Author: Jeffrey Smoot

Top 10 Alexander Technique Podcasts You Must Follow in 2021

Top 10 Alexander Technique Podcasts Contents [show] ⋅About this list & ranking Alexander Technique Podcasts Body Learning: The Alexander Technique Alexander Technique Alexander Technique Teachers of Greater Philadelphia Saint Louis Alexander Technique Semi-Supine Simon Owen Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and […]

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How to Build Customer Loyalty Through Paid Ad Campaigns

How do you inspire customer loyalty?

PPC and social campaigns might not be the first things that come to mind—but maybe they should.

Most marketers focus on acquiring new customers when it comes to paid marketing.

That’s understandable—who wouldn’t want new customers?

Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business.

They’re the ones who spend 67% more on your business than new customers. If you’re introducing a new product or service, they’re also 50% more likely to try it out than new customers.

There’s no disputing the value of retaining customers. But how exactly can you do it?

Here’s why loyalty matters and how to use your paid campaigns to not just drive sales but also build long-term relationships with loyal customers.

Why Customer Loyalty is Important

Why exactly does customer loyalty matter so much? After all, you could just focus on getting new customers, right?

Here are a few reasons why customer loyalty is critical to long-term business success.

1. Save on Marketing Expenses

Marketing costs money. Your exact budget will naturally vary based on your industry and size. However, the more competition you have, the more money you will need to spend to grab your market’s attention, create connections, and drive sales.

Loyal customers can help reduce expenses. It costs five times more to acquire a new customer than retaining an old one.

This makes sense—your current customer already knows about your brand, and at some point, they decided that your product or service was the right one for them. Cultivating relationships and building customer loyalty will help ensure they don’t only buy from you once, but continuously.

2. Improve Your Reputation

Word-of-mouth marketing is the most effective marketing strategy out there. This is because people are far more likely to trust their friends, family, and other consumers over brands.

Creating a trusted and reputable brand takes a lot of time and effort. Suppose you’ve already managed to show your existing customers that you are trustworthy. In that case, they can act as brand advocates by telling their family and friends about your amazing products or services.

3. Drive Sales

Loyal customers spend more money, and they are far more likely to tell their friends and family about you. That valuable connection will naturally lead to an increase in sales.

Focusing your efforts on customer loyalty can also help you better understand your customers, improving your sales strategy, marketing efforts, and even guiding product development.

How to Build Customer Loyalty With Paid Marketing Campaigns

Studies show loyal customers convert easier and spend more on brands with whom they’ve built a relationship.

If you’re looking to foster stronger relationships with your customers, here’s how to do it.

1. Engage Customers With Ads

Thanks to the digital age, it is now much easier to engage and connect with your customers.

Whether you communicate through social media, your company blog, or email newsletter, it has never been easier to stay connected.

How can you use this to build customer loyalty?

First, it’s essential to understand the value of platforms like social media to marketers.

Before the digital age, things were less complicated.

To get your market’s attention, all you had to do was run ads on TV, flyers, or relevant newspapers and magazines.

The challenge was that communication was all one-sided. You could talk at your customers, but not with them.

Now, the conversation can be two-sided.

With social channels such as Instagram and Facebook, you can run ads and get instant feedback from your customers. You can share when things are back in stock or answer questions about features.

This can be beneficial because with a limited number of characters, sometimes it’s difficult to say everything about a particular product or service.

When you engage with customers in the comments, you can provide additional information that wasn’t shared in the ad.

Just make sure to pay attention to your customers’ needs, wants, and concerns. This information gives you a clearer picture of who they are and what they need—informing all your future marketing efforts.

Instagram ad example of customers providing feedback in comments and displaying customer loyalty

2. Be Genuine in Ad Copy

At its core, customer loyalty is all about building trust between you and your customers. To achieve this, you need to be genuine, honest, and transparent.

Transparency has become increasingly important to consumers, and this is something marketers need to keep in mind.

Sprout Social surveyed 1,000 US consumers and found that 86 percent say transparency from businesses is more important than ever before.

What does being “transparent” actually mean?

From the same survey, 59% of consumers defined transparency as businesses that were open with them, 49% highlighted honesty, and 53% said clarity.

