Author: Kevin Rivera
What are Private Business Lenders and Private Business Funding?
Real estate investing is big money. But not every entrepreneur qualifies for loans from big banks, and other traditional sources. Not to worry, there are private lenders out there, willing to lend money. Private money business loans just might be the solution you’re looking for – from private business lenders.
What are Private Business Lenders?
Private business lenders are generally funded by investors, or by banks, or both. Private lenders are in the business of taking funds from private investors. They make private business purpose loans with those funds.
Investors expect a decent return from their investments, and interest rates from money borrowed from banks is significantly higher, than the banks are being charged for the funds. These factors raise the private lender’s expenses. Those expenses are then passed on to the ultimate borrower. Unlike with angel investing or venture capital, the borrower isn’t giving away a percentage of ownership.
Why Work with Private Business Lenders?
Apart from possibly not qualifying for traditional lending, there are other reasons why it may be better to work with a private lender. Banks are often tougher to deal with than private lenders. Banks are subject to significant state and federal regulations. They must work within governmental and quasi-governmental agency programs, like Fannie Mae, Freddie Mac, the VA, and HUD. These regulations often dictate which businesses a bank can lend to, and what borrower profiles should look like.
Private business lenders, while still subject to state and federal laws, are significantly less regulated. They can be more flexible in the types of loans they make, and who their customers are.
Hence is it generally easier to get approval from a private lender, versus a traditional bank. Private lenders can customize each loan based on a set of internally set criteria, like credit scores, loan to value ratio, and debt to income levels.
Learn business loan secrets and get money for your business.
Bank Approvals are Different
In contrast, bank approvals are program or computer driven. The lender only has a little discretion. Private lenders tend to take a more common sense approach, to understanding borrower issues and overcoming them.
Banks tend to look at financial histories and credit through easily traceable and documented income sources. This makes it very difficult for self-employed borrowers, for example, to qualify for bank loans.
Private lenders will be more creative, and investigative in qualifying income. They may be willing to overlook background flaws upon explanation. See rehabfinancial.com/real-estate-investment-strategy/financing-real-estate-investments/private-lender-vs-a-bank-mortgage.
A hard money loan is a type of real estate loan. It is issued by a private lender for non-owner occupied property. Hard money loans are usually short term. They tend to be between six and 36 months. They have a higher interest rate than traditional bank loans.
Let’s look at Hard Money Loan Approvals
You get approval for hard money loans based on the value of the real estate, rather than the creditworthiness of the borrower. These loans are often used because they have an exceptionally fast approval time. They are often closed within two to four weeks.
What is the Difference Between Hard Money Loans and Bank Loans?
The main difference is the lender. Hard money loans are almost always given by a private lender. This is so whether that’s an individual or a private lending company. These loans are used for non-owner occupied real estate. So they aren’t regulated like consumer mortgages. As a result, hard money lenders can charge higher interest rates and fees, and they can get away with terms that wouldn’t be allowed with traditional loans.
The Truth in Lending Act (TILA) and Real Estate Settlement Procedures Act (RESPA) don’t often apply to commercial mortgages. But there are still regulations traditional financial institutions must follow. Federally insured banks are still regulated by the FDIC. Credit unions are regulated by the National Credit Union Administration (NCUA). But hard money lenders don’t have any regulations placed on them.
What Sorts of Real Estate is Covered by Private Money Financing?
A hard money lender may loan on any type of non-owner occupied real estate. This includes all sorts of real estate investments. But they’re often looking for situations with a fairly quick exit strategy, so they know they’ll get paid by the end of the loan term.
Let’s look at Private Small Business Loans for Fix and Flip Properties
Hard money loans are very common with fix and flip properties. In fact, many lenders will even finance the repairs. These types of deals are ideal for the lender because flips tend to be completed within six months.
If the lender is also financing the repairs, they will estimate the cost of the repairs, and issue draws as the borrower needs them to pay for the work being done. This ensures the funds are being used for the repairs. It also limits the lender’s exposure, since they’re only giving out a small amount of money at a time.
Learn business loan secrets and get money for your business.
Check out Hard Money for Repairs
Many hard money lenders prefer to finance the repairs. This way, they know the project will be completed. If the borrower gets through the demolition and runs out of money, the value may become less than the purchase price. By financing the project, they don’t have to worry about the borrower not being able to finish the job due to a lack of funds.
Consider Hard Money for Rentals
Hard money lenders will also provide short-term loans for residential real estate investment properties. The goal here is often to refinance the property in 12 to 36 months, to be able to pay off the hard money loan. Investors may use a hard money loan for a rental property if they need to be able to close the deal quickly, and don’t have the time to go to a bank. Or they may need a private loan if the rental property needs repairs before a bank will finance the deal.
Let’s look at Hard Money for Multifamily Properties
Like loans for rental properties, investors may need capital quickly to close on a multifamily property. This is the case if there’s not enough time to go through the traditional lending process. Private money lending is just plain faster.
An investor may also be buying a multifamily property with little to no tenants that needs a lot of repairs. This type of property would be hard to get financed with a bank, so they may seek out a hard money loan. Investors can get the necessary work done. And they can lease the property before refinancing it with a long term loan.
Consider Hard Money for Commercial Real Estate
A common situation with commercial real estate is an investor having a tenant to lease space to, but no property to put them in. The investor will find a vacant property that the tenant will lease out, but they have to buy the property and get it ready for the tenant first.
A bank may not want to finance a vacant property intended for use as an investment if the borrower doesn’t have the assets to secure the loan. A hard money loan can be useful in this situation to get the deal done. The investors can accomplish the tenant improvements and get the property leased. Once the tenant is in place and paying rent, a bank will be more willing to finance the real estate.
Check out Interest and Fees on Hard Money Loans
The convenience and easy approval with a hard money loan comes at a cost. Lenders will charge higher interest on hard money loans. This is because they are higher risk loans. It is also because these loans are short term.
