL: https://www.streak.com/careers/product-engineer

Comments URL: https://news.ycombinator.com/item?id=26688770

Points: 1

# Comments: 0

The post Streak (YC S11) looking for a senior front end engineer (remote only) appeared first on ROI Credit Builders.

New York's Tax Madness

Despite a federal bailout, Albany wants to pile on record rate increases.

The 6-Step Guide to Make Your Mobile Site Load Faster

Your users expect your site to load fast. If it doesn’t, you could lose a ton of traffic.

How fast, you ask?

Some research suggests that if a page doesn’t load in the literal blink of an eye, people could lose interest. That’s about 400 milliseconds.

Just a one-second delay can reduce customer satisfaction by 16 percent and one in four visitors will abandon a site if it takes more than four seconds to load.

mobile site speed stats

Not to mention the mighty Google says site speed is a ranking factor for mobile sites.

So if your site isn’t fast, both your audience and Google will think poorly of it. You’ll lose visibility and traffic.

So, how fast is your site?

Because if it takes longer than one or two seconds to load, you’re losing traffic right this moment.

It’s okay if your site is slow. There are steps you can take to make it faster to ensure you don’t let a single visitor slip through your fingers. Here’s how.

Step 1: Test Your Mobile Site Speed

Before you do anything else, you should test how fast your mobile site really is.

You might think it loads just fine, but it could be slower than you think.

One of the best mobile tests is from Ubersuggest. Here’s how it works:

Step #1: Enter Your URL and Click “Search”

ubersuggest make your site load faster

Step #2: Click “Site Audit” in the Left Sidebar

ubersuggest make site load faster site audit

Step #3: Scroll Down to “Site Speed”

ubersuggest make site load faster site speed test.

This is where you’ll find the loading time for both desktop and mobile devices. This shows that my site’s mobile loading time is 2 seconds, which is an “excellent” score.

It also tests speed related to six key elements of your website:

  • First Contentful Paint
  • Speed Index
  • Time to Interactive
  • First Meaningful Paint
  • First CPU Idle
  • Estimated Input Latency

If your site speed is excellent, you shouldn’t have any concerns. But if there’s room for improvement, don’t wait to take action. Every additional 0.5s it takes to load your site increases the percentage of visitors that will leave.

I’m going to address the most common causes of slow mobile sites and explain what you can do to improve yours.

Step 2: Perfect Your Mobile Site Design

Think back to when you designed your site.

Did you have mobile devices in mind?

I’m guessing you didn’t. (If you did, give yourself a pat on the back.)

If you didn’t now is the time to rethink your design with a mobile-first mindset.

Mobile sites have changed a lot in the last few years.

It used to be that sites would have two versions, one for mobile and one for desktop.

A mobile site is easily identified by the “m.” subdomain:

mobile subdomain make your site load faster.

In this situation, the mobile and desktop sites are two completely different animals operating separately from one another.

This is no longer the case. Now, most sites use responsive design.

Responsive design allows you to have one site that dynamically changes depending on how it’s being accessed.

So your mobile and desktop users will be looking at the same site, but it will appear differently on each device.

This is actually what Google prefers. They state it quite simply:

“Responsive design is Google’s recommended design pattern.”

You’re probably thinking, “Okay, cool, but what does this have to do with speed?”

Responsive designs typically load faster than mobile-only sites, so you’re gaining a massive SEO advantage there.

If you use a responsive design, your site will get more attention in the form of social shares, which will also boost your SEO.

Making your site responsive is good for both the short term and the long term. If you don’t already have a responsive site, I recommend looking into it as soon as you can.

Step 3: Keep Your Site Lightweight

It’s easy to get caught up in making the best and most eye-catching design out there.

Sometimes you get too caught up, and as a result, your site gets slower and slower because you keep adding more and more.

This is a condition that developers call code bloat.

Code bloat happens when your site gets weighed down with excess code.

make your site load faster code bloat

Most of the time, code bloat happens when a designer is too focused on the visual presentation of a site.

Don’t get me wrong. How a site looks is extremely important.

But performance can’t take a backseat to looks.

Luckily, it doesn’t have to. You can have your cake and eat it too. Here are some tips to keep in mind when designing your site:

Keep it Simple

Leonardo da Vinci had this to say about simplicity:

Simplicity is the ultimate sophistication.

Now, about five hundred years later, his words still ring true.

Look all around you. The complex designs of the past have been replaced with the minimalist designs of the future.