In practice, this is as simple as being honest about your product or service.

Every product or service has certain limitations, and there’s nothing wrong with letting your customer know about them. If a customer reaches out to you or comments on an ad, it’s essential to share what your product can do and what it can’t do.

The more honest you are, the more likely your customers will know that they can trust you.

In addition to being trustworthy, be genuine while communicating with customers. Depending on your industry, this might mean using GIFs, casual language, or using industry slang.

Have you ever received a generic automatic email or text response from a company?

Did you feel like you were communicating with a brand? Or did you feel like you were speaking with a real person who knows and understands your needs?

People seek real connections with brands.

They don’t want to feel like they’re just another customer.

That’s why it’s essential to have someone in your team respond to customer questions or queries on your social channels. If you use automated responses (like a chatbot, for example), add a little personality to personalize the message instead of sending out a generic or robotic answer.

3. Show Appreciation

Above all, remember that your customer is a human being, and human beings want to feel appreciated.

To earn some points, show your appreciation for your loyal customers through little gestures like sending a personalized thank-you discount after they’ve completed a purchase.

Targeting loyal customers with ongoing campaigns will help your brand stick out.

If you’re struggling to find the right ad copy for your existing customers, you first need to understand them.

For example:

  • Are they parents? If so, do they have small kids or grown kids?
  • Are they small business owners, employees, or do they have a few side hustles?
  • What type of books do they read?

All this information will help you understand which ad copy will make the most sense.

For instance, if you own an e-commerce store and sell products for pregnant women and mothers with babies, you can create an ad focused on specific products that match their child’s current age.

One of the best ways to gain more ideas as to what existing customers are looking for is to pay attention to your most loyal customers’ interactions with your brand.

Look at the pain points they raise when interacting with you on social media or other channels.

For example, Harry’s doesn’t have to go far to see what scents their customers want. It’s right there on their ads.

Improve Customer loyalty with information from social media

Even just saying “Thanks for trying our product!” or “Glad you had a good experience!” when someone comments on an ad can make all the difference.

4. Provide Incentives

Sometimes your customers need a little motivation to stay loyal to your brand, even though they’ve bought from you before.

Although your product or service may be great, you still have a lot of competition. With the digital age, your customers are likely seeing other brand’s ads and engaging with them on social media.

So, how do you use paid ads to keep competitors from winning them over?

You can start with incentives!

Incentives have long been a key component for encouraging customer loyalty. Think of them as a way to give your customers another reason to love your brand and stick around.

Consider using paid ads to offer incentives such as:

Store Credits and Discount Codes

In your ads, highlight the discount or credit amount your customers will receive if they continue purchasing from you. Make it feel special by offering it for “loyal customers” or as a “welcome back” offer.

Offer Upgrades

If you’re selling a product with an upgrade (like an app or monthly membership box), offer current customers an incentive, like a discount or free shipping, if they decide to stick with your product and get the upgrade.

Remind Customers About the Points They’ve Earned

Did you know that 43% of rewards expire before they are redeemed? To ensure that your customers redeem their rewards, consider using retargeting ads to remind them to use their points before they expire.

5. Highlight Social Proof in Ad Copy

Social proof is essential to inspire customer loyalty and encourage new sales.

Here’s why.

Research shows that reviews impact the buying process.

How can you use this in your PPC and ad campaigns?

Leverage stats from your customer success stories that prove your product or service’s value.

For instance, “See why 10,000 customers recommend our toothbrushes!” or “Read how we’ve helped 5,000 people lose weight through our program!”

This type of ad copy establishes the value of your product and shows them other customers like your business.

Conclusion

Your loyal customers are the most valuable component of your growing business.

They’ll continue purchasing your products—even if they aren’t on sale.

Loyal customers can also act as brand ambassadors and spread the word to their family and friends about how great your brand is.

By now, you should have some ideas on how you can use your paid ad campaigns to encourage customer loyalty further.

What are some unique ways you plan on building customer loyalty? Share in the comments sections below.