Longer term loans will earn interest for several years from processing one loan. But the money invested in hard money loans must be reinvested every six to 36 months. There’s added cost and new risks each time that money is invested in a loan. Interest rates for these loans tend to be a few percentage points higher than traditional bank loans.
Learn business loan secrets and get money for your business.
Check out Hard Money Fees
The lender will charge upfront fees to cover the cost of processing the loan, plus any commissions being paid. This also ensures they still earn a profit; in case the borrower pays off the loan before the end of the term.
Common fees for a hard money loan include origination fee, broker fee, application fee, underwriting fee, document prep fee, processing fee, and funding fee. These fees can add up to thousands of dollars.
Consider Credit Checks and Property Values
In general, private lenders are going to be all right with average credit. Their main concern is the value of the property. Plus a lender wants to know the market the property is in. This is due to higher risk. The lender wants to be able to recover their costs in case of foreclosure. See fool.com/millionacres/real-estate-financing/hard-money-loans/5-best-hard-money-lenders.
More Details on Private Small Business Loans and Hard Money Loans
There is a balloon payment at the end of the short term. For fix and flip, the lender knows the borrower can afford the balloon payment. But in the case of a borrower looking to refinance the property by the end of the term, the may not be as willing to lend to someone with bad credit. They will look closer at the borrower’s credit and personal finances in this case. The lender may also require a higher down payment to limit their risk in case the borrower can’t pay the lender off at the end of the term.
Private lenders for business loans will look into a borrower’s experience. For a fix and flip, private business lenders will want borrowers who have completed at least a few other deals. Smaller lenders usually stick to markets they know and states that have a strong real estate market. They often don’t like rural properties and provide a lower loan to value for them.
Private Money Financing: Takeaways
Private money financing is a way for real estate investors and house flippers to get funding. Also called hard money loans, private money financing tends to have fast approvals, but higher interest rates and no regulation to speak of. Experienced flippers in urban areas with good real estate markets are more likely to get approval.
If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust.
What if something leaves your business page vulnerable to a Facebook hack?
Here is what you need to know to protect yourself—and your business—from a Facebook hack.
How Often Do Facebook Hacks Occur?
Unfortunately, Facebook hacks are quite common. According to the New York Post, as many as 160,000 Facebook accounts are compromised each day. Users tend to be more relaxed about security when using social sites like Facebook, leaving them vulnerable to hackers.
How does this affect your business page? Facebook allows users to access business accounts through their personal profiles. Every person with admin control over your Page is vulnerable to a Facebook hack that could leave your page open to hacking.
Hackers typically gain access to Facebook pages through phishing scams, email attachments with malware, data breaches that reveal passwords, or users’ carelessness (such as not logging out of Facebook or using easy to guess passwords.)
Large-scale data breaches may happen less frequently, but the scale can be staggering. For example, in a widely reported Facebook hack and data breach, hackers gained access to nearly 50 million exposed accounts.
What Do Hackers Do With Your Facebook Business Page?
Hackers who gain access to your page can post their own links, attracting your fans to click on spam links—leaving them vulnerable to Facebook hacking as well.
They might create and approve ads via your Ads Manager to promote malicious content, with high spending that could cost you thousands before you can take action.
They could also use the information stored in your Facebook account for identity theft or to access other online accounts, including hosting, banking, or other social accounts.
All of this can cost you time, money, and the trust of your audience. While you may stop malicious activity relatively quickly and even recoup some costs, you could lose access to your page for a time. The opportunity cost of not being able to market via this platform can have a significant impact on your business.
9 Strategies to Protect Yourself From a Facebook Hack
Many strategies to protect yourself from a Facebook hack are standard online security steps you should use on every online platform. If you haven’t paid much attention to online security, start with the basics, then explore security features in each platform or app.
Hint: If you’ve been using the same password for years across multiple platforms, you’re long overdue for an update.
1. Make the Most of Facebook’s Security Settings
A look at your Facebook settings will lead you to a detailed section called Security and Login. Review each section for tips and information on best practices to keep your account secure.
Make sure to scan your computer for malware and viruses regularly. Antivirus software helps spot problems that might leave you open to Facebook hacks, such as keyloggers or redirect viruses.
Keep your software up to date; this ensures you are using the most secure versions of your browser and other apps, including any recent security updates or improvements.
Remember that your business page is only as secure as the people who have access to it. Protect your personal profile, and share security updates and best practices with your team.
2. Create a Strong Password
Passwords are the first line of defense in online security.
Your password should follow the guidelines on each site you use. This is likely a combination of upper and lower case letters, numbers, and symbols. Choose something unique to you, with a tricky combination of these characters to create a password others would find hard to guess.
Do not use the same password on every site. Instead, use different passwords for every online account. For example, you might use one for your secure financial accounts but a completely different password for your social accounts and other platforms that might be easily hacked.
In the case of a Facebook hack, you’ll at least be protected from the hackers using your Facebook password to access more secure accounts, like banking or retirement accounts.
Consider a password manager like LastPass or 1password so you don’t have to remember dozens of passwords. These platforms store all your passwords in one place so you only have to remember one password. They can also generate random passwords that are more secure.
Make sure you never enter your password anywhere except the Facebook app or at Facebook in your web browser.
If you’re using your internet browser, be careful entering the domain into your search bar. Hackers sometimes spoof domains close to the real Facebook domain to capture login information from users who aren’t paying attention.
3. Use Two-Factor Authentication
Two-factor authentication simply means if you ever log into your Facebook account from a new device, the platform will automatically ask you for your password and require an additional security check. This step usually includes entering a security code sent via text or email to a pre-approved address or number.
To set up two-factor authentication in Facebook, visit your Settings page, select Security and Login, and then edit the section labeled Two-Factor Authentication.
Facebook will prompt you to provide contact information to verify your identity when logging in. You’ll also get alerts if someone tries to access your account from an unfamiliar device.
4. Read Emails Facebook Sends Out
Facebook often sends out emails to verify suspicious or unusual activity. Make sure the email address on file is one you check regularly and read the emails you receive in case Facebook is trying to flag suspicious activity.
