Author: William Alarcon

SiteGround Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs. 

They offer a wide range of hosting options, plans at different price points, and phenomenal customer support. Whether you’re a small blog, medium-sized business, or large online store, SiteGround has an option for you. 

In a nutshell, SiteGround is a host that your business can grow with, which is pretty darn important. 

SiteGround Compared to The Best WordPress Web Hosts

SiteGround fares exceptionally well against other products in its category. It’s without a doubt a key contender for top web hosting for WordPress services. 

But what I love most about it is that they’re both extremely scalable and dedicated to supporting your WordPress website. 

Whether you’ve got 10,000, 25,000, or 100,000 visitors, there is a plan for you. There is also room for exponential growth for websites starting out without committing to the highest available plan. 

SiteGround also supports your WordPress website with their specifically designed features (which we’ll discuss below) and their 24/7 WordPress wizard customer support team. 

But I appreciate that you may have different needs or wish to explore your hosting options a bit further before committing to one host. 

That’s why we’ve taken the time to research and test some of the top web hosts for WordPress for you. Be sure to see all of my top picks before making your decision. 

Who is SiteGround Best For?

If I were extremely broad, I would say SiteGround is excellent for just about anyone who wants to host their website on WordPress. 

But to get specific, I’d say SiteGround is best for a small website owner who has little to no experience running a website and expects their website to grow over time. With flexible plans and excellent customer support, SiteGround is great for beginners and scaling over time.

SiteGround: The Pros and Cons

The Pros

Top-Notch Customer Support: Ever had seemingly unresolvable issues with technology and tried everything under the sun to fix it to no avail? Yeah, me too. 

Building a website doesn’t have to be scary or traumatic when you have SiteGround support on your side—your wish is their command. The customer support team is phenomenal. They receive almost a 100% satisfaction rating every year. 

Their 24/7 support comes via a live chat channel, phone support, and a helpdesk ticketing system. Even the most complex issues are resolved in an average time of 15 minutes, meaning you can get back to business asap. 

These things are super important for a beginning website owner to combat the inevitable challenges they face.

WordPress Recommended: SiteGround hosts over 80% of the two million domains on WordPress. With this in mind, it’s no surprise that they are experts at managing WordPress. 

Many of the support team are highly trained in WordPress and will happily assist you with WordPress related troubleshooting, compared to other hosts, who will simply tell you it’s not their issue (which truthfully, it isn’t). 

This is also why SiteGround has developed and implemented WordPress-specific features, such as the SG Optimizer, WP Auto Update, and Supercacher, in their plans. I’ve not come across another host that can boast such features, so SiteGround stands out in this area.

Low Introductory Price & Money-Back Guarantee: With a monthly hosting solution starting as low as $6.99 per month, SiteGround is a perfect option for even the most beginner website creators. 

Furthermore, the lead-in hosting plan includes all of the key features a new website owner would want in a plan, rather than having the absolute bare-bones to get the user to commit to a higher plan immediately. 

If something goes wrong, or your website doesn’t function the way you expect it to, you can get a full refund of your hosting fees within 30 days of signup.

Excellent Uptime & Site Speed: Uptime and site speed go hand-in-hand. Uptime refers to the amount of time the server stays up and running, while site speed refers to how quickly your website loads. 

You can see below that SiteGround’s average uptime over 12 months is 99.98%, with only 73 minutes of total downtime over the whole year. Reliable uptime means your website is virtually guaranteed to be running around the clock, keeping visitors happy.

Have you ever heard the notion that if your page doesn’t load within three seconds tops, you’ll lose the visitor’s interest? 

You won’t have to worry about that with SiteGround. They claim that they load your website four times faster than other hosts, so you won’t have to worry about visitors losing interest while waiting for your graphics to load. 

And, as you’ll see here, their slowest load time between 2019 to 2020 was 693 ms. 

Free Website Transfer: Many people are worried about making the switch to a new host. After all, it’s a scary process. What if you lose your entire website or cause irreparable damage? 

With SiteGround, you don’t need to worry. They’ll do it for you.

Most hosts will just move the files over. But SiteGround will also make the necessary tweaks to ensure everything is working smoothly for you after the transition. 