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New comment by jsonice in "Ask HN: Who is hiring? (February 2021)"

APY Finance | Backend Engineer Location: REMOTE We are looking for a backend engineer that has a passion for cryptocurrency, DeFi, and a love for Clubhouse discussions on the latter topics. You will get to touch on all aspects of Ethereum backend engineering. The right engineer will participate in the development and roll-out of world-class …

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New comment by monniek in "Ask HN: Who is hiring? (January 2021)"

Web developer | Remote | 3+ years experience | Full-time

We’re hiring for a web developer as we shake up the audio space! The startup is VC-backed and fully remote indefinitely, but based in London, ENG.

Tech tack (3+ yrs ex.)
– React.js
– Javascript

Any questions, just give me a shout! Alternatively, if you want to ping me personally, feel free monica@avid.fm. Thanks!

Full job spec: https://apply.workable.com/avid-international-limited/j/0DEB…

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How to Rock Out Streetshares Recession Financing

The recession is officially here, and that means finding financing for your business is going to be more challenging than ever.  It is possible however.  Check out Streetshares recession financing for example.

A Comprehensive Review of Streetshares Recession Financing Options

Funding is a huge obstacle for virtually every small business, especially in a recession. It can seem as if there is almost never enough. This is why having more than one option when it comes to small business funding in a recession is vital. Most assume the first stop is a traditional bank or credit union. That isn’t always possible however. Sometimes you need to research alternative options. This is exactly what Streetshares recession financing is.

Traditional lenders rely heavily on personal credit scores and are not set up to specifically help small businesses thrive. There are some non-traditional lenders that, while still acknowledging risk reduction is essential, know small businesses are a different breed needing special help.

Because of this, they are willing to take other factors into consideration rather than relying so heavily on the personal credit. Factors such as business credit, time in business, annual business revenue, and more can come into play.

Is Streetshares one of those companies? In some ways yes, it is.  In other ways, not really.

Find out why so many companies are using our proven methods to improve their business credit scores, even during a recession.

What is Streetshares?

Streetshares is an online small business funding service offering much more than traditional loans. It all began in 2013 when Mark Rockefeller and Mickey Konson both agreed a small business financing solution for everyday small business owners was necessary. The idea for Streetshares was born.

The idea was to create a lender which would offer small business solutions for veterans and their communities. Today, Streetshares offers financial products to all types of small businesses. While you do not have to have military or veteran affiliation to take advantage of these products, they do maintain their dedication to their military and veteran roots.

What Products Do They Offer?

Streetshares offers a variety of recession financing products with fast application processes and funds deposited almost immediately. There is never a prepay penalty, and the credit check is a soft one, so there is not an impact on your credit score for applying.  This is a huge plus when it comes to financing during a recession.

Streetshares Recession Financing Products

Term Loans– These are lump sum, traditional style loans. They run from $2,000 to $100,000 with terms from 3 to 36 months.

Patriot Express Line of Credit– A revolving line of credit for amounts between $5,000 and $100,000. You draw only what you need, when you need it, and only pay interest on what you used. Terms run from 3 to 36 months.

Contract Financing– An advance on contract invoices. You can receive up to 90% of the total of unpaid invoices on a contract, and Streetshares will collect from the contractor. The beauty of this is you get your cash right away, without having to wait for customers to pay their invoices.

Factoring– Similar to contract financing, accounts receivable factoring allows you to collect a portion of your receivables from Streetshares, while they collect the total amount from those who owe you. This allows you to receive your funds immediately without having to worry about collections.

Our comprehensive Streetshares review revealed that this is a flexible product rather an a one-size fits all. The company lets the borrower determine how many and which invoices to factor in the way best suiting their needs. The business does not have to factor all invoices.

You may be wondering how your credit score will react when you apply for a loan. With most lenders, you credit score can drop some due to the credit check made by the lender. However, while we were doing our Streetshares review, we learned they do a soft pull when they check your credit score, so your credit isn’t affected at all by the application.

Find out why so many companies are using our proven methods to improve their business credit scores, even during a recession.

Streetshares Recession Financing: Repayment

They deduct a set amount from your bank account weekly, so repayment is easy peasy. They also do not have a prepayment penalty, so if you want to pay ahead, you can totally do that.