Staying on top of the risks, being familiar with common phishing attempts, and understanding the latest security recommendations from Facebook can go a long way toward keeping you safe online.
You can see a list of recent email messages sent by Facebook in your account settings under Security and Login, in the Advanced Section.
5. Have Multiple Admins for the Account
How else can you protect yourself from a Facebook hack? Give careful thought to the people you give admin access to for your business page.
It’s a good idea to have more than one admin for your page in case you ever lose access or are unable to log in. If your profile is hacked, another admin you trust can keep the page running and help you gain back your access.
However, that doesn’t mean more is better. Periodically checking to remove people who no longer need access to your page. If someone needs temporary access, grant it at the appropriate level, then remove it when their task or project is complete.
6. Use Proper Page Admin Levels
Facebook provides several page admin levels, which enables you to grant different access to different people. Be careful who you add, and only grant them access they need to complete assigned tasks.
Perhaps you need an employee to post to the page to carry out your Facebook marketing. Review the different levels and their permissions and only provide admins the level of access they need to do the job.
Giving every person you add as an admin the ability to remove and add other admins means they could potentially remove you—with little recourse to regain access. They could also add admins you don’t know and take over your page.
Only people you trust absolutely should have the ability to remove and add admins. This chart breaks down the permissions for each level:
7. Report Any Unusual Activity to Facebook
Report any unusual activity to Facebook to keep your account secure. You can report messages, profiles, or posts right on Facebook to let them know you have concerns about something you see on the platform.
Reporting can allow you to use Facebook more safely and flag any suspicious behavior to Facebook.
If you are uncomfortable with behavior or messages from another user, simply block them to ensure they are removed from your friend’s list or page. This action will also prevent them from messaging you on the platform.
8. Log Out of Facebook After Using Shared Computers
Have you ever used a computer at work, the library, or a coworking space? You’ll need to exercise extra caution to log out when you’re done. This step is critical to remember when using accounts that contain personal information.
If you’re using Facebook from a computer you don’t own, always log out immediately afterward. You have no idea who may use the device after you, and staying logged in leaves your account wide open.
If you ever can’t remember if you logged out after using Facebook on a device you don’t own, change your password immediately so your security is never in question. You can also log out remotely from all devices in Security and Login Settings. Protecting access to your accounts can stop a Facebook hack from happening at all.
9. Don’t Accept Friend Requests From People You Don’t Know
Hackers often gain information they need to guess your password by adding you as a friend on Facebook. They may even add mutual friends, making them look like a safe person who is already in your network. Or they may directly impersonate someone you know.
If you don’t know someone, don’t accept their friend request. If the request seems suspicious or duplicated, reach out to your friend by text or email to let them know someone is using their likeness or identity online.
Allowing access to your personal profile can provide access to information like your birthday or high school. This information makes it easier to hack into your business account or impersonate you to gain access to other social accounts, your friends, or even your audience.
Preventing Facebook hacks on your business page requires more than posting engaging content and creating Facebook ads. There are real security risks you need to be aware of to protect your investment—and your customers. Luckily, a few simple steps can help protect you.
Stay up to date on the security features of each platform you use, and protect your personal Facebook profile as well as your business page. Take advantage of alerts, emails, and other notifications to help you act quickly should a Facebook hack occur.
These steps will reduce your risk so you can enjoy growing your audience and connecting with your customers without expensive and stressful setbacks. If this seems overwhelming, connect with us for help so you can focus on running your business.
What steps can you take today to prevent a Facebook hack on your Business Page?
Looking for House Flipper Financing?
Fixing and flipping houses is expensive. You have to lay out a lot of cash for rehab, repairs, and improvements. Your payoff, if it comes, can be months or years later. But house flipper financing can help.
Flipping is a lot of physical and manual labor, because if you paid contractors, you wouldn’t make any money! High tax bills can come with flipping, due to short term capital gains. See flippingprosperity.com/why-flipping-houses-is-a-bad-idea.
You Need House Reseller Funding
There are several ways you can get money to fix and flip houses. These methods can help. You can smooth out the inevitable financial highs and lows that come with flipping. You won’t be dipping into your personal savings as much.
Try a Home Equity Loan for House Flipper Financing
Do you currently own a home beyond the house you intend to flip? A home equity line of credit (HELOC) is a potential source of funding. Home equity lines of credit are secured by your house, so you can get financing at a low interest rate.
HELOCs are based on the equity you have in your home. This is the value of your home minus what you owe on the mortgage. You can tap into a HELOC if you have at least 20% equity in your home, and you can borrow up to 85% of the home’s equity.
Try an Investment Property Line of Credit for House Reseller Funding
If you own a rental property, you may be able to take advantage of an investment property line of credit. Like a HELOC, you can borrow against your investment property’s equity. Again, the property serves as collateral.
To qualify for an investment property line of credit, you often need good to excellent credit. Plus you need to have a history of successful real estate investments. In general, you must own the property for at least one year before you are eligible.
Speaking of lines of credit, if you’re an experienced flipper and have a history of completed deals and profits, another financing option is a business line of credit. With a business line of credit, you get access to a revolving credit line. You can use up to a set amount, but you only make payments and pay interest one the amount you actually use.
Business lines of credit are especially useful for home flippers. This is because you can use it again and again if and when issues pop up. Another option is to tap into it when you tackle your flip. Most banks offer business lines of credit, but you generally need to have excellent credit and a stable history of flipping success to qualify.
Try Seller Financing for House Flipper Financing
With this approach, you work with the seller to come up with a payment plan, and to create a contract. You make payments directly to the seller on an agreed-upon schedule, based on a price you both set with interest. But it is not regularly available.
Seller financing poses more risk to the original property owner. As a result, you often pay a higher interest rate, and have a shorter repayment term than with other loans.
Try a Bridge Loan for House Flipper Financing
With a bridge loan you can cover the gap between when you want to buy a property, and when you can secure long-term financing. It can help you cover the cost of the down payment on your next flip, and then you can focus on finding another financing option, like a traditional mortgage, to pay for the rest.