No blood, sweat, tears, or big bucks required in switching to a new host. SiteGround includes the WordPress migrator plugin in their plans, though if you prefer a professional to do it, it will cost you only $30 per website. 

Free Daily Back-Up: Most hosts will only back your website up every other day or even once a week. So, if anything happens to your website that you can’t fix, you might be forced to go back an entire week, meaning you’ll lose everything you’ve done in the meantime. 

But, with SiteGround, the worst-case scenario is that you’ll only lose the changes you’d made in the 24 hours since the last back-up. If that’s not peace of mind for someone making constant changes to their website, I don’t know what is! 

Great for Scalability: When you’re just starting out in business, there is no way but up, right? With SiteGround’s flexible range of plans, you don’t have to worry about outgrowing your host. Simply upgrade your plan as your business grows.  

The Cons

Renewal Price: As dreamy as the promotional rates of SiteGround’s hosting plans are, once the honeymoon is over, it’s truly over. 

When you renew, your rates will jump up quite high. The cost of your plan will essentially triple across the board once your promotional period is over. Ouch.

The best way to combat this is to sign up for the longest term available on the promotional period, which is either 24 or 36 months before you face the higher renewal rates.

No Monthly Billing Cycle: The higher renewal rates might be easier to cop if you could pay month-to-month. But unfortunately, monthly billing is not something that SiteGround offers. 

Personally, this is not a deal-breaker for me, but I can certainly appreciate how it may be restrictive and frustrating for some.

Storage Limitations: The low amount of storage space available on the shared hosting plans is unlikely to bother most of you reading this post. However, if your site does grow beyond 40 GB, you’ll have no choice but to switch to the more expensive cloud hosting plans. 

The StartUp plan includes just 10,000 site visitors, so if your website traffic grows exponentially too quickly off the bat, you may find yourself needing to upgrade your plan sooner than you think. 

SiteGround Pricing

SiteGround offers three tiers for their hosting options:

  • StartUp
  • GrowBig
  • GoGeek

These tiers’ pricing remains the same across the board for web hosting, WordPress hosting, and WooCommerce hosting. Cloud hosting has its own levels and pricing, which we’ll discuss. 

StartUp 

As the name suggests, this plan is perfect for those new to business or looking for smaller websites. The StartUp plan allows you one website, 10 GB of space, and up to 10,000 monthly visitors. Pricing starts at $6.99 per month on the introductory offer. 

Some other features included in this plan are:

  • Free WordPress Installation
  • Free SSL
  • Daily Backup
  • Free Cloudflare CDN
  • Free Email 

Overall, it’s a great plan for those who are just getting started. The only thing to be wary of is outgrowing your monthly visitors limit. If you think you’re going to scale quickly, it would be worth starting straight off with the GrowBig plan.

GrowBig  

The GrowBig plan is perfect for medium-sized businesses or those who know they will be managing more than one website. You’ll have access to unlimited websites, 20 GB of web space, and up to 25,000 monthly visitors. Pricing starts at $9.99 per month on the introductory offer. 

Aside from the features included in the StartUp plan, this plan also includes:

  • On-demand Backup copies
  • Speed-boosting Caching 
  • Staging environment 
  • Add collaborators to your site

It’s easy to understand why GrowBig is SiteGround’s best-selling plan. It includes a range of great features that are easy to use and will fit the brief most in need of a website out there that expects a steady traffic flow. 

GoGeek

The GoGeek is the most extensive shared hosting plan SiteGround has to offer. As the name suggests, it’s designed for ‘technology geeks’ who want lots of control over their website. 

The GoGeek plan will give you unlimited websites, 40 GB of web space, and up to 100,000 monthly visits. Needless to say, it’s truly designed for large businesses with a high volume of traffic. Pricing starts at $14.99 per month on the introductory offer. 

The GoGeek plan includes all the features mentioned above, as well as: 

  • Register your clients with white-label access to Site Tools
  • Use more server resources for higher process execution time
  • Ultrafast PHP for faster page loads
  • Priority support from SiteGround’s most experienced customer support agents

In a nutshell, this plan is for those of you who know what you’re doing with websites. If you don’t understand some of the plan’s technological features, it may not be the best plan for you. Unless, of course, you have a specialist on your team to manage your website and need access to high volume traffic capabilities. 