Other Services: Investment Products

Veterans Business Bonds– These bonds pay a flat 5% interest rate with as little as $25 to start. You can withdraw from the bond in the first year with a 1% fee, and after one year can access your funds at any time without a fee.

Streetshares Pro Investing– If you choose, you can let the Streetshares pros build a portfolio that will help you reach your financial goals.

Financing Application and Requirements for Streetshares Recession Financing

Online application for Street Shares recession financing is quick and easy. If you want or need personal help, you can call and speak with a qualified professional who will walk you through the process. Approval typically comes the same day as application, and funds can be in your account within 3 days.

The basic loan pre-approval qualification requirements are:

  • United States citizenship
  •  At least one year in business (in some cases 6 months is enough)
  •  Minimum required earnings
  •  Business guarantor with reasonable credit

When you apply, you will need to have the following information ready:

  • Business owner’s social security number
  • EIN
  • Total outstanding business debts
  • 6 months of the most recent bank statements
  • Most recent business and personal tax returns

In some cases, financial statements may also be required for Streetshares recession financing. These would include the Profit and Loss statement, the Balance Sheet, and other information as requested. If you use QuickBooks Online, their system can review your financial information directly from there, making the process even faster!

What About Closing Costs?Streetshares Recession Financing Credit Suite

Streetshares changed how they accounted for closing costs mid-2018. Previously, these fees came from funds before they went into the borrower’s account.

The new policy allows for the disbursal of all funds to the borrower, who is then allowed to either roll closing costs into the payment, or pay them back immediately. Streetshares says they made this change to allow borrowers to receive all their funds and have more control over how they used the money based on the needs of their individual business.  This is a huge plus for Streetshares recession financing.

Other Perks

There are a few exceptional benefits to being a Streetshares member.

Discounts

Members of Streetshares enjoy discounts at various retailers. These include but are not limited to discounts on bookkeeping services, services offered by Amazon, and combat attire.  In a recession, every penny counts, right?

Best Price Guarantee

When it comes to Streetshares recession financing, they are serious about offering the best deals and rates when it comes to small business funding. In an effort to do just that, they guarantee they will beat or match a competitor’s offer, or give you a $100 gift card. Here are the details: 

  • You must have a loan offer from Streetshares that has been fully underwritten.
  • You must also have an approved and underwritten offer from one of the lenders listed below.
  • There will need to be proof of the competitor’s offer.

This only applies to online lenders. These are defined as lenders that:

  • Are not a bank, credit union, CDFI, or thrift
  • Operate as a for-profit lending agency
  • Are not a brokers or ISOs (Independent Sales Organizations)
  • Provide Merchant Cash Advance products or is one of the lenders in the following list:
    • Strategic Funding
    • YellowStone
    • BFS capital
    • SOS capital
    • IOU Central
    • BOFI
    • EBF partners
    • Flash Advance
    • LoanMe
    • Ondeck 
    • Kabbage
    • Swift Capital
    • Breakout Capital
    • PayPal LoanBuilder   
    • Principis capital
    • Par Funding
    • National Funding
    • Quick Bridge Funding
    • Business Backer
    • Advance Capital
    • Mulligan Funding Knight Capital
    • 1st Global Capital
    • SFS Funding
    • Itria Ventures
    • EIN CAP
    • Pearl Capital
    • Prime Meridian

They must also, of course, provide small business lines of credit or loans as part of their normal operations.

Brass Tacks of the Best Price Guarantee

After reviewing your offer, Streetshares will generate an Annual Percentage Rate (APR) for the costs of your Streetshares offer in an effort to give you a fair comparison. They will then offer lower fees, a lower interest rate, or make other changes to their offer to beat or match that of the competitor.

Find out why so many companies are using our proven methods to improve their business credit scores, even during a recession.

If they, for some reason, cannot beat or match the offer, they will give you a $100 Amazon gift card.

Streetshares Foundation

We would be remiss if we didn’t talk about the Streetshares Foundation along with Streetshares recession financing. The foundation’s mission is to encourage and support veteran small business owners. In keeping with this, they present a grant to 3 veteran-owned businesses each year.