Bridge loans are generally secured by collateral, so you can qualify for a loan with a lower interest rate, versus some other financing options. They are often easier to qualify for than other loans.
Try a Cash Out Refinance Loan for House Flipper Financing
This is a financing strategy where you refinance an existing property, to fund your flip’s purchase or renovations. Use your current home’s equity to take out a new loan and pay off the existing mortgage, and you can use anything left over to finance your flip.
For a cash out refinance loan to work best, you need to have 30% to 40% equity in your home. Otherwise, this approach is not cost-effective. So don’t bother unless you have that kind of equity in your home.
Try a Permanent Bank Loan/Online Mortgage for House Flipper Financing
If you want to buy a home that you can stay in for five years or more while you renovate it, then a regular mortgage with a fixed interest rate from a bank or credit union is likely the best idea. You qualify for lower interest rates than you’d get with other financing options and have up to 30 years to make payments on the loan.
You must have enough money saved for a down payment, and good to excellent credit, and a stable income, to qualify for a mortgage.
Try a Hard Money Loan for House Reseller Financing
If you are an experienced investor who has completed a few flips before, or you have poor credit, or you having troubles other financing options, try a hard money loan.
With a hard money loan, you work with non-bank lenders, these can be individuals or online lenders, in order to get the money you need.
Hard money lenders often have less stringent eligibility requirements. So you can qualify for financing even if your credit score isn’t great. You can often get the money fast. But note hard money loans tend to have higher interest rates than other types of loans, and they often have shorter repayment terms. See nav.com/blog/fix-and-flip-loans-306111.
Did You Know that Credit Suite Offers House Flipper Financing?
Enjoy a quick closing and high loan-to-values with our rehabilitation loans. Rehab loans are tailored for the real estate investor who wants to purchase, rehab, and flip residential properties. Using the property as collateral, funds are available for short-term residential renovation projects that most traditional banks and credit unions won’t approve.
You can Get Approved for House Reseller Financing Through Credit Suite
There are three main elements lenders are looking at to approve you for this program. You should have prior and recent flipping experience. Lenders will ask you to list your recent projects verifying that you have recent experience of selling 2 homes or more. Lenders will verify that you have average credit. You can be approved with credit scores as low as 640 long as you don’t have any recent severe negative credit items on your report.
The last element lenders are looking at to approve you for this program is, you should be liquid. Lenders want to see that you have money in the bank, and you will be required to put funds into an escrow account for security. The amount of liquid funds varies based on project, but you should only apply if you have at least $30,000 in liquidity now. So you can be approved, even with average credit, as long as you have some flipping experience and money in the bank.
Check Out These Terms for House Reseller Financing Through Credit Suite
Get approval for 100% of the financing you need to buy and rehab residential properties. Lenders will verify that the amount you are requesting is 65% or less of after-repair value of the property. You can be approved for a short-term loan of 6 months and can also get extended terms upon request. There is no prepayment penalty, so you can sell the home faster and pay off the entire loan without any cost to you whatsoever.
Check Out the Benefits of House Reseller Financing Through Credit Suite
Get 100% of funds to purchase and rehab property. Pay no application fees. A simple application is all that’s needed for approval. Get approved with average credit and enjoy 48-hour pre-approval.
Application to funding in 3 weeks or less. Pay rates of 8 – 18% based on risk. Get financing for multiple homes. Get loans starting at $25,000. Apartment rehab financing is available.
Here are Details of House Reseller Financing Through Credit Suite
Get approved for $25,000 – $2 million. Average credit is accepted. The property serves as the collateral. But note financials are required.
House Reseller Financing: Takeaways
House resellers have several options when it comes to getting funding. Option eligibility may depend on credit score, and often your experience with flipping. Credit Suite offers house reseller financing. Get money fast, and at great rates. Let’s take the next step together.
Are you doing everything you can to rank for a specific keyword? Are you struggling to get on even the first page, much less the top?
Here’s the thing: there’s a good chance you are making a ton of mistakes that sends users back to the SERP.
After developing hundreds of high-ranking pages, I’m here to show you the role dwell time plays in ranking and how you can increase it.
Before I share 11 strategies to increase your dwell time, let’s look at what dwell time is and why it matters.
What is Dwell Time?
Dwell time is the length of time a user spends on your page before returning to SERP. Most SEOs consider dwell time to be a ranking signal, though Google hasn’t confirmed it.
As an example, let’s say you want to establish a better morning routine. So you Google “morning rituals.”
You click on the first result. But the page is hard to navigate, and the content’s not useful.
Within a few seconds, you hit back on your browser and click on the second result.
The second page has excellent content, and the website is easy to scroll through. You end up spending six minutes there and then go back to the SERP.
Now, if other people also spend more time on the second page, Google may factor that in their page rankings and demote the current first result. That will bump the #2 result up to #1.
Although Google hasn’t gone on the record to say dwell time is a ranking factor, the closest thing we’ve got so far is a Google engineer sharing this tidbit:
“So when search was invented… they wrote heuristics that had figure out what the relationship between a search and the best page for that search was. And those heuristics worked pretty well and continue to work pretty well.
But Google is now integrating machine learning into that process. So then training models on when someone clicks on a page and stays on that page, when they go back or when they and trying to figure out exactly on that relationship.”
Here’s another strong indicator that dwell time is at least a mild ranking factor: Google used to let you hide specific websites on the SERP after visiting them.
If you bounce fast from a page, you could block all results from a domain – because Google knew that if people left a page quickly, there was a good chance they didn’t like the content.
Over time, that feature was dropped, likely as Google better understood which sites were most useful.
Dwell Time Versus Time On Page
You may have heard of time on page, which is the amount of time a user is on a page until they go anywhere else.
Time on page is based on two clicks:
1. A user visits your website.
2. The user then clicks on another page on your website.
The big difference between time on page and dwell time is whether or not the visitor went to another page on your website. With time on page, they have to visit a second page on your website for Google Analytics to take the session into account.
If a user only visits one page on your website, Google Analytics shows time on page for the session as zero.