This applies to websites too. Especially mobile sites.

On a mobile screen, sites can easily become too crowded, so it’s important to keep everything open and decluttered.

As a rule of thumb, you should only have one call-to-action per page. This will help you reduce the amount of code you use, and it’ll also improve your site’s user experience.

You might also want to consider a more simplistic design like this one from Rug Doctor:

It’s not flashy, but it catches your attention with its sleek style.

You don’t need lots of bright colors and photos to make your site stand out. When it comes to mobile design, less is often more.

Eliminate Steps

The less your users have to do, the better.

Think about it. Why should there be seven steps between a customer and a sale when there could be only 3?

This effectively shortens your sales funnel, but it also makes the user experience even simpler.

Lots of ecommerce sites use this strategy to increase their sales.

On Boden’s mobile site, it’s super easy to buy a product. You add it to your cart, click checkout, and pay.

It’s straightforward and to the point. There are no unnecessary steps.

This also naturally helps relieve code bloat. It’s hard to go overboard with code if you don’t have tons of pages on your site.

Cutting out unneeded steps is one of the best things you can do for your visitors. Mobile users are much more likely to stay on your site if they don’t have to do much.

Save your users a few clicks, and you’ll reap gigantic rewards.

Use Fewer Images 

Before I get into this, I want to say that good images are definitely important for any site, and they also have SEO benefits.

However, you can have too much of a good thing.

In this case, you can go crazy with images and slow down your site in the process.

You may not think this is a big deal, but images make up roughly 63 percent of a page’s “weight.”

From 2011 to 2015, the size of the average mobile page tripled.

make your site load faster use fewer images

That means images are some of the most demanding elements on your site. They take up a lot of space, so having too many is not good.

One solution is to simply cut back on images.

Another (probably more practical) solution is to compress your images and reduce their file sizes.

Compression basically makes your images smaller without degrading the quality. This reduces the amount of time it takes for your site to load.

As a bonus, it also reduces the amount of time it takes for search engine bots to crawl and index your site.

Sites like Compressor.io can do this in a snap.

make your site load faster compress images

In fact, this is a best practice you should adopt even if your site is already blazing fast.

Don’t Use Custom Fonts

 I like a nice custom font as much as anyone else, but some of them are really high maintenance.

Some fonts use tons of CSS, while others go heavy on JavaScript. Either way, you’re looking at a ton of code.

If you want a really deep read on this subject, check out this post on Google’s Web Fundamentals site.

If you want the short version, here it is: Only use custom fonts when they’re absolutely necessary.

Step 4: Minify Your Code

Minification is a super useful technique for streamlining your code.

Here’s a quick definition of what it means to “minify” code:

make site load faster minify code definition

Essentially, minifying your code takes out everything that’s redundant and unnecessary. It makes sure your site is only using the code it needs.

This goes a long way toward making your site lightweight.

You can minify code manually (instructions here), but if you don’t have any coding experience, it can be a little bit intimidating.

Thankfully, there are several free tools you can use to minify your code in no time at all.

Minifycode.com offers several minifying tools to let you simplify your HTML, CSS, JavaScript, and more.

minify code tool make site load faster

If your site runs on WordPress, you have even more options thanks to plugins like Better WordPress Minify:

minify code wp plugin make site load faster

By using these tools, you can minify your code with just a few clicks, and you’ll be well on your way to a speedier site.

Of course, you should do all that you can to make sure there’s no unnecessary code, but mistakes happen. These tools let you fix those mistakes and improve your site at the same time.

Step 5: Cut Down on Redirects

I love redirects. They can be really useful for SEO and user experience.

But just like code, redirects have limited uses. You can’t use redirects all over the place and expect your site to perform well.

That’s because redirects inherently slow down your site.

When you click on a normal mobile link, the server provides the document found at that link.

But a redirect means there’s no document at that particular link. Because of that, the server has to go to the page where the document lives and retrieve it.

make site load faster reduce redirects.

This process has to happen with each file on a web page. That means every image, CSS file, and JavaScript file will go through the redirect.

As a result, it could be several seconds before the right page loads. By that time, your users could be long gone.

I recommend using Screaming Frog to check for redirects.

Then you can trace the roots of your redirects and change any that aren’t completely necessary.

The less work your site has to do, the faster it’ll go. While redirects have a time and a place, don’t overuse them or grow dependent on them.

Step 6: Load Above The Fold First

It’s obvious that users see above the fold content before they see anything else.