Cloud Hosting

We’ll touch on the cloud hosting product offerings shortly, but in terms of pricing, there are four plans for SiteGround’s cloud hosting: Entry, Business, Business Plus, and Super Power. 

As you can see in the screenshot below, the pricing ranges from $110 to $410 per month. The major difference in the plans is CPU cores, memory, and SSD space. 

Due to the easy scalability of the cloud hosting options (which you’ll learn about shortly), you can confidently start with the Entry plan if it’s your first time using cloud hosting. 

SiteGround Offerings

SiteGround Web Hosting

SiteGround offers fast and secure web hosting for websites of any kind. Their general web hosting product is optimized for a range of Content Management Systems (CMS) such as WordPress, Drupal, Joomla, and more. 

You’ll be able to build and launch your website quickly and easily with their full website solution, including your choice of site builder: WordPress or Weebly. If you’re an online store, you’ll be able to install the shopping cart of your choice for free. 

Domain registration is easy and affordable with SiteGround, so you’ll be able to enjoy the convenience of managing both your domain and your site in one place. 

You’ll also have access to an unlimited number of email accounts when you create your domain, which is perfect for managing different areas of your business. 

SiteGround WordPress Hosting

SiteGround is one of the few web hosting companies that offer hosting options specifically for WordPress. As mentioned previously, they are even highly recommended directly by WordPress. 

With SiteGround, you won’t need to download and install WordPress manually. Instead, you’ll be able to automate the process with a simple click of a button using the WordPress Launch feature. 

Upon login to your new website, you’ll be prompted to set your site up simply and easily with SiteGround’s WordPress Starter kit. The whole process takes minutes from start to finish, even for a beginner!

One of the most popular features of SiteGround’s WordPress hosting is the free SiteGround Migrator plugin. This feature is perfect for users who may hold their website with another host and wish to transfer over to SiteGround. 

Better yet, if you’re not confident in your abilities to navigate the migrator plugin, you can have a WordPress whiz from SiteGround do it for you for an additional fee. 

SiteGround WooCommerce Hosting

SiteGround also offers hosting options for users looking to build a powerful online shop using WooCommerce. This plan comes with WooCommerce pre-installed, saving you time and hassle, allowing you to straightaway focus on uploading products to your online store. 

With WooCommerce, you can sell any type of product or service online. SiteGround will support your ecommerce growth by keeping your website safe with a unique AI anti-bot system, free pre-installed SSL, and custom Web Application Firewall (WAF).

If you choose the WooCommerce GrowBig or GoGeek plan, SiteGround will also include a convenient staging tool. You’ll be able to develop your store safely, testing changes and updates made on the staging copy before going live. 

SiteGround Cloud Hosting

Cloud hosting is a relatively new way to host websites. It’s an ideal solution for businesses and websites of medium to larger sizes, who have the capacity to grow very quickly. If you are starting to outgrow your shared hosting plan, cloud hosting is the next step. 

SiteGround’s cloud hosting will provide you with guaranteed resources with your very own RAM and CPU. You can also upgrade the RAM, CPU, and disk space of your cloud plan at any time. Better yet, there is no downtime with this process—the resources are added immediately. 

If you want to automate the scaling process, you can do that, too! SiteGround’s unique auto-scale option will adjust your CPU and RAM to meet the needs of unexpected traffic surges, preventing any slowness or downtime. 

The best part is that the scalable amount is pre-determined by you, so you’ll still have control over the scale’s parameters. 

Finally, cloud hosting with SiteGround will also include a free dedicated IP. This feature will give you peace of mind that your website is safe from IP blacklist due to other webmasters’ actions.

The Best WordPress Web Hosting Service

Not sold that SiteGround is the perfect match for you? Or maybe you simply want to know what else is out there, so you can ensure you’ve chosen the best of the best. I get it. 