Here are 11 strategies to increase your pages’ dwell time.
Hook Readers In
You have one shot at making a great first impression from the SERP. One web usability study found the first 10 seconds of a page visit are critical for determining if a visitor stays or goes.
Are your blog post introductions reeling in readers? To encourage dwell time, each introduction needs to be interesting and relevant to your target keywords.
Take this example from a recent post about spying on your competitor’s SEO.
The open-ended question is the hook. The follow-up sentence is brief and touches on a universal pain point. It also acts as a transition guiding the reader to the thesis.
This hook isn’t like a traditional university paper thesis, though. It’s a teaser of what readers can expect in your article.
Divide Into Snackable Sections
Your introduction gets site visitors engaged and excited to continue reading.
Use H2’s to break content into sections, so it’s easy to read. It also makes it easier for folks to go back and reference your content later.
A good example is this article on defining your target audience.
Another way to make your content easier to consume is to turn succinct lists intobullet-pointt format. These make content easier to read and help users find the meat of the content faster.
Another way to engage readers is to use a ton of screenshots and other visuals to illustrate your points.
Create a Multimedia Experience
Infographics aren’t just great for referral traffic. Visuals can also help keep your site visitors engaged.
For example, check out this content layering infographic. It makes a complex topic easier to digest and understand.
Here are a few tools you can use to create visuals for your content quickly:
Video can also encourage visitors to stick around. 80% of marketers said in a Wyzowl survey video increased the dwell time on their website. Embedding videos in your content can too.
Here are a few different strategies to increase the effectiveness of video:
- Use an eye-catching video thumbnail so users will click and watch.
- Customer testimonial videos and product videos can be a powerful way to push conversions.
- Embed video explaining a specific strategy or concept you touch on within your content. Use the video for diving deeper into the strategy.
- Share a video from a popular YouTube channel in your content. Then reach out to the producers, as there may be opportunities for social referral traffic.
- Insert a video containing information with related content.
Match Search Intent
If you’re looking to rank #1 for a keyword on Google, you need to be the most relevant query. In other words, the content on your page needs to reflect a searcher’s intent, the reason for the search.
Let’s say you’re trying to rank for “best spa” in NYC.
Google knows the most relevant results from millions of searchers who have either bounced or stuck around pages. In this case, spa options based on a searcher’s location and the best spas worldwide are the top results.
A landing page spotlighting a specific spa won’t work. However, charts showing different destination spa’s amenities and price comparison tools may be effective.
The four most common types of search intent are:
A searcher is looking for general information (“How can I interpret my dreams?”) or an answer to a specific question (“How old is Elon Musk?”)
More examples of information searches:
- “When is NBA draft”
- “LAX Terminal 4 to 5 directions”
- “Howard Schultz”
The searcher is looking for a specific website or brand. They may forget the URL or find it easier to Google a brand than type out the site’s address.
Examples of brand searches:
- “Instagram login”
- “Neil Patel guide to Local SEO”
With an inquiry search, a searcher shows interest in an item or solution but is still researching and comparing their options.
Examples of inquiry searches:
- “best spas”
- “United versus Delta”
- “Ubersuggest reviews”
In a transaction search, the searcher is ready to buy. They are either looking for the best price or trying to find a specific item or service.
Examples of transaction searches:
- “Chipotles near me”
- “buy iPad pro”
- “athletic greens coupon”
Now let’s say a spa decides to target “corporate wellness retreats.” Here are the steps they can take to do competitive research on Ubersuggest:
First, review search volume and keyword difficulty under “Keyword Ideas.”
Next, analyze the top SERP results for that keyword.
Are the top results product pages, blog posts, or another format? For a search of “corporate wellness retreat,” we can see most of the top 10 results are landing pages.
As you review each page, take notes on the page’s content to see how you can improve.
You can also review on-page optimizations, such as the use of keywords in headlines and subheadings and any other factors encouraging dwell time.
Then review the top results off-page SEO strategy. Copy the URL of any result into Ubersuggest and select overview to see more about the domain, including:
- The number of backlinks pointing to their domain
- Domain score; the higher the number, the more authoritative a site is, and the higher it will rank in Google
- The number of unique domains linking back to their domain
Craft In-depth Content
In most cases, longer content gets more traffic. Since it takes more time to read, more robust content boosts dwell time.
Help encourage visitors to stick around by providing the go-to resource for a specific query using the Skyscraper technique (a term initially coined by Brian Dean of Backlinko).
All skyscraper content has one or more of the following elements:
- Useful: Does it provide step-by-step instructions where possible? Are you providing your reader with clear takeaways?
- Entertaining: Does your content draw in your reader either through a compelling narrative, hook, or funny bits?
- User Experience: Is your content easy to navigate and skim? Does content logically flow? Is the content accessible in tone and style? In particular, it doesn’t read like a post-graduate paper or use larger words than needed.
Each of the eight steps in this article on monetizing your blog shows you don’t need a massive amount of traffic to start making money. Readers can also see a ton of examples where they can draw inspiration.
By creating thorough content it ranks #1 for highly competitive keywords and readers spend an average of over 4 minutes on the page.
Open up your blog to questions and discussion in the comments. Just like here, where I try to reply to all comments.
People want to read others’ comments. Other readers likely have the same questions and can contain additional valuable responses from the author.
As people read or add in their own comments, their dwell time goes up.
Plus, you can get a ton of great feedback with your site visitors, like the comment below.
Create Interactive Elements
Interactive content not only keeps users on your page longer, it can also improve the user experience.
Quizzes, polls, downloadable assessments, and calculators are all features that can help site visitors work through the specific issue they came to your site to solve.
Establish Next Steps
If someone wants to learn more about a specific topic you’ve covered, make it easy to access with an internal link.
Internal links not only help keep users on your site, but are another key feature for on-page optimization.
Your internal links can also guide users to take the next step along your inbound funnel.
As you may know, a pillar page is a central piece on a website covering a topic in-depth.
Let’s say you’re looking to target a keyword with significant volume like “camper living.”