So why load your entire page all at once?

Why not load only the above the fold content at first and then load the rest as needed?

This is a concept referred to as “lazy loading,” and it can work wonders for site speed.

I bet that if you had the choice, you’d rather lift three pounds than 30. Am I right?

Lazy loading is that exact same concept applied to websites.

By implementing lazy loading, you’re asking your site to do only as much work as it needs to do and no more.

If you’re comfortable with code, you can use this jQuery plugin.

For WordPress sites, there are plugins like BJ Lazy Load to come to the rescue.

lazy load make site load faster

If neither of those options fit, you may need to hire a developer to help you out.

This is a more advanced technique, but it can save your site from doing a lot of work in the long term.

Conclusion

Speed isn’t just for race cars. It’s one of the most fundamental ingredients of a great mobile site.

A faster mobile-friendly site can increase traffic and bring in a flood of new customers and conversions.

It’s no surprise.

Mobile is here, and it’s here to stay.

Desktop performance still matters, but mobile is the present and the future.

In short, make your site as fast as possible and reduce the amount of weight your site is pulling.

This Think With Google article put it perfectly: “If speed thrills, friction kills.”

Improving your mobile site speed is a one-two punch that will make your site better for your users and for search engines.

If you haven’t focused on mobile yet, I urge you to start today.

Which of these techniques are you going to use to speed up your mobile site?

The Ultimate Guide to Social Media for E-Commerce

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels.

Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.

Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use.

14 Steps for E-Commerce Companies to Find Success Using Social Media

The more people integrate social media platforms into their daily routines, the more it makes sense to market to them here. Consumers spend almost two and a half hours per day on social media channels.

Why not reach them with social posts where you know they spend a significant amount of time? For example, eye-catching posts with appealing visuals like these posts from Sephora are a great way to market products on Instagram.

Social Media for E-Commerce - Sephora on Instagram

How can you stay on top of new developments and know what you should be doing to serve your customers best? Follow industry leaders in your feeds and keep tabs on trending topics in your industry. You can also discreetly watch what other companies are doing that seems to gain traction.

While social commerce is still relatively new, it’s making a significant impact on e-commerce businesses and how they market to customers. As each platform improves its features to help users sell, opportunities grow for businesses to tap into these audiences to boost their marketing.

The steps below can help you develop best practices in your business to optimize your social media for e-commerce.

1. Define Your E-Commerce Company’s Social Media Goals

There are two main ways to use social media for e-commerce: to drive traffic to your company website or drive sales. While each can be important in its way, it’s essential to identify which you value most so you can effectively plan how to use your resources.

It’s essential to establish your goals before investing time into strategy and implementation to ensure you’re taking action to move you closer to your goals.

If you don’t set goals, you can’t measure your success or repeat what works.

2. Decide If You Want to Become a Social Commerce Company

Social commerce is selling directly to your customers on social media platforms. Everything from discovering your product or service, to a buying decision, to the checkout process happens in the app or platform they are already using.

Target’s Facebook page, for example, has a shop built right into it where customers can browse and purchase products.

Social Media for E-Commerce - Target on Facebook

You might find success with social commerce if you sell products that a potential customer can quickly evaluate online from a photo and might buy on impulse. Think lower price points and items that aren’t likely to need returning.

An apparel company might successfully sell their clothing and accessories on social media as the process suits how people tend to buy these products.

When is social commerce perhaps not a great fit? If your products or services are higher ticket items where customers want to discern quality in-person. A customer buying an engagement ring will want to spend more time evaluating options and vetting sellers than social commerce might allow.

Start by focusing on the networks your ideal customer and target audience uses the most. Take time to engage your audiences and respond to their comments and questions.

Whether or not you want to pursue social commerce for your business, you should still be investing in social media marketing. Social channels can help boost your visibility, increase website traffic, generate leads, and help you engage with your customers.

3. Create a Social Media Strategy for Your E-Commerce Company

You’ll need a social media strategy for your e-commerce company that considers your goals, your resources, and the best platforms that will help you reach your customers. Once you clarify these parts of your strategy, you can expand on each element to create effective campaigns that fit your goals.

When you work from a social media strategy, you’re also more likely to use best practices to help you be more effective overall. Get a clear idea of your target audience, where they spend time, and their worries. From here, do some research to check which platforms are most popular with your target demographic.

With this information, you’ll be better able to plan where your time and effort will pay off.