There are three prizes as follows: 

  • 1st Place: $15,000
  • 2nd Place: $6,000
  • 3rd Place: $4,000

To apply, a business must meet the following requirements:

  • The applicant has to be a veteran or reserve or active duty member of a branch of the United States Armed Forces, or a spouse of an armed forces member.
  • They must be at least 21 years old.
  • The business must be legally incorporated or a formal partnership or sole proprietorship.
  • There must be some sort of social impact on the veteran or military community either in conjunction with or in addition to the primary business function.

The foundation will choose 5 to 10 finalists based on the social impact, business idea, how they will use award funds and the social impact of that use, fit of the product market, and the history of the team and the company.

The final selection process is one of the best parts. Once the finalists are set, they post a list on the website and the public votes on which businesses will receive prizes!

What is “Reasonable Credit? And What if My Credit Isn’t “Reasonable?”

To gain approval for Streetshares recession financing, you need to have “reasonable” credit. It took a little digging around, but it turns out they define reasonable credit as a credit score over 650.

What If My Credit Score Doesn’t Meet that Definition?

There are some steps you can take to improve your score. First, pay your bills on time, every time. You also need to take a look at your credit report. You can do this by obtaining a free copy. Get one annually at no cost.

Review it with a fine-toothed comb. It is even more important to do this during a recession.  If you find mistakes, have them corrected. Do this by submitting the detailed request in writing, with back up documentation of the correct information. Never send originals of backup. Always make copies.

You can also ask those that are not required to report payments to credit agencies to do so. A couple of examples include landlords and utilities. If you are making your payments to them on time, you can ask them to report those payments.

They may say no. It can’t hurt to ask though. If they choose to do so, it could improve your score much faster.

The Better Business Bureau: What Do They Say About Streetshares?

You really can’t talk about a lending company without checking out their profile on the Better Business Bureau. It’s pretty important when considering Streetshares recession financing. As it turns out, they have an A+ rating! There are only two complaints on file, and they are each in reference to unwanted solicitation. The company has responded, and in each case the individual complaining was taken off of their list.

There are 3 reviews on file, and all three relate to the investing option. One is a 3-star rating because there seem to be no financials available for the past 4 years. The last ones are when they first filed with the SEC. The reviewer would like to see how the investment money is being used.

Another 3-star rating is from a reviewer who was not impressed either way yet. They note a few good things and a few not so good things and state they need more time to form an opinion.

The last reviewer gives a 5-star rating and says their investing experience has been “as advertised.”

Do You Need Streetshares Recession Financing?  

It depends.  If you qualify, Streetshares recession financing could be the perfect solution for whatever you need.  The company prides itself on offering fast financing options with little hassle. They have lower interest rates than other online lenders.  Also, while they offer their products to everyone, they take their original mission to use their business solutions to support businesses run by those in the military and veterans seriously.

The main drawback is they are a newer company.  This inevitably causes some kinks, but they seem to be working them out nicely.

(Note: We make every effort to update details regularly but always check the lender’s website for the most up-to-date information on terms, rates, and requirements as these details can change frequently.)

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The FBI's 2016 Abuse Turns Criminal

A former bureau lawyer is charged with doctoring evidence for a warrant.

Top 15 Vegan Breakfast Blogs And Websites To Follow in 2020

Top 15 Vegan Breakfast Blogs Contents [show] ⋅About this list & ranking Vegan Breakfast Blogs Connoisseurus Veg » Breakfast Vegan Richa » Breakfast Recipes Cookie and Kate » Breakfast Simple Vegan Blog » Breakfast Oh My Veggies » Breakfast VegKitchen » Vegan Breakfast Recipes Vegan Heaven Nikki Vegan » Breakfast Dietitian Debbie Dishes » Breakfast Bree’s Vegan […]

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Debt Help For Mortgage Financing

Credit Scores Help For Mortgage Financing Funding a brand-new home mortgage? Be cautious of “aggressive loan providers.”In November 2005, Montgomery County, Maryland’s region council established regulation to broaden the groups of inequitable financing tasks connected with inequitable real estate techniques as well as enhanced the optimum penalty for such tasks from $5,000 to $500,000. The …

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Minnesota's 'Essential' Churches

Rethinking the Coronavirus Shutdown