Once you create a pillar page targeting the keyword, you may develop a blog post reviewing an RV essential like a mobile hotspot. Then link to this piece on your pillar page.
Increase Your Site Speed
Part of making a great first impression — and preventing people from hitting the back button on your site — is ensuring your pages load fast.
47% of consumers expect a page to load in two seconds or less.
A few tools to help speed up your site:
More than half of worldwide traffic comes from mobile devices, which means you need to provide a mobile-first experience on your website.
What does that mean? Your site needs to perform well on mobile devices, not just desktop.
Here’s how you can double-check your pages are optimized for mobile:
- Visit Google Search Console.
- Click “Mobile Usability.”
- If any errors show in Search Console, click the error for details on how to fix the issue on your site.
Google’s support documentation that is linked in the results also provides more info on specific errors.
Level Up the Copy
You can have the best content but still fail to resonate with your readers.
Are all the sentences in your content the same length? Do paragraphs begin the same way? It will get boring.
Copywriting techniques are the ace up your sleeve. Here are a few strategies to keep your writing engaging you can take from copy masters:
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Can you say the same thing in fewer words? Are their compelling stories or statistics you can use to draw in a reader?
Copy is a direct conversation with the consumer.
– Shirley Polykoff
Keep the conversation going by mirroring your customers. Not sure what your audience is thinking? Survey your current and existing customers.
Have sections where readers may get overwhelmed or bored? Use Bucket Brigades, a term penned by Brian Dean. These phrases that help bridge two sentences and lead readers through content.
These phrases are instant attention grabbers and keep readers from bouncing:
- Here’s the deal:
- What’s the bottom line?
- You might be wondering:
- This is crazy:
- It gets better/worse:
- But here’s the kicker:
- Want to know the best part?
All of these techniques can help increase dwell time. But let your rankings and analytics reveal the most effective elements for your content. Start at the top of the list and try each strategy. For example, you might find that your users respond to interactive elements or that they prefer lists.
Once you see what works, you can fine-tune your strategy.
Which strategy will you try first?
Microsoft Great Plains FA
Microsoft Business Solutions Great Plains is marketed for mid-size business in addition to Navision (which has excellent placements in Europe as well as arising markets where it can be quickly local).
Great Plains Fixed Assets Management component is a durable device that can aid you handle your properties successfully. It incorporates flawlessly with various other Great Plains components like General Ledger, Purchase Order Processing, and also Payables Management making sure precision while minimizing repetitive information access.
Great Plains’ user-friendly visual individual interface makes it very easy to accessibility sustaining information on properties, publications, and so on. The most recent variations of Great Plains Fixed Asset likewise comes with an overall of 16 devaluation techniques covering varied markets for compatibility with firm choices.
Easy Asset Setup– Manage and also develop and also endless variety of publications of possessions for each and every business, consisting of company, government tax obligation, alternate minimal tax obligation, as well as a lot more.
Personalized Setup– Add up to 15 user-defined areas to track any type of industry-specific details that you require. You can additionally establish layouts and also defaults to satisfy company requirements.
Possession Tracking– Track extensive info regarding possessions utilizing user-defined or common areas, in several amounts or by a possession part like master ID number or property suffix.
Possession Classes– Define property courses to establish defaults for a team of possessions, in addition to established features such as devaluation or property retired life for several properties at once.
Balancing Conventions– Utilize a range of balancing conventions for taking care of properties consisting of averaging by half year, mid quarter, complete month, complete duration, complete year, as well as others.
Devaluation Management – Use any one of 16 devaluation approaches such as straight line, continuing to be life, and also amortization, and also anticipate your devaluation expenditures for monetary job.
Property Review– View and also examine comprehensive details concerning properties on-screen consisting of possession account, individual, insurance coverage, or lease information, or pierce to the coming from deal to take a look at higher information.
Possession Manipulation– Manage possessions with effective devices for including or transforming possessions such as retired life, transferals, as well as making mass modifications to numerous possessions.
Coverage Flexibility– Share info with a variety of common records such as devaluation journals, residential property transfer, stock checklist, and also property retired lives. Produce personalized records making use of SmartList, Report Writer, as well as Crystal Reports.
All the best with modification, application as well as assimilation and also if you have worries or concerns– we are right here to aid! If you desire us to do the work – provide us a phone call 1-630-961-5918 or 1-866-528-0577! email@example.com
This is helpful for dropping, retiring, or merely transforming the details for a collection of properties with a solitary click. Great Plains’ instinctive visual customer interface makes it simple to accessibility sustaining information on properties, publications, and so on. The newest variations of Great Plains Fixed Asset additionally comes with an overall of 16 devaluation approaches covering varied sectors for compatibility with business choices. You additionally have the alternative to back devaluation out, recalculate, include extra depreciable quantity, as well as task devaluation for years in advance for any kind of number of possessions in your publication.
April is National Financial Literacy Month. Why do we dedicate this calendar page to highlighting financial skills and education? The tax deadline? Sound financial decisions are important all year long, but most Americans never learned how to manage money or save for goals, so financial security is a bigger challenge than it needs to be.
Even if you can handle the math involved — and calculators can help if you can’t — things get complicated when making large (often emotional) financial decisions. Some of the most common pitfalls are described below. If you recognize any of them, you’re not alone. The good news is that you have an opportunity to improve your finances and save more money.
An emergency fund is essential because you need to absorb life’s surprises without making things worse. Without a stash of cash, you’ll have to take…
You’re bound to listen to the expression Dow Jones Industrial Average at some factor if you transform on your regional monetary information. The majority of people think that this simply suggests the securities market, or that it describes the New York Stock Exchange. What is the Dow, and also what specifically does it gauge? The …
A lot of entrepreneurs are lonely leaders. Are you one of them? Then read on, for tips on how to assuage your loneliness and improve your business.
The Hottest and Most Brilliant Business Tips for YOU – Advice for Lonely Leaders and More
Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Help and advice for lonely leaders, and more!
Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.
And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!