4. Determine Which Social Media Channels Your E-Commerce Company Should Target

First, look for established platforms that offer a range of features, different ways to advertise and sell products, and focused targeting. Some may appeal to you because they are an excellent fit for your products.

The apparel brand we mentioned earlier would likely want to use Instagram because it is image-focused, and consumers are already used to discovering and purchasing apparel on the app.

Next, consider which platforms attract your target demographic. You’ll want to go where your ideal customers spend time.

What kind of data might inform your decision? With some research, you might discover 60 percent of Pinterest users are women, and 98 percent of Facebook users access the site via mobile devices. From these and other data points, you’ll be able to pinpoint which platforms might be best for your business.

5. Optimize Your Social Media Accounts for E-Commerce

One of the first steps you’ll need to take is to optimize your social media accounts. Fill out your profiles completely, adding helpful information wherever you can.

Make it easy for people to find the information they need at a glance to understand your business and buy from you. Perform research to identify relevant keywords and hashtags to use so you show up in search results. Make your location obvious.

Be sure to link to pages where customers can find the products they clicked through to see. Use clear CTAs so people know what to do to buy from you.

6. Run Social Media Paid Campaigns Optimized for E-Commerce Companies

Nearly every social platform has a version of paid advertising that can allow you to raise visibility even as organic reach becomes more challenging to achieve.

There are also different ad types on each, so it can be valuable to explore the various options. You may try different types of ads on each platform. You might try retargeting ads on Facebook, but use Shoppable posts on Instagram. Take advantage of audience targeting capabilities on each.

7. Use Automation Tools

If social media is a part of your sales strategy, you’ll need to explore automation tools and use what you can. Why is automation so key to social selling? People expect timely and personal interaction on social media networks. To meet their expectations, you’re going to need help.

It’s simply not possible to run a successful business and spend every waking moment online replying to comments and answering questions. Social media is like a storefront that is open 24 hours a day, seven days a week (plus holidays!), so don’t take the chance of turning people away or missing crucial requests or concerns.

8. Consider the Mobile Experience

More people are accessing social media networks and websites via their phones than ever before. When it comes to social media for e-commerce, however, mobile design is just the first step. The whole purchase journey needs to be seamless.

Payment options should be mobile-friendly. Apple Pay, for example, allows you to let users make purchases from their phones. We’ll look at more payment options further down the page.

Consider content formats as well. With more than 100 million hours of video consumed on Facebook every day, you’ll want to offer videos in vertical format for mobile users. People like convenience, a personalized experience, and to feel like they can easily navigate and engage with your site.

9. Optimize Landing Pages for E-Commerce

Optimizing your landing pages for e-commerce helps create a better user experience by providing people with all the information they need to make a buying decision.

If they click through to your site, you want them to understand quickly they’re in the right place. They should be able to move seamlessly to purchasing the item they wanted.

Ensure you have high-quality product images and videos, if appropriate, with well-written product copy outlining features and benefits. Include sizing or specifications on the product page and clear calls to action (CTAs) to help them convert.

10. Create Clear CTAs on Social Media Optimized for E-Commerce

CTAs are what motivate your user to convert to a customer. Take the time to craft these carefully and include them in each interaction you have with potential customers.

You can use different CTAs, like asking questions, including hyperlinks, or simply adding clickable buttons. Your page design might include banners with clear offers, sidebar clickable buttons, or pop-up ads to help customers convert.

11. Ensure Easy Website Navigation

User experience (UX) should be your priority when you launch your e-commerce site. You want shoppers to find products quickly and understand how to move from browsing to purchasing without confusion.

The easier you make it for people to buy from you, the better the chance they’ll convert from visitor to customer. Keep your navigation simple to understand and avoid design elements that are too unusual for people to use easily.

Organize your site information with clear labels for product categories and avoid tricky navigation styles that could create confusion.

Social Media for E-Commerce - H&M site navigation

12. Offer Easy Payment Options for Customers

If you’re going to run a successful e-commerce site, you need to offer reliable and trustworthy ways for people to pay for your products and services.

You can explore a wide range of payment options for your e-commerce business, each with its features and policies. Options include Square, PayPal, Stripe, Apple Pay, Google Pay, and many others.

Some social media platforms allow customers to purchase directly from the app, depending on what features you choose to use. A few of these options include Facebook (with Facebook stores, Messenger Chatbots, and Ads), Instagram (with Stories, Shopping, Live, IGTV, and Ads), and Pinterest (with Promoted Pins, Rich Pins, and Shop the Look Pins.)