That’s why we’ve written a whole post about the Best WordPress Web Hosting Services out there. Here are the contenders I’ve reviewed:

1. Bluehost — Best WordPress Hosting For New Websites
2. DreamHost — Most Versatile WordPress Hosting Plans
3. Nexcess — The Best For Customized Managed Hosting Solutions
4. SiteGround — The Best For Scalable Traffic
5. WP Engine — Best Managed WordPress Hosting
6. A2 Hosting — The Best For Site Migrations
7. IONOS by 1&1 — The Best For Pro Users

The bottom line: Would I recommend SiteGround for your web hosting needs? Absolutely.

They have a range of plans to suit any business and budget, and they compete well with their competitors in terms of features. They excel in site speed time and offer phenomenal customer service. With all this in mind, they are a sound choice. 

The post SiteGround Review appeared first on Neil Patel.

Unsecured Business Credit Cards for Bad Credit and Other Funding Options

If you need unsecured business credit cards for bad credit, you may feel like you’re out of luck. There are options though.  There are a few credit cards, but other options exist as well. 

How to Get Unsecured Credit Cards for Bad Credit, and What to Do If It’s Not Enough

When you get unsecured business credit cards for bad credit, you will likely see that you still need more funding to accomplish your goals. It will probably not be enough to do what you need to do. They can be a great tool for managing day to day expenses however. 

Unsecured Business Credit Cards for Bad Credit: Brex Card for Startups

The Brex card for startups is one of the few true options if you are looking for business credit cards with bad credit and no personal guarantee. Even a FICO as low as 300 may qualify.  There is no annual fee, and you can apply with your EIN rather than your SSN.  

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Business Revenue Lending

Another option is business revenue lending.  The minimum credit score is 500, so not having great credit is fine.  The trade off is your business must earn annual revenue of $120,000 or more, and it must do more than 5 small transactions each month.  If your business brings in at least $15,000 monthly, then 6 months in business is ok.  You will have to fill out an application and provide 6 months worth of bank statements. 

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Unsecured Business Financing: Credit Line Hybrid

If the Brex card isn’t enough, the next best thing is a credit line hybrid. This is unsecured business financing stacking a number of credit cards.  It allows you to fund your business without putting up collateral, and you only pay back what you use, just like a single credit card. 

However, you do need a credit score of at least 680.  In addition, you can’t have any liens, judgments, bankruptcies or late payments.  Furthermore, in the past 6 months you should have less than 4 credit inquiries, and you should have less than a 45% balance on all business and personal credit cards.  It’s also preferred that you have established business credit as well as personal credit. 

So, how is this the next best thing to an unsecured business credit card for bad credit? I mean, if you are looking for that, you probably do not meet the 680 credit score requirement.  Here is the secret. You can take on a credit partner for this type of funding. Many business owners work with a friend or relative to fund their business.  If a relative or a friend meets all of these requirements, they can partner with you to allow you to tap into their credit to access funding. 

The best part of this type of funding is that it reports to your business credit report, regardless of whether you use your personal credit to apply or that of a credit partner. That means, you get your funding and build your business credit at the same time. As a result, you will no longer have to worry about finding funding for bad credit, as long as you pay consistently on-time that is. 

A Word About Security: It Might Be Worth Itunsecured credit cards for bad credit Credit Suite

No one wants to use their personal assets or their business as a whole as security for business funding. However, if you have bad credit, your options are limited. These secured business funding options are much less harsh than standard secured business loans, and they work even with bad credit. 

Real Estate Financing

Likewise, you probably will not be financing real estate with business credit cards, even if it is 0 interest. You can get real estate financing in amounts up to $10 million with terms from 6 to 60 months and interest rates as low as 6%.  You will need a 500 minimum credit score, and there are a few other requirements. 

Equipment Financing

If you need equipment, it might be better to consider equipment financing.  You will put up your existing equipment or the new equipment you want to purchase as collateral.  Amounts are available up to $10 million with terms ranging up to 60 months. You will  need a credit score of at least 550. 

You wouldn’t likely be able to fund either of these endeavors with an unsecured business credit card, nor would you want to. In these cases, using your purchase as collateral may be necessary to get over the bad credit hump.