Our first jaw-dropping tip is all about attracting Gen Z to the workplace. You know, millennials. Effortless HR says work is changing and hiring managers need to change with it. This means, among other things, adapting to the millennial way of life. It means political correctness (you know, courtesy) and even safe spaces.
It also means multitasking and digital nativism. What sort of technology did you use in high school and college? Millennials used PCs, laptops, and smartphones. Tech is in their DNA.
Your intrepid blog writer, heh, used pen and paper. Computers were found in a lab and printed on green and white paper with sprocket holes.
Here’s one tip we really liked.
Guided Career Choices
The truth is millennials aren’t necessarily the only people who are having issues with their career choices. Heck, I had no idea what I wanted to do for years. It’s not so easy to figure out what will make you happy for decades. It’s rather like a marriage.
For me, my ideal career hadn’t been invented when I graduated from college or even law school (1986). So, don’t be 100% shocked if Generation Z doesn’t know what will gladden their hearts forever and ever (or at least until retirement). This is also, in part, a function of our gig/specialized/personalized economy. We all want our own choices in this area. And why not? We’re getting our choices in every other aspect of our lives.
So, don’t be surprised if your interviewees aren’t certain of what they want to do with themselves. They might not know what they want to be when they ‘grow up’. And that’s okay.
How do you work with these people? Acknowledge the difficulty in knowing the future. And embrace the unknown. At the same time, don’t treat them just like a bunch of interchangeable parts. They’re people, not widgets. Giving your Gen Z (and all other) employees a measure of autonomy will empower them and give them an emotional investment in your business’s success.
It’ll also take some of the decision-making burden off you. You might even stop being lonely leaders (more on that later).
#9. Lights, Camera, Marketing!
The next awesome tip is about borrowing from the world of media for promotional ideas. Wistia notes we’re already preparing and releasing long form content. It’s a lot like a short form film. You know, the kind that gets Oscar nominations and wins while you’re getting more popcorn?
Er, sorry documentary and short subject film makers. But you know it’s true.
Getting back to the point (and I do have one), the idea is to promote your media like the big media companies do.
So, this may or may not work for your small business. You might not see this as being a viable strategy for a long haul trucking company or a nail salon.
But there was one strategy which should work for any business.
Share Your Positive Feedback, Awards, and Nominations – Everywhere
Chances are incredibly high that you’ve seen film reviews at some point in your life. Of course you have!
Did you mind the filmmakers tooting their own horn this way? Probably not.
So why do you have trouble tooting your business’s horn? Or, if you don’t, then why are you having trouble finding this positive feedback? And why aren’t you sharing it?
Positive feedback can come in all sorts of formats. There are reviews on Google or Yelp. Maybe you’ve got Sotellus or Better Business Bureau feedback.
There is no reason why you can’t share this positive feedback on social media. And if it’s not perfectly tailored to social (maybe it’s way over Twitter’s limits, for example), why not talk to your top customers? Ask them if you’re okay with paraphrasing. Or maybe you can ask them for something short specially for the platform.
Be nice, always. Say please and thank you like you learned as a child. And ask!
If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Help for lonely leaders, and more!
#8. Speed Out of the Starting Gate
Our following life-changing tip concerns growing your business during its first year. Entrepreneurship Life lays it all out for us.
Starting a business is an exhilarating, fun, scary, difficult, risky, fascinating wild ride. Fast growth isn’t guaranteed from the get-go. This article has some great ideas for kickstarting growth from the very beginning.
Our favorite tip was strategic planning. It can be tempting to just take any work you can get at the start. And maybe you should, at least at times. At the same time, planning strategy means having an idea of the kind of customers you want, and how much you want to make. Maybe your first clients are, shall we say, problematic at times. Planning means working directly toward easier to work with clients. It may even, eventually, being in a position to fire the clients who are more trouble than they’re worth.
But you still need to plan. Business is a place where you need to be intentional pretty much all the time. And that means here, too.
#7. Digital Marketing to the Max
So for our next sensational tip, we looked at squeezing the most out of your digital marketing budget. The Self-Employed says that your first moves may be a touch counterintuitive. You need to have updated content and a good website which loads quickly. Pay attention to SEO and SEM (search engine marketing – this tends to mean paid search). And connect to a well filled-out Google My Business Profile.
Consider this. A lot of these are free or close to free activities (of course, labor isn’t free). And a faster website or better SEO aren’t just good for digital marketing. They’re also good for sales, potentially pulling prospects down the sales funnel more quickly.
And that never hurts!
Here’s the tip which really stood out for us.
Up the Customer Experience to Infinity
Okay, well, maybe not exactly infinity. But generating and promoting and continuing an excellent customer experience is a valuable form of advertising. One reason is because you can stimulate word of mouth, a very valuable form of marketing. And another is that a fantastic customer experience can give you a reason to suggest customers review your business online.
By the way, even bad reviews link back to your site and can help with SEO.
#6. A Business Proposal (Engagement Ring not Included)
This tip is so helpful, and it works! HubSpot tells us all about writing a business proposal. There is a rather specific sequence of operations for this task. While it’s not identical to a business plan, there are some places where the two documents overlap.
The article goes into significant detail, and it adds a template for free which anyone can use. That alone is worth the price of admission.
Business proposals are terrific professional documents. They set expectations and they get deliverables in writing. Are they contracts? Not necessarily – they’re just you proposing what you’re going to do for someone else. But if there’s no contract in writing, they might be reviewed and referred to.
Clear communications are always a good idea. And covering your company in case things go south is an even better idea.
#5. Lonely Leaders – You Are Not Alone
Grab this mind-blowing tip while it’s hot!
You know what they say about the top. There are a lot of lonely leaders out there. Are you one of them?
Young Upstarts says leaders can shut themselves off from others when they become leaders. This is especially the case when they are promoted from within. And that makes sense – after all, now the dynamic with coworkers has changed. If you’ve become your colleagues’ boss, then you probably can’t go out for a beer with them anymore and complain about your boss.