You also can investigate third-party websites as a way to advertise and sell your products. Keep reading to learn more about a few of these that may support your e-commerce business.

13. Advertise and Sell on Third-Party Websites

There are other options for boosting your sales beyond your website. Third-party websites allow you to benefit from established functionality and huge audiences while building your legitimacy and website traffic.

One example of third-party website selling is Amazon. While shoppers on Amazon may realize they’re buying from you instead of directly from the retail giant itself, you still benefit from the credibility of their brand and purchasing capabilities. You also get to tap into their vast audience of visitors with a solid intent to buy.

Another option is using sites like Like to Know It, which allows readers to purchase an item or items from an Instagram post by linking the product emailed to them.

RewardStyle is an invitation-only affiliate network focusing on lifestyle, fashion, and beauty products, allowing sellers to earn money through content creation featuring certain products.

14. Track the Success of Your E-Commerce Company’s Social Media Strategy

It’s essential to track your strategy’s results as you implement your ideas, so you can accurately analyze your successes and where you need to improve.

Choose quantifiable metrics representing engagement (such as likes, shares, comments, or retweets). Track your website traffic and how much traffic you are getting from your social media channels. Keep track of sales generated by social media marketing and sales completed online or through your campaigns.

It’s not always easy to tie your efforts to your results, but you can try. With specific metrics, you’ll be better able to repeat the working tactics and revisit the areas that don’t seem to be offering you the same return on investment.

Conclusion

Social media is a big part of everyday life for many people and offers an excellent opportunity to get in front of potential customers and sell your products and services. You can use various platforms to strengthen your brand, increase sales, and develop loyal fans.

If you also sell online, using social media for e-commerce is a natural step for your business as you plan future growth. If you haven’t tapped into the benefits of social media marketing yet, start now, so you don’t miss out on the opportunity it represents.

With the steps outlined above, you’ll be ready to reap the benefits of social media for your e-commerce business. If you haven’t explored these options or want some help to make them work for you, reach out for digital marketing support.

Have you invested in social media for e-commerce in your business? Which of the above tips will you try next?

Top 10 Cobra Kai Podcasts You Must Follow in 2021 (TV Series)

Top 10 Cobra Kai Podcasts Contents [show] ⋅About this list & ranking Cobra Kai Podcasts Cobra Kai Kompanion Cobra Guys: A Cobra Kai Podcast Let’s Talk – Cobra Kai Cobra Kai Never Dies No Mercy – A Cobra Kai Podcast Are You Karate Kidding Me? No Mercy: A Cobra Kai Kickback Talkin’ Fanfic Hashbrown Team Cobra Kai […]

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Top 10 Skyrim Podcasts You Must Follow in 2021 (Video Game Series )

Top 10 Skyrim Podcasts Contents [show] ⋅About this list & ranking Skyrim Podcasts Skyrim Addict: An Elder Scrolls podcast Let’s Play Skyrim Skyrim Podcasts 10 A.D. : A D&D Adventure in Skyrim Skyrim Book Club VG Boys Podcast Tales of Tamriel | An Elder Scrolls Online Podcast Submit Blog Do you want more traffic, leads, and sales? […]

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10 Small Business Examples of the Best Instagram Bios

Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users. If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. To get the most out of Instagram, you should create a solid Instagram bio …

The post 10 Small Business Examples of the Best Instagram Bios first appeared on Online Web Store Site.

New comment by ahuseyin in "Ask HN: Who wants to be hired? (April 2021)"

Location: Istanbul, Turkey Remote: Yes Willing to relocate: Yes (EU preferred) Technologies: – Java, Java EE, JSP, JSF, Struts, JPA, Hibernate, JDBC, Spring Framework, Spring Security, Spring Boot, Spring Data – Angular, TypeScript, HTML, Bootstrap, CSS, JavaScript, JQuery – SOAP and RESTful web services, XML, JSON – SQL, PostgreSQL, Oracle Database, MongoDB – Oracle WebLogic, …

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New comment by nimblehq in "Ask HN: Who is hiring? (April 2021)"

Nimble | Bangkok, Thailand | Fulltime | ONSITE | Visa/Work Permit + Relocation assistance | https://nimblehq.co/ We are a team of designers, software developers and product owners building outstanding web and mobile applications for companies of all sizes, from 1-person startups to Fortune 500 companies. We take a product development approach, creating custom software that …

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