Account Receivable Financing

To get this type of funding, you have to have open receivables from another business or government agency, not individuals.  In addition, you need to have been in business for at least one year. The minimum credit score is just 500.

You can get up to 80% of receivables advanced in as little as 24 hours. Even though you are using your invoices as security, it works more like a cash advance on money you have already earned. 

Merchant Cash Advance

If you accept credit cards payments, you may qualify for a merchant cash advance.  You only need a credit score of at least 500.  To qualify, your business must bring in $100,000 or more per year in credit card sales.  Typical approval amounts equal one months’ credit processing volume.  In addition to the application, you’ll need 3-6 months bank and merchant statements. 

Credit Line Hybrid Financing: Get up to $150,000 in financing so your business can thrive.

Secured vs. Unsecured Business Funding

If you have bad credit, there are not a ton of business funding options available. Take what you can get, use security when you have to, and work on improving credit at the same time. If you need to have collateral, trying using whatever it is you are buying. This works especially well for real estate and equipment.  Then, you can save your unsecured business credit cards for bad credit and other unsecured options for day to day expenses.

Consider A Business Credit Expert

The best way to get rid of bad business credit is to work with a business credit expert. While it is possible to do it on your own, it’s not wise. Typically, it’s downright ineffective. Here’s why.  First, you have to be sure your business is fundable. Fundability is a complicated, tangled web and if you aren’t sure of every strand, a lot of things can slip through the cracks. An expert can help you unravel each strand of the web and find issues with fundability you likely never knew existed, and tell you what to do about them. 

Also, it is impossible to build credit without first having credit, unless you can find vendors that will report payments to business credit reports without checking credit history first. These do exist, but they do not necessarily make that knowledge public.  The right business credit expert can save you a lot of time and money by pointing you toward the vendors that will work best for your business right now, and show you how to build on the credit they extend. 

There is a Time and a Place Use Unsecured Business Credit Cards for Bad Credit

It’s true. For short-term financing of day to day operations, or even smaller equipment, unsecured business credit cards for bad credit can work well. They are a great tool to have in your tool box. However, there may be times when you need more than this type of financing can offer. Not only that, but for larger equipment purchases and real estate, using security may be the only thing that makes sense. Try using a business credit expert to help you decide which options will work best for you in your specific situation.  You’ll be glad you did. 

The post Unsecured Business Credit Cards for Bad Credit and Other Funding Options appeared first on Credit Suite.

New comment by claudio-viola in "Ask HN: Who wants to be hired? (November 2020)"

Location: REMOTE | EUROPE | Remote preferred Willing to relocate: unlikely, but do contact me about it – Technologies: Javascript, Typescript, Node.js, graphql, Docker, kubernetes, jenkins, aws, cloud, devops, backend, agile, scrum, kanban, python, ruby, shell scripting, linux, chef, ansible, ci/cd – Résumé/CV: http://bit.ly/2HucTwp – https://www.linkedin.com/in/claudio-viola/

The post New comment by claudio-viola in “Ask HN: Who wants to be hired? (November 2020)” first appeared on Online Web Store Site.

The post New comment by claudio-viola in “Ask HN: Who wants to be hired? (November 2020)” appeared first on ROI Credit Builders.

Digital Marketing Consulting

66% of Americans check their phone 160 times a day. That’s a lot.

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. 

The trouble is digital marketing trends change all the time. How are you supposed to keep up?

Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics.

But, don’t fret. A digital marketing consultant can help you upgrade your online strategy.

5 Ways a Digital Marketing Consultant Can Help Grow Your Business

A digital marketing consultant will help you grow your business through strategy and planning. This is important as marketers who make the effort to plan campaigns and projects are 356% more likely to report success.

Here’s what a digital marketing consultant can do for you:

1. Develop an Effective Digital Marketing Strategy

A consultant can put together a detailed, actionable digital marketing strategy based on your business objectives. They’ll do this by conducting in-depth analyses of your current position and target audience.

This will likely begin with a SWOT analysis which assesses Strengths, Weaknesses, Opportunities and Threats. It will provide great insight into how you run your business, the efficacy of your marketing, your position in the competitive market and more.

Audience research will likely result in creating buyer personas. The consultant will figure out how best to reach your audience through digital marketing, including their preferred marketing channels.

With all of this information a consultant can determine the best overarching strategies, platforms to target and define a set list of tasks that will help you grow your business.

2. Create a High-Converting Sales Strategy

Want to increase sales or generate more leads? A digital marketing consultant can also help you with your advertising strategy.

Paid ads drive traffic and increase sales. For every $1 spent on Google ads you get $2 in revenue.

Google isn’t the only advertising channel available to you, however. A consultant will determine which advertising channel will get you the best ROI, whether that’s Google, native advertising, paid social media ads, video ads or other placements.

They will also determine the other aspects that contribute to a successful campaign, such as audience segmentation, keywords, duration and budget.

A consultant can plan impactful ad campaigns for you from start to finish.

3. Establish Useful KPIs

You may already have an idea of what your marketing goals are. But how will you know if you’re making progress towards those goals?

A digital marketing consultant will guide you on which key performance indicators and metrics you should track according to your specific objectives and strategies.

They’ll help you create a system by which you can measure and report on the performance of your projects. They can also direct you to the right analytics tools and software.

This will help you keep track of business growth and make changes where necessary.

4. Suggest Innovative Ideas

Another awesome thing about working with a digital marketing consultant is that they have a fresh, unbiased perspective on your strategy.

As experts in the field of digital marketing, they’re up-to-date on the latest trends. So, they’re able to come up with cutting-edge ideas that’ll drive growth for your business.

For example, some of the latest digital marketing trends are:

  • The rise of programmatic advertising
  • The introduction of visual search
  • The shift towards interactive content

If you’re looking to do something unique as in the above examples to gain a competitive edge then a digital marketing consultant could be a massive help.

5. Drive Growth on Multiple Channels

An omnichannel approach to digital marketing is necessary these days. One reason is that people come into contact with your brand at multiple touchpoints before making a purchase. Furthermore, you can reach more people that prefer or use different channels.

The best digital marketing consultants are experienced in a range of platforms and marketing activities from SEO to email marketing to social media. 

Therefore, they can help you create consistent campaigns that get results across multiple marketing channels, with particular emphasis on the channels that make most sense for your target audience.

How to Get Started with Digital Marketing Consulting

If you want to get the most value from working with a digital marketing consultant, there are a couple of things you need to do to prepare:

1. Set Clear Expectations

Any digital marketing consultant worth their salt will do their best to make you happy. But, that can only happen if you set clear expectations from the beginning.

After an initial consultation, you’ll work with a consultant over one or more sessions per month or order their time by the hour. Discuss what you expect to achieve and in what number of sessions. Then the consultant can do their best to make that happen. 

To give you an example, you might say that by session six you hope to have increased blog traffic by 10%. If you need it, a consultant can help you set realistic expectations.

Other expectations you may want to share:

  • Which tasks you want them to prioritize
  • Your preferred method of communication
  • How often you wish to receive updates

2. Share Access

There are certain assets and accounts a digital marketing consultant will need access to in order to do their job. This is why it’s important to work with a consultant that you can trust.

Firstly, they’ll want to view any existing reports and data. You’ll need to provide access to your Google Analytics, social media accounts (to view social analytics) and other relevant accounts. 

Furthermore, you’ll need to share relevant documentation related to your business. For example, this might be existing audience research, market analysis, branding guidelines, your mission statement and the like.

Naturally, you should only divulge what you’re comfortable with and what you feel is relevant. The purpose of sharing these things is simply so that the consultant can learn as much about your operations as possible to make informed, strategic decisions.

Measuring the ROI of Digital Marketing Consulting Services

ROI refers to the profit you gain in relation to the cost of your investment. To calculate ROI, you might use a formula, such as this one from HubSpot:

Let’s break down what each of these terms means:

  • Number of leads – how many leads did the campaign produce?
  • Lead-to-customer rate – how many of those leads became customers?
  • Average sales price – what is the average product price?
  • Cost or ad spend – what were your costs? This includes ad spend or the cost of creating content, as well as the digital marketing consultant fee.

When calculating ROI, bear in mind that there are variables to consider. Let’s say for example that a campaign generates a lot of leads, but an ineffective sales team or lead nurturing strategy could fail to turn those leads into customers. This will, of course, impact ROI. There may even be other, wider variables, such as the state of the economy.

Furthermore, what you gain from digital marketing campaigns depends on your objectives. In some cases, it’s better to think of what you’ve gained or achieved in relation to your goals rather than placing the emphasis on monetary values.

Sometimes, you should measure the ROI of digital marketing consulting services according to key performance indicators. Have they helped you succeed in generating brand awareness, increasing rankings, improving click-through-rates of emails etc?

All in all, just remember that ROI doesn’t necessarily mean dollar amounts. You may make huge gains in other areas of your business that will result in sales later, help you retain customers, gain authority for your brand and so on.

5 Point Checklist for Finding the Right Digital Marketing Consultant

Hiring a digital marketing consultant is an investment in the future of your business. This one act has the potential to skyrocket your marketing performance.

Thus, it’s vital you find the right one. Here are the qualities you need to look out for:

1. The Right Expertise

Choose a digital marketing consultant with the expertise that matches your needs. If you’re looking for something specific e.g. content marketing make sure it’s one of their main specialities.

It’d also be beneficial to find a consultant with experience and expertise in your industry. Research what kind of clients they’ve worked with in the past. Let’s say you run an e-commerce store, you’ll need to look for consultants with a great track record of driving growth for online stores.

Also, check out the size and type of business they usually work with. It’s another indicator as to whether they can help you specifically.

2. Able to Deliver

Do their strategies get results? Are they able to deliver on your KPIs and help you reach your milestones?

There are a few ways you can work this out. You can look for case studies when researching a consultancy online. Or ask for relevant examples of successful campaigns when you interview a consultant.

You can also look at their ability to market themselves as a consultant or firm. If they have a strong online presence and a great client roster, then they’re able to produce the same results for your biz.

3. Credible

Did you know that I’m an excellent figure skater…

Just kidding.

The point I’m making here is that anybody can make any claim they like. You have to find proof that a digital marketing consultant is actually credible.

Can anybody vouch for them? Find reviews, testimonials and write-ups from trustworthy third parties online.

Accreditations also prove that a consultant is capable of doing what they say they can. Examples include Google and HubSpot certifications.

4. Knowledgeable

One key responsibility of a digital marketing consultant is to educate and prepare you for continued success. Furthermore, they need to be able to answer your questions and give you solid advice while you work together.

This means they need an in-depth knowledge of digital marketing best practices. So, it pays to work with a consultant that has lots of hands-on experience.

Furthermore, they need to be up-to-date on the latest trends and be confident in their knowledge of where digital marketing is headed in the years to come. That’s why I set up Neil Patel Digital with a group of highly-knowledgeable industry thought leaders:

5. On Your Wavelength

Do you  and the digital marketing consultant share the same vision when it comes to growing your business?

When researching consultants try to gain an understanding of their values and their approach. Get to know them and ask the right questions, such as:

  • How have you helped clients like me in the past?
  • How familiar are you with my industry?
  • Do you have any preliminary ideas for my strategy?
  • How much will you involve us in the process?
  • What happens when a strategy doesn’t work?

Their answers should help you assess whether they’re the right choice for you.

Conclusion

There are many reasons you may want to hire a digital marketing consultant. For instance, if you struggle to keep up with advancements in digital marketing. Or you just can’t seem to edge past your competitors.

A digital marketing expert can help you come up with marketing and sales strategies that drive growth. They’ll bring fresh ideas and help you dominate multiple channels. 

As long as you find a good one that is. 

When it comes to choosing a consultant to work with, find somebody that’s a good fit for you specifically, i.e. they get what you’re trying to do and have the relevant experience and expertise to meet your needs.

The post Digital Marketing Consulting appeared first on Neil Patel.

Writers Take Readers to Boston, Georgia As elderly grownups,…

Writers Take Readers to Boston, Georgia As elderly grownups, they had great e-mail interactions, allowing them to share tales and also overestimations concerning their experiences while expanding up. Later on, at Aldermans idea, the 3 co-authors concurred to tape-record those notes and also compose a publication with Margaret Mead and also Bailey White as their …

The post Writers Take Readers to Boston, Georgia
As elderly grownups,…
first appeared on Online Web Store Site.

Launch Your Podcast and Take Your Brand To A Next Level

Podcasts are gaining massive traction and are very deserving of it. As of 2020, there are currently 850,000 active podcasts and over 30 million podcast episodes. Just recently The Joe Rogan Experience Podcast moved from … The post Launch Your Podcast and Take Your Brand To A Next Level appeared first on Paper.li blog.

Top 5 Food Allergy Podcasts You Must Follow in 2020

Top 5 Food Allergy Podcasts Contents [show] ⋅About this list & ranking Food Allergy Podcasts Exploring Food Allergy Families Focus on Allergy Food Allergy Radio Podcast Talking Food Allergy Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and revenue. Submit Your Blog Food Allergy […]

The post Top 5 Food Allergy Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.

Now Comes the Oil Shock

Most Important Lesson In Advertising | Must Watch For Online Marketers

If You Want Consistent Sales In Your Business From Paid Ads… This Video Is For You…

CONSISTENCY CREATES MOMENTUM… MOMENTUM BUILDS RESIDUAL INCOME

In this video, I will be talking to you about the most important lesson in advertising, and that is CONSISTENCY.

Look… I don’t say this lightly, but this is probably the most important video you will ever watch about advertising and here is why.

The advertising you are doing right now in your business, could be working amazingly well, but you don’t know it; or can’t see it.

Watch this video with intent, and please give it your full undivided attention.

I PROMISE; YOU WON’T REGRET IT

5 Steps To A Flawless Interview

5 Steps To A Flawless Interview

Are you gotten ready for your following task meeting? Do you recognize the tricks of managing a remarkable meeting as well as obtaining the task of your desires? Make use of these 5 simple actions to prepare on your own as well as leave the very best perception feasible with the hiring supervisor.

Be Early – The worst point you can do is reveal up to a meeting late. By revealing up early you are revealing and also showing regard of the hiring and also the business supervisor. Face time is crucial, the longer you have with the hiring supervisor the much better your opportunities will certainly be to obtain the work.

Study the Company– Never stroll right into a meeting without recognizing anything concerning the business. Do some study; discover out just how numerous centers they have, that is the CEO, and also what current information has actually come out regarding the firm. I am constantly excited with individuals that have actually done their research study as well as are severe regarding functioning for the firm.

It is a tested reality, that working with supervisors will certainly assume the meeting go much better if they do a great deal of speaking. Utilize your study as well as ask a whole lot of concerns to obtain the meeting talking.

Lug Copies of Your Resume– Hiring supervisors are several times and also hectic individuals they do not have a duplicate of your return to when they go into the area. Also if they do have a duplicate, a whole lot of the time, it will certainly be a fax duplicate from the employer. Later on, when the hiring supervisor is examining your resume you will certainly stand a far better opportunity of obtaining the task or at the very least the 2nd meeting.

5.Follow-Up– After the meeting, it is constantly an excellent concept to follow-up with the hiring supervisor is some means, form, or kind. If you really did not obtain a card throughout the meeting, after that send out a respectful thank you letter. The objective right here is to obtain the hiring supervisor to believe of you once more.

Do you recognize the tricks of drawing off a perfect meeting and also obtaining the work of your desires? It is a tried and tested truth, that employing supervisors will certainly assume the meeting go much better if they do a whole lot of chatting. Utilize your study and also ask a great deal of concerns to obtain the meeting talking.

Later on, when the hiring supervisor is evaluating your resume you will certainly stand a far better possibility of obtaining the task or at the very least the 2nd meeting.

5.Follow-Up– After the meeting, it is constantly a great suggestion to follow-up with the hiring supervisor is some type, form, or means.

The post 5 Steps To A Flawless Interview appeared first on ROI Credit Builders.

The post 5 Steps To A Flawless Interview appeared first on Buy It At A Bargain – Deals And Reviews.