We really liked their idea to bat back questions from the people who report to you with more questions. As in, ask them what they think. And do so rather than spending your nights just looking for solutions. Talk about lonely leaders! And, let’s face it, you’re not being paid for that time. Not to be solely mercenary about it but burning the midnight oil isn’t making you a better leader much of the time. It’s not even helping your bottom line.
An Extra Tip and a True Story
So, there’s one tip which this article didn’t cover. Gather ‘round the electronic hearth, ‘cause it’s time for a true story.
I also love channeling the opposite of my worst managers.
Back in the day, I had managers who sat in their little ivory tower. They rarely emerged to do anything beyond commuting or getting lunch – which they always got alone or with the other top level managers. This was a law firm and these were the partners. I was fresh out of law school, waiting to hear if I had passed the bar (I did; my coworker who was also waiting didn’t. Sorry, Joe).
The ivory tower guys didn’t know how anything was going unless it was making them money, or not. Did I feel seen? My God, no. Did I feel appreciated? Not even close. Spoiler alert – I was gone in six months.
Lonely leaders, at least in the case of that law firm, brought it all upon themselves. It would have been easy to open the office door and say hi. This is what small talk is for. Yeah, you might not care about the local sports team or the weather. But it’s a way to connect with others. We spend far too much time at work in our lives to shut ourselves off from all human contact.
And one more thing, although no one wants to think about it. Lonely leaders, you may be working yourselves into an early grave. You may love your business. And you may need the money. But please don’t do this.
It’s not worth it.
If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Help for lonely leaders, and more!
#4. Top Off Your Productivity Tank
So check out this spectacular tip, all about maintaining optimal productivity. Noobpreneur notes that people work in all sorts of ways. We have differing energy levels at different times of day. Your early bird colleague might conk out at five. Your night owl coworker could be awesome at 4 PM. As a result, and it’s a good bit of advice for pretty much anything in life – know your strengths and play to them.
The best tip in this article was perhaps and obvious one – to plan. How often do you stare at your wardrobe in the morning and are uninspired? Or it’s time for supper and you have no idea what you’re making? Wouldn’t it be easier to plan those sorts of activities in one block?
The same is true for work. Got a bunch of tasks to do? Then figure out priority (or ask). Determine who can help you or who might wait for something from you. Or vice versa. While you’re waiting for something on Task #1, there’s no reason you can’t start Task #2. You get the idea. Mapping this all out in advance makes it considerably easier.
#3. Convert Complainers to Brand Champions
So it’s not your imagination: this winning tip can help you convert detractors into promoters. SCORE tells us a score of 6 or less (out of 10) is seen as being the rating of a detractor.
Seriously, how often do you fill out a survey and hit 5 or 6 out of 10? How often do you feel such a rating is neutral, rather than negative? Raise your hand if that’s 100% of the time.
But I digress – back to the action.
The article is great, and it goes into depth about how to find detractors online, even when they don’t tag you or your products. We highly recommend reading it in its entirety so let’s concentrate on one tip in particular.
Fix the Problem or Offer Incentives
We’ve probably all seen this in action at one point or another. You complain about, say, your stay at a hotel. And the hotel responds. They offer you a coupon for a free meal for your next stay. If you don’t want it and say you’ll never darken their door again, they may offer a minor discount instead. Or they might offer to have you join a task force or fill out a survey so as to try to improve future service.
These are great ways to pull a detractor into the promoter camp (or, at least, into neutral territory). Often the value of these incentives isn’t too high. Even if your free meal runs $1000, your detractor spreading all sorts of negatives about you online is often worth a lot more.
It’s a simple cost-benefit analysis.
And the task force or survey idea is pure genius. Give people a say in your future operations. Will you take every suggestion to heart? Of course not. But providing a soapbox can be very empowering to people. Because even your detractors want to feel listened to.
And they might just have something valuable to say.
#2. Cool Down Your Burnout
Our second to last unbeatable tip can give you a new perspective on getting over burnout. Entrepreneur reveals all about getting your mojo back. The slideshow is worth looking at in its entirety.
Our biggest takeaway from it was that people – surprise – find different ways to get their motivation back. One thread which ran through all of the methods was to do things for yourself and to focus inwardly. Whatever form that takes, then do that.
So, what do I mean?
It may take the form of getting away or getting exercise. Or it can be getting more education. Another fascinating tip was to talk to people who are different from you. The contrariness can be stimulating.
And through it all, the same message is on repeat. You do so much for others when you run a business. And that can understandably be draining.
So, do something for yourself to get your spark back.
#1. Be Intentional with SEO, Always
We saved the best for last. For our favorite remarkable tip, we focused on easy SEO. Copy Blogger says there are a few areas where you might forget – at times – to improve the SEO on a post or page.
We love the Yoast plugin, and we strongly suspect the Yoast plugin is the star of this highly informative article. We urge you to check out the article as there are subtle details and nuances which you should not miss.
So, let’s concentrate on one tip.
Don’t know what they are? They’re detours for when a post or page is no longer working. But it doesn’t have to be the entire page that isn’t working. And that’s why this tip is so brilliant.
Welcome to the land of the limited-time offer. What happens when your Valentine’s Day (for example) promotion is over? Do you take the page the offer was on down?
Nope! You redirect people.
So, where should you redirect people? The best place is probably somewhere on the site where you have a more evergreen offer. Technically, you could just point people to your next limited-time offer. But you’d be creating far more future work for yourself when the second limited-time offer expires and now you’re left with two pages to redirect, versus just one.
Redirects are also great because your older limited-time offer page might still have SEO traction and even backlinks directing to it. Unpublishing it will lose all of that. Redirecting preserves all that lovely link authority.
Keep. Your. Posts and Pages.
So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?
If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Help for lonely leaders, and more!
The post Stop Being Lonely Leaders and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.
SEEKING FREELANCER | Vancouver, BC | Remote OK (must be in BC) Looking for a mobile app dev to build a photo/video sharing app on both platforms. This will be the second app I’ve created with Freelancers from HN. This is the only place I ever look for talent. firstname.lastname@